Recent Discussions

Hello all, Curious to hear from others around tracking Historical 6QA Info/Data within CRM (SFDC)! With the default 6QA customizations, the 6QA data that is tagged as well as pushed to SFDC Accounts holds for the 60-day window and then is refreshed and wiping/nulling out that data. But we are interested in the historically…

It's a very happy Wednesday Wisdom today because 6sense Research has just released a new benchmark report! This report is all about how teams are identifying buyers and prioritizing their efforts. The benchmark is based on the practices of over 500 B2B professionals and covers: Form-fill rates What's the average? What does…

It's that time of year where our marketing leader gets inundated with requests for attribution reports. We have several fields that we use for that purpose, but each one reports slightly differently. I'm about to use the L word, but here it goes: We're currently using various fields: original lead source, latest lead…

Traditionally, BDRs have centered their efforts around asking prospects for meetings. However, our Buyer Experience Research showed that buyers are highly unlikely to agree to meetings until they have selected a vendor. Instead of pressuring buying team members into premature demos or discovery calls, BDRs and sales…

Join our team as a Growth Marketing Specialist and embark on a journey where no two days are the same. From crafting advertising campaigns to launching website updates to managing events, you'll be at the forefront of shaping our brand's narrative and growing our market presence. As part of the Marketing team, you will…

Hey, Revheads! @Saima, @Chris Dutton, @Adam Kaiser and @Ernest Owusu have compiled the ultimate cheat sheet for you and your team to be successful in your 6sense journey. Introducing: 6 Things Every 6sense Customer Should Know. Up next is @Adam Kaiser.

Is anyone using 6sense segments to target service providers? I would love to chat about how you build the segments!

Hi all, I am an experienced B2B marketing professional with a proven track record of driving data-driven Marketing, Sales, and Brand initiatives. In my recent roles, I have excelled in leading ABM and Marketing Analytics programs, providing valuable insights through comprehensive reporting. My expertise includes a focus on…

In a recent post, I shared why email data providers and email validity platforms are crucial to maintaining the accuracy and effectiveness of email execution channels. Today, I want to discuss why and how we use email validation in our own marketing execution (through both AI Email and Marketo). 1. Enhanced Sender…

Navigating the Waters of Email Validation: Ensuring Deliverability and Database Integrity Hey there, fellow Email enthusiasts! Today, we're diving into the realm of email validation, a crucial process in maintaining the accuracy and effectiveness of our communication channels. Whether you're a seasoned pro or just dipping…

Hey all, We blinked and it's Wednesday Wisdom again! 🧠✨ Today, we have another report in our B2B Buyer Experience Research series, all about how the contracting process influences buyer satisfaction. Our research showed that B2B buyers often view the contracting phase as an important determinant for future purchases from…

Hi RevHeads! We’ve got some exciting new product updates from this month’s release. Please check out all the latest below: Rev AI for Marketing Platform Services Automated Email Notifications for Daily Synchronization Delays Primary Admins will now receive an automated email notification when there's a delay in daily data…

Introducing the AI Email Neighborhood, featuring categories specifically for getting started with your programs, managing them, and making them successful long term! What to Expect: Best Practices Tips and Tricks Playbooks More on how 6sense uses AI Email Expert support from SMEs Join us and let's grow together! 🚀

Last week, we looked at data from our most recent BDR research that showed 83% of BDRs are multi-threading, a practice where they reach out to multiple individuals within a prospect account before giving up and moving on. This is great news! But sometimes, what's more exciting is finding ways we can become even better. 🤗…

Hey, Revheads! @Saima, @Chris Dutton, @Adam Kaiser and @Ernest Owusu have compiled the ultimate cheat sheet for you and your team to be successful in your 6sense journey. Introducing: 6 Things Every 6sense Customer Should Know. Up next is @Saima talking about aligning the revenue organization.

To ensure best-practice execution of 6sense-LinkedIn campaigns, there are several helpful tips and nuances to be aware of as you work across these two sophisticated platforms using the integration. [Also see this Knowledge Base article] User Access Management To access and manage LinkedIn syncs users will need to have the…

Hi 6Sense community, I have a CSV file with over 400 company names, country, city and state. However, I do not have the website domain (URL). How can I enrich this file using 6Sense? 6Sense asks for the domain as a mandatory field to upload, which is exactly what I need. Any insights? Best, Lucas

6sense is a powerful but complex tool - and our BDRs are here to help. We're happy to share our newest RevCity offering - Ask a 6sense BDR anything. Think of it as having your own personal hotline to our BDRs, who know what you're going through and have your back. 👊 Leave your questions and current roadblocks below, and…

Four years ago, event budgets dropped significantly when the world shut down due to the pandemic. But now that events - and money spent on events are back in full swing - let's make sure we are optimizing that spend, along with the attendees' experiences. Having spent a large portion of my career in field and event…

Hi Everyone, We are planning two separate content/ messaging campaigns for a pilot ABM program, but we've had some questions about differentiatiating between technical buyer and executive-level content at each stage of the buying process. Does anyone have any tips on the following: Types of Assets: What types of assets…