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Automate Sales Outreach on 6QAs with Audience Workflows
Are you finding it difficult to automate sales outreach on 6QAs? Are you having to rely on Ops to build an automation that adds people to SEP campaigns when an account 6QA's? Automate sales outreach on 6QAs by creating a streamlined audience workflow that automatically adds leads / contacts into an SEP campaign! 2 plays…
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Real Time Slack Alerts for Accounts on your Website
Want to give your BDR’s/AE’s real time slack alerts when certain accounts are actively browsing your website? Perhaps it’s a 6QA + Top Tier target account and they just hit your pricing page. What if we could do them one better and give them the account plus the location of the individual doing the research? Would that be…
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August Ops Success Session Recording & Recap: Measuring ROI with CRM Reports
If you’ve ever been asked, “So… how’s that campaign really doing?”, this one’s for you. At the latest August Ops Success Session, @suchitadonti shared some very practical ways to pull real, measurable value out of your CRM, no complicated data gymnastics required. https://6senseinc.wistia.com/medias/fs2htauyua The…
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How a Seller sets up the Buying Committee with 6sense
This article presumes you already know the following: Buying Committees are not new; selling enterprise solutions has involved multiple stakeholders for decades. Stories about deals closed based on a personal relationship with the Economic Buyer, dinner, or golf, were exceptions, not the rule. Buying Committees are not…
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Personalization with 6sense
Free AI Prompt for Faster 6sense Personalization 🚀 Speed up your ABM programs by tagging content instantly by persona, segment, and buying stage. Perfect for 6sense-powered campaigns. Grab the free prompt here: Segment-Based Content Tagging Prompt
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Audience Workflows: Outreach Node Not Picking Up All Users
Has anybody had this happen? There's no discernable difference within Outreach itself in terms of user permissions between the two individuals, but for some reason I can't find 3/4 of the SDRs I'm working with when I'm trying to designate assignees using the Outreach node.
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Scalability of Dynamic HTML5 Ads Based on Unique Pain Points
I'm exploring the idea of creating dynamic HTML5 ads tailored to the pain points of our open opportunities. The challenge is that we don’t have standardized pain points – they’re recorded in SFDC by our SDR team and vary for each account. Given this, I'm wondering if this approach is scalable, or if there are limitations…
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Why Every AE Should Login to 6sense SI Every Day
The best AEs know they need to prospect even if they have a BDR doing it full-time for their accounts. But let's say you're an AE that doesn't need to, or, more likely, doesn't want to prospect. Is 6sense of any value to them? Absolutely! An AE should login to Sales Intelligence (SI) every single day for the sole purpose…
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BDRs in 2025: How Strategy, AI, and Multi-Threading Are Shaping Success
New research from 6sense, led by @Kerry Cunningham and @saraboostani, confirms what high-performing sales teams already know: Even in the age of AI agents, BDRs still play a critical role in revenue growth. Their impact goes far beyond setting meetings — BDRs are shaping pipeline, driving strategic engagement, and adapting…
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Seth Godin on Strategy: 7 Lessons From Our Eye-Opening Conversation
By Saima Rashid When we invited Seth Godin to join the Revenue Makers podcast, I expected thought-provoking insights. What I didn’t expect was a complete reframe of how we as revenue leaders think about strategy, systems, and even AI. Seth didn’t speak in buzzwords or frameworks. He spoke in truth. And as I’ve reflected on…
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6 Plays That Should Be Way Easier: How to Simplify, Streamline, and Start Getting Results
I think all marketers can agree that campaign execution has gotten too complicated. Even the best GTM teams are juggling a dozen tools and dashboards just to launch a cross-channel play. Add in last-minute changes, shifting priorities, and multiple stakeholders, and it’s no wonder campaigns stall out or underperform. We…
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AI Search + Zero-Click Results
Summary AI search is reshaping how buyers discover solutions — most searches now end without a click. ABM teams are well-positioned to win in this new landscape. Here’s how to: Align content to buyer intent Boost AI visibility Track influence, not just clicks Why ABM Teams Are Built to Win AI Search The rise of AI-powered…
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How Are You Activating 6QA Traffic on Your Website?
Hi all 👋 Even when 6QA accounts are showing high intent, I’ve found it challenging to get full buying teams to convert. I wanted to share a short helpful guide — it walks through 5 practical steps to activate always-on journeys and turn that 6QA traffic into qualified pipeline. You’ll get ideas to: ✅ Map your content to…
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🏆 2025 Breakthrough Award Nominations Are Now OPEN! 🏆
New categories, fresh energy, and more ways to celebrate customer greatness! We’re thrilled to unveil our revamped Breakthrough Awards—spotlighting the boldest, smartest, and most impactful 6sense customers out there! 📣 Explore 8 exciting award categories that showcase everything from lightning-fast launches to AI-powered…
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One of the biggest mistakes I see sellers make
I wish I had noticed this trend sooner because I could have saved dozens of sellers from descending into madness. When they go from having virtually no behavioral intelligence about their accounts to having lots of behavioral intelligence about their accounts, some sellers can misunderstand the mission and take things too…
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Measuring ROI with CRM Reports
Our monthly Ops Success Session is BACK! Join us on August 6th at 12 PM CT as we explore how to effectively measure ROI of your display advertising programs using CRM reports. Marketing teams are repeatedly asked to show their pipeline and revenue impact. Sound familiar? In this session with @suchitadonti, you’ll learn how…
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Custom Tie Breaker Rules | Contacts
Hi RevCity fam — My team is looking to build out Custom Tie Breaker Rules for Contact Acquisition plays we want to run to support sales via Data Workflows. I've looked at the Knowledge Base articles but they are very high level and we all know how complex (and messy) our CRMs can be, especially when we take into account…
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🎥 Replay Ready: BLUEPRINT Session 2 | Beat the Competition: Build Takeout Campaigns That Convert
The replay from today's Beat the Competition: Build Takeout Campaigns That Convert session is now available! Watch it here. ICYMI: In this power-packed second session of 6sense’s BLUEPRINT series, industry experts Morgan Cole (VP, Demand Generation, Red Canary), Bailey Booher (Principal Solutions Consultant, 6sense), Adam…
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The most valuable filter in Sales Intelligence (SI)
If you prefer to read, scroll past the video; the text below is NOT a transcript of the video. The video is primarily to share with sellers if you want to share the link: (https://6senseinc.wistia.com/medias/65rr9zzrob) https://6senseinc.wistia.com/medias/65rr9zzrob By far, the most valuable filter in Sales Intelligence…
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Persona Map - Disqualified persons still showing in SI
Hi Revheads! Working through some concerns with our persona map, and wondering if we missed something at implementation. We use Salesforce as our CRM. In Sales Intelligence, we are seeing two things: 1) suggested actions on persons who are disqualified in salesforce 2) persona map mess - disqualified persons still showing…