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Autodesk Hiring: Account Based Marketing Manager - Midmarket Central
We have another job opportunity available - Seek an Account Based Marketing Manager responsible for leading the development, implementation, execution, and measurement of targeted account-focused 1:Few programs in collaboration with account-based sales and industry marketing teams in our Central region, and our…
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Manager, Digital Marketing
Hi Everyone, Exabeam, a leader in cybersecurity, is seeking to hire a strong, experienced Manager, Digital Marketing. This person will lead the development and execution of all global paid media programs, webinars, and email for Exabeam. And, we are looking for candidates that are 6Sense certified or have significant…
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Getting Sales Adoption
Hey there! Saima here 👋 So you’ve purchased 6sense and you may not be getting the buy-in from Sales that you originally intended for. At the end of the day, as Marketing leaders, we need sales cooperation in order to see optimal success. Here are a few tried and true recommendations that we've seen help drive alignment…
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🎥 Customer Story Hour recap ft. Zywave - orchestrations, ICP, alerts
The April 2023 Customer Story Hour featured @Megan Landisch, Marketing Ops Team Lead, at Zywave. Megan dove deep into her 6sense experience, with topics including: How her team used 6sense Orchestrations to organize their database Segment optimization for multiple ICPs How sellers leverage daily alerts Customer success…
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1:1 White Glove Experience
I would love to learn how other companies are providing a white-glove approach, outside of digital. How has your sale team customized their approach? What other Marketing activities have you used to personalize the experience?
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The busiest sellers also consider Profile Fit
Just as professional athletes can go through a slump, so can sellers. If you're lucky enough to be a seller with too much going on, you'll want to make sure you're also looking at Profile Fit, and not just Buying Stage as you prioritize which accounts to work. You can read a primer on the Profile Fit model here, but in a…
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Psychographics, Skills, + Interests in Revenue AI for Sales
With the launch of Revenue AI for Sales, our Sales Intelligence tool can provide our customers with new data points, including psychographics, skills and interests! This article is intended to help you understand what this data is, and how it is GDPR complaint. What is psychographic data? Psychographic Data helps identify…
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Explaining Predictive Stages to Sales
We've just recently signed with 6sense and one of my priorities is to achieve a level of 'organization readiness' while our custom model is being built. This includes helping the Sales and Marketing teams understand the 4 In-Market predictive stages. I'm familiar with the various ways 6sense defines/describes these stages,…
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6sense's Ultimate In-Person Sales Kickoff Experience (UISKE)
Are you bringing 100s or 1000s of sellers together for an in-person Kickoff? Because do we have an experience for you! We believe that 6sense will fundamentally transform the way your sellers work, but only if they understand what it does and why they should use it. And the more seasoned your sellers, the more skeptical…
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Marketing Skills & Mapping for the right seniority level
I'm Alina - I'm acting CMO at Chili Piper where I have been running the marketing team for 90 days now One of my most important tasks is to make sure I have the right skillsets mapped per seniority in the team to make sure my team gets the right support it needs Does anyone have any good resources on this topic? I have…
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SHINE YOUR LIGHT 🌟 Become a 6sense Luminary!
Hey RevCity 👋 Are you someone who... Loves 6sense? Is eager to share your ABM experiences? Is willing to participate in one act of advocacy per quarter? If you answered yes to these, we'd love for you to join our new Luminary advocacy program! Regardless of skill level or role, YOU are qualified 🏅 What is a Luminary? A…
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6th Street Live - Monthly Webinar with 6sense Marketing Team
Hi RevHeads 🤘 I'm thrilled to announce 6th Street Live, our new monthly AMA-style format for 6sense customers and senior members of 6sense's marketing team. We'll dive into real-life examples and your questions on how we use our platform to bring back to your own organization. At these interactive working sessions, we’ll…
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New Feature: Viewability Reporting & Targeting
Hey, everyone. The Ads team is pleased to announce the availability of our newest advertising feature, Viewability Reporting and Targeting. First, a dry but useful definition for those new to the concept of viewability: an advertising impression is considered viewable when it appears in a user’s viewport for enough time to…
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Dos and Don'ts of Spiffs to drive Sales adoption
Nothing beats a fast start when it comes to convincing Sales to adopt something new, and the best way to get a fast start is to exploit the fact that salespeople are "coin-operated." The Golden Rule of Sales adoption, for better or worse, is: The sales team's perception of the importance of the initiative is directly…
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Senior Manager, Digital Marketing
Hi 6Sense community, We are looking for a rockstar to lead our Digital Marketing efforts at Socure. Take a minute to review the job description if you know of someone who could be a good fit please reach out! We are a market leader in the Identity Verification and Fraud Prevention space working with 1500+ customers and 4/5…
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How can I exclude customers from my ICP segment?
How do I ensure I'm ONLY looking at intent for prospect accounts that are in-market? In every one of my segment reports, I see dozens of clients (which makes sense because our platform is part of our website). Am I dumb and just missing something?
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BDR Job Openings - Inbound and Outbound roles at WatchGuard
Hey everyone! We still have 1 BDR opening at WatchGuard for our BDR team. Here is the job descriptions from our website: Inbound: https://jobs.lever.co/watchguard/a462d50f-9f17-4cc8-9f04-0f82036555a2 If you or anyone you know would be a good fit, please apply! Thank you!
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ABM 2023 Planning - ENT accounts for 1:many targeting
Hello, I know a lot of you are already having marketing strategy updates for 2023. In my organization we use 6sense as our hub for ABM, including 1:Many. We are a global organization, so our 1:many target list includes ~20K ENT & Upper-Commercial accounts worldwide. In 2023 my plan is to utilize PPC and Paid Media…
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6sense Revenue AI™ REVEALed!
We recently REVEALed 6sense Revenue AI™ for Sales and it was an exciting, jam–packed 45 minutes! If you want to relive the magic or share it with your friends in sales, watch the full event recording below or get the Coles Notes in this overview video: HUGE CONGRATULATIONS to the three attendees who won free Breakthrough…
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Product Announcement: Enhanced Login and User Management Experience
Hi 6sense Community, We’re pleased to announce exciting new updates to the login and user management interface to ensure a more unified login page and seamless user management experience across all 6sense applications. As of March 15, 2023, you’ll notice changes to the 6sense platform login process: Updated Login UI…