Intelligent Workflows in Action

Latane

For the past decade, 6sense has helped revenue teams know everything — so they could do anything. 

We’ve invested in helping our customers see what others miss: early intent signals, buying behavior, market shifts. But if the last few years have taught us anything, it’s that insight alone isn’t enough. 

Getting the signal is one thing. Acting on it — consistently, intelligently, and at scale — is something else entirely. 

That’s the execution gap. And it’s where revenue is won or lost. 

Why Execution Breaks Down 

The numbers tell the story: 

• The average buying journey now stretches over 11 months. 
• There are more than 640 interactions along the way. 
• And 81% of buyers choose a vendor before they ever fill out a form or talk to sales. 

It’s not that teams don’t have the tools. If anything, we have too many. What’s missing is orchestration. 

Running even a basic campaign today can require: 

• 14 separate setups in LinkedIn 
• 10 disconnected systems to coordinate outreach 
• 3 tools just to enrich contact data 
• 40 segments to target display ads 
• 4 platforms to manage follow-up 

It’s no wonder teams default to simpler plays, even when they know personalization and precision are what buyers expect. 

A Smarter Path Forward 

If we want to keep up with today’s buyer, we need to rethink how revenue teams operate. 

What’s needed isn’t more tools. It’s a new operating model — one where campaigns are adaptive, execution is automated, and insights drive action without the manual lift. 

That’s why we built Intelligent Workflows. 

Our goal? To help revenue teams spend less time wrangling systems, and more time making meaningful moves. All with clarity, consistency, and speed. 

Intelligent Workflows is all about turning great ideas into great execution. 

What It Looks Like in Practice 

When we talk to early adopters, the shift is clear: 

“It used to take a team of people across multiple platforms just to get a campaign off the ground. Now we plan together, launch faster, and optimize mid-flight — all in one place.” 
— Josh White, Senior Manager, Global Growth Marketing, Corporate Visions 

“It’s shifted us from campaign executors to customer journey architects.” 
— Amy Yuan, FireMon 

“It allows us to really have an end-to-end visibility into the campaign flow. So rather than have different systems that work independently and, in your head, visualize how they interact… [now you can] visualize in a single place.” 
— Salla Eskola, Interim VP of Global Marketing, Corporate Visions  

Execution isn’t just faster — it’s smarter. Instead of guessing what’s working, teams can see the entire buyer journey in one place. They can spot drop-off points, test different approaches, and make real-time decisions based on real behavior. 

That’s how strategy meets scale. 

The Future of Revenue Execution 

Every 6sense customer will have access to Intelligent Workflows. It’s part of the platform. No add-ons. No upcharges. 

But this is more than a product upgrade. It’s a mindset shift. 

The next era of revenue growth won’t be powered by guesswork and manual effort. It will be driven by systems that know when to act, how to personalize, and where to focus. 

We’ve spent a decade helping teams know everything so they can do anything. Now we’re giving them the power to execute — flawlessly. 

Ideas are easy. Execution is everything. And execution just got a whole lot smarter.