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Wednesday Wisdom: We Need a Golden Rule Reckoning for BDRs
Hey all, Head of Research, @Kerry, put together a quick post on something that’s simple, but often overlooked, and effective: applying a golden rule to BDR outreach. In it, he shares what he calls the Golden Rule Reckoning for BDRs — a way to rethink outreach by asking, Would I engage with this? If not, it’s probably time…
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Intelligent Workflows Resource Roundup
We’re thrilled to announce that Intelligent Workflows will soon be available in your 6sense Revenue Marketing platform! Intelligent Workflows (IWF) combines the powerful functionality of Audience Workflows (AWF) and Data Workflows (DWF) to revolutionize your go to market with integrated, automated campaigns. You'll receive…
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Intelligent Workflows - Execute Revenue Plays in 6sense
We’re beyond excited to finally share something we’ve been using internally at 6sense that has completely transformed how we automate omni-channel campaigns and manage data enrichment—and very soon, it’ll be available to our amazing CUSTOMERS! Yes, you read that right. The same game-changing products we've been using to…
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Metric Monday: Changing Trends in BDR Tenure
Hi all, Half of the Research team was out on PTO (that’s 1 of 2 people 🤣 — yes, we’re a small but mighty team!), but I’m back and ready to pick up where we left off following the release of this year’s BDR report. One (of many) interesting finding(s): BDR tenure has gotten longer since we began tracking it in 2022. BDR…
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Can I use any personal email and complete the courses with certification?
Hi Team, Can I use any personal email? When I go to sign up, it shows me that I need to have a company domain email and access code. Can You suggest to me, How can I open an account by personal email?
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Verified Outcomes: 6sense Mutual Success Plans
At 6sense, we’re committed to helping you showcase the value of your investment in our platform. Whether you’re leveraging 6sense for strategic insights or execution, proving ROI is critical, and we’re here to help. In our last post, we shared details about Strategic Priorities, a component of your 6sense Mutual Success…
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How are you using 6Sense scores to determine MQAs? Any others seeing inflated MQAs?
New to 6Sense and inherited it at my new company. I’m looking to understand how others use 6Sense’s scoring model (Awareness, Consideration, Decision, etc.). Are you passing 6Sense scores directly into SFDC to mark an account as MQA, or using them as one datapoint in a broader scoring model with additional criteria? We’re…
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Hiring Sr. ABM / ABM Manager - 100% Remote
Hi All, 6Sense user here looking to fill a Sr. Manager / ABM Manager role at an up and coming B2B tech start up - Chronosphere. You'll need to have at least 2 full years of ABM experience with examples for B2B and some years in tech start up to apply for this position. This is a 100% remote job based in the US, no…
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Best Practices Filters
Does a best practice document exists for filters to use searching leads via the Account and People Dashboard and/ or Discovery tab?
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6sense display ads strategy
Hi everyone, I’m looking for some insights on display advertising limits. If my monthly reach limit is 250 accounts, can I run two different display ads simultaneously to promote two separate assets to the same 250 accounts? Or would that exceed the limit in any way? Also, what's the recommended minimum budget per account…
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A week away 👀
We're a week away from revealing a new product and would love to have you join in on the fun. Register here for What's Next? A 6sense Reveal on March 25th at 8 AM PT / 11 AM ET. Who's already registered?
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The Problem With Attribution
What Matters, What Doesn’t, and Why It May Be Time to Move On For more insights like these, check out the Revenue Makers podcast and subscribe wherever you get your podcasts. Attribution has long been a point of contention for marketing leaders. It’s the conversation that never seems to end — how do we prove what’s…
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Contract Role: Sr. Manager of ABM Strategy
Hi All Posting this on behalf of a friend who's looking to fill a 6 month contract role starting in late april. Please do not reply to me as I'm not the hiring manager. Contact details below. ********************************************************************* I’m seeking a visionary ABM strategist to lead our…
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Best Practices for Custom Intent (BETA) in Conversational Email
This article is referencing the Custom Intent BETA feature rolled out to some of our customers. This beta is closed at this time but if you're interested in testing in the future, leave a comment below! The Custom Intent (BETA) feature in 6sense Conversational Email helps you train AI to handle key prospect questions…
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Use Any Segment in 6QA Analytics
As of today, we’ve made an exciting update to the 6QA Analytics product that will allow you to use any saved segment to power that report. What does 6QA Analytics do? It tells you how many 6QA customers you currently have for the segment and product selection It shows how well those accounts are being worked You can apply…
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6sense Segments for Google Ads
As B2B marketers, you understand the value of precise audience targeting in Google Ads, and as of May, 6sense offers a powerful tool to help you achieve that. I’m excited to highlight our new product that empowers marketers to easily, effectively, and affordably engage buyers with digital advertising: 6sense Segments for…
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Are you heading to Forrester B2B Summit!?
Is your team heading to Forrester B2B Summit April 1 -3? The 6sense team is gearing up for Summit week and we'd love to see you there! Find us at Summit Find the 6sense booth #162 in the Revenue Marketing Platforms Marketplace for hands-on demos and meaningful conversations with our expert team. Stop by to snag some unique…
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Pause a 6sense ad campaign
Hi All, How can we pause an ongoing 6sense ad campaign?
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Audience sizes
Is there a way to see audience sizes once an ad has been set up? I know you can see this when you set them up, but I can’t find for existing ad sets. Thanks
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Marketing is evolving. Is your team's playbook?
The old marketing playbook is dead—or so everyone is saying. Marketers love to declare things dead (ourselves included). But in this case, the old marketing playbook isn’t really dead, but outdated. The way buyers buy has evolved and our marketing strategy has not kept pace. And it’s only going to continue to change in the…