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Driving traffic to blogs/content?
Hi all - I'm curious where the trends of success are for top of funnel ads (Awareness/Consideration). Are people leaning toward using specific pieces of content like blogs or videos, using value props that appeal to that top of funnel (i.e. acknowledging the problem their facing), or a combination of both? I've usually…
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Marketing Manager – Full Time (Hybrid) (Long Island, NY)
Job Description VAI is looking for a skilled marketing manager to help us promote our offerings through channels such as ongoing webinars and events, social media platforms and more. Our ideal candidate will have marketing experience and a comprehensive knowledge of branding. Marketing Manager will work alongside Sales,…
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High Bounce Rate from Display Ads
We're relatively new to 6sense and now have a full quarter's worth of data to review and digest. We're seeing a high bounce rate in Google Analytics from our display ads (we know the culprit is 6sense display based on UTM data). Has anyone else had this issue? Any best practices for rectifying?
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Best Practices for Google Analytics
We have just moved over to GA4 and are setting up our 6sense integration. I was wondering if anyone had any best practices for how they are leveraging 6Sense with Google Analytics as well as different report types they have set up in GA based on 6Sense metrics Thanks!
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Art of B2B: Back to Basics: Creating an Air Cover Segment
As a Marketer, you upheld your part of the bargain, moving an account through the buying stages, and Sales opened an opportunity -- isn't that enough? Can't you rest now? Maybe. But if you want to run campaigns to provide your sellers with air cover, you'll need a Segment to do that, and this 5-minute video shows you how…
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Need help running 6sense? Check out 2X's 'Partner Spotlight' on next week's Town Hall.
Fellow 6sense users, lend me your ears. Have you or anybody you love ever uttered these words when considering your current utilization of 6sense? "I don't have the people/skillsets to do this as well as we want." "We know there's more functionality here that we haven't fully tapped." "I want to stop manually importing…
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🎥 July 2023 Customer Town Hall: Smart Form Fill, Data Packs, Segment tips, 2X Marketing
At our July 26, 2023 Customer Town Hall we covered some great updates! The video replay and slides are below. Here’s what we talked about: Smart Form Fill - new feature that allows you to deliver an effortless user experience and gather accurate, actionable data with real-time field enrichment Privacy Opt-Out List…
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Want to get an email when new posts appear in RevCity?
If you'd like to receive an email when a new post appears in RevCity, here's how!** Discussions in RevCity are all attached to a "category" which we like to call Neighborhoods. Notifications are tied to these Neighborhoods, so start by going to a Neighborhood such as All Discussions or Product Updates or Breakthrough, etc.…
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Art of B2B: Back to Basics: Creating an In-Market ICP Segment
In this 11-minute video, we take you through the simple creation of one of your most important segments: the in-market ICP. As stated upfront in the video, this video does assume you own Predictive; if you don't, we'll cover some creative ways to approximate your "IICP" (in-market ICP). The actual creation of the segment…
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Partial Disruption Impacting Company Identification API Call Logs
This message is to inform you that 6sense recently discovered that some call logs for the Company Identification (formerly known as Company Details) API are partially incomplete for the period from June 12, 2023, through June 28, 2023. These logs are used by 6sense to report the number of matched API calls consumed by a…
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Tebra: Specialist Marketing Programs
Our team at Tebra is hiring! We're looking for a specialist to join our marketing programs team who will focus on nurturing our prospect database using tactics like email, direct mail, and our webinar program in order to generate more pipeline for our sales team. You can be based anywhere in the US, fully-remote is fine!…
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Can we include HQ State information on the 6S account download?
Hi team, When we run Segment in 6S, there is one option to download 6S accounts, by default below fields are exported: Can we add HQ State information on the 6S account extract?
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Account Analytics Benchmarks
Hello everyone, Has anyone developed benchmarks for Account Analytics within Advertising for 1:Few or 1:Many campaigns? Thanks!
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NEW USER MANAGEMENT FEATURE: Licensing & Metering
Hi 6sense Community, We're pleased to introduce a new feature available July 11th, 2023 that allows 6sense customers to view the number of licenses used versus licenses contracted. This feature applies to: All existing 6sense customers (Platform, Advanced, and Essentials) New ABM only (Platform, Essentials, and Advanced)…
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PRODUCT ENHANCEMENT: Privacy Compliance Notifications
Hi 6sense Community, We're pleased to introduce a new enhancement to our Data Privacy Compliance process, which sends a weekly “Opt-out List” email notification to 6sense Primary Administrators beginning July 11, 2023. This list contains contacts who have requested that their personal data be removed from the 6sense…
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Twin Cities' First User Group A Success!
From the beautiful Calabrio venue and extraordinary host, @Heidi Lear, to the great networking and learning opportunities shared by all, our very first Twin Cities User Group was a roaring success! Special thanks to Heidi and the Calabrio team for initiating such a fun and inspirational…
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🎥 Customer Story Hour recap ft. Automox - ABM strategy, measuring success
Hey, Revheads! Our July 2023 Customer Story Hour featured Automox's Sr. Manager of Account-based Marketing, Laura Partyka. Laura dove deep into her 6sense experience, with topics like: How she's used 6sense throughout her career How Automox launched an outbound ABM strategy with 6sense How sellers and marketers use 6sense…
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Tips for Measuring Success for Sales
It's no secret that leadership wants to prove out the use of a new technology before a full rollout or adoption program is put in place. And with budgeting season, I figured this was likely a hot topic! We'd love to hear some great examples of measuring success with 6sense for sales reps / BDRs / SDRs. Often times, we see…
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Short, high-energy, motivational video to introduce 6sense to your Sales team
We're often asked if we have a short, high energy, motivational video to play for a room full of sellers right before they are introduced to 6sense for the first time. At last, we've got something we'd like to share. This is NOT a training video. The video is 90 seconds long, and was created with the intent of building…
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Selecting Keywords in Non-English Languages
As you're developing your keyword strategy, you might ask, "Does 6sense accept keywords in non-English languages?" The answer is yes. Here are some helpful tips and guidelines I picked up from 6sense Product Manager Justin Dielmann. Overview We don’t translate keywords; however, we do support keywords that are entered in a…