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Marketo / 6sense lead scoring
Trying to understand a little more on 6sense's ability to decrease scores within Marketo. How does a score degrade and if it does dynamically, how often is that score being reflected into marketo (for reference we trying to implement 6sense scoring into our existing model).
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6sense Events Playbook – Part 2
In Part 1 of the 6sense Events Playbook, I shared how the brilliant @EJ Oelling and her team plan events with customer experience — and ROI — at the forefront. We covered: Data-driven audience targeting Strategic personalization that truly resonates Leveraging AI-Powered 6sense Email Agents Executing Exceptional, Curated…
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PTC is Hiring: Marketing Technologist & AI Enablement Specialist
Join the team at PTC as a Marketing Enablement Specialist. We’re looking for someone who brings a strong interest in AI, a sharp eye for process improvements, and experience with marketing technology tools like 6sense. This is a high-impact role supporting enablement, innovation, and operational excellence across the…
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Lyra Health is looking for Marketing Technology Wizard (+6sense lead)
Lyra Health is looking for someone who can join us to manage our Marketing technology stack, which does include being the primary administrator for 6sense. If you have experience with Marketo, Salesforce, LeanData and 6sense then go ahead and apply here.
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6sense credit
I really do not know how this works but I'm hoping this platform helps resolves 6sense credit issues as I've not received my regular 50credits since April
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6sense’s Events Playbook - Part 1
At 6sense, our events are kind of B2B famous. Not only are they a blast to attend, they’re also meticulously crafted strategic opportunities for our prospects, customers, and our business. Whether it’s at one of our own events, like our customer conferences Breakthrough (US) and Inspire (UK), or our “Club6” at industry…
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Intelligent Workflows in Action
For the past decade, 6sense has helped revenue teams know everything — so they could do anything. We’ve invested in helping our customers see what others miss: early intent signals, buying behavior, market shifts. But if the last few years have taught us anything, it’s that insight alone isn’t enough. Getting the signal is…
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Let’s Connect at Inspire UK – Exclusive Personalization offer for 6sense Customers 🚀
Hi everyone, The Trendemon team will be at 6sense Inspire UK June 4, and we’d love to meet fellow community members in person! We’re excited to share our exclusive offer for 6sense customers to help you convert more of your engaged accounts into pipeline. 🎯 with automated personalized website journeys. If you’re attending…
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Metric Monday: Tracking B2B Project Delays and Cancellations in 2024
It’s not unusual for planned initiatives to be delayed—priorities shift, budgets tighten, external conditions change, among much else. As part of our Marketing Spend report, we wanted to begin tracking how often organizations experience delays or cancellations. We asked nearly 400 B2B marketers whether their organization…
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Creating segments based on time in buying stage
Hi folks, One thing we are noticing according to our 6sense data is that our ideal accounts are "sticky" in the Consideration buying stage (i.e., not moving to Decision and Purchase as much), and there is an uptick in the number of accounts entering our streams at the top of the funnel. Is there a way I can create a…
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04/17 6th Street Live: How to Set Up an Intent-Based Nurture Campaign using 6sense
Want to see how we build intent-based nurture campaigns at 6sense? Then don’t miss our next 6th Street Live webinar on Thursday, April 17th at 8 am PT / 11 am ET. @Jordan Backues and @bailey.booher@6sense.com are giving you an inside look at how our marketing team set up an always-on, multi-channel nurture campaign that…
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FAQ: Retargeting Campaigns
About Visitor Retargeting Campaigns What are visitor retargeting campaigns? Visitor retargeting campaigns target individual visitors to your site with unique re-engagement campaigns. You can filter by domain or selected webpages and additionally target by selected segment. When should I run these campaigns? We highly…
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Calling All Revheads: Submit your Breakthrough ‘25 Speaker Nominations by May 14
Are you ready to take the stage at Breakthrough ‘25, 6sense’s flagship event where go-to-market visionaries, bold thinkers, and data-driven leaders unite? The Call for Speakers is officially open through May 14, and we’re inviting YOU, our inspiring customers, to share your story. This year’s theme is all about multiplying…
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6sense is HIRING: Senior ABX Manager
📣 6sense is hiring! We're looking for a Senior ABX Manager for our Enterprise segment to drive strategic, insight-led campaigns and partner closely with sales. Know someone great? Send them this link 👉…
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🔥 WoolfHodson are fired up to be heading to Inspire UK...will we see you there?
As official partners of 6sense, we’re thrilled to be part of Inspire UK , bringing together 300+ of EMEA’s sharpest marketing and revenue minds. At WoolfHodson, we’re marketing engineers, helping ambitious organisations get more from their marketing tech by aligning strategy, infrastructure, and execution for real business…
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The MQL has lost its meaning. So what's next?
As 6sense's own Kerry Cunningham has been talking about for well over 12 months at this point, the MQL is no longer the northstar for marketing teams (or if it still is, it shouldn't be!). Yes, your systems are still set up to pass MQLs over to your Sales teams, but I'm guessing you've heard from them "these MQLs just…
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Wednesday Wisdom: Nuancing the 95/5 Rule (New Research)
We know most buyers won’t talk to sales until late in the journey (around 70% of the way through). But how many even make it that far? In our latest analysis of behavioral data from 594 B2B companies, we found that around 40% of accounts are showing meaningful signs of buying behavior at any given time—far more than the…
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Has Anyone Integrated 6sense with Multiple Marketo Instances Using Azure Logic Apps?
Hi RevCity community, I’m working on integrating 6sense with two Marketo instances, each serving a different Line of Business (LOB). The integration needs to be bidirectional: 6sense should read data (e.g., leads, activities) from both instances and write back enriched data (e.g., intent scores) to the correct instance…
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Playbook: Intelligent Workflows (IWF) for Marketing
Intelligent Workflows (IWF), is the latest innovation from 6sense that allows you to seamlessly run targeted, personalized, omni-channel campaigns and manage data across systems of record — no more manual busywork (hooray!) If you’re a marketer looking for inspo on what you can do with IWF, then you’ve come to the right…
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Spring 2025 Product Launch is Here!
Spring 2025 Product Launch Unlock More Precision, Security, and Insight Across Your Revenue Engine At 6sense, we’re dedicated to helping revenue teams uncover every opportunity and drive predictable growth. This spring, we’re delivering powerful updates across Revenue Marketing, and Sales Intelligence, and Core Services—so…