🎥 May Customer Story Hour ft. Palladin Technologies

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Grace Gagnon
Grace Gagnon Posts: 66 6senser
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We recently sat down with the team at Palladin Technologies for a global edition of Customer Story Hour — and they shared a refreshingly practical look at how AI and sales intelligence are shaping smarter engagement strategies.

🎯 Top takeaways:

  • Palladin used 6sense + AI Email Agents to streamline international outreach and drive more real-time, high-quality conversations.
  • Their team tapped into Sales Intelligence to build a hyper-targeted attendee list for a Barcelona event—landing on 320 high-potential contacts.
  • Even with automation, personalization remains a priority. Making emails feel human is key to driving real connection.
  • Sales and marketing teams are clearly aligned—with a thoughtful split of responsibilities and shared accountability across the funnel.
  • They’re already planning what’s next—exploring new AI applications and engagement channels to keep evolving their strategy.

Big thanks to Elizabeth Rasmusson and Daniella Laumann for joining us and sharing their approach.

https://6senseinc.wistia.com/medias/uqlm4jwfz0
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