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Benchmarks for Ads
We are trying to set benchmarks for ads within 6sense. It seems to be very different than benchmarks in other advertising platforms. Does anyone have benchmarks they would be willing to share? We are an EdTech company that sells software to Higher Education Institutions in the US.
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Gated vs Ungated Content on Web in EMEA Countries
In North America region, we have all of our marketing content/assets ungated on our website & campaign LP experiences. As we are looking to expand our GTM motion with a concentrated focus in the European countries for 2026+, I'm reaching out to understand the philosophy of what other 6Sense customers are doing in EMEA when…
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Seeking: 1:1 ABM stories, the good, the bad, and the ugly
We get asked regularly about 1:1 marketing, and we want to put together a comprehensive take on it, the good and the bad. We would love for it to include examples beyond what we've done at 6sense. If you have any stories, examples, advice — we want to hear it. Happy to anonymize it if you don't want your name or your…
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Big news: 6sense has been named a Leader in Forrester’s Conversation Automation Wave!
When we first introduced AI Email at 6sense, our goal was simple: help revenue teams have more meaningful conversations at scale — without sacrificing personalization or precision. That vision just got a major endorsement. Forrester has named 6sense a Leader in The Forrester Wave™: Conversation Automation Solutions for…
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TLS 1.3 Encryption Upgrade
As part of our ongoing commitment to security and industry best practices, we’ve upgraded the encryption protocols across the 6sense SaaS platform. What’s New: TLS 1.3 by Default – All production services now use TLS 1.3, the latest and most secure version of the Transport Layer Security protocol. Broad Compatibility – TLS…
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Optimizing Direct Mailing and Gifting Programs in Account-Based Marketing with 6sense (Part 1 of 2)
Leveraging AI-Driven Insights to Maximize Engagement and ROI Why Gifting in ABM?ABM strategies have evolved beyond digital engagement, with direct mailing and gifting programs becoming essential tools for creating memorable, personalized experiences for high-value accounts. However, marketers must ensure that their…
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Announcing Our Breakthrough 2025 Keynote Speaker: Jon Dorenbos
We’re thrilled to share that Jon Dorenbos — former NFL Pro Bowler, America’s Got Talent finalist, best-selling author, and world-class magician — will be taking the stage as our keynote speaker at Breakthrough 2025, happening Nov 11-14 at the Fontainebleau Las Vegas. Jon’s story is remarkable. After a 14-season NFL career,…
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Possibility to preview if unlockable contact details feature a phone number
I have been browsing around and it seems that I cannot see before unlocking a contact's contact details if there is a phone number included, is there a way to preview this before using a credit? Thanks
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🎥 Replay Ready! Intelligent Workflows in Action: 6sense Customers Share Their Winning Playbooks
https://us.v-cdn.net/6036580/uploads/1A0TGY6Z1A04/intelligent-workflows-in-action-6sense-customers-share-their-winning-playbooks-webinar-289-23-29.pdf The replay from today's Intelligent Workflows in Action: 6sense Customers Share Their Winning Playbooks webinar session is now available! Watch it here now. ICYMI: In this…
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Small Tweaks, Big Impact: Optimizing Your ABM Ads on 6sense
When clients ask us to review their account-based advertising campaigns in 6sense, the request is almost always an open-ended query: “Can you take a look and tell us how to make this perform better?” Over time, we’ve developed a consistent process for answering that question. In this post, we’re sharing the exact steps we…
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Building Better B2B Campaigns: 7 Digital Advertising Goals That Matter
In B2B marketing, digital advertising isn’t just about generating clicks or impressions, it’s about driving measurable business outcomes. The most effective campaigns are built with a clear goal in mind, whether that’s strengthening brand perception, fueling pipeline, or winning business from competitors. Yet, too often,…
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Announcing the 2025 Breakthrough Award Finalists!
Announcing the 2025 Breakthrough Awards Finalists! The results are in—and these teams are redefining what it means to break through. From AI-powered innovation to lightning-fast execution, our finalists stood out for their bold strategies, measurable impact, and unstoppable momentum. Customer Award Finalists Through their…
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Contact Recommendations: How We Determine Recommended Contacts in Sales Intelligence?
In Sales Intelligence, recommended contacts appear in two places within the web app: Highlights section on the Account Details page Persona Map 1. Highlights Section - Account Details Page This section shows two types of recommendations: a) Contacts to Reach These are contacts already in your MAP/CRM that 6sense recommends…
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Beyond A/B Testing: How 6sense users can personalize buyer journeys that actually convert.
If you think you’re personalizing for your buyers with A/B testing… think again. Today’s buyers expect experiences that adapt to their journey, not just button colors or headline swaps. In this post, we share how 6sense users can move from simple tests to journey-based personalization — aligning experiences to intent…
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When using a Push Segment Name Orch/Workflow what happens if an account leaves the segment?
A common question from people setting up a Push Segment Name Orchestration or Workflow is whether or not a name is cleared out when an account leaves a segment. The exact behavior will depend on how your Orchestration/Workflow has been configured. In Workflows you have the option to either "Push Segment Names to All CRM…
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Is it possible for sellers to see Keyword Groups in Sales Intelligence (SI)?
Unfortunately, not yet. Currently, Sales Intelligence (SI) uses individual keywords in the Keywords Researched filter. This is a known feature request; if your sellers have asked for this capability, please vote for the feature here:…
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Check Out the 6sense AI Email Learning Path
Hey Rev Heads! 👋 Exciting news! We have an updated learning path for 6sense AI Email. This course provides you with complete guidance on how to get up and running with 6sense AI Email (formerly Conversational Email). You will find a combination of guides and videos that cover everything from admin setup to analyzing…
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Advertising spend breakdown by Buying Stage
Is there a way we can see how much we've spent on advertising towards accounts in specific Buying Stages during a specific timeframe? For example, we're trying to see how much we've spent on Awareness stage advertising vs. other stages. The only way I can think of doing something like that is if we had segments for each…
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First Touch Attribution: Reporting and Best Practices
Hi RevCity community! I have a customer facing a critical attribution challenge and would love your input. The Issue: Customer is running 6sense display advertising campaigns Lead source reporting shows "Website" getting most first-touch credit instead of 6sense ads Impacting ability to demonstrate 6sense ROI for budget…
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Intent Data & Lead Scoring
Or as I like to think of it—“Minority Report” for Marketing Ops. In Marketing Ops, predicting buyer behaviour isn’t science fiction—it’s strategy. At 6sense, we use intent data and lead scoring to spot signals early, prioritise the right accounts, and help our GTM teams focus where it matters most. Here’s how we make it…