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Beyond A/B Testing: How 6sense users can personalize buyer journeys that actually convert.
If you think you’re personalizing for your buyers with A/B testing… think again. Today’s buyers expect experiences that adapt to their journey, not just button colors or headline swaps. In this post, we share how 6sense users can move from simple tests to journey-based personalization — aligning experiences to intent…
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When using a Push Segment Name Orch/Workflow what happens if an account leaves the segment?
A common question from people setting up a Push Segment Name Orchestration or Workflow is whether or not a name is cleared out when an account leaves a segment. The exact behavior will depend on how your Orchestration/Workflow has been configured. In Workflows you have the option to either "Push Segment Names to All CRM…
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Is it possible for sellers to see Keyword Groups in Sales Intelligence (SI)?
Unfortunately, not yet. Currently, Sales Intelligence (SI) uses individual keywords in the Keywords Researched filter. This is a known feature request; if your sellers have asked for this capability, please vote for the feature here:…
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Check Out the 6sense AI Email Learning Path
Hey Rev Heads! 👋 Exciting news! We have an updated learning path for 6sense AI Email. This course provides you with complete guidance on how to get up and running with 6sense AI Email (formerly Conversational Email). You will find a combination of guides and videos that cover everything from admin setup to analyzing…
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Advertising spend breakdown by Buying Stage
Is there a way we can see how much we've spent on advertising towards accounts in specific Buying Stages during a specific timeframe? For example, we're trying to see how much we've spent on Awareness stage advertising vs. other stages. The only way I can think of doing something like that is if we had segments for each…
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First Touch Attribution: Reporting and Best Practices
Hi RevCity community! I have a customer facing a critical attribution challenge and would love your input. The Issue: Customer is running 6sense display advertising campaigns Lead source reporting shows "Website" getting most first-touch credit instead of 6sense ads Impacting ability to demonstrate 6sense ROI for budget…
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Intent Data & Lead Scoring
Or as I like to think of it—“Minority Report” for Marketing Ops. In Marketing Ops, predicting buyer behaviour isn’t science fiction—it’s strategy. At 6sense, we use intent data and lead scoring to spot signals early, prioritise the right accounts, and help our GTM teams focus where it matters most. Here’s how we make it…
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Contact Mapping profile field Override options
Within the field mapping page for CRM Contact there is a dropdown for each field labelled “Override”. Under the email field mapping there are 4 options when looking at some fields like work email. Those 4 options are: Override Fill if blank A and A+ Email Confidence A+ Email Confidence The definitions for them and what the…
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Which countries' activities are automatically excluded from 6sense?
As of this writing, 6sense does not track activities from, or support advertising to, the following countries: Belarus - BY, China - CN, Cuba - CU, Iran, Islamic Republic of - IR, Iraq - IQ, North Korea - KP, Libya - LY, Somalia - SO, Sudan - SD, Syrian Arab Republic - SY, Russian Federation - RU, Ukraine - UA This list is…
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Increase Ad Spend Efficiency with Audience Workflows
Are you finding it difficult to control ad spend on certain campaigns? Is it hard to visualize and explain your marketing strategy and/or buyer journey within your campaigns? Try this 6sense best practice in Audience Workflows! For the first time Audience Workflows, allows users to spend ad dollars efficiently by ensuring…
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Has your company launched a B2B podcast?
If so, we would love to talk to you! We've learned a ton from our own podcast, Revenue Makers, (which just celebrated its 75th episode) and we plan to write up our learnings. We'd like to include lessons learned, positive and negative, from other B2B Marketing practitioners that have launched podcasts for their companies.…
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Campaign Execution at Scale
Or as I like to call it “Mission: Possible” when MOps is on the job. Executing campaigns at scale isn’t just about speed it’s about building systems that scale with you. At 6sense, we run a high volume of campaigns across regions, personas, and channels. As a Senior Marketing Operations Specialist, my role is to ensure…
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LinkedIn Ad Creative Review
Hi there, I am looking for feedback on my LinkedIn ads for a consideration campaign. This is the second phase of our campaign, and we are retargeting now on LinkedIn. We are targeting C-Suite level employees in Canada, excluding Quebec. Please find below three ad creatives. Any feedback on messaging and design would be…
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🎥 Replay Ready! No Opportunity Left Behind: Building Your AI Email Agent Engine
The replay from today's No Opportunity Left Behind: Building Your AI Email Agent Engine webinar session is now available! Watch it here now. ICYMI: In this action-packed third session of 6sense’s BLUEPRINT series, we rolled out the blueprint for real-world AI email agent success — from implementation best practices to key…
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Expand Advertising Reach & Flexibility with The Trade Desk (TTD) Integration
The 6sense segment sync integration with The Trade Desk allows mutual customers to push first- and third-party audience segments directly to one of the world’s largest demand-side platforms. You can activate dynamic, highly targeted 6sense audiences directly in The Trade Desk across programmatic display, video, native, and…
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What Marketing Ops Really Does (and Why It’s Underrated)
If you’ve ever wondered what Marketing Operations actually does—you’re not alone. We’re the team behind the curtain, making sure campaigns launch on time, leads flow smoothly, data tells the right story, and tech stacks don’t turn into tech wrecks. But MOps is more than just process and platforms. It’s about: 🎯 Driving…
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Automate Sales Outreach on 6QAs with Audience Workflows
Are you finding it difficult to automate sales outreach on 6QAs? Are you having to rely on Ops to build an automation that adds people to SEP campaigns when an account 6QA's? Automate sales outreach on 6QAs by creating a streamlined audience workflow that automatically adds leads / contacts into an SEP campaign! 2 plays…
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Real Time Slack Alerts for Accounts on your Website
Want to give your BDR’s/AE’s real time slack alerts when certain accounts are actively browsing your website? Perhaps it’s a 6QA + Top Tier target account and they just hit your pricing page. What if we could do them one better and give them the account plus the location of the individual doing the research? Would that be…
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August Ops Success Session Recording & Recap: Measuring ROI with CRM Reports
If you’ve ever been asked, “So… how’s that campaign really doing?”, this one’s for you. At the latest August Ops Success Session, @suchitadonti shared some very practical ways to pull real, measurable value out of your CRM, no complicated data gymnastics required. https://6senseinc.wistia.com/medias/fs2htauyua The…
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How a Seller sets up the Buying Committee with 6sense
This article presumes you already know the following: Buying Committees are not new; selling enterprise solutions has involved multiple stakeholders for decades. Stories about deals closed based on a personal relationship with the Economic Buyer, dinner, or golf, were exceptions, not the rule. Buying Committees are not…