When to use 6sense for display campaigns vs another platform?

neil.fiedler

@Kyle Dugan curious your thoughts here (and others!) marketers typically have multiple display platforms to pull from, when should a customer use 6sense and/or another platform?

A few things that come to mind that would lead to using 6sense display:

• focus on net new business where you have a lack marketable contacts your database for a given account
• if you're doing more targeted audience plays (1:1, 1:few)
• if you want to capitalize on interest/activity outside of your web domain (e.g. 3rd party intent)
• if you have a strategy built around 6sense buying stages

What else comes to mind? Thanks!

Kyle Dugan

Hey @neil.fiedler. These are all great reasons to use 6sense display, especially if your strategy includes our in-market buying stages. I would add one to the list for when you want to use a different display platform, such as Google Ads.

• If you are specifically focusing on an event or conversion. Google Ads allows you to set this as a goal and optimize towards it.

neil.fiedler

@Rabia Hirani @Howard Chiu thought you might find this interesting