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Partner Marketing with 6sense - can anyone share some best practices?
Hi! We're new users of 6sense trying to figure out how we can use the intent data for partner marketing. Does anyone have a use-case they can share? Or best practices for incorporating the intent keywords to support partner marketing? Any advice on how to create a partner dashboard that will help unlock the dark funnel…
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[6sense for 6sense] - Segment Analytics
Hi there! Saima here from the Revenue Analytics team 👋. I'm going to take some time over the next few weeks walking you through examples of how we leverage insights from 6sense platform reporting to augment our understanding of our business and drive the right type of Marketing and Sales activities. Aside from our top line…
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Wednesday Wisdom: Engage Them & They Will Come – Why We Need to Stop Begging for Meetings
Hey all, The research team also has a podcast, hosted by our team lead, Kerry Cunningham. The latest podcast episode unpacks a topic we’ve been covering a lot in the Research Road lately: the role of BDRs and SDRs. With most buyers waiting to engage vendors until AFTER they've chosen the vendor they want to buy from,…
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NEW! Frontline Sales Manager training course online and available for download
There is a 1-hour Frontline Sales Manager training that has been available online for about a month now at https://certified.6sense.com/flm-training. Managers could Sign Up (not Sign In) and take the course that covers 3 of the foundational capabilities of 6sense (account matching, buyer's intent, the Buying Stages model)…
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Front-line sales/XDR manager certification???
I could have sworn a few weeks ago that a new certification had been launched for front-line sales/XDR managers but I went into Certification Corner this morning to start the cert and it seems to have disappeared or have been removed. Am I imagining things or did it in fact get taken down?
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Ad Creative Review
Hi everyone! Looking for your feedback on a few creative assets from a recent paid social campaign that we’re considering repurposing for a 6Sense DSP campaign. These creatives are specifically designed to create brand awareness for our Managed IT & Cybersecurity solutions tailored to our Tier 1 accounts (businesses that…
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Metric Monday: Most BDRs Now Report to Sales
Hi everyone, There's sooo many benchmarks in our 2025 State of the BDR Report, so I'll be using this space to continue highlighting those. Each year, we ask BDRs whether they report to Marketing or Sales. When we first tracked this in 2022, the split was 60/40 in favor of Sales. Since then, the gap has steadily widened,…
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Issue with 6sense Segment Sync for LinkedIn – CSV Upload vs. Dynamic Segments
Has anyone else experienced discrepancies in performance when using 6sense segment sync for LinkedIn ads? I recently ran a test, setting up two campaigns: 1️⃣ One using a CSV file upload of a 6sense segment 2️⃣ Another using dynamic segments directly synced from 6sense Surprisingly, the CSV upload campaign is performing…
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Head of Marketing Operations @ Morningstar
Morningstar is looking for a Head of MOPs who will report directly into the SVP of Corporate Marketing. Chicago is preferred but other global locations would be considered. Full details here -
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Take the Stage at Inspire UK 2025 – Apply to Speak!
Inspire UK 2025 is coming to London on 4th June - and we’re looking for dynamic speakers! This is your chance to share expertise, success stories, and actionable insights with top industry leaders. Two Breakout Tracks: Inspire Stage: Step onto the Inspire Stage and join visionary leaders sharing bold strategies,…
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Ad Types Explained
6sense supports five different ad types: Banner ads Animated HTML5 ads Dynamic HTML5 ads Native ads Video ads Which ad(s) you should run depends on campaign objective, creative bandwidth, and other factors. You can find more on each ad type -- including examples -- here or by clicking any of the links above.
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Looking for a rockstar ABM Campaign Manager - B2B SaaS (100% Remote)
Hi everyone, We're looking for a rockstar Marketing Campaign Manager to launch integrated ABM Campaigns using 6Sense and with awesome tech stack and demand gen team at ServiceChannel, an operating company of Fortive. Marketing team is on the west coast but company is fully remote. Please apply if interested or pass along…
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One-to-One & One-to-Few Campaigns at 6sense
One of the most commonly discussed topics within Marketing here at 6sense is how to effectively target a smaller subset of accounts in an effective, meaningful way. After speaking with Jeff Siegel, our Director of Strategy, I've compiled a few best practices on the topic below: Target multi-country variants of accounts and…
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High Impact Programs for Lower Budgets
Hey Team! It’s your Friendly CSM, Suchita with Nikki Gloudeman, our fantastic Director of Creative Services to share some high impact tips to drive campaign ROI. After working with a lot of our customers, I’ve seen my customers experience changes in their marketing budgets or have to generate a lot of ROI with minimal…
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How We’re Betting on AI (And Why You Should Pay Attention)
So I am fresh off B2BMX this week...and what a ride! There were a number of themes that kept coming up , but as you would expect, one that was extremely top of my was AI. The conversation wasn't "What is AI and why do I care" (pretty sure we're all past that at this point), but rather "How do I leverage it within my work…
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Digital Marketing & ABM at Plaid
We’re looking for an analytical marketer to help scale our digital and account-based marketing programs. The ideal candidate has experience in executing strategy for digital marketing channels at a fast-growing company. You will leverage your channel expertise, cross-departmental communication, creative skills, and an…
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Lead to Contact Process - Need Outside Perspective
I’d like to gather some perspectives on Lead-to-Contact conversion strategies and policies. We are currently working with an external Salesforce consultant who proposes changes to our process, and I am unsure whether I should continue pushing back or adopt the new approach. My company primarily uses the Account and Contact…
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Custom 6QA
Hi fellow RevHeads - We are exploring the use of custom 6QA definition for our company (I've read the documentation here in RevCity). My goal here is to crowdsource a bit….Do any of you also use custom 6qa? Why or why not? If you did switch to a custom definition - any tips, tricks, or "gotchas" you could share?
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Metric Monday: Are AI-led BDR Teams Hiring Humans at the Same Rate as Non-AI Teams?
Hi all, As AI adoption ramps up—especially in BDR roles—one question keeps coming up: Is AI replacing BDRs? In our latest research on the BDR function, we compared teams that have adopted AI with those that haven’t, asking whether their teams had grown, shrunk, or stayed the same over the past twelve months. What the data…
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What in the world is 6sense revealing?! 🤔
You may have heard that we're revealing a new product on March 25th. Which begs the question… what do you think is coming? And of course, don't forget to register for What's Next? A 6sense Reveal on March 25th at 8 AM PT / 11 AM ET / 4 PM GMT.