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A week away 👀
We're a week away from revealing a new product and would love to have you join in on the fun. Register here for What's Next? A 6sense Reveal on March 25th at 8 AM PT / 11 AM ET. Who's already registered?
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The Problem With Attribution
What Matters, What Doesn’t, and Why It May Be Time to Move On For more insights like these, check out the Revenue Makers podcast and subscribe wherever you get your podcasts. Attribution has long been a point of contention for marketing leaders. It’s the conversation that never seems to end — how do we prove what’s…
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Use Any Segment in 6QA Analytics
As of today, we’ve made an exciting update to the 6QA Analytics product that will allow you to use any saved segment to power that report. What does 6QA Analytics do? It tells you how many 6QA customers you currently have for the segment and product selection It shows how well those accounts are being worked You can apply…
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Are you heading to Forrester B2B Summit!?
Is your team heading to Forrester B2B Summit April 1 -3? The 6sense team is gearing up for Summit week and we'd love to see you there! Find us at Summit Find the 6sense booth #162 in the Revenue Marketing Platforms Marketplace for hands-on demos and meaningful conversations with our expert team. Stop by to snag some unique…
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Pause a 6sense ad campaign
Hi All, How can we pause an ongoing 6sense ad campaign?
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Audience sizes
Is there a way to see audience sizes once an ad has been set up? I know you can see this when you set them up, but I can’t find for existing ad sets. Thanks
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Marketing is evolving. Is your team's playbook?
The old marketing playbook is dead—or so everyone is saying. Marketers love to declare things dead (ourselves included). But in this case, the old marketing playbook isn’t really dead, but outdated. The way buyers buy has evolved and our marketing strategy has not kept pace. And it’s only going to continue to change in the…
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Help with segment building for a business new to ABM! Also - hand built 6QAs
I work for a SaaS business who has never really had a great marketing team. We are all new and becoming very well versed in 6sense, but still fundamentally trying to figure out what we should do first. I like the idea of "always on" journey based campaigns - but what's the best way to set up segments and ads? I'm only one…
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Scalability of Dynamic HTML5 Ads Based on Unique Pain Points
I'm exploring the idea of creating dynamic HTML5 ads tailored to the pain points of our open opportunities. The challenge is that we don’t have standardized pain points – they’re recorded in SFDC by our SDR team and vary for each account. Given this, I'm wondering if this approach is scalable, or if there are limitations…
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🚨 NEW 6sense Certifications
Have you heard? Our team has been busy creating three new certifications for you and your team to utilize. 🙌 Introducing: 6sense Digital Advertising Certification, Next-Gen Sales and 6sense Administration Certification. You can find all the information you need on our new certifications here. Once you complete a…
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Ad Creative Review
Hi everyone! Looking for your feedback on a few creative assets from a recent paid social campaign that we’re considering repurposing for a 6Sense DSP campaign. These creatives are specifically designed to create brand awareness for our Managed IT & Cybersecurity solutions tailored to our Tier 1 accounts (businesses that…
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Understanding 6sense’s Global Advertising Availability
When it comes to global advertising, reaching the right audiences is everything. With 6sense, you’ve got access to ad inventory all around the world, making it easier to scale your campaigns wherever you need them. Whether you’re going for a regional promotion or a full-on global rollout, knowing what’s available in each…
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Ad Creative Review
Hi everyone! Looking for your feedback on a few creative assets from a recent paid social campaign that we’re considering repurposing for a 6Sense DSP campaign. These creatives are specifically designed to create brand awareness for our Managed IT & Cybersecurity solutions tailored to our Tier 1 accounts within…
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Partner Marketing with 6sense - can anyone share some best practices?
Hi! We're new users of 6sense trying to figure out how we can use the intent data for partner marketing. Does anyone have a use-case they can share? Or best practices for incorporating the intent keywords to support partner marketing? Any advice on how to create a partner dashboard that will help unlock the dark funnel…
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Ad Creative Review
Hi everyone! Looking for your feedback on a few creative assets from a recent paid social campaign that we’re considering repurposing for a 6Sense DSP campaign. These creatives are specifically designed to create brand awareness for our Managed IT & Cybersecurity solutions tailored to our Tier 1 accounts (businesses that…
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Issue with 6sense Segment Sync for LinkedIn – CSV Upload vs. Dynamic Segments
Has anyone else experienced discrepancies in performance when using 6sense segment sync for LinkedIn ads? I recently ran a test, setting up two campaigns: 1️⃣ One using a CSV file upload of a 6sense segment 2️⃣ Another using dynamic segments directly synced from 6sense Surprisingly, the CSV upload campaign is performing…
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Take the Stage at Inspire UK 2025 – Apply to Speak!
Inspire UK 2025 is coming to London on 4th June - and we’re looking for dynamic speakers! This is your chance to share expertise, success stories, and actionable insights with top industry leaders. Two Breakout Tracks: Inspire Stage: Step onto the Inspire Stage and join visionary leaders sharing bold strategies,…
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Ad Types Explained
6sense supports five different ad types: Banner ads Animated HTML5 ads Dynamic HTML5 ads Native ads Video ads Which ad(s) you should run depends on campaign objective, creative bandwidth, and other factors. You can find more on each ad type -- including examples -- here or by clicking any of the links above.
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One-to-One & One-to-Few Campaigns at 6sense
One of the most commonly discussed topics within Marketing here at 6sense is how to effectively target a smaller subset of accounts in an effective, meaningful way. After speaking with Jeff Siegel, our Director of Strategy, I've compiled a few best practices on the topic below: Target multi-country variants of accounts and…
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How We’re Betting on AI (And Why You Should Pay Attention)
So I am fresh off B2BMX this week...and what a ride! There were a number of themes that kept coming up , but as you would expect, one that was extremely top of my was AI. The conversation wasn't "What is AI and why do I care" (pretty sure we're all past that at this point), but rather "How do I leverage it within my work…