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Help with segment building for a business new to ABM! Also - hand built 6QAs
I work for a SaaS business who has never really had a great marketing team. We are all new and becoming very well versed in 6sense, but still fundamentally trying to figure out what we should do first. I like the idea of "always on" journey based campaigns - but what's the best way to set up segments and ads? I'm only one…
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🚨 NEW 6sense Certifications
Have you heard? Our team has been busy creating three new certifications for you and your team to utilize. 🙌 Introducing: 6sense Digital Advertising Certification, Next-Gen Sales and 6sense Administration Certification. You can find all the information you need on our new certifications here. Once you complete a…
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Ad Creative Review
Hi everyone! Looking for your feedback on a few creative assets from a recent paid social campaign that we’re considering repurposing for a 6Sense DSP campaign. These creatives are specifically designed to create brand awareness for our Managed IT & Cybersecurity solutions tailored to our Tier 1 accounts (businesses that…
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SAP: Hiring 6Sense & Integrate Platform Manager (Contractor)
[Role is fulfilled] Join the dynamic Marketing Automation Processes (MAP) team in SAP as a platform manager for 6Sense and Integrate Platforms (contractor). We are seeking a highly motivated individual to oversee and manage both the 6Sense and Integrate platforms, which are critical for driving ABM Strategies at scale. The…
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Hiring Demand Generation Manager at Reputation
We’re looking for a Global Demand Generation Manager to join our team at Reputation! If you or someone you know is passionate about generating and driving pipeline for B2B SaaS, and eager to make an impact in an environment of exciting transformation, we’d love to hear from you. In this role, you'll have the opportunity to…
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6sense’s Commitment to Compliance Amid LinkedIn’s Recent Actions
6sense is aware that Apollo.io, Seamless, and Prospero were blocked from LinkedIn on March 6, 2025. Based on our understanding, this action was taken due to violations of LinkedIn’s terms and conditions regarding the access and use of LinkedIn data within these companies’ products. Considering this, we want to proactively…
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Understanding 6sense’s Global Advertising Availability
When it comes to global advertising, reaching the right audiences is everything. With 6sense, you’ve got access to ad inventory all around the world, making it easier to scale your campaigns wherever you need them. Whether you’re going for a regional promotion or a full-on global rollout, knowing what’s available in each…
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Ad Creative Review
Hi everyone! Looking for your feedback on a few creative assets from a recent paid social campaign that we’re considering repurposing for a 6Sense DSP campaign. These creatives are specifically designed to create brand awareness for our Managed IT & Cybersecurity solutions tailored to our Tier 1 accounts within…
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Partner Marketing with 6sense - can anyone share some best practices?
Hi! We're new users of 6sense trying to figure out how we can use the intent data for partner marketing. Does anyone have a use-case they can share? Or best practices for incorporating the intent keywords to support partner marketing? Any advice on how to create a partner dashboard that will help unlock the dark funnel…
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[6sense for 6sense] - Segment Analytics
Hi there! Saima here from the Revenue Analytics team 👋. I'm going to take some time over the next few weeks walking you through examples of how we leverage insights from 6sense platform reporting to augment our understanding of our business and drive the right type of Marketing and Sales activities. Aside from our top line…
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Wednesday Wisdom: Engage Them & They Will Come – Why We Need to Stop Begging for Meetings
Hey all, The research team also has a podcast, hosted by our team lead, Kerry Cunningham. The latest podcast episode unpacks a topic we’ve been covering a lot in the Research Road lately: the role of BDRs and SDRs. With most buyers waiting to engage vendors until AFTER they've chosen the vendor they want to buy from,…
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NEW! Frontline Sales Manager training course online and available for download
There is a 1-hour Frontline Sales Manager training that has been available online for about a month now at https://certified.6sense.com/flm-training. Managers could Sign Up (not Sign In) and take the course that covers 3 of the foundational capabilities of 6sense (account matching, buyer's intent, the Buying Stages model)…
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Front-line sales/XDR manager certification???
I could have sworn a few weeks ago that a new certification had been launched for front-line sales/XDR managers but I went into Certification Corner this morning to start the cert and it seems to have disappeared or have been removed. Am I imagining things or did it in fact get taken down?
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Ad Creative Review
Hi everyone! Looking for your feedback on a few creative assets from a recent paid social campaign that we’re considering repurposing for a 6Sense DSP campaign. These creatives are specifically designed to create brand awareness for our Managed IT & Cybersecurity solutions tailored to our Tier 1 accounts (businesses that…
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Metric Monday: Most BDRs Now Report to Sales
Hi everyone, There's sooo many benchmarks in our 2025 State of the BDR Report, so I'll be using this space to continue highlighting those. Each year, we ask BDRs whether they report to Marketing or Sales. When we first tracked this in 2022, the split was 60/40 in favor of Sales. Since then, the gap has steadily widened,…
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Issue with 6sense Segment Sync for LinkedIn – CSV Upload vs. Dynamic Segments
Has anyone else experienced discrepancies in performance when using 6sense segment sync for LinkedIn ads? I recently ran a test, setting up two campaigns: 1️⃣ One using a CSV file upload of a 6sense segment 2️⃣ Another using dynamic segments directly synced from 6sense Surprisingly, the CSV upload campaign is performing…
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Head of Marketing Operations @ Morningstar
Morningstar is looking for a Head of MOPs who will report directly into the SVP of Corporate Marketing. Chicago is preferred but other global locations would be considered. Full details here -
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Take the Stage at Inspire UK 2025 – Apply to Speak!
Inspire UK 2025 is coming to London on 4th June - and we’re looking for dynamic speakers! This is your chance to share expertise, success stories, and actionable insights with top industry leaders. Two Breakout Tracks: Inspire Stage: Step onto the Inspire Stage and join visionary leaders sharing bold strategies,…
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Ad Types Explained
6sense supports five different ad types: Banner ads Animated HTML5 ads Dynamic HTML5 ads Native ads Video ads Which ad(s) you should run depends on campaign objective, creative bandwidth, and other factors. You can find more on each ad type -- including examples -- here or by clicking any of the links above.
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Looking for a rockstar ABM Campaign Manager - B2B SaaS (100% Remote)
Hi everyone, We're looking for a rockstar Marketing Campaign Manager to launch integrated ABM Campaigns using 6Sense and with awesome tech stack and demand gen team at ServiceChannel, an operating company of Fortive. Marketing team is on the west coast but company is fully remote. Please apply if interested or pass along…