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6sense Research wants to hear from you!
Hey marketers, 6sense Research wants to learn more about how you're identifying and engaging potential buyers. We want to understand the strategies, data sources, tools, and buying signals (intent data, etc.) you all rely on. We're also curious to know how satisfied you are with your current approach and what challenges…
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📺 Sprout Social On Reaching Customers Faster with 6sense
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When to use 6sense for display campaigns vs another platform?
@Kyle Dugan curious your thoughts here (and others!) marketers typically have multiple display platforms to pull from, when should a customer use 6sense and/or another platform? A few things that come to mind that would lead to using 6sense display: focus on net new business where you have a lack marketable contacts your…
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Wednesday Wisdom: Unlocking The Revenue Potential of AI for B2B (An Article)
Despite having access to vast amounts of information, B2B sellers and marketers struggle to achieve their pipeline and revenue targets. This data overload has resulted in low-quality pipeline, conversion rates, and significant waste in the go-to-market process, costing around $2 trillion annually. In this 2023 Annual…
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4 Revenue Plays for Google Ads
In May we launched 6sense Segments for Google Ads to help customers easily, effectively, and affordably engage buyers with digital advertising. The new product automates and streamlines the process of identifying, managing, and sending first-party contacts to Google Ads. By appending additional contact information such as…
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Happy World Gratitude Day 2023
First of all, I really love that there's a World Gratitude Day. Secondly, I think I speak on behalf of everyone at 6sense, but we are so grateful for YOU our customers! We love this little family of ours and we can't wait to see many of you in person at Breakthrough next month. In honor of this day of gratitude, how about…
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Your new neighbors - 6sense Research is in RevCity!
Hey all! We’re thrilled to announce that 6sense Research now has its own neighborhood in RevCity we’re calling the Research Road. Our team, led by thought leader @Kerry Cunningham (a 25-year industry veteran and former Forrester Analyst), has been researching everything B2B over the past two years and we’re eager to share…
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Wednesday Wisdom: Anonymous Website Visitors (An Article)
Last year, we surveyed B2B organizations about their strategies for identifying potential buyers. Now, we’re gearing up for another round of data collection to see what, if anything, has changed. Last year’s findings were striking: 97% of website traffic is anonymous, and 74% of B2B organizations do not de-anonymize their…
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Metric Monday: The Gap Between Marketing Strategies and Incentive Structures
There’s a sizable gap between current marketing strategies and incentive structures for marketers. This contrast is particularly unfortunate because organizations that incorporate ABM-centric metrics into variable compensation models demonstrate improved financial performance. When companies include at least one…
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Metric Monday: The Truth About Your Website Traffic
Only 3% of web visitors fill out onsite forms, leaving a staggering 97% of your valuable web traffic anonymous. Pro tip: You paid for all of it! If you're not de-anonymizing your web traffic, you are effectively throwing away nearly all of the response to everything you do to attract and engage buyers.
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Metric Monday: The Gaps in ABM Strategy Assessment
While a significant portion of marketers we surveyed embrace ABM strategies, the deficiency in monitoring account-centric metrics hinders their ability to know what’s working. For example, fewer than 50% of organizations with ABM practices, do not measure whether they get opportunities, pipeline or revenue from those…
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WATCH: Ceros Shortens Their Sales Cycle with 6sense Intent Data 📺
Julia Elmendorf, Manager of Sales Development at Ceros, shares how her team uses 6sense intent data to shorten their sales cycle. With 6sense, Ceros has created over 100 different GTM segments that have helped narrow down their ideal customer profiles (ICPs) and target accounts. This has led sales reps to conduct more…
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ThreatConnect Decreases Sales Cycle Length by 37% Using 6sense
ThreatConnect, a cybersecurity platform, adopted 6sense to empower sales team members to identify accounts that were in-market for their solution. While refining ThreatConnect's account-based GTM strategy, 6sense also helped reduce sales cycle length by 37% for their highest value ICP accounts. @Arpine Babloyan, VP of…
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*UPCOMING 6sense Town Hall - 9/27/23
Hi Everyone, I'm super excited for the upcoming 6sense Town Hall taking place next Wednesday, September 27th! My name is Emily and I'm the Enterprise Marketing Manager for Sandler 😊 We officially launched 6sense in our organization back in May of this year and, since then, the insights and results have been game-changing…
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Stay in the loop with our weekly digest
Hey, Revhead! It's now easier than ever to stay plugged in to RevCity. Say hello to our weekly email digest with trending discussions and relevant content, sent to you every Friday morning. Step 1: Click your profile picture in the top right hand corner of the navigation bar Step 2: Click "Account & Privacy Settings" Step…
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Are LinkedIn Campaigns counted as “6sense Media Campaigns” on the dashboard?
Yes! Both 6sense Campaigns for LinkedIn and LinkedIn Segment Sync both roll into “6sense media campaigns” on the main dashboard.
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Facebook Advertising Success
Hi everyone, I have a question about your success using 6Sense for Facebook. I know LinkedIn is much more powerful when it comes to their b2b targeting capabilities but curious if anyone has found success using Facebook. Looks like 6Sense is using People Data Labs as their contact data enrichment but I'm not familiar with…
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Success stories: G2 and Bombora
Hi all, has anyone had great success using the G2 integration? If so, do you have any pointers or success stories to share? Alternatively, if you've found success using the included Bombora topics, could you share best practices? Thanks
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Uploading account list: global companies
Many of the companies we target have a global footprint. When uploading an account list, do I need to include separate rows for every country that an account operates in where I'd realistically want to target their employees?
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Are you a super star Digital Content Manager?
Hi - I am looking for a superstar Digital Content Manager to join my Global Team based in EMEA [UK, Netherlands or Spain ideally] to help me drive my marketing team to even greater success in FY24. And 6sense is at the very core of everything! As part of Expereo’s Demand Generation team, you will play a leading role in…