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Wednesday Wisdom: Seeing What We Expect to See (short read)
Hi all, In the piece I’m recommending today, Kerry opens with a discussion of predictive processing - something I often think about while hiking. I go to the same place almost every day and wonder how much of what I see, especially out of the corner of my eye, is real and how much is just my brain filling it in. It’s…
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Registering for Fundamentals of Next-Gen Marketing Program
I've tried registering for the Fundamentals of Next-Gen Marketing certification program a few times but keep ending up on a blank screen after clicking the button to order course materials. Does anyone know how to get around that?
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Who can I talk to about B2G?
I've been invited to have discussions with other B2G companies about the pros and cons of 6sense. Mostly the experience is good, but there are some glaring issues unique to B2G that, if solved, could make 6sense the go-to platform for a new segment of companies actively using or exploring ABX technology.
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HIRING: ABM Analyst (India)
I’m hiring an ABM Analyst – based in India! 📍 Are you fluent in campaign logic, obsessed with clean data, and lowkey in love with 6sense audience segments? I’m looking for someone just like you to join our global team and help execute high-impact ABM campaigns that actually move the needle. What you’ll do: 🔧 Build, QA, and…
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Metric Monday: Hybrid ABM Measurement
Hey all, Here’s another one from our Marketing Measurement benchmark. In past Metric Mondays, we’ve discussed how around 80% of marketing organizations attempt to execute account-based practices but continue to rely heavily on legacy metrics (like leads) to measure success. Those metrics, however, don’t reflect ABM’s…
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HIRING: Director - Marketing Planning & Operations
Are you on the market and looking for your next role as a Director of Marketing Ops? 👉Check out this role from our friends at i2c!
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Wednesday Wisdom: Software, Services, or Physical Goods - Do You Measure Marketing Like Your Peers?
Hey all, Last week I shared our Marketing Measurement Benchmark based on the cost of the solution you’re selling. We also have that benchmark by the type of solution you sell - software, services (business, financial, etc.), or physical goods. Across all groups, what reaches the boardroom skews heavily toward MQAs and…
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Payments / Fintech, Series D funding > Senior Digital Marketing Manager in Paris
I'm hiring for a Senior Digital Marketing Manager in Paris, France @ Thunes. Obviously we are a 6sense customer and a big part of this role is get more out of the platform. 🚀 Genuinely exciting high growth payments business, just closed a $150M Series D round and well past unicorn status. 🆙 Huge amount of opportunity…
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Persona Map - Disqualified persons still showing in SI
Hi Revheads! Working through some concerns with our persona map, and wondering if we missed something at implementation. We use Salesforce as our CRM. In Sales Intelligence, we are seeing two things: 1) suggested actions on persons who are disqualified in salesforce 2) persona map mess - disqualified persons still showing…
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AI Writer in Sales Intelligence is in Open Beta Starting 7/8/25
The AI Writer Beta is now open to any Sales Intelligence Customer who wants access! AI Writer is a new Sales Copilot feature inside 6sense Sales Intelligence that uses intent and buyer activity data to help sellers generate effective first-touch emails for contacts within seconds. AI Writer Open Beta – Key Details for…
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[6sense for 6sense] Why we use the Custom 6QA at 6sense.
Hello, @Chris Dutton here from the 6sense Marketing team! What if I told you the 6QA in 6sense is great, BUT the custom 6QA is even better! We have all come to love and benefit from 6sense alerting us when an account is "in market" and we should work that account. (That's your classic 6QA a Decision/Purchase account "in…
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Metric Monday: Day 1 Shortlists & Participating in 2025's Buyer Experience Research
Hi all, We’re excited to be underway with our third year of buyer experience research! Over the past two years, this study has taught us so much about the buyer’s journey — and this year is no exception. We’re already noticing patterns in the data that are shifting in unexpected ways and some that are entirely new thanks…
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Expanding Keyword Strategy in 6sense for European Markets
To better capture intent signals from European target accounts in 6sense, I’m considering adding keywords in local languages. Has anyone tried this approach? Which European languages would you recommend including to maximize coverage and relevance across the region? Looking forward to your insights!
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HIRING: Digital & ABM role Nomentia
Looking for a digital marketing role that includes ABM? Nomentia is a fintech / SaaS company looking for a digital marketing manager. https://www.linkedin.com/jobs/view/4257697315/?capColoOverride=true https://ats.talentadore.com/apply/digital-marketing-manager/Db7E39
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Sourceforge Setup?
Hi y'all! @AJ (because he always has the answers) We have the SourceForge integration set up, but we're not seeing anything when using the SourceForge filters while building segments. We know the accounts have been there from the SourceForge intent data on their side, but we're at a loss as to why we're not seeing anything…
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6sense Keywords upper vs. lower case?
When using keywords in 6sense, is there a difference if you use upper or lower case?
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HIRING: Sr. Specialist, Field and Partner Marketing
We are looking for a Sr. Specialist, Field Marketing to join Element Fleet Management. As the largest pure-play fleet manager in the world, we provide unmatched products and services and solutions to our clients. At Element, employees play a critical role in delivering value to customers and ensuring an exceptional client…
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Hiring: BDR - Minneapolis | St. Paul
Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team. Business Development…
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Wednesday Wisdom: How Measurement Priorities Shift with Solution Price
How does marketing measurement shift as solution prices go up? Attribution models, reporting priorities, and what gets tied to compensation evolves with deal size. In our latest benchmark, we report on what teams track (and what they don’t) across different price tiers—where measurement practices change, where they stay…
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6sense Contact Emails: Validation, Best Practices, and Expectations
6sense Email Validation- All individual, contact level 6sense email addresses go through an email validation process and get sorted into Valid emails, Catch-all, and Invalid emails. Invalids are removed and catch all emails go through additional validation steps to determine deliverability. Catch-all email addresses—also…