Recent Discussions

Hello, Any Hubspot users set up an external connection to their Snowflake Data Share app to Hubspot's DataStudio? I'm looking at ways to ingest data packs into Hubspot as a way to leverage 6sense Data in workflows and automate data insights.

As we reflect on 2025, we’re proud of the progress made in maintaining and advancing our security, privacy, and responsible AI programs. Below are the key certifications and validations achieved for 2025. (“New” indicates certifications added in 2025) ISO/IEC 27001:2022 Surveillance Audit: Successfully completed annual…

Hi everyone, I'd love to share another deep-dive report we wrote based on our most recent Buyer Experience research. On Monday I posted about buyers extensive experience evaluating solutions/vendors. What this report explores is just how durable that experience is. Buying groups carry it forward into shortlists, early…

Hi all, I have a new Business Unit that is looking for advertising support, but their targets are mostly very small businesses (Under 10 employees, under 1 million in revenue). Would love to hear if anyone has found success with this cohort, has any tips, or finds it tough to target such small organizations. Thank you!

Happy 2026, y'all! I'm looking forward to the year ahead and all the research we will discuss here in Research Road 🙂 New year, new buying group? Not really. Our Buyer Experience research shows buyers bring extensive experience to the table. The average B2B buyer has been through eight to nine formal purchase journeys in…

Happy New Year! May your pipeline be full, your segments tight, your ads cheap, your calls and emails answered, and your CRM data clean and updated in a timely manner.

Hi 6sense Community! One of the most common topics I discuss with customers is how to best leverage data enrichment - especially when it comes to capturing accurate information at the right time. When it comes to enrichment, two popular approaches often come up: API-based form enrichment and automated data workflows. Both…

In my experience as a Solutions Consultant, I’ve seen many different ways organizations structure their accounts to support their GTM strategies. Some organizations prioritize country-level hierarchies, while others consolidate everything under a single global HQ. Understanding how 6sense approaches account identification…

We are pleased to announce that 6sense has successfully renewed its annual third-party GDPR Validation and achieved new third-party CCPA Validation through TRUSTe LLC, a subsidiary of TrustArc, a recognized leader in privacy compliance solutions. These independent validation assessments confirm our compliance with: EU…

Apply here: Visit the posting to apply: https://job-boards.greenhouse.io/perfectserve/jobs/5695123004 We’re looking for a Director of Growth Marketing to own and scale demand for PerfectServe. This role is perfect for someone who loves testing, optimizing, and moving fast. You’ll operate at the heart of our high-volume,…

Planning a buyer’s journey is often a challenging task with countless touchpoints and ever-evolving customer expectations. The task of mapping out each stage demands adaptability and precision, as even small missteps can lead to missed opportunities or disengaged prospects. This is where IWF can help kickstart things for…

Apply Here: https://malbek.bamboohr.com/careers/68

Hello, please review the attached banners. These banners are for bottom-of-funnel audience promoting our software product. The goal is to drive users to request a demo or request pricing from https://www.blackduck.com/platform.html. Any recommendations on creatives on landing page would be great. Thanks!

Happy Metric Monday! In our buyer research this year, nearly every buyer (94%) reported using an LLM at some point during their buying journey, with usage peaking in the middle. At the same time, the number of interactions buyers had with vendors—both human and digital—did not change compared to prior years. Statistically,…

Hi all, Inside Sales Intelligence we have an enhacement going live 12/17/26 – to increase the limit for CSV Bulk Exports from Sales Intelligence from >10,000 to 25,000. The new state of SI CSV Exports: Users can export CSVs with up to 25,000 records via SI without performance degradation. Export time for 25K records should…

Hi all, We’ve been getting a lot of requests for buyer-experience data broken out by solution type, purchase cost, and more — and I’m excited to share we have something for you 🙂. We’ve built a dashboard that lets you explore a selection of core metrics from this year’s main Buyer Experience Study. You can filter by…

Over the past few years, changes to browser cookies and fingerprinting policies have dramatically reduced the size and reliability of third-party cookie pools. As a result, visitor-level retargeting has become less effective across the industry. To ensure customers get consistent performance and scale, we're transitioning…

Persistent macroeconomic uncertainty has found many in a defensive crouch this year -- slowing hiring, tightening budgets, and raising the bar for new investments. The undercurrent was strong enough to merit inclusion in this year’s B2B Buyer Experience research -- and it's had a measurable impact. Contrary to what we…

Apply here: https://job-boards.greenhouse.io/perfectserve/jobs/5670360004 Position Overview If you are looking for an entry-level sales opportunity in healthcare technology with one of the fastest-growing private SaaS companies in North America, PerfectServe is the place for you. This opportunity will provide you with a…

Apply Here: https://job-boards.greenhouse.io/perfectserve/jobs/5720738004 Position Overview Our mission is to improve the patient experience and drive positive outcomes in care delivery settings using innovative technology solutions. The primary goal of this Marketing Development Representative (MDR) position reporting to…