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Sales Conversational Emails
Hi all, I'm curious to hear from people who have the Sales Conversational Emails. Are you using it alone or with something like Apollo.io, SalesLoft, or Outreach, etc? If you use it alone, how does your sales team like it? What are its pros and cons? How easy was it for your sales team to adopt it? We're looking into…
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Get Next-Gen Marketer Certified in 3 Easy Steps!
Sign up to begin your Next Gen Marketer certification journey! We will then send you your free copy of the book No Forms. No Spam. No Cold Calls. Read the book and access the digital workbook to study. Pass the certification test when you feel you’re ready. Please set up your Skilljar user profile before taking the test…
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🎥 6th Street Live: How I Built an Award-Winning 1:Few ABM Campaign Using 6sense
Childhood sticker book nostalgia, hyper-personalization, and an 18X ROI – @Chris Frampton's B2Beautiful Game campaign really had it all! Thanks so much to everyone who joined us for the live session and submitted questions. If you have any other questions for Framps, please drop them below! Timestamps: 6:07 – What is good…
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NEW JOB: Demand Generation Manager
Passionate about building multi-channel campaigns that turn intent signals into real pipeline? Malbek is looking for a results-oriented Demand Generation Manager to take our demand and ABX strategy to the next level. If you love running A/B tests, building high-impact campaigns, and using platforms like 6sense to drive…
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How to integrate 6sense with Google Analytics
Curious about how to integrate 6sense with Google Analytics? Thanks to our friend Justin Dunham at Ercule, here is a step-by-step article on how to set up the integration and gain a more comprehensive outstanding of your website's performance and the behavior of specific accounts. ****UPDATE!***** The above article…
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Wednesday Wisdom: BDRs Succeeding in a Changing Landscape
Hey everyone, If you haven’t had a chance to check out our 2025 State of the BDR Report that we dropped last Friday, you can find the link below. We'd love to hear your takeaways—especially from BDRs—on how your own experiences compare to the industry benchmarks from your peers!
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TrustRadius Product Comparison Intent Updates
If your organization has been leveraging TrustRadius’ trial product comparison intent data, there are some important changes to this freemium integration that you need to know about: As of February 1st 2025, TrustRadius discontinued its trial offering of Product Comparison Intent data, which may have temporarily disrupted…
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Senior Manager, Media & ABX Strategy
Job Description: https://job-boards.greenhouse.io/roidna/jobs/6574734 We are actively recruiting for a Senior Manager, Media & ABX Strategy role! Are you someone with a solid ABM/ABX media strategy background, who makes data-driven decisions, and who is eager to roll up your sleeves to support a team of exceptional…
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Segment Report Notifications
Is there a way to trigger notifications via email or Slack based on account updates that happen in a segment report? For this use case: I'm interested in notifying sellers/sales people on our team if their targets move through the funnel (ie. move from "consideration" to "decision").
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2025 State of the BDR Report Now Live :)
Hey everyone, We’re excited to share this year’s State of the BDR Report! A huge thank you to all the BDRs who shared their experiences—your input makes this benchmark possible each year (now in its 4th year!). We truly appreciate you. Without further ado, you can find the report below! 😊 As always, it’s free and…
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Countdown to the 2025 State of the BDR Report: Are BDR Teams Growing, Shrinking, or Holding Steady?
Hey all, Tomorrow's the day! Our 2025 State of the BDR Report will be available to you all - free and un-gated, of course 🙂. Here's the stat of the day: 79% of BDRs teams have either grown (hired more roles) or maintained their size. Soooo many more benchmarks to come tomorrow! @Kerry
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Advertising: Sunsetting User VTR metric
Hey RevCity! As of today (Jan 15), the 6sense Advertising team has removed the user-level view-through rate view-through metric from the platform. The reliability of these metrics at the user-level will decline as the 3rd party cookie pool continues to shrink. Moving forward, we recommend using the account-level metrics…
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ABM Segments accessible in Sales Intelligence?
Does anyone know if it is possible to pull in accounts into sales intelligence that are part of a segment in the ABM platform? Or vice versa — can I reference a sales intelligence saved filter in the ABM platform via a segment? Unless I'm missing something, I'm not seeing the ability to do so. If that's the case, I'm a bit…
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Countdown to the 2025 State of the BDR Report: How Many BDRs Multi-Thread?
Hi everyone, We're counting down to the release of our 2025 State of the BDR Report this Friday! Waiting isn't easy, and we're excited—so we're sharing a stat each day leading up to the launch. Today's topic: Multi-threading In B2B, the best practice for identifying sales-ready buying processes is to attempt to contact…
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Keyword Imports
Currently working on cleaning up our keyword list and getting ready to translate them. After this process, we quickly realized there would be a lot of keywords to input. What is the best way to import potentially hundreds of keywords?
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🎥 6th Street Live: How I Built an Award-Winning 1-to-few ABM Campaign Using 6sense
In this webinar, our Sr. ABX Manager, @Chris Frampton, gave a behind-the-scenes look at how used 6sense Revenue Marketing and Sales Intelligence to build and execute an ABM campaign targeted at Tier 1 & 2 accounts. This campaign hit 131% of its pipeline target, so you'll want to check it out! Watch the recap.
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Countdown to the 2025 State of the BDR Report: How Do BDRs Feel About AI Tools?
Hi all, We're counting down to the release of our 2025 State of the BDR Report on Friday! Until then, we’ll be sharing a stat per day. A very hot 🔥 topic covered in the report? AI. How many BDRs are using it? How do they feel about it? In an ideal world, how much AI integration would they want—full, moderate, or just as a…
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Can Conversational Email reply in a different language?
We're looking to launch a German CE outreach campaign. I can see that it generates initial emails in German, but does it also effectively handle replies in German? I would love to hear from anyone who has tried something similar. Can you provide any insights on what worked well, what didn’t, and any challenges you faced?…
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Driving Revenue from Target Accounts: Operation TAP DANCER
Hey everyone, Stef Iacono, EMEA Marketing Director here. I wanted to share more about Operation TAP DANCER; an orchestrated play to sell to our EMEA target account list. Building on the strategy outlined by @Saima our SVP of Marketing, this program led to 80%+ of our revenue being generated from Target Accounts - so i'd…
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HIRING! REMOTE Part Time Programmatic Contractor
We’re seeking a talented Contractor, Programmatic Display Manager to join our team at ROI·DNA, where we prioritize culture and care for our people. If you're passionate about programmatic strategy and thrive in a collaborative, inclusive environment, we want you! You have 5-7 years of experience in programmatic display…