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How do you balance the internal emphasis on MQLs with your ABX efforts?
I'm still fighting the good fight here. How do you balance the requirement for 600+ MQLs/month with minimal impact on your ABX efforts while also fighting the good fight against the MQL? As I was falling asleep, I had a thought - let's orchestrate the acquisition of strong profile fit accounts (or maybe moderate/strong) at…
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6sense Product Roadmap Frequently Asked Questions
This post describes some of the frequently asked questions on the interactive product roadmap and our responses to those. If you would like to understand how to access the roadmap, visit this related post. Frequently Asked Questions Q: Is this the full roadmap? Why are the features we requested missing? I've sent multiple…
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Metric Monday: Measurement Matters (And Pays)
Hey all! We blinked and it’s Metric Monday again! But no complaints here because it's one of our favorite days of the week at 6sense Research. Metric Monday is the day we bring you a stat we've discovered through our primary research. And today's topic is all about measurement ⏳ and money 💸! In almost all of our surveys,…
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Conversational Email Best Practices + Campaign Performance Guide
Check out the attached guide for tips on writing great emails with 6sense Conversational Email! From the copy, to the subject line, this guide has all the details. Also included is guidance on reviewing and interpreting your Conversational Email campaign results after launch. Happy qualifying!
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How 6sense and 2X Transformed Sandler's ABM Strategy from 0 to Revenue in Six Months
Sandler had invested in multiple technologies and had a world-class revenue team, but they needed to bring everything together with in-depth data to understand the customer journey. Therefore, Sandler implemented 6sense to orchestrate their ABM rollout, with support from 2X, a Tier 1 6sense Services Partner, to fill in…
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🎥 Customer Story Hour recap ft. Comet ML - marketing and sales alignment
Hey, RevHeads! Our October Customer Story Hour featured Neal Gupta, Head of Sales Dev, and Michelle Stunkard, Head of Marketing Analytics at Comet ML. Together, Michelle and Neal dove deep into: Mitigating go-to-market and company cultural challenges before implementing 6sense Ensuring Sales adoption of 6sense Using 6sense…
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Wednesday Wisdom: Who's (Not) Using All the Buying Signals - and Who Should Be (An Article)
Hey all! 6sense Research is back at it again with some ✨Wednesday Wisdom✨ The report we're talking about today is from a study we did last year. We surveyed almost 200 marketers from senior leadership, demand generation, ABM, and marketing and revenue operations functions to understand the signals they use to detect their…
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Metric Monday: How Many B2B Organizations Miss Vital Buying Team Signals?
In the complex landscape of B2B transactions, a fundamental truth stands out: the buyer is not an isolated decision-maker. Instead, the B2B buyer is a dynamic and interconnected team of individuals working collaboratively to make a decision. Therefore, when multiple members of a buying group express interest, it's a much…
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Can you oversell 6sense's AI to your sales team?
The short answer is "Yes, yes you can." It is so easy to get excited about the capabilities of artificial intelligence —and 6sense's use of it— that overselling what it does can cause long-term harm. But it's not "overselling" what it does so much as leaving the impression that it's so magical, a human can't possibly…
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Need help specifically measuring the impact of 6sense advertising
We've been running 6sense ads suboptimally for the past few months, and I recently hired an offshore agency to get very specific and test and learn into higher-converting campaigns. They just started campaigns Sept. 11 so we're waiting to see results. However, I have a bigger issue. I need a way to see how the whole group…
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Share Your Ads for Creative Feedback! (September 2023)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
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Calling all RevCity Marketers! Have 5 minutes? 👀
Hey all! We're interrupting your regular Friday programming for a quick favor. Some of you might have caught our post last week about the latest survey 6sense Research is running, and we want to thank those who took the time to check it out 🙏. But, we’re back and shamelessly asking for your help again 😜because your…
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LinkedIn + 6sense Buying Stages
Best practices on layering in LinkedIn when running buying stage based display campaigns in 6sense? Let's assume you're pushing the same segments to LinkedIn so they are updating dynamically. Does it work better in a certain buying stage (generally)? Any tips on how to make 1+1 = 3? @Kyle Dugan what have you seen work here?
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Wednesday Wisdom: Gaining Clarity on B2B Buying Groups (An Article)
In B2B contexts, buying decisions are typically made by groups of individuals working together to identify and acquire solutions. This collaborative process lends complexity to decision-making as it’s influenced by a variety of perspectives and requirements. In our paper, Gaining Clarity (Sort Of) on B2B Buying Groups, we…
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Happy Model Refresh Day to all who celebrate!
It's the 3rd of the month, which means your Model report should be refreshed to include accounts where 6sense detected activity in June (90 days ago). Even if the metrics haven't changed much, it is good to reinforce month after month for Sales especially, why the odds will be in their favor if they focus on in-market…
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Second 6sense User Group a Success!
Nothing beats socializing and learning from others face-to-face, and the Twin Cities Users Group knows how to do it well! In their second meeting, Adam Gedde, @adam6sense, presented what's possible for revenue teams using 6sense and Ben Fisher @BFish shared the Jamf ABM program success story. (It's no wonder they are a…
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Looking for an ABM Manager w/ 6sense Experience
We're (feathr.co) are a new 6sense customer (thanks Latane!) We're now looking to hire an ABM Manager that has 6sense experience to both own our ABM campaigns, but also be a key part of the adoption team for 6sense. Anyone know of any stellar mid-level marketing managers that have experience w/ both ABM + 6sense AND would…
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What's Your Approach to Omnichannel Marketing?
Does anyone have a success story with an omnichannel marketing strategy? Curious about your approach, results, and how you leverage 6sense to bring the vision to life!
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[WEBINAR] 🎙Questions wanted! Expanding from EMEA to the US? Industry Expert Webinar/Q&A 🎙
Hi everyone, we would like your questions! On October 25 at 13:00 BST (British Summer Time) we're hosting a must-see webinar on expanding to the U.S. market, "Build Pipeline and Grow Revenue in the Lucrative U.S. Market". Featured Speakers: 🔹 Kerry Cunningham: A 25-year industry veteran, Head of Research at 6sense, and…
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Top Display Campaigns & Ad Trends: Breakthrough On-Demand
Presentation from a previous Breakthrough session with Michael George, VP of Brand Experience, and Jeff Siegel, Director of Strategy at 6sense.