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One-to-One & One-to-Few Campaigns at 6sense
One of the most commonly discussed topics within Marketing here at 6sense is how to effectively target a smaller subset of accounts in an effective, meaningful way. After speaking with Jeff Siegel, our Director of Strategy, I've compiled a few best practices on the topic below: Target multi-country variants of accounts and…
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High Impact Programs for Lower Budgets
Hey Team! It’s your Friendly CSM, Suchita with Nikki Gloudeman, our fantastic Director of Creative Services to share some high impact tips to drive campaign ROI. After working with a lot of our customers, I’ve seen my customers experience changes in their marketing budgets or have to generate a lot of ROI with minimal…
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How We’re Betting on AI (And Why You Should Pay Attention)
So I am fresh off B2BMX this week...and what a ride! There were a number of themes that kept coming up , but as you would expect, one that was extremely top of my was AI. The conversation wasn't "What is AI and why do I care" (pretty sure we're all past that at this point), but rather "How do I leverage it within my work…
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Digital Marketing & ABM at Plaid
We’re looking for an analytical marketer to help scale our digital and account-based marketing programs. The ideal candidate has experience in executing strategy for digital marketing channels at a fast-growing company. You will leverage your channel expertise, cross-departmental communication, creative skills, and an…
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Lead to Contact Process - Need Outside Perspective
I’d like to gather some perspectives on Lead-to-Contact conversion strategies and policies. We are currently working with an external Salesforce consultant who proposes changes to our process, and I am unsure whether I should continue pushing back or adopt the new approach. My company primarily uses the Account and Contact…
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Custom 6QA
Hi fellow RevHeads - We are exploring the use of custom 6QA definition for our company (I've read the documentation here in RevCity). My goal here is to crowdsource a bit….Do any of you also use custom 6qa? Why or why not? If you did switch to a custom definition - any tips, tricks, or "gotchas" you could share?
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Metric Monday: Are AI-led BDR Teams Hiring Humans at the Same Rate as Non-AI Teams?
Hi all, As AI adoption ramps up—especially in BDR roles—one question keeps coming up: Is AI replacing BDRs? In our latest research on the BDR function, we compared teams that have adopted AI with those that haven’t, asking whether their teams had grown, shrunk, or stayed the same over the past twelve months. What the data…
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What in the world is 6sense revealing?! 🤔
You may have heard that we're revealing a new product on March 25th. Which begs the question… what do you think is coming? And of course, don't forget to register for What's Next? A 6sense Reveal on March 25th at 8 AM PT / 11 AM ET / 4 PM GMT.
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Sales Conversational Emails
Hi all, I'm curious to hear from people who have the Sales Conversational Emails. Are you using it alone or with something like Apollo.io, SalesLoft, or Outreach, etc? If you use it alone, how does your sales team like it? What are its pros and cons? How easy was it for your sales team to adopt it? We're looking into…
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🎥 6th Street Live: How I Built an Award-Winning 1:Few ABM Campaign Using 6sense
Childhood sticker book nostalgia, hyper-personalization, and an 18X ROI – @Chris Frampton's B2Beautiful Game campaign really had it all! Thanks so much to everyone who joined us for the live session and submitted questions. If you have any other questions for Framps, please drop them below! Timestamps: 6:07 – What is good…
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NEW JOB: Demand Generation Manager
Passionate about building multi-channel campaigns that turn intent signals into real pipeline? Malbek is looking for a results-oriented Demand Generation Manager to take our demand and ABX strategy to the next level. If you love running A/B tests, building high-impact campaigns, and using platforms like 6sense to drive…
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How to integrate 6sense with Google Analytics
Curious about how to integrate 6sense with Google Analytics? Thanks to our friend Justin Dunham at Ercule, here is a step-by-step article on how to set up the integration and gain a more comprehensive outstanding of your website's performance and the behavior of specific accounts. ****UPDATE!***** The above article…
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Wednesday Wisdom: BDRs Succeeding in a Changing Landscape
Hey everyone, If you haven’t had a chance to check out our 2025 State of the BDR Report that we dropped last Friday, you can find the link below. We'd love to hear your takeaways—especially from BDRs—on how your own experiences compare to the industry benchmarks from your peers!
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TrustRadius Product Comparison Intent Updates
If your organization has been leveraging TrustRadius’ trial product comparison intent data, there are some important changes to this freemium integration that you need to know about: As of February 1st 2025, TrustRadius discontinued its trial offering of Product Comparison Intent data, which may have temporarily disrupted…
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Senior Manager, Media & ABX Strategy
Job Description: https://job-boards.greenhouse.io/roidna/jobs/6574734 We are actively recruiting for a Senior Manager, Media & ABX Strategy role! Are you someone with a solid ABM/ABX media strategy background, who makes data-driven decisions, and who is eager to roll up your sleeves to support a team of exceptional…
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Segment Report Notifications
Is there a way to trigger notifications via email or Slack based on account updates that happen in a segment report? For this use case: I'm interested in notifying sellers/sales people on our team if their targets move through the funnel (ie. move from "consideration" to "decision").
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2025 State of the BDR Report Now Live :)
Hey everyone, We’re excited to share this year’s State of the BDR Report! A huge thank you to all the BDRs who shared their experiences—your input makes this benchmark possible each year (now in its 4th year!). We truly appreciate you. Without further ado, you can find the report below! 😊 As always, it’s free and…
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Countdown to the 2025 State of the BDR Report: Are BDR Teams Growing, Shrinking, or Holding Steady?
Hey all, Tomorrow's the day! Our 2025 State of the BDR Report will be available to you all - free and un-gated, of course 🙂. Here's the stat of the day: 79% of BDRs teams have either grown (hired more roles) or maintained their size. Soooo many more benchmarks to come tomorrow! @Kerry
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Advertising: Sunsetting User VTR metric
Hey RevCity! As of today (Jan 15), the 6sense Advertising team has removed the user-level view-through rate view-through metric from the platform. The reliability of these metrics at the user-level will decline as the 3rd party cookie pool continues to shrink. Moving forward, we recommend using the account-level metrics…
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ABM Segments accessible in Sales Intelligence?
Does anyone know if it is possible to pull in accounts into sales intelligence that are part of a segment in the ABM platform? Or vice versa — can I reference a sales intelligence saved filter in the ABM platform via a segment? Unless I'm missing something, I'm not seeing the ability to do so. If that's the case, I'm a bit…