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Issue with 6sense Segment Sync for LinkedIn – CSV Upload vs. Dynamic Segments
Has anyone else experienced discrepancies in performance when using 6sense segment sync for LinkedIn ads? I recently ran a test, setting up two campaigns: 1️⃣ One using a CSV file upload of a 6sense segment 2️⃣ Another using dynamic segments directly synced from 6sense Surprisingly, the CSV upload campaign is performing…
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Take the Stage at Inspire UK 2025 – Apply to Speak!
Inspire UK 2025 is coming to London on 4th June - and we’re looking for dynamic speakers! This is your chance to share expertise, success stories, and actionable insights with top industry leaders. Two Breakout Tracks: Inspire Stage: Step onto the Inspire Stage and join visionary leaders sharing bold strategies,…
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Ad Types Explained
6sense supports five different ad types: Banner ads Animated HTML5 ads Dynamic HTML5 ads Native ads Video ads Which ad(s) you should run depends on campaign objective, creative bandwidth, and other factors. You can find more on each ad type -- including examples -- here or by clicking any of the links above.
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One-to-One & One-to-Few Campaigns at 6sense
One of the most commonly discussed topics within Marketing here at 6sense is how to effectively target a smaller subset of accounts in an effective, meaningful way. After speaking with Jeff Siegel, our Director of Strategy, I've compiled a few best practices on the topic below: Target multi-country variants of accounts and…
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How We’re Betting on AI (And Why You Should Pay Attention)
So I am fresh off B2BMX this week...and what a ride! There were a number of themes that kept coming up , but as you would expect, one that was extremely top of my was AI. The conversation wasn't "What is AI and why do I care" (pretty sure we're all past that at this point), but rather "How do I leverage it within my work…
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Lead to Contact Process - Need Outside Perspective
I’d like to gather some perspectives on Lead-to-Contact conversion strategies and policies. We are currently working with an external Salesforce consultant who proposes changes to our process, and I am unsure whether I should continue pushing back or adopt the new approach. My company primarily uses the Account and Contact…
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Custom 6QA
Hi fellow RevHeads - We are exploring the use of custom 6QA definition for our company (I've read the documentation here in RevCity). My goal here is to crowdsource a bit….Do any of you also use custom 6qa? Why or why not? If you did switch to a custom definition - any tips, tricks, or "gotchas" you could share?
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What in the world is 6sense revealing?! 🤔
You may have heard that we're revealing a new product on March 25th. Which begs the question… what do you think is coming? And of course, don't forget to register for What's Next? A 6sense Reveal on March 25th at 8 AM PT / 11 AM ET / 4 PM GMT.
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Sales Conversational Emails
Hi all, I'm curious to hear from people who have the Sales Conversational Emails. Are you using it alone or with something like Apollo.io, SalesLoft, or Outreach, etc? If you use it alone, how does your sales team like it? What are its pros and cons? How easy was it for your sales team to adopt it? We're looking into…
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TrustRadius Product Comparison Intent Updates
If your organization has been leveraging TrustRadius’ trial product comparison intent data, there are some important changes to this freemium integration that you need to know about: As of February 1st 2025, TrustRadius discontinued its trial offering of Product Comparison Intent data, which may have temporarily disrupted…
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ABM Segments accessible in Sales Intelligence?
Does anyone know if it is possible to pull in accounts into sales intelligence that are part of a segment in the ABM platform? Or vice versa — can I reference a sales intelligence saved filter in the ABM platform via a segment? Unless I'm missing something, I'm not seeing the ability to do so. If that's the case, I'm a bit…
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Keyword Imports
Currently working on cleaning up our keyword list and getting ready to translate them. After this process, we quickly realized there would be a lot of keywords to input. What is the best way to import potentially hundreds of keywords?
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Can Conversational Email reply in a different language?
We're looking to launch a German CE outreach campaign. I can see that it generates initial emails in German, but does it also effectively handle replies in German? I would love to hear from anyone who has tried something similar. Can you provide any insights on what worked well, what didn’t, and any challenges you faced?…
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Are your Sales Enablement people over-achievers?
Hopefully by now you are aware of the Sales Certification as the best way to get your sellers educated (and entertained) on 6sense Revenue AI for Sales™. It not only covers how the product works, but also the larger context around buyer's intent and the nuances of our AI models. If you are not already sending new Sales…
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What’s Next? A 6sense Reveal Virtual Event
You’re invited to our upcoming What’s Next? A 6sense Reveal virtual event on March 25th! You’ll get an exclusive first look at our latest innovations transforming how revenue teams like yours work. We will reveal: An all-new product that brings your entire revenue stack together (Beta customers are seeing a 50% increase in…
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Account intent with ad clicks
When you run ads, you can see what accounts are clicking on our ad to go to our website. I can click on each individual account to see what their intent is, but I have to manually click on each. Is there a way to group accounts with higher intent in a mass way vs clicking on each individual account?
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📚🎥 How FireMon Optimizes Multi-Channel Campaigns with 6sense Audience Workflows
FireMon has maximized their go-to-market strategy with 6sense Audience Workflows and Sales Intelligence. In this case study, FireMon's top marketers explain how they launched Audience Workflows and streamlined their Sales Intelligence rollout with the support of 6sense Professional Services. @Taylor Allewelt
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🎥📚Corporate Visions Accelerates Growth with Audience Workflows
Corporate Visions previously dealt with data ogres and phantom MQLs. So, they embarked on a transformative journey with 6sense to modernize their go-to-market strategy with intent data, sales intelligence, and generative AI. Learn how they increased marketing's pipeline contribution by 268% YoY in our latest case study:…
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Question about "impact rate"
Hi there- I am trying to determine the impact rate for a highly targeted, short-lived display ad campaign that we recently concluded. Based on the numbers shown in the attached screenshot, would the impact rate be 0.66% or 66%? I'm just not sure if I'm supposed to multiply impact rate by 100 or not. 0.66% seems awful low.…
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Are 6sense Contacts Considered Opted-in?
We are trying to schedule webinar invites for contacts we find in 6sense, but have run into conflicting information on the site and publicly about whether they are considered opted-in if found through Discovery. Can someone clarify? I am familiar with the Conversational Email approach to send 1:1 throttled, but is anyone…