-
The Ideal Tech Stack for BDRs: Tools BDRs Need to Win Today
Ask any high-performing BDR what makes them successful, and you’ll hear some variation of this: Time is everything. Every second spent chasing the wrong accounts, searching for contact details, or manually following up on emails is time not spent engaging the right prospects at the right moment. BDRs today have more data,…
-
Putting Contextual Targeting in Context
During my recent display campaign engagements with 6sense customers, some of the most asked questions revolve around Contextual Targeting. Although contextual targeting has been used in the digital advertising space for some time, it is a new display capability for the 6sense Platform and as a concept for ABX overall.…
-
Revenue Team Therapy - A True Story of Sales and Marketing Alignment
A True Story of Sales and Marketing Alignment For insights from some of the brightest minds in the world of revenue, check out the Revenue Makers podcast and subscribe wherever you get your podcasts. Achieving a tight-knit alignment between sales and marketing truly is the foundation for revenue success. Yet, for many…
-
Failed certification by 1 question all three times
Hi. Just like it says. I had no trouble passing the first 2 knowledge checks but failed on my 3 attempts. This also took me far longer than 2.5 hours because I have to attempt this in the middle of my usual tasks. My company doesn't require it. Is it worth bothering with trying again? I have no desire to put 3 more hours…
-
TODAY is Marketing Operations Appreciation Day!!!!
Did you know today was Marketing Operations Appreciation Day? We sure did! We work with MOps professionals in just about every client we work with. Why? Because they are at the 💜 of every good marketing team: - Strategy - Planning - Martech Organization - Data wrangling - Campaign Execution and Optimization So we wrote a…
-
Keyword Refresh Tips?!
Hi everyone! I just started a brand new job and have taken over ownership of our 6sense instance. We're embarking on a keyword refresh (and need to get it done in the next two weeks). Does anyone have any tips on how to conduct a keyword audit and refresh? What steps do you take? Who do you involve? If anyone has a…
-
Canva for Ad Design:
Hi RevCity Community, I'm having trouble with Canva when designing banner ads. They look fine in Canva, but they often become blurry after download, even at larger pixel sizes. I'm wondering if other Canva users have found ways to prevent this blurriness. I'm also open to suggestions for alternative design tools or…
-
Navigation Path Analysis
We just completely revamped our website and would like to understand how visitors are flowing through the site. I can see in 6Sense, under an account's timeline that they visited page, how many times, and keywords. Is there a way to tell at the visitor level which pages they visited and in what order. So visited 1 went to…
-
6Sense Pipeline Analytics in Salesforce
Long time fan, first time poster. We've heard a lot about the need for more Salesforce-based 6Sense reporting so we went ahead and built out a robust series of Dashboards and analytics connecting Salesforce Opportunities to 6S Temperature, Buying Stage, and In-Market Account & Contact Orchestrations. End result is insight…
-
Best Practices for Selecting and Adding Keywords
To get the best results from 6sense, you need to select the right keywords and add them to 6sense. (Keywords are often phrases, not singular words.) It’s critical, but it may seem daunting to sift through all the potential details that might give you the best results. Here are some tips and guidelines about how to get…
-
🎥 Customer Story Hour recap ft. OpenText
🚀 Maximizing ABM Success with 6sense & OpenText 🚀 In our latest 6sense Customer Story, @anjelijackson and @Angela Borseti from OpenText, alongside Sean Manning from 6sense, shared how they leveraged 6sense’s AI-driven insights to scale global ABM campaigns. 🔹 Precision Targeting: Segmenting audiences by buying stage &…
-
Looking for a marketing planning process that actually works? Read on...
A great read for all marketers trying to figure out how to "plan" when: 1️⃣ the buyers journey seems to be in constant flux 2️⃣ you're unclear of the impact of AI on your ability to reach your buyers 3️⃣ your company changes course at least twice a year 4️⃣ and your budget fluctuates with your company's ability to hit…
-
LinkedIn + 6sense Reporting
How to you best leverage LinkedIn reporting in 6sense?
-
Intelligent Workflows Resource Roundup
We’re thrilled to announce that Intelligent Workflows will soon be available in your 6sense Revenue Marketing platform! Intelligent Workflows (IWF) combines the powerful functionality of Audience Workflows (AWF) and Data Workflows (DWF) to revolutionize your go to market with integrated, automated campaigns. You'll receive…
-
Intelligent Workflows - Execute Revenue Plays in 6sense
We’re beyond excited to finally share something we’ve been using internally at 6sense that has completely transformed how we automate omni-channel campaigns and manage data enrichment—and very soon, it’ll be available to our amazing CUSTOMERS! Yes, you read that right. The same game-changing products we've been using to…
-
Can I use any personal email and complete the courses with certification?
Hi Team, Can I use any personal email? When I go to sign up, it shows me that I need to have a company domain email and access code. Can You suggest to me, How can I open an account by personal email?
-
Verified Outcomes: 6sense Mutual Success Plans
At 6sense, we’re committed to helping you showcase the value of your investment in our platform. Whether you’re leveraging 6sense for strategic insights or execution, proving ROI is critical, and we’re here to help. In our last post, we shared details about Strategic Priorities, a component of your 6sense Mutual Success…
-
How are you using 6Sense scores to determine MQAs? Any others seeing inflated MQAs?
New to 6Sense and inherited it at my new company. I’m looking to understand how others use 6Sense’s scoring model (Awareness, Consideration, Decision, etc.). Are you passing 6Sense scores directly into SFDC to mark an account as MQA, or using them as one datapoint in a broader scoring model with additional criteria? We’re…
-
Best Practices Filters
Does a best practice document exists for filters to use searching leads via the Account and People Dashboard and/ or Discovery tab?
-
6sense display ads strategy
Hi everyone, I’m looking for some insights on display advertising limits. If my monthly reach limit is 250 accounts, can I run two different display ads simultaneously to promote two separate assets to the same 250 accounts? Or would that exceed the limit in any way? Also, what's the recommended minimum budget per account…