Recent Discussions

We're thrilled to share the upcoming release of 6sense Research's much-anticipated 2023 B2B Buyer Experience Report 🎉 If you had the opportunity to catch @Kerry's session at Breakthrough It's (Nearly) Over Before You Know It, then you’ve had a taste of the research that will be fully detailed in our report releasing on…

6sense paired up with Pavilion to host an exclusive webinar on Wednesday, January 17th. Kerry Cunningham, 6sense’s Head of Research and Thought Leadership, presented “What Happens in the Dark: How B2B Buyers Buy — Before They Talk to Sales.” You can watch the recording here. Watching this webinar will: Help you identify…

Did you know there's an "OpsCrew" group on RevCity???!!! If you're an Ops guru and would like to join, just click on "Neighborhoods" > "Groups" > OpsCrew and join the party!

Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…

Another fantastic 6sense Customer Town Hall is in the books! The recording and slides are below, and here are the key highlights from today's session: 💻️ Product Updates New Settings Navigation Experience with a more modern aesthetic. Find it on your left side panel to access multiple apps, ad settings, and user management…

Q: Did you overlay web personalization parallel with/as a response from activities on Conversational Email? What are your thoughts there? A: This is definitely possible and a creative approach. At 6sense, we use MutinyHQ for personalization. For any Conversational Email campaign, you could create a unique UTM for any pages…

Hi, An AE of mine recently had questions RE Psychographics that I did not know how to answer. Can someone help me understand how to answer. Question: Some of the psychographic cards list sources of Job Description, Digital Foot Print and People Work Summary. Is there anyway of seeing exactly what sources those are like a…

The use of gen AI in graphic design has come a remarkably long way in just a few short years. Once seen mostly as curiosities, tools like DALL-E and Midjourney are today being leveraged by leading creative professionals to craft sophisticated designs. In advertising, the impact of these tools will be (and, to an extent,…

At 6sense, we have customers that rely on a single Predictive Model to support their Go-To-Market strategy and others who prefer multiple Predictive Models due to the makeup of their organization. This is generally established at the beginning of the relationship when Sales and our Solutions Consultants are scoping the…

We have weekly alerts set up for many of our sales reps (internal and external). I have heard from several sales reps that the accounts showing in their weekly alert are the same week to week. Has anyone experienced this and have any tips or considerations for having new accounts show up in the alerts to make them more…

Hey all, Each year, 6sense Research surveys BDRs like yourselves about your jobs and to understand how things are going. We've accumulated a ton of insights from you all over the past two years and have been sharing them in our Research Road neighborhood. In these posts, you'll find our written BDR reports for 2022 and…

Happy Wednesday (Wisdom)! We're taking a ✨brief✨ pause from the latest insights of The 2023 Buyer Experience Report, to share the third installment of the 3-part series, "The Three Misalignments." Aptly titled, Misaligned Marketing KPIs are Hurting B2B Teams, dives straight into the impact of outdated metrics on ABM…

In our report Doing One Thing and Measuring Another, we found that organizations that adopt an account-centric approach tend to perform better financially. In this paper, The Impact of ABM and Measurement on Companies' Financial Performance, we examine additional factors specific to how and what an organization measures…

Jones Lang LaSalle (JLL), a global real estate services company, saw a unique opportunity to support enterprises looking to establish or expand Global Capability Centers (GCC) in APAC. So, they leveraged 6sense to discover intent from buying centers in India. In just 45 days of using 6sense, JLL saw impressive results:…

As you might have read in this post, we recently wrapped up a survey asking 900+ B2B buyers about their experience. What did we find? B2B buyers are 70% of their way through their buying process by the time they engage sellers directly. In a typical deal cycle, that’s eight months in. This means buyers have started their…

Hey everyone, We are just starting to use the lead to account matching orchestration. Could anyone share with me how they validate the orchestration data changes? I'd like to hear about your experience with the orchestration, how confident you are with the matches, etc? I am trying to get a handle on this orchestration and…

Another 6th Street Live is in the books! Thank you @Adam Kaiser for jumping into website personalization AND throwing in some Taylor Swift puns. The 6sense team is headed to Breakthrough in October and will host our next 6th Street Live session on November 16th. PS: We're doing a 6th Street Live session on mainstage at…

The video says it all! Over 900 B2B buyers across organizational levels, purchase roles, industries, company sizes, deal sizes, and more. Find out what they had to say about their recent B2B purchases. Don't miss the report's release on Monday December 11th and join us that same day at 10 AM PT / 1 PM ET for a webinar…

Welcome to our newest neighborhood (or road, or side street, or underground speakeasy, or whatever they decide to call this). The goal here is simple: put any advice or assets we think you might want prior to rolling 6sense out to your sales team. Therefore, we split the contents into two categories: Advice and Assets.…

Hey all! On Monday, we started the conversation about our research on the BDR role. Today, we're excited to highlight our 2023 State of the BDR Report. Both this year and last, 6sense Research surveyed BDRs about their jobs and how supported they feel in their roles. In 2022, BDRs' answers to our survey quickly had us…