Recent Discussions

Please use the below article (attached) for step by step installation of HubSpot CRM or MAP in 6sense. If you have questions, please comment below or reach out to your CSM.

Hey RevHeads! In 2024 my team wants to leverage 6sense for customer expansion/upsell/cross-sell campaigns - We've previously only used 6sense for new business… Are there any tips and tricks or articles/documents you can point us to understand how to best leverage 6sense for upsells? One top of mind question is how do we…

Hi everyone! I wanted to share with you some ways you can use 6Sense and Google Analytics 4 together. The process for setting up GA4 and 6Sense can be found here and my offer for troubleshooting your implementation here always stands. The images in this writeup mostly come from Looker Studio. There are many ways in which…

Hey, RevHeads! Did you miss Breakthrough or want to relive the magic? All main stage recordings are now available to access at your convience. As a reminder, you can find all breakout decks here. Quick links: The Antidote To More Product Keynote: Embracing the New Era of AI Lessons Learned from the First 18 Months of…

🚀 We're looking for a rockstar paid media guru to join my team at Couchbase. Deep background in ppc/paid search is a must, experience leveraging ABM tech (6sense prefered), PLG experience is super advantageous. Couchbase is a NoSQL database in a hot space doing big things. Job posting is here: https://bit.ly/3TtwO6Z or…

Howdy Rev Heads, Curious if anyone has conversational email running and can weigh in on how you set up your domain structure? Is it all flowing from your main domain, or have you broken it out into a sub-domain/separate domain? Would love to hear your thoughts on deliverability and how it's going so far!

Across several 6sense surveys over the past year, we have been asking marketers and sellers how their companies are doing financially. We’ve been surprised to find that what you all are telling us doesn’t seem to match what we hear in the news everyday. And, we’ve uncovered a number of factors that seem to influence how…

I learned a lot about intrinsic motivation during my graduate studies, so it was fascinating to see its impact in our own research. Intrinsic motivation, or our internal drive that comes from our personal interests and values, rather than external reward, is a powerful thing. When we find this in our work, there are many…

Check out our new API and Data Pack webpages and learn more about how you can harness our data for even more insights!

In our study last year, we surveyed B2B organizations to understand their buyer identification processes. In our paper, Tracking Intent Signals: How Are Marketers Really Identifying Their In-Market Buyers?, we examine the most favored buying signals. The marketers we heard from displayed a clear inclination towards the old…

A few weeks ago, we shared that only 3% of website visitors complete onsite forms, leaving 97% of valuable web traffic unidentified. Today, let’s double-click into this metric. Are form-fill rates different across industries? Does it vary by geography? What about company sizes? Our study of nearly 200 B2B professionals…

Are you Doing One Thing and Measuring Another? Last year we surveyed nearly 400 B2B practitioners about their organizations’ go-to-market practices and their methods for understanding how those practices contribute to pipeline and revenue production. One of the eye-opening findings was that 78% of respondents employed an…

Earlier this year, we asked nearly 400 B2B marketers and sellers what percentage of their TAM is in-market for their solution in any given quarter. The answer: 9% to 11%. That’s to say, if you had 1,000 accounts in your TAM, only about 100 of them are actively looking for a solution. We then looked across 448 of our…

I'm looking for a 6Sense savvy Global ABM Director to help me build the strategy and new ABM function in my global Demand Gen team. We're a B2B SaaS company, growing at ~20% yoY and I'm looking to level-up my team to continue our strong growth trajectory. Our MarTech stack is next level - you'll get to play with 6Sense,…

Product Marketing, that's who! Here's why: Product Marketing is the tip of the spear when it comes to messaging, positioning, differentiation, understanding personas, and vertical marketing. Who better to condense all that knowledge into brief talking points that can be quickly referenced by sellers when looking at an…

Hey Sales focused Revheads! We’re excited to announce that joint G2 & 6sense Sales Intelligence customers can now see G2 data inside and throughout Sales Intelligence! We love consolidating insights and info for your sales teams, and now G2 data is readily available for sellers to peruse and use within SI. We make it…

With Google's latest policy, any behavior resembling spam can lead to inbox disconnections, which makes it challenging to manage your email outreach. We're excited to introduce the Email Health Score, now available to Google Workspace customers using Conversational Email. The Email Health Score serves as a buffer against…

Hello RevHeads, Worldwide Data Expansion aims to break down the barriers our sellers face in international markets and expand our customer's access to the best deanonymization, firmographic, and intent data in the world by expanding our industry leading coverage. Through applying and enhancing many of the techniques we…

Hey all, A few weeks back, we talked about how organizations that 1) practice ABM, 2) measure ABM-related metrics and 3) integrate them into their incentive programs perform better financially. However, we've also touched on the fact that such measurement practices lag behind ABM adoption. In our 2022 survey sample, 78% of…

These tips are true for any rollout to Sales, but especially so if being done that one time a year that you bring everyone together for a Big Bang in-person offsite of training, content, and motivation. The stakes are high, after all. You should be able to execute all four of these principles within 2 hours allotted to…