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Wednesday Wisdom: Nuancing the 95/5 Rule (New Research)
We know most buyers won’t talk to sales until late in the journey (around 70% of the way through). But how many even make it that far? In our latest analysis of behavioral data from 594 B2B companies, we found that around 40% of accounts are showing meaningful signs of buying behavior at any given time—far more than the…
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Has Anyone Integrated 6sense with Multiple Marketo Instances Using Azure Logic Apps?
Hi RevCity community, I’m working on integrating 6sense with two Marketo instances, each serving a different Line of Business (LOB). The integration needs to be bidirectional: 6sense should read data (e.g., leads, activities) from both instances and write back enriched data (e.g., intent scores) to the correct instance…
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Playbook: Intelligent Workflows (IWF) for Marketing
Intelligent Workflows (IWF), is the latest innovation from 6sense that allows you to seamlessly run targeted, personalized, omni-channel campaigns and manage data across systems of record — no more manual busywork (hooray!) If you’re a marketer looking for inspo on what you can do with IWF, then you’ve come to the right…
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Spring 2025 Product Launch is Here!
Spring 2025 Product Launch Unlock More Precision, Security, and Insight Across Your Revenue Engine At 6sense, we’re dedicated to helping revenue teams uncover every opportunity and drive predictable growth. This spring, we’re delivering powerful updates across Revenue Marketing, and Sales Intelligence, and Core Services—so…
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Metric Monday: Doing More with More - Marketing Budgets vs. Pipeline Goals in 2025
Hi all, “Do more with less” gets a lot of airtime, but when you ask marketers directly about whats happening at their organizations, most say they are actually "doing more with more". In our latest data (~400 B2B marketing orgs), 57% of organizations said their pipeline goals are increasing in 2025. And for nearly…
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Breakthrough '25 Call For Speakers = NOW LIVE
You heard it here first - the Breakthrough '25 Call For Speakers is officially live until May 14. Submit your nomination now! Breakthrough, 6sense's annual user conference, is all about unlocking new possibilities, scaling success, and multiplying what matters—whether that’s pipeline, revenue impact, marketing efficiency,…
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Your last opportunity to get a print copy of The Opportunity, a 6sense magazine
Did you know 6sense published a magazine? On real, live paper? There are only about 100 copies left if you want to get your literal hands on one. As part of the launch of Intelligent Workflows, we produced and printed a 32-page, B2B marketing "lifestyle magazine" called The Opportunity. The inspiration for it was: What…
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Worth translating targeted keywords in 6sense to other (non-English) languages?
Wondering if anyone has experimented or currently translates keywords in 6sense to other languages (other than English) OR if anyone knows if 6sense does this automatically (similar to Google ads) — where keywords searched in another language would tabulate up to its English equivalent when viewing the Account Details Page…
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Direct Mail 1:1 Address Collection
Looking for innovative ways to collect non-HQ addresses for direct mail. We do not have Sendoso or a similar platform and are struggling with our SDRs and bandwidth to sequence or contact to collect addresses.
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LinkedIn campaign reporting in 6sense
We have LinkedIn campaigns for our EMEA region and they target multiple countries at a time. The efficiency of our campaigns and the cost/targeting wouldn't work if we split those campaigns to each individual country. Has anyone else found a good solution? How are you handling this so you can still utilize the…
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Cold Calling Is the Worst — Nick Cegelski Has Tips for Warming It Up
At 6sense, we’re adamantly anti-cold call. Our CRO, Latané Conant even wrote a book about it: No Forms. No Spam. No Cold Calls. Does that mean we’re anti-calling in general? Of course not. We know it’s an integral part of any sales process, but we also have pretty strict criteria for when it’s time to pick up the phone.…
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🚨 Calling ABM CoE Builders! Your next big move could start right here.
We are on the hunt for a Manager to lead our Strategic ABM Center of Excellence at Pure Storage — and this is not your run-of-the-mill campaign role. We’re talking: 🎯 High-impact ABM across Select, Enterprise & Commercial segments 📦 Full-funnel strategy meets creative storytelling 📈 Pipeline acceleration + outbound sales…
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SI Timelines
Sales used to be able to see display campaign engagements in their 6sense dashboards under the timeline section and now they cannot. Has the functionality dropped for SI licence users? We can now only see this with an ABM licence. Thanks Jess
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Wednesday Wisdom: Half In, Half Out - AI Budgeting Report
There’s no shortage of talk about AI. And with the rise of generative tools, it’s moved quickly from “wouldn't it be cool if…” to functional reality—changing how teams produce, personalize, and scale. But as expectations rise, the picture around who’s budgeting for it is more measured. Our latest research shows that just…
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When do Audience Workflows use Data Credits? Here's a Quick Guide
We’re excited to introduce Intelligent Workflows, which will be included in your 6sense ABM instance in the coming months! Audience Workflows (part of Intelligent Workflows) allows you to coordinate marketing programs that touch a variety of channels. Depending on the depth and complexity of the workflows you build, you…
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Metric Monday: Content Creation Tops the List for AI Budget Spend
We asked B2B marketers how they're thinking about AI spend this year. Of the 52% of marketers with dedicated AI spend, only 4% are setting aside budget for general experimentation. Most are investing in specific use cases, with content creation topping the list (55%), followed by predictive modeling to identify in-market…
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6QA slides
Hi there, does anyone have any PPT slides explaining 6QAs to sales? With this sort of content: https://support.6sense.com/knowledge-base/4410329849619-6sense-qualified-accounts-6qa/
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Intelligent Workflows Reveal Event Q&A
Hi all! If you’re here in RevCity to follow-up on the March 25th, 2025, What’s Next? Reveal event – this is where you can get your questions answered! We couldn’t be more excited to show off Intelligent Workflows (IWF) and we hope you’re excited to power your campaigns all from a single canvas! We've answered some of the…
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1:1 Account Insight Report
Hi, I was asked to provide a quarterly report to see where on our website an account is engaging, and intent. I know 6Sense has their intent tab on the account, but it's not downloadable. If I were to screenshot it it would be a bunch of screenshots. Does anyone report on this info? and if so, how? I use to manually pull…
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Wednesday Wisdom: Behind the Headlines - A Closer Look at B2B Marketing Budgets in 2025
Hi all, It’s easy to get swept up in headlines that focus on cuts and slowdowns. But when we asked B2B marketers about their own organizations, most painted a different picture—one marked by growth, rising budgets, and a focus on new priorities like AI. We wrote a report about it, and it's available to read now. Based on…