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Turn Breakthrough Insights into Rewards: Publish a New Workflow and Earn a Gift Card!
Breakthrough was packed with ideas on how Audience Workflows can help you multiply what matters - now it’s your turn to put those learnings into action! We’d love to reward you with a $50 gift card for taking the next step and publishing your own workflow! The gift card can be redeemed across many different vendors such as…
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Metric Monday: BDR AI Adoption
Hey all, In 2024, just over half of BDRs (53%) reported using AI tools in their jobs. That number rose to 62% in 2025—and I’m very curious how it looks this year. We’re currently collecting responses for our annual State of the BDR study and would love to hear from you if you’re a current BDR/SDR. As a thank-you, you’ll…
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Scaling Social Impact: How are teams balancing AI Automation vs. Human Touch in 2026?
As the Head of IT at a training foundation, I'm currently architecting our 2026 roadmap. We are heavily leaning into 6sense Audience Workflows to trigger outreach, but I'm curious about the community's take on AI Email Agents. For those of you in the 'Local' or 'Mayor' ranks: Are you letting AI Agents handle the initial…
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Hello from Nigeria!
Hi RevCity! I’m Andy, currently serving as the Head of IT at Rema Training Foundation. My background is in Full Stack Development (React/Nest.js), but lately, I’ve been diving deep into how we can use 6sense and HubSpot to automate our partnership outreach and scale our vocational training impact. What I’m working on: I’m…
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Hiring: Senior Manager, Marketing Operations & Analytics (Remote)
The best marketing operations professionals are architects at heart. They see Marketo, Salesforce, and 6sense not as separate tools but as an interconnected ecosystem waiting to be optimized. Their passion lies in building data pipelines that reveal insights, creating attribution models that prove impact, and designing…
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BDRs/SDRs - share your experience + $10 UberEats on us!
Hey BDRs! It’s that time of year again — our annual State of the BDR study is open. Each year, hundreds of BDRs take part to help build an industry benchmark on how the role is evolving, especially as things change with AI and market conditions. If you are actively prospecting and qualifying prospects, we’d love to hear…
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BDRs/SDRs share your experience + $10 UberEats on us!
Hey BDR Block! It’s that time of year again — our annual State of the BDR study is open. Each year, hundreds of BDRs take part to help build an industry benchmark on how the role is evolving, especially as things change with AI and market conditions. If you are actively prospecting and qualifying prospects, we’d love to…
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HIRING: Competitive ABM Program Manager/Senior Manager
"One, two, three - release em." Come work with me at Veriforce! We're looking for an experienced, well-rounded B2B SaaS marketing professional who... 👀 Enjoys keeping tabs on industry trends and our competitors 🦺 Digs into our product capabilities 🔆 Combines product + industry trends through creative, out-of-the-box…
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List Tagging from Sales Intelligence to Salesforce?
We're chatting with the support team on this, but I'm wondering if any of you here have a workaround. We use Groove. With ZoomInfo, we could tag our contacts/lists and then pick them up in Groove using that tag. Now we're trying to figure out how to pull something similar off in Groove. I already used my political capital…
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Wednesday Wisdom: Research on Top Drivers of Final Vendor Choice in B2B
Happy Wednesday, all! Brand familiarity seems to be the baseline requirement for most spots on B2B shortlists, but things like solution features, ease of implementation, and price also move the needle when it comes to the final pick. This deep dive report examines the drivers behind the final “yes” — how buying teams come…
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Major Decrease in Impressions Served Starting on Jan 6, 2026
Has anyone else noticed a big decrease in impressions served across multiple of their campaigns starting on Jan 6? We have several campaigns that are a mixture of reengagement as well as net new targeted, and nearly all of them are showing a 50%+ decrease in impressions that started on the 6th and has not reverted to…
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Looking for Best Practices: 6sense Team Structure & Ownership
I’m looking to understand how other organizations structure their teams around 6sense. How have you organized roles and responsibilities, what organizational or workflow changes did you make to support the platform, and do you have a dedicated 6sense team or function?
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Looking for Senior Enterprise ADR - Remote US
Apply here: Enterprise Senior Account Development Representative (ADR) - East Coast We help companies stay secure while moving fast. Built by engineers for engineers, The Teleport Access Platform delivers on-demand, least privileged access to infrastructure based on cryptographic identity and zero trust, with built-in…
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Removing renewal opportunites
Anyone know of a way to remove renewal opportunities from our reporting? We want the accounts to stay in 6 sense but I want to remove the any opportunities marked as renewal from our reporting in 6 sense. Is there a work around?
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[Data Packs] Snowflake to Hubspot DataStudio
Hello, Any Hubspot users set up an external connection to their Snowflake Data Share app to Hubspot's DataStudio? I'm looking at ways to ingest data packs into Hubspot as a way to leverage 6sense Data in workflows and automate data insights.
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6sense Compliance Highlights: 2025 Year in Review
As we reflect on 2025, we’re proud of the progress made in maintaining and advancing our security, privacy, and responsible AI programs. Below are the key certifications and validations achieved for 2025. (“New” indicates certifications added in 2025) ISO/IEC 27001:2022 Surveillance Audit: Successfully completed annual…
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Wednesday Wisdom: Never Say Never
Hi everyone, I'd love to share another deep-dive report we wrote based on our most recent Buyer Experience research. On Monday I posted about buyers extensive experience evaluating solutions/vendors. What this report explores is just how durable that experience is. Buying groups carry it forward into shortlists, early…
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Small Business Targeting Success and Tips?
Hi all, I have a new Business Unit that is looking for advertising support, but their targets are mostly very small businesses (Under 10 employees, under 1 million in revenue). Would love to hear if anyone has found success with this cohort, has any tips, or finds it tough to target such small organizations. Thank you!
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Metric Monday: How Many Formal Evaluations Has the Average Buyer Completed?
Happy 2026, y'all! I'm looking forward to the year ahead and all the research we will discuss here in Research Road 🙂 New year, new buying group? Not really. Our Buyer Experience research shows buyers bring extensive experience to the table. The average B2B buyer has been through eight to nine formal purchase journeys in…
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Happy New Year, Everyone!
Happy New Year! May your pipeline be full, your segments tight, your ads cheap, your calls and emails answered, and your CRM data clean and updated in a timely manner.