Top 5 Case Studies on How to Leverage 6sense in B2B Marketing

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Grace Gagnon
Grace Gagnon Posts: 66 6senser
in All Discussions

Have you ever been curious on how other B2B companies use 6sense? Sometimes the best way to discover untapped potential is by learning what other companies are doing!

We compiled our top five case studies that dive deep into how B2B marketers use 6sense:

https://6sense.com/customer-stories/b2b-marketing-case-studies/

A question for our fellow marketers — what's a feature in 6sense you couldn't do your job without?

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  • Rachel Zerilla
    Rachel Zerilla Posts: 218 6senser

    WOW....you had me at 55% increase in inbound traffic and then I saw $66M in net-new pipeline, and it just keeps going! Thanks for sharing @Grace Gagnon !!!

  • Renee Belina
    Renee Belina Posts: 69 6senser
    edited October 2023

    I agree with @Eric Wittlake - SEGMENTS!!!! It's amazing how much learning and actions they drive!

  • Grace Gagnon
    Grace Gagnon Posts: 66 6senser

    Yesss @Eric Wittlake on the segments!!! So many of 6sense users say segments really changed the marketing game for them, too.

  • Lauren Skinner-Johnson, 6sense
    Lauren Skinner-Johnson, 6sense Posts: 15 6senser

    Orchestrations for me, specifically enrich records, acquire new contacts and push segment names - keeps data aligned across our tech stack!! 🙌

  • Rachel Zerilla
    Rachel Zerilla Posts: 218 6senser

    Segments is why I HAD to have 6sense when I was a customer- GAME CHANGER!!!

  • JKnoesel
    JKnoesel Posts: 16 ✭✭✭✭

    @Eric Wittlake couldn't agree more, segments are definitely the center of our strategy. Compared to our pre-intent based marketing strategy it makes it infinitely easier to identify target accounts and execute the proper plays. Also orchestrations to Laura's point make life so much easier as well, love seeing accounts already waiting for me in Salesforce once they've come into our segments.

  • ronanvance
    ronanvance Posts: 6 ✭✭✭✭

    @Eric Wittlake we love that we are integrated with 6sense to the degree that we can deliver relevant, contextualized experiences based on unique and custom segments. It's really powerful!

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