Automate Sales Outreach on 6QAs with Audience Workflows

Alex Ryan

Are you finding it difficult to automate sales outreach on 6QAs? Are you having to rely on Ops to build an automation that adds people to SEP campaigns when an account 6QA's?

Automate sales outreach on 6QAs by creating a streamlined audience workflow that automatically adds leads / contacts into an SEP campaign!

2 plays you can run today:

1. Target 6QAs more effectively by creating a segment and running a multi-pronged play across both marketing and sales.
2. Target 6QAs through ads and MAP campaigns, while also pushing into an SEP campaign to increase sales work rates and conversion rates.

Without leveraging Audience Workflows, you're left:

• Hoping sellers follow up on 6QAs
• Asking your Ops team to build an automation to trigger automate adding people to an SEP when the account 6QAs

The results when leveraging Audience Workflows:

• Streamlined workflow that automates adding leads/contacts to an SEP campaign
• Ability to customize who the Cadence/Sequence is from

If you run this workflow, we’d love to hear your feedback, ideas, and input to help us improve the product and user experience!

Check out our other Audience Workflows resources in RevCity.