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Metric Monday: Content Creation Tops the List for AI Budget Spend
We asked B2B marketers how they're thinking about AI spend this year. Of the 52% of marketers with dedicated AI spend, only 4% are setting aside budget for general experimentation. Most are investing in specific use cases, with content creation topping the list (55%), followed by predictive modeling to identify in-market…
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6QA slides
Hi there, does anyone have any PPT slides explaining 6QAs to sales? With this sort of content: https://support.6sense.com/knowledge-base/4410329849619-6sense-qualified-accounts-6qa/
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Intelligent Workflows Reveal Event Q&A
Hi all! If you’re here in RevCity to follow-up on the March 25th, 2025, What’s Next? Reveal event – this is where you can get your questions answered! We couldn’t be more excited to show off Intelligent Workflows (IWF) and we hope you’re excited to power your campaigns all from a single canvas! We've answered some of the…
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1:1 Account Insight Report
Hi, I was asked to provide a quarterly report to see where on our website an account is engaging, and intent. I know 6Sense has their intent tab on the account, but it's not downloadable. If I were to screenshot it it would be a bunch of screenshots. Does anyone report on this info? and if so, how? I use to manually pull…
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Wednesday Wisdom: Behind the Headlines - A Closer Look at B2B Marketing Budgets in 2025
Hi all, It’s easy to get swept up in headlines that focus on cuts and slowdowns. But when we asked B2B marketers about their own organizations, most painted a different picture—one marked by growth, rising budgets, and a focus on new priorities like AI. We wrote a report about it, and it's available to read now. Based on…
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BDR Leaders interested in a free motivational gift?
Do you have XDRs using 6sense to prospect into their accounts? Do you want (what I think is) a fun way to recognize them for wins? These are 3D-printed signs I had made in 7 different board colors with swappable numbers and text plates that can be mix-and-matched to represent different types of prospecting wins with…
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Smart Form Fills - any feedback from 6sense users?
Hey all - considering implementing smart form fills. Any end users have any feedback they're willing to share?? I've found resources from6sense but looking for some lived experiences from yall. Thanks in advance!
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The Ideal Tech Stack for BDRs: Tools BDRs Need to Win Today
Ask any high-performing BDR what makes them successful, and you’ll hear some variation of this: Time is everything. Every second spent chasing the wrong accounts, searching for contact details, or manually following up on emails is time not spent engaging the right prospects at the right moment. BDRs today have more data,…
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Metric Monday: 2 New Reports, New Numbers on AI and Marketing Budgets
Hi all, Today’s Metric Monday comes with a bonus — we’ve just released two new reports on how B2B marketing is being funded in 2025. We asked just shy of 400 B2B marketers in the final months of 2024 how their organizations are budgeting — from spend across marketing functions to AI investment, shifting pipeline goals, and…
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AI Wrote This Email—Should You Tell? When & How to Disclose AI-Generated Content
In today's digital landscape, the integration of AI in content creation has become increasingly prevalent. Recognizing the potential for misinformation and the need for transparency, several countries have implemented regulations mandating the disclosure of AI-generated content. *Regions That May Require AI Disclosure*…
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Putting Contextual Targeting in Context
During my recent display campaign engagements with 6sense customers, some of the most asked questions revolve around Contextual Targeting. Although contextual targeting has been used in the digital advertising space for some time, it is a new display capability for the 6sense Platform and as a concept for ABX overall.…
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Using the Segment Performance Report
The Segment Performance Report is an excellent way to get top-of-funnel customer metrics quickly and easily. This page will provide step-by-step instructions on how to leverage many of the benefits of the report and is not meant to be exhaustive. Refer the Segment Performance Reporting page for full details. We will cover…
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Revenue Team Therapy - A True Story of Sales and Marketing Alignment
A True Story of Sales and Marketing Alignment For insights from some of the brightest minds in the world of revenue, check out the Revenue Makers podcast and subscribe wherever you get your podcasts. Achieving a tight-knit alignment between sales and marketing truly is the foundation for revenue success. Yet, for many…
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Failed certification by 1 question all three times
Hi. Just like it says. I had no trouble passing the first 2 knowledge checks but failed on my 3 attempts. This also took me far longer than 2.5 hours because I have to attempt this in the middle of my usual tasks. My company doesn't require it. Is it worth bothering with trying again? I have no desire to put 3 more hours…
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Digital ABM Specialist @ IDEX Corporation
Hello All, If you’re looking for a special place to build or grow your career, you’ve found it. Whether you’re an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact. We have a…
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Metric Monday: BDRs Make 21 Touches Per Contact
Hi all, Last week, we looked at how long BDRs stick with a lead before deciding there’s no opportunity and moving on. This week, we're looking at how much effort goes into each opportunity they pursue—and it’s a hefty lift. In 2025, BDRs report making an average of 21 outreach attempts per contact, up from 17 attempts in…
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TODAY is Marketing Operations Appreciation Day!!!!
Did you know today was Marketing Operations Appreciation Day? We sure did! We work with MOps professionals in just about every client we work with. Why? Because they are at the 💜 of every good marketing team: - Strategy - Planning - Martech Organization - Data wrangling - Campaign Execution and Optimization So we wrote a…
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Keyword Refresh Tips?!
Hi everyone! I just started a brand new job and have taken over ownership of our 6sense instance. We're embarking on a keyword refresh (and need to get it done in the next two weeks). Does anyone have any tips on how to conduct a keyword audit and refresh? What steps do you take? Who do you involve? If anyone has a…
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Metric Monday: How Long Do BDRs Follow Up Before Moving On?
Hi all, One question that comes up a lot is how long BDRs should keep following up with a lead before moving on. We started tracking that in this year’s State of the BDR survey 🙂 On average, BDRs reported spending about 53 days following up with an account before deciding to step away. We found a modest but statistically…
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Wednesday Wisdom: Help Me, Help You - The 70/30 B2B Buying Journey (Watch or Read)
Hi all, In the latest episode of the Science of B2B podcast, our Head of Research @Kerry dives into what we call the 70/30 buying journey of B2B purchases. It’s a great companion—or oral description, if you haven’t had a chance to read it—to our report: The Critical Period for B2B Buying & The Seventy-Percent Solution:…