Wednesday Wisdom: Gaining Clarity on B2B Buying Groups (An Article)

saraboostani

In B2B contexts, buying decisions are typically made by groups of individuals working together to identify and acquire solutions. This collaborative process lends complexity to decision-making as it’s influenced by a variety of perspectives and requirements. In our paper, Gaining Clarity (Sort Of) on B2B Buying Groups, we emphasize that buying groups leave a substantial digital behavioral trail while conducting their research, granting B2B providers the chance to distinguish between serious buyers and casual interests. In a 6-minute read, you'll gain insights into why B2B providers should be mindful of the presence of buying groups, adapt their strategies for larger group dynamics, and focus on detecting signals of group interest rather than relying solely on individual buyer personas.

https://6sense.com/blog/gaining-clarity-sort-of-on-b2b-buying-groups/

author: @Kerry