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Form Submission Conversion Rates Struggling?
One of the biggest challenges that I hear from my clients is attributing success of their various initiatives around whether or not form submissions are captured. But measuring performance strictly on form fills doesn’t take into account how not all forms are created equally. Oftentimes, the barrier to entry with forms is…
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Something new for your Spotify Wrapped...
🚨If you haven't heard the news, @Saima and @Adam Kaiser launched a new podcast: Revenue Makers. 🤯 Bottom line, there’s so much noise when it comes to marketing and sales strategies, and it can be hard to differentiate between the junk and what will actually drive impact. Saima and Adam are here to help make sense of the…
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Wednesday Wisdom: The Three Alignments in B2B (Part 1)
Happy Wednesday (Wisdom) ✨ As we await the release of the B2B Buyer Experience Report, we have another good read in the meantime. Written by our very own @Kerry, Head of 6sense Research, we have a three-report series, the “Three Alignments”, which examines three common misalignments that erode the productivity of B2B…
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GA4 Reporting Quirks Explained!
You may have noticed that after you set up the new GA4 integration, reporting doesn't quite look the same as in Universal Analytics... What's going on!?! In Universal Analytics, you were able to drag the 6sense Custom Dimensions into reports to see the individual counts by Company Name, for example. Now, in GA4, you might…
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How to view matched impressions per account in aggregate or in Salesforce
We are working on a lead-scoring project and want to incorporate 6Sense's matched impressions per account. Does anyone know if there is a way that we can load this into Salesforce via record, field, etc? We want to see the number of matched impressions per account. If not, is there a way to generate the report in 6sense…
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Metric Monday: Marketing-Sourced and Influenced Metrics
For quite some time, organizations have wrestled with the challenge of quantifying marketing’s impact on revenue generation. Traditionally, two distinct strategies have been employed: 1. Marketing-Sourced Metrics: Attempt to identify which deals and their associated revenue were first identified or engaged through a…
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AI Best Practices using 6Sense
Looking for ways to use 6Sense and identify companies searching for IT solutions to support GenAI. What best practices can be shared? Popular keywords that can be added to the platform? Etc …
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Exciting News: 6sense meet Acquia Personalize
Earlier this week Elevated Third was excited to announce the new 6sense + Acquia Personalize connector that we built in partnership with 6sense and Acquia. Now any 6sense user can connect their data to Acquia Personalize - 6sense intent signals, campaign engagement, and AI decision making will be informing what is the…
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Wednesday Wisdom: Anonymous Website Traffic (A quick read before the long weekend)
Hey all! If you enjoyed our chat about form-fill rates on Monday, you’ll love the blog post that discusses that research. It’s a quick (5 minute) but impactful read before kicking off the long holiday weekend. In it, we discuss: The challenge of low form-fill conversion rates in B2B marketing The significance of anonymous…
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The Digital Advertising Metrics You SHOULD Care About
Before we begin, have you integrated 6sense and Google Analytics 4 yet? If not, do it NOW. You’ll thank me later. With that out of the way, far too often we hear concerns around advertising performance for reasons like; “We are not seeing form fills”, “clickthrough rates are low” or “it doesn’t work in EMEA”. The challenge…
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Traveling for Work - is it typical to expect to share a room with a coworker?
Work "retreat" next month & HR has told us we're sharing rooms (4 to a room in bunk beds). I've never had to share a hotel room or cabin with a colleague before and given the world we live in now a days, this just seems like an HR nightmare waiting to happen. Has anyone ever dealt with this? I'm bamboozled.
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Ideas for Sales Spiffs to Encourage 6sense Adoption?
At Breakthrough last week I sat at a lunch table one day where the topic of sales adoption of 6sense came up. To spiff or not to spiff, that is the question.... Several people said they do offer incentives for sales reps/BDRs that use 6sense data and signals, especially if there's a good story with it. For example, a deal…
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Operations Teams Orchestrating to Revenue!
One of the key tenets of a successful ABX program is building out the buying team on an account record – in fact one of the leading KPIs we track at 6sense is completeness and contact coverage of our buying team on accounts that we care about. By the time an account hits that magical stage we call 6QA – essentially a high…
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Resources to pitch account-based internally
Hey RevHeads! A customer of mine is looking for resources other 6sense customers have used to evangelize the 6sense account-based approach internally. Has anyone else been in their shoes and have a resource that really landed well with your internal colleagues that you'd be willing to please share? Thank you!
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6sense Media Kit
Hey, RevHeads! We're thrilled you're here checking out SKO Supplies 📝 Consistency is key, and that's why we've put together these resources to make it easier for you to represent 6sense with confidence and precision. Everything related to 6sense's media kit is linked here 😎 BRAND GUIDELINES…
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To pilot, or not to pilot, that is the question
You're onboarding 6sense and your models are close to being complete. Sales rollout is approaching quickly, and you haven't decided if you should start with a pilot to a small team of sellers? Or just roll the whole thing out to all of them at once? The good news is there is no right or wrong answer. This post seeks to lay…
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How Often Should You Review Your Marketing Content?
While I would love to provide some suggestions, this is an honest question for the entire group? Background: We have a marketing hub of content (blog posts, PDFs, on-demand webcasts, and videos) that has been growing steadily for several years. While we internally agree that blog posts are dated, point in time items that…
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Building a Segment by State (but not the "Domestic Main Office" state)
Howdy gang, I hope all is well. Today we are looking for a way to target based on state but not necessarily the state of the "Domestic Main Office" - does anyone have any advice on how to do this? For example: www.deltadental.com - this account has offices in California however the "Domestic Main Office" is not in…
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Wednesday Wisdom: Double Funnel Nonsense (An Article)
Happy (Wisdom) Wednesday, all! 😉 Today we have an oldie but goodie written by 6sense Research's very own @Kerry! In this blog, Kerry dives into the pitfalls of the "double funnel" strategy in B2B and challenges its apparent intuitiveness. He highlights critical issues with traditional lead-based processes, emphasizing…
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Looking for Sr. Account-Based Manager
We're (feathr.co) are a new 6sense customer (thanks Latane!) We're now looking to hire an ABM Manager that has 6sense experience to both own our ABM campaigns, but also be a key part of the adoption team for 6sense. Anyone know of any stellar mid-level marketing managers that have experience w/ both ABM + 6sense AND would…