6sense Strategy for Microsoft DSP Transition
Hi Rev Heads!
Last week, Microsoft announced plans to shut down its Microsoft Invest DSP, which provides programmatic ad buying, audience targeting, and analytics services, by February 2026. 6sense has a proactive strategy in place, and there will be no disruption to your advertising campaigns or the value you receive from our platform.
A bit more about how our advertising platform is built:
- Our B2B buying platform for programmatic advertising uses a combination of fully proprietary infrastructure and customized implementations of best-in-class third-party technology, with no dependencies on a single solution for any aspect of our platform.
- All critical functionality is running simultaneously on at least two vendors at any given time to maximize audience reach, optimize campaign performance, leverage competitive pricing, mitigate platform risks, and access specialized capabilities across channels (Google, LinkedIn, and Meta).
Our approach, which combines proprietary ABM innovations and data with top-tier SPP (Supply-Side Platform) partnerships, gives customers like you a significant advantage in speed, breadth, power, and costs. This means that we're well positioned to continue delivering the results you expect.
To prepare for this change, 6sense is reallocating bid stream management from Microsoft to our other established partners. No campaign or reporting impacts are expected, and we'll keep you informed of any relevant updates.
Stay tuned for a blog post coming shortly that dives deeper into this topic. In the meantime, feel free to drop us your questions!