Marketo / 6sense lead scoring

Ava St Laurent

Trying to understand a little more on 6sense's ability to decrease scores within Marketo. How does a score degrade and if it does dynamically, how often is that score being reflected into marketo (for reference we trying to implement 6sense scoring into our existing model).

Lauren Skinner-Johnson, 6sense

Hi @Ava St Laurent!

Here is another community discussion regarding the same topic. Also wanted to share another article for the real-time scoring API integration for reference if it's helpful.

6sense scores are updated on a daily basis and will then be reflected in your system. For us, we sync score updates to SFDC and then once in SFDC it syncs to Marketo so that all of our systems have the same data.

Depending on how you have your lead scoring set up, it would get updated as soon as your 6sense scores are updated.

Hope that helps! Let me know if you have additional questions!