Recent Discussions

Asking out of sheer curiosity…and bonus points if you let me know a quick reason why you do it one way vs the other :)

With nearly 40,000 customers and 80 products in their portfolio, Ivanti has established itself as an IT software leader since 1995. Some of Ivanti’s most impactful growth has come from acquisitions, which have resulted in growing pains around merging customer data. Learn how Ivanti uses 6sense intent data and account…

Hi Everyone, During Breakthrough a few of their sessions highlighted some of the reports they have in their SFDC dashboards pulling info from 6Sense. ex. Open opps w/ competitive intent, and high intent page visits (pricing, demo, trial, contact us). I wanted to see if anyone else could share what reports they have that…

We are having an issue - when using the lead creation orchestration to create new leads in salesforce, our salesforce lead assignment isn't triggering for some reason. We believe its a salesforce issue but our salesforce admin is struggling identifying why all other new leads coming into the platform trigger the assignment…

Consider this our late Cyber Monday sale 😉 It's planning season, and I wanted to make sure you mark your calendars October 7-10 for Breakthrough at the new Fontainebleau Las Vegas. It will be epic. We're taking over the whole resort with three days of content and insights to help your team be more strategic, innovative,…

Hey all, Last year, 6sense Research surveyed 169 B2B practitioners to explore the tools and signals they utilize in understanding their target accounts and buying groups. This year, we've expanded the study, receiving just under 700 responses from B2B professionals and incorporating additional survey questions. Currently,…

Optimizing MQLs through Behavioral Intent and Predictive Analytics There's lots to consider when you're looking to optimize your MQL scoring: firmographic targeting, behavioral intent, and predictive models etc. If you're looking to take your scoring model (that's maaaybe a few years old) and layer on some top notch 6sense…

Happy (Metric) Monday! 6sense Research surveyed over 900 B2B buyers for insights into their recent purchases. What we got is a ton of answers to questions like, Who takes the first step in initiating contact during the B2B purchase journey? When B2B buyers are ready to engage, they take the lead by initiating first contact…

In this webinar, @Kerry Cunningham, former Forrester and SiriusDecisions analyst, introduces the new 2023 6sense B2B Buyer Experience Report, revealing what’s inside the minds of 900+ surveyed B2B buyers, and extracts the brand-new intel your team needs to get a game-changing competitive edge. This session is packed with…

With just one week to go until the release of our 2023 B2B Buyer Experience Report, 6sense Research can't resist sharing one of the findings a tad bit early 😉 From our research involving over 900 B2B buyers, we found that… Buyers engage with sellers at the same point in the buyer’s journey, regardless of their level in the…

We're thrilled to share the upcoming release of 6sense Research's much-anticipated 2023 B2B Buyer Experience Report 🎉 If you had the opportunity to catch @Kerry's session at Breakthrough It's (Nearly) Over Before You Know It, then you’ve had a taste of the research that will be fully detailed in our report releasing on…

6sense paired up with Pavilion to host an exclusive webinar on Wednesday, January 17th. Kerry Cunningham, 6sense’s Head of Research and Thought Leadership, presented “What Happens in the Dark: How B2B Buyers Buy — Before They Talk to Sales.” You can watch the recording here. Watching this webinar will: Help you identify…

Did you know there's an "OpsCrew" group on RevCity???!!! If you're an Ops guru and would like to join, just click on "Neighborhoods" > "Groups" > OpsCrew and join the party!

Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…

Another fantastic 6sense Customer Town Hall is in the books! The recording and slides are below, and here are the key highlights from today's session: 💻️ Product Updates New Settings Navigation Experience with a more modern aesthetic. Find it on your left side panel to access multiple apps, ad settings, and user management…

Q: Did you overlay web personalization parallel with/as a response from activities on Conversational Email? What are your thoughts there? A: This is definitely possible and a creative approach. At 6sense, we use MutinyHQ for personalization. For any Conversational Email campaign, you could create a unique UTM for any pages…

Hi, An AE of mine recently had questions RE Psychographics that I did not know how to answer. Can someone help me understand how to answer. Question: Some of the psychographic cards list sources of Job Description, Digital Foot Print and People Work Summary. Is there anyway of seeing exactly what sources those are like a…

The use of gen AI in graphic design has come a remarkably long way in just a few short years. Once seen mostly as curiosities, tools like DALL-E and Midjourney are today being leveraged by leading creative professionals to craft sophisticated designs. In advertising, the impact of these tools will be (and, to an extent,…

At 6sense, we have customers that rely on a single Predictive Model to support their Go-To-Market strategy and others who prefer multiple Predictive Models due to the makeup of their organization. This is generally established at the beginning of the relationship when Sales and our Solutions Consultants are scoping the…

We have weekly alerts set up for many of our sales reps (internal and external). I have heard from several sales reps that the accounts showing in their weekly alert are the same week to week. Has anyone experienced this and have any tips or considerations for having new accounts show up in the alerts to make them more…