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Two Weeks Until BDR Appreciation Week 2025 Kicks Off!
T-minus 14 days until BDR Appreciation Week kicks off and we want YOU to join us! BDRs rarely get a moment in the spotlight … but they sure deserve it. That’s the sole reason BDR Appreciation Week exists — to show love and recognition to BDRs and their leaders who otherwise may not get much credit. A glimpse into all of…
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6sense Research and Sloane Staffing: ABM/X Benchmark Report – Share Your Voice
Hi everyone! We’re excited to share that 6sense Research is partnering with Sloane Staffing to create an ABM/X Industry Benchmark Report. This report will cover how ABM/X teams are structured, measured, hired, supported, and more. If you have an ABM/X motion, we’d love to hear from you! Share your perspective through an…
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Metric Monday: Backchanneling Trends in Software and Services Deals
Hi all, We recently shared our latest write-up on the fact that most buyers—over 70%—connect with non-sellers (e.g., c-suite executives, subject-matter experts) at vendor organizations before engaging with sales. As always, the research is free and un-gated, so feel free to check it out if you haven’t already! For…
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📚How Dremio Boosted Google Ads Pipeline by 90% with 6sense Integration
A large part of Dremio's growth strategy involves 6sense and search engine marketing. While Dremio was driving leads through Google ads, they weren't converting to pipeline to justify the level of spend. @Jim_Lionhurst shares in our latest case study how his organization supported Dremio in integrating 6sense with Google…
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Using Marketo with CE to connect all the dots in your marketing operations
Hi RevHeads, I wanted to share how I use Marketo to manage all the operational aspects of Conversational Email, from targeting, all the way to attribution. Originally, I was directed to create the targeting reports within Salesforce, which I quickly learned was not going to work effectively given the complexity of our GTM…
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Use Company Identification API separately
Can I request the 6sense Company Identification API by providing an IP address as the input param in one of the microservices used on the website? This document does not provide the details. It shows that the response can only be fetched on the client side. Is it possible the data can be retrieved on the server side using…
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SDR Role (6sense savvy) at Armanino!
Posting this on behalf of one of my favorite 6sense customers, Armanino :) As a top 25 accounting and consulting firm in the nation, Armanino delivers a depth of knowledge, a range of services, and a consistent and responsive team. They support your global operations with sophisticated financial capabilities and solutions…
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Update Campaign Member Status in SFDC for Ad Engagement
Help! We track ad engagement on the account level in Salesforce with the campaign object and update the campaign member status accordingly - (i.e. Enrolled is default status and means they were reached in a campaign; Impressions received ad impression; Clicked is responded status and means an ad was clicked). The…
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Account Based Marketing Manager - CLEVELAND OHIO OPPORTUNITY
Apply here: https://mrisoftware.wd501.myworkdayjobs.com/en-US/External_CareerSite/job/Cleveland-Ohio-Office/Account-Based-Marketing-Manager_R-104453 MRI Software is seeking a talented Account Based Marketing (ABM) Manager. The ABM Manager is responsible for the strategy and implementation of ABM campaigns and tactics to…
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Segments from Account Intelligence to ABM
I want to take an account list I created in Account Intelligence and copy it to the ABM platform so I can market to the same segment, view holistic activity for all accounts in the list, and report on it. How do I do that?
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MAP Email Nurture + Conversational Email
Hi revheads, We have been working on stage-based 4-email nurtures that would be used for new contacts, and for existing contacts as they move through the stages. So if a contact is new and in Awareness, they get the awareness nurture. Then, if that account later moves to Consideration, all the contacts at that account get…
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Foundations of a Successful AI Email Campaign
Hi friends☺️ I've been compiling our most asked AI Email questions/topics and have organized what I view as the foundations to a successful Conversational Email campaign. TL;DR summary and example slide at the end! 3A Approach to an AI Email campaign launch: Audience, Activation and Alignment Before trialing this process…
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6sense and Opportunity creation in Dynamics 365
Hi all, looking to connect with fellow 6sense users and learn/share processes on how opportunities are created with Microsoft Dynamics D365. Would love to discuss whether your process is manual, semi automated or fully automated. What steps you took along the journey to get to fully automated and what challenges you faced…
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Keyword group overhaul
Hi all, Our marketing team recently embarked on a massive keyword update in our instance of 6sense, and the next step is to now overhaul/re-organize our keyword groups. We are a B2B SaaS organization in the HR tech space, and I'm thinking of using product lines, competitors, key campaign themes, and key HR-related themes…
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Advanced Notification of Two-Factor Authentication for all 6sense Customers!
All 6sense customers will have two-factor authentication installed for accounts between February 13th and February 28th. You will start seeing notices when you log into the 6sense platform starting January 23rd, so that you and your team are aware of the change ahead of time. What is Two-Factor Authentication? Two-Factor…
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Identifying Potential Resellers Using 6Sense
We’re currently exploring how to best leverage 6Sense to identify potential resellers for our niche mobile app security solution but we’re encountering some challenges due to the nature of our targets. Many of our ideal resellers are smaller companies that may not generate high levels of intent signals, making it difficult…
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Why Integrating 6sense with Google Analytics and Google Ads is Crucial (and How to Do It)
Hey RevHeads! We have a great new resource I wanted to share with you - Why Integrating 6sense with Google Analytics and Google Ads is Crucial (and How to Do It). By combining 6sense’s account-based insights with Google’s tools, you can pinpoint high-value accounts, track their behavior on your site, and use that intel to…
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How to Build a Winning ABM Team in 2025
Hi RevCity!! Cailyn here from Sloane Staffing, 6sense's exclusive talent partner. As we step into this year, we thought it would be helpful to share some insights on how to build a winning ABM team in 2025. Like most things in the B2B world, ABM is ever evolving and your account-based team might look a little different…
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Demand Marketing Strategist | Hybrid- Grand Rapids, MI or Denver, CO|
🚀 We're Hiring: Demand Marketing Strategist 🚀 Service Express is looking for a driven Demand Marketing Strategist to join our growing marketing team at a high growth global company! In this key role, you will own our 'one-to-many' go-to-market strategies, drive Marketo Email nurture execution, and lead full-funnel…
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Competitive Intelligence Manager | Hybrid | Boston, MA (Seaport District)
Competitive Intelligence Manager Location: Boston Seaport HQ | Hybrid Apply Here Nasuni is seeking a Competitive Intelligence Manager to be a strategic force in driving our competitive strategy and positioning Nasuni as the leader in cloud file data services. This role will deliver critical insights, timely competitive…