Recent Discussions

The replay from yesterday's webinar session, Blueprint for Digital Advertising: Smarter Strategy and Execution, Smarter Revenue, is now available! Watch it here. ICYMI: ROI·DNA’s Brian DeHaan and Liz McComas shared their tactical approach to building and optimizing digital advertising programs that cut through the noise…

Video advertising continues to evolve in B2B marketing. As buying committees increasingly consume content on streaming platforms, marketers need new high-performing ways to reach them in these premium environments with brand-focused messaging. With CTV now available in 6sense, you can run full-screen, audio-on video…

Love this piece from @Kerry! In MQLs: Like Printing Money Kerry discusses how one of B2B’s earliest breakthroughs — the form-fill — slowly lost its meaning. What started as a genuine signal of buying intent became something we learned to manufacture at scale, but can hardly be considered a true buying signal anymore. Why…

https://job-boards.greenhouse.io/conga/jobs/4960781007

Sign up to begin your Next Gen Marketer certification journey! We will then send you your free copy of the book No Forms. No Spam. No Cold Calls. Read the book and access the digital workbook to study. Pass the certification test when you feel you’re ready. Please set up your Skilljar user profile before taking the test…

We’re excited to announce a major upgrade to the Web Visit Data Pack schema—designed to give your team deeper visibility into how accounts engage with your website and campaigns. 🧠 What’s New? Two powerful new fields have been added to the schema: UTM Campaign Name Track which campaigns are driving traffic and…

Yes, we're counting down! We’re just two and a bit weeks away from sharing our third year of Buyer Experience research — and this year’s findings add even more dimension to what happens before sellers get involved. In fact, most B2B wins trace back to Day 1 🙊 (let’s be real — even before Day 1). Much of the shortlist is…

Hello 6sense community, I’m hoping to compare our ad performance metrics against industry peers who are also targeting hospitals and health systems. We primarily run banner ads (static display) focused on C-suite leaders across the U.S. healthcare industry. Would anyone in the same boat be willing to share their current…

Hey 6Senseis, Unfortunately, we don't have enough 6Sense users in the Phoenix area for an official user group, but does anyone throughout the valley want to meet up and bounce ideas around? I'm open to in-person, digital, or a combination. The whole goal is to bring more collective brain power together for quicker…

Apply here: https://jobs.ashbyhq.com/go-augment/7061dbf5-9d86-4701-990a-8c5b8608d98c Or reach out to: Mike Pilarz, VP of Marketing - mike.pilarz@goaugment .com Logistics is broken. Let’s fix it. We are a team of engineers, product designers, and customer champions using AI-powered automation to transform the $9T global…

About Contextual Targeting Campaigns What are contextual targeting campaigns? ​ Contextual targeting campaigns allow you to reach target accounts with ABX programs when they are on topically relevant sites. They enable you to run ads on web pages that are most relevant to your company's offering and to the customers you…

Video advertising continues to evolve in B2B marketing. As buying committees increasingly consume content on streaming platforms, marketers need new high-performing ways to reach them in these premium environments with brand-focused messaging. With CTV now available in 6sense, you can run full-screen, audio-on video…

It's our favorite time of year over here at the Science of B2B — our 3rd year of Buyer Experience research (from 4,000+ B2B buyers) is available in just a little over three weeks! New questions asked and answered in this year's research with tons of interesting findings — especially around AI! And it turned out to be…

Hi everyone, Happy (Metric) Monday ☕️ Over the past few weeks, we’ve been looking at B2B email reply rates from ~ 625,000 emails sent in the first half of 2025. These messages span recipients across North America, APAC, and EMEA, with all times adjusted to each recipient’s local region. Replies follow the clock —…

Hi everyone, @Kerry hasn’t just been turning out the 🔥 written content — he’s also been busy on the mic 🎤. Our Head of Research has a new video series: Lies My Marketing Experience Told Me. Each episode features B2B go-to-market leaders sharing “truths” they once believed—but don’t anymore—and the perspectives that changed…

As of today, October 2025, we use shared IPs for 6sense Email Provider. I've had a few customers ask if this will negatively impact their reputation if another customer abuses this. Here's the TLDR! White-labeled + authenticated: All mail is fully white-labeled with SPF, DKIM, DMARC — so it’s sent under their domain,…

We are trying to set benchmarks for ads within 6sense. It seems to be very different than benchmarks in other advertising platforms. Does anyone have benchmarks they would be willing to share? We are an EdTech company that sells software to Higher Education Institutions in the US.

Understanding the icons in the timeline view is essential for interpreting buyer behavior and engagement. Each icon represents a specific type of interaction, helping sales teams quickly assess where an account is in its journey. 🔍 Icon meanings: 📣 = Added to a Marketing Automation Campaign 🟢✉️ = Email Send/Reach Activity…

In North America region, we have all of our marketing content/assets ungated on our website & campaign LP experiences. As we are looking to expand our GTM motion with a concentrated focus in the European countries for 2026+, I'm reaching out to understand the philosophy of what other 6Sense customers are doing in EMEA when…