Recent Discussions

Video advertising continues to evolve in B2B marketing. As buying committees increasingly consume content on streaming platforms, marketers need new high-performing ways to reach them in these premium environments with brand-focused messaging. With CTV now available in 6sense, you can run full-screen, audio-on video…

It's our favorite time of year over here at the Science of B2B — our 3rd year of Buyer Experience research (from 4,000+ B2B buyers) is available in just a little over three weeks! New questions asked and answered in this year's research with tons of interesting findings — especially around AI! And it turned out to be…

Hi everyone, Happy (Metric) Monday ☕️ Over the past few weeks, we’ve been looking at B2B email reply rates from ~ 625,000 emails sent in the first half of 2025. These messages span recipients across North America, APAC, and EMEA, with all times adjusted to each recipient’s local region. Replies follow the clock —…

Hi everyone, @Kerry hasn’t just been turning out the 🔥 written content — he’s also been busy on the mic 🎤. Our Head of Research has a new video series: Lies My Marketing Experience Told Me. Each episode features B2B go-to-market leaders sharing “truths” they once believed—but don’t anymore—and the perspectives that changed…

As of today, October 2025, we use shared IPs for 6sense Email Provider. I've had a few customers ask if this will negatively impact their reputation if another customer abuses this. Here's the TLDR! White-labeled + authenticated: All mail is fully white-labeled with SPF, DKIM, DMARC — so it’s sent under their domain,…

We are trying to set benchmarks for ads within 6sense. It seems to be very different than benchmarks in other advertising platforms. Does anyone have benchmarks they would be willing to share? We are an EdTech company that sells software to Higher Education Institutions in the US.

Understanding the icons in the timeline view is essential for interpreting buyer behavior and engagement. Each icon represents a specific type of interaction, helping sales teams quickly assess where an account is in its journey. 🔍 Icon meanings: 📣 = Added to a Marketing Automation Campaign 🟢✉️ = Email Send/Reach Activity…

In North America region, we have all of our marketing content/assets ungated on our website & campaign LP experiences. As we are looking to expand our GTM motion with a concentrated focus in the European countries for 2026+, I'm reaching out to understand the philosophy of what other 6Sense customers are doing in EMEA when…

Hey all, Over the past couple of weeks we’ve been digging into data from ~625,000 emails sent in the first half of 2025. In the Americas, reply rates dip slightly on Thursdays but then uptick on Fridays — looks like inboxes open up just as the weekend’s about to begin! @Kerry

Love this one from @Kerry! 👉 The Imaginary Buyer at the Heart of Our Ineffective Marketing Buying is so much more complex than we often portray it — and when you put yourself in those buying shoes, so many things become blindly obvious. Do you fill out forms? I avoid them whenever I can. Would you commit your company to a…

We get asked regularly about 1:1 marketing, and we want to put together a comprehensive take on it, the good and the bad. We would love for it to include examples beyond what we've done at 6sense. If you have any stories, examples, advice — we want to hear it. Happy to anonymize it if you don't want your name or your…

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When we first introduced AI Email at 6sense, our goal was simple: help revenue teams have more meaningful conversations at scale — without sacrificing personalization or precision. That vision just got a major endorsement. Forrester has named 6sense a Leader in The Forrester Wave™: Conversation Automation Solutions for…

About the Role We’re seeking a contract Marketing Campaign Specialist to jump in immediately and help us execute high-impact, AI-enabled campaigns across HubSpot, 6sense, and Qualified. This role is critical to driving engagement, conversion, and pipeline growth. The contract may lead to a full-time opportunity based on…

As part of our ongoing commitment to security and industry best practices, we’ve upgraded the encryption protocols across the 6sense SaaS platform. What’s New: TLS 1.3 by Default – All production services now use TLS 1.3, the latest and most secure version of the Transport Layer Security protocol. Broad Compatibility – TLS…

Leveraging AI-Driven Insights to Maximize Engagement and ROI Why Gifting in ABM?ABM strategies have evolved beyond digital engagement, with direct mailing and gifting programs becoming essential tools for creating memorable, personalized experiences for high-value accounts. However, marketers must ensure that their…

We’re thrilled to share that Jon Dorenbos — former NFL Pro Bowler, America’s Got Talent finalist, best-selling author, and world-class magician — will be taking the stage as our keynote speaker at Breakthrough 2025, happening Nov 11-14 at the Fontainebleau Las Vegas. Jon’s story is remarkable. After a 14-season NFL career,…

I have been browsing around and it seems that I cannot see before unlocking a contact's contact details if there is a phone number included, is there a way to preview this before using a credit? Thanks

Hey all—still digging into those ~625,000 emails from the first half of 2025 (see last week's post). Subject lines with fewer than 5 words got the highest response rates. Think about how you might be able to minimize :) less is more, they say! @Kerry

What changed? Previously, email activities from Einstein Activity Capture (EAC) were not syncing into 6sense, since Salesforce stored this data in a separate cloud inaccessible to third party applications like 6sense. Salesforce has now released an enhancement that makes this data available for sync through APIs. What you…