Happy Model Refresh Day to all who celebrate!

Ami Arad

It's the 3rd of the month, which means your Model report should be refreshed to include accounts where 6sense detected activity in June (90 days ago). Even if the metrics haven't changed much, it is good to reinforce month after month for Sales especially, why the odds will be in their favor if they focus on in-market accounts (Decision and Purchase stages).

If you're not sure why you should be sharing this report amongst both Marketing and Sales, you can read my post here.

If you're not sure how to talk about the Model report, especially to Sales, you should read my post here (includes a video version as well).