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BDRs in 2025: How Strategy, AI, and Multi-Threading Are Shaping Success
New research from 6sense, led by @Kerry Cunningham and @saraboostani, confirms what high-performing sales teams already know: Even in the age of AI agents, BDRs still play a critical role in revenue growth. Their impact goes far beyond setting meetings — BDRs are shaping pipeline, driving strategic engagement, and adapting…
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Seth Godin on Strategy: 7 Lessons From Our Eye-Opening Conversation
By Saima Rashid When we invited Seth Godin to join the Revenue Makers podcast, I expected thought-provoking insights. What I didn’t expect was a complete reframe of how we as revenue leaders think about strategy, systems, and even AI. Seth didn’t speak in buzzwords or frameworks. He spoke in truth. And as I’ve reflected on…
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6 Plays That Should Be Way Easier: How to Simplify, Streamline, and Start Getting Results
I think all marketers can agree that campaign execution has gotten too complicated. Even the best GTM teams are juggling a dozen tools and dashboards just to launch a cross-channel play. Add in last-minute changes, shifting priorities, and multiple stakeholders, and it’s no wonder campaigns stall out or underperform. We…
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AI Search + Zero-Click Results
Summary AI search is reshaping how buyers discover solutions — most searches now end without a click. ABM teams are well-positioned to win in this new landscape. Here’s how to: Align content to buyer intent Boost AI visibility Track influence, not just clicks Why ABM Teams Are Built to Win AI Search The rise of AI-powered…
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How Are You Activating 6QA Traffic on Your Website?
Hi all 👋 Even when 6QA accounts are showing high intent, I’ve found it challenging to get full buying teams to convert. I wanted to share a short helpful guide — it walks through 5 practical steps to activate always-on journeys and turn that 6QA traffic into qualified pipeline. You’ll get ideas to: ✅ Map your content to…
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🏆 2025 Breakthrough Award Nominations Are Now OPEN! 🏆
New categories, fresh energy, and more ways to celebrate customer greatness! We’re thrilled to unveil our revamped Breakthrough Awards—spotlighting the boldest, smartest, and most impactful 6sense customers out there! 📣 Explore 8 exciting award categories that showcase everything from lightning-fast launches to AI-powered…
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One of the biggest mistakes I see sellers make
I wish I had noticed this trend sooner because I could have saved dozens of sellers from descending into madness. When they go from having virtually no behavioral intelligence about their accounts to having lots of behavioral intelligence about their accounts, some sellers can misunderstand the mission and take things too…
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Measuring ROI with CRM Reports
Our monthly Ops Success Session is BACK! Join us on August 6th at 12 PM CT as we explore how to effectively measure ROI of your display advertising programs using CRM reports. Marketing teams are repeatedly asked to show their pipeline and revenue impact. Sound familiar? In this session with @suchitadonti, you’ll learn how…
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Custom Tie Breaker Rules | Contacts
Hi RevCity fam — My team is looking to build out Custom Tie Breaker Rules for Contact Acquisition plays we want to run to support sales via Data Workflows. I've looked at the Knowledge Base articles but they are very high level and we all know how complex (and messy) our CRMs can be, especially when we take into account…
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🎥 Replay Ready: BLUEPRINT Session 2 | Beat the Competition: Build Takeout Campaigns That Convert
The replay from today's Beat the Competition: Build Takeout Campaigns That Convert session is now available! Watch it here. ICYMI: In this power-packed second session of 6sense’s BLUEPRINT series, industry experts Morgan Cole (VP, Demand Generation, Red Canary), Bailey Booher (Principal Solutions Consultant, 6sense), Adam…
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The most valuable filter in Sales Intelligence (SI)
If you prefer to read, scroll past the video; the text below is NOT a transcript of the video. The video is primarily to share with sellers if you want to share the link: (https://6senseinc.wistia.com/medias/65rr9zzrob) By far, the most valuable filter in Sales Intelligence (SI), is one that is almost impossible for us to…
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Persona Map - Disqualified persons still showing in SI
Hi Revheads! Working through some concerns with our persona map, and wondering if we missed something at implementation. We use Salesforce as our CRM. In Sales Intelligence, we are seeing two things: 1) suggested actions on persons who are disqualified in salesforce 2) persona map mess - disqualified persons still showing…
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Expanding Keyword Strategy in 6sense for European Markets
To better capture intent signals from European target accounts in 6sense, I’m considering adding keywords in local languages. Has anyone tried this approach? Which European languages would you recommend including to maximize coverage and relevance across the region? Looking forward to your insights!
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Sourceforge Setup?
Hi y'all! @AJ (because he always has the answers) We have the SourceForge integration set up, but we're not seeing anything when using the SourceForge filters while building segments. We know the accounts have been there from the SourceForge intent data on their side, but we're at a loss as to why we're not seeing anything…
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6sense Keywords upper vs. lower case?
When using keywords in 6sense, is there a difference if you use upper or lower case?
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6sense Contact Emails: Validation, Best Practices, and Expectations
6sense Email Validation- All individual, contact level 6sense email addresses go through an email validation process and get sorted into Valid emails, Catch-all, and Invalid emails. Invalids are removed and catch all emails go through additional validation steps to determine deliverability. Catch-all email addresses—also…
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Curious about Intelligent Workflows?
This event has passed. Check out the recording & deck here! Join us tomorrow at 12 PM CT for our Ops Success Session focusing on Intelligent Workflows. What You’ll Learn Real-world use cases tailored to common operational challenges Best practices for setting up workflows for long-term success How to automate, scale, and…
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Account Matching
Does anyone here DO NOT created duplicate company accounts with different locations? As I understand 6sense matches based on location+domain+company name. Lets take Company X which is in my SFDC with HQ location US. 6sense has Company X as account in the US, but also in Germany and Israel. They will be able to match only…
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Help/Ideas Requested: Automated Account Orchestration - Avoiding Duplicates
Wondering if anyone is using Orchestration to add accounts to SFDC set to automatically add those accounts (not manually run). Right now I run an orchestration based on a segment (buying stage, not in CRM, etc) to add accounts manually. But then I have to review all the accounts added to ensure they are not…
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LinkedIn Ad Creative Feedback
Hi there, I am looking for feedback on my LinkedIn ads for a consideration campaign. This is the second phase of our campaign, and we are retargeting now on LinkedIn. We are targeting C-Suite level employees in Canada, excluding Quebec. Please find below three ad creatives. Any feedback on messaging and design would be…