Groundwork Use Case Playbooks

As organizations mature their go-to-market strategy, identifying target accounts and capturing buying signals are no longer enough. Most teams can answer who they should target and which accounts are showing buying activity. The challenge is translating that insight into coordinated action. The Operationalize Signal-Driven…

This is a Sales use case in the Groundwork pillar. Use this playbook to accelerate pipeline by engaging the right accounts at the right time and drive alignment across GTM teams.

This is a Marketing use case in the Groundwork pillar. Use this playbook to capture the entire set of signals that provide insights into active buying processes, topics of interest, competitive intelligence, and key events​.

This is a Data/Ops/IT use case in the Groundwork pillar. Use this playbook to ensure proper alignment between 6sense accounts and CRM accounts by validating data sync, filling gaps, and maintaining accurate account mapping for complete coverage and tracking.

This is a data/ops/IT use case in the groundwork pillar. Use this playbook to implement foundational integrations and data connections across CRM, MAP, and SEP systems, and apply the 6sense web tag. This creates the technical groundwork for a scalable ABM strategy powered by accurate and timely data. Additional tools and…

This is a Marketing use case in the Groundwork pillar. Use this playbook to define and operationalize your ideal customer profile (ICP) in 6sense, including buying-stage segmentation and sub-segments aligning to your GTM team structure.