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TODAY is Marketing Operations Appreciation Day!!!!
Did you know today was Marketing Operations Appreciation Day? We sure did! We work with MOps professionals in just about every client we work with. Why? Because they are at the 💜 of every good marketing team: - Strategy - Planning - Martech Organization - Data wrangling - Campaign Execution and Optimization So we wrote a…
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Keyword Refresh Tips?!
Hi everyone! I just started a brand new job and have taken over ownership of our 6sense instance. We're embarking on a keyword refresh (and need to get it done in the next two weeks). Does anyone have any tips on how to conduct a keyword audit and refresh? What steps do you take? Who do you involve? If anyone has a…
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Metric Monday: How Long Do BDRs Follow Up Before Moving On?
Hi all, One question that comes up a lot is how long BDRs should keep following up with a lead before moving on. We started tracking that in this year’s State of the BDR survey 🙂 On average, BDRs reported spending about 53 days following up with an account before deciding to step away. We found a modest but statistically…
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Wednesday Wisdom: Help Me, Help You - The 70/30 B2B Buying Journey (Watch or Read)
Hi all, In the latest episode of the Science of B2B podcast, our Head of Research @Kerry dives into what we call the 70/30 buying journey of B2B purchases. It’s a great companion—or oral description, if you haven’t had a chance to read it—to our report: The Critical Period for B2B Buying & The Seventy-Percent Solution:…
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Canva for Ad Design:
Hi RevCity Community, I'm having trouble with Canva when designing banner ads. They look fine in Canva, but they often become blurry after download, even at larger pixel sizes. I'm wondering if other Canva users have found ways to prevent this blurriness. I'm also open to suggestions for alternative design tools or…
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ABX Growth Marketing Manager @ SmartBear
SmartBear is a SaaS company making it easier for teams to deliver high-quality software faster. We're trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including Adobe, JetBlue, FedEx, and Microsoft! We're hiring an ABX Marketing Manager in our Somerville, MA office! This…
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Navigation Path Analysis
We just completely revamped our website and would like to understand how visitors are flowing through the site. I can see in 6Sense, under an account's timeline that they visited page, how many times, and keywords. Is there a way to tell at the visitor level which pages they visited and in what order. So visited 1 went to…
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Metric Monday: How many hours of training does the typical BDR receive?
Hi all, Hope your week is off to a great start! If you’ve been following along over the past few weeks, we’ve been digging into findings from this year’s State of the BDR report. Today, let's talk ✨ BDR training ✨ How many hours of training do they receive and does it translate to better performance? Across both onboarding…
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6Sense Pipeline Analytics in Salesforce
Long time fan, first time poster. We've heard a lot about the need for more Salesforce-based 6Sense reporting so we went ahead and built out a robust series of Dashboards and analytics connecting Salesforce Opportunities to 6S Temperature, Buying Stage, and In-Market Account & Contact Orchestrations. End result is insight…
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Best Practices for Selecting and Adding Keywords
To get the best results from 6sense, you need to select the right keywords and add them to 6sense. (Keywords are often phrases, not singular words.) It’s critical, but it may seem daunting to sift through all the potential details that might give you the best results. Here are some tips and guidelines about how to get…
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🎥 Customer Story Hour recap ft. OpenText
🚀 Maximizing ABM Success with 6sense & OpenText 🚀 In our latest 6sense Customer Story, @anjelijackson and @Angela Borseti from OpenText, alongside Sean Manning from 6sense, shared how they leveraged 6sense’s AI-driven insights to scale global ABM campaigns. 🔹 Precision Targeting: Segmenting audiences by buying stage &…
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Looking for a marketing planning process that actually works? Read on...
A great read for all marketers trying to figure out how to "plan" when: 1️⃣ the buyers journey seems to be in constant flux 2️⃣ you're unclear of the impact of AI on your ability to reach your buyers 3️⃣ your company changes course at least twice a year 4️⃣ and your budget fluctuates with your company's ability to hit…
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LinkedIn + 6sense Reporting
How to you best leverage LinkedIn reporting in 6sense?
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ABM & Digital Marketing Specialist @ Exactera
Exactera has offices in New York City, Tarrytown NY, St. Petersburg FL, London, and Argentina. They are looking for a results-driven Account-Based Marketing (ABM) & Digital Marketing Specialist to join the growing team. Reporting to the Director of Marketing, you will play a pivotal role in executing impactful campaigns…
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Wednesday Wisdom: We Need a Golden Rule Reckoning for BDRs
Hey all, Head of Research, @Kerry, put together a quick post on something that’s simple, but often overlooked, and effective: applying a golden rule to BDR outreach. In it, he shares what he calls the Golden Rule Reckoning for BDRs — a way to rethink outreach by asking, Would I engage with this? If not, it’s probably time…
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Intelligent Workflows Resource Roundup
We’re thrilled to announce that Intelligent Workflows will soon be available in your 6sense Revenue Marketing platform! Intelligent Workflows (IWF) combines the powerful functionality of Audience Workflows (AWF) and Data Workflows (DWF) to revolutionize your go to market with integrated, automated campaigns. You'll receive…
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Intelligent Workflows - Execute Revenue Plays in 6sense
We’re beyond excited to finally share something we’ve been using internally at 6sense that has completely transformed how we automate omni-channel campaigns and manage data enrichment—and very soon, it’ll be available to our amazing CUSTOMERS! Yes, you read that right. The same game-changing products we've been using to…
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Metric Monday: Changing Trends in BDR Tenure
Hi all, Half of the Research team was out on PTO (that’s 1 of 2 people 🤣 — yes, we’re a small but mighty team!), but I’m back and ready to pick up where we left off following the release of this year’s BDR report. One (of many) interesting finding(s): BDR tenure has gotten longer since we began tracking it in 2022. BDR…
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Can I use any personal email and complete the courses with certification?
Hi Team, Can I use any personal email? When I go to sign up, it shows me that I need to have a company domain email and access code. Can You suggest to me, How can I open an account by personal email?
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Verified Outcomes: 6sense Mutual Success Plans
At 6sense, we’re committed to helping you showcase the value of your investment in our platform. Whether you’re leveraging 6sense for strategic insights or execution, proving ROI is critical, and we’re here to help. In our last post, we shared details about Strategic Priorities, a component of your 6sense Mutual Success…