Top Metrics and KPIs?

charlotte.spangler

I am looking for a handful of top metrics to report on a weekly or montly basis to higher ups that explain the work we're doing and the impact it's making.

A few ideas i have so far:

• Percent of reach by marketing across our target accounts, ICP accounts, etc.
• Percent of engagement by marketing across our target accounts, ICP accounts, etc.
• Percent of accounts that were reached by marketing and increased buying stage.

What else are people reporting on? I'm struggling to determine what the "best" stats are to distill everything down.

Any other info on what people are reporting would be great

Thank you!

Heather Foeh

@charlotte.spangler - have you checked out some of the great posts from @Saima in the "6th Street" neighborhood? Saima is alllll about reporting and metrics and has penned some great stuff over there!

Rawan

@charlotte.spangler Have you seen this report? - https://support.6sense.com/knowledge-base/360053349213-segment-performance-reporting/ It answers a lot of the questions you listed. 😀