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Nifty Trick an SDR Shared for Slack Alerts
We had some of our top SDRs share how they use 6Sense on Tools Tuesday and one of them uses the ✔️ emoji reaction in the alerts thread to stay on top of which accounts in her alerts she has already followed-up with. Not sure if you've heard of this but it could be great for you to add to your best practices documentation.
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6sense Web Tag 2.0 Question
Hey everyone, Has anyone updated there web tag to version 2.0 using google tag manager? We are trying to figure out how/if we should do that via this article because we already had the 1.0 tag in GTM.…
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Metric Monday: Is More Training the Solution for Leveling Up BDR Performance?
Happy (Metric) Monday, RevCity! Let’s chat about one of our faves in the biz: BDRs/SDRs 🙌! Both this year and last, 6sense Research surveyed BDRs about their jobs and how supported they feel in their roles. Both times, we found that support played a huge role in BDRs’ performance. In fact, the impact of BDRs' perceived job…
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Funnel Build Out
Hi Community! We onboarded with 6sense in July and having discussions on how to build out our funnel stages internally - specifically changing the buying stages (awareness, consideration, etc.) to names sales will recognize (i.e. aware, engaged, etc.). The other work-stream is how we disposition an account if there is no…
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Tracking Buying Stage Focus by Department/Role
I'm meeting with my ops guy later this week on this to see if it's possible, but some of you may already know if it is or isn't possible. In fact, the folks at 6Sense are probably already doing it. My plan is to stamp the account's buying stage to an activity in Salesforce at the time of an activity. I already have a…
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Digital Advertising Manager - Ads Wizard? Join our team!
Hi RevCity folks, Insperity is looking for some talented people to join our digital team. We're seeking a dedicated digital advertising manager to help strategize and create efficiencies in our ad buying. Take a look at the job listing below and please share it if you know anyone who fits the profile.…
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Join our Twin Cities User Group on Sept. 27! 🤩
Local to the Twin Cities? If so, we'd love to have you join us at our 6sense User Group on September 27th 🤠 This customer-led group meets regularly to collaborate with fellow 6sense users, sharing best practices and product use cases to help Sales, Marketing, and Operations folks. Expect a mix of education and networking,…
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🎥 [6sense for 6sense] Account-Based Experience Plays
Hi 6sense Family! 👋 Courtney Smith here from the 6sense marketing team. Check-out this 19-minute video to see how we use 6sense segments to plan and execute our GTM strategy. I've also covered some great account-based experience plays we run internally at 6sense and how we measure success. Looking forward to connecting…
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Help Measuring Pipeline Impact for both Known and Unknown Contacts Engagement
B2B small SaaS software company here. We have the most basic version of 6sense (not Predictive). In order to justify the cost of 6sense to the C-Suite, I need to show the impact of our campaigns on the pipeline - not only at the account level but also down to the exact Contact. This is because we're still trying to gain…
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Akamai is hiring a Senior ABM Specialist - Fully Remote!
Do you know someone passionate about ABM strategy? Akamai is hiring! We are now proud winners of an award-winning platform. This role is fully remote. If you're interested, or know someone who is, please take a look and apply here: Senior Account Based Marketing Specialist - Remote.
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How to use 6sense to guide direct mail programs
Hey Revheads - I'm Paul on the ABX team and wanted to share a brief overview of how we use 6sense to structure our direct mail program to generate pipeline and influence sales cycles at 6sense. Building the right audience for your direct-mail program is a critical first step. At 6sense, we target "in-market" accounts who…
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Wednesday Wisdom: Missed Signals Are Holding Back B2B Sellers (An Article)
There’s a crucial connection between the size of B2B buying teams and the scale of their purchases. Higher value deals are evaluated and purchased by bigger teams. In a study we did last year, we explored whether B2B organizations with premium offerings were tapping into a broader spectrum of buying signals to detect…
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Best practices: CRM Opportunity filter segmentation
Hi all! Curious if anyone has tips on building segmentation with CRM Opportunity filters. I've noticed that filters have not behaved as expected on multiple occasions. The latest example is below. Use case: building a segment of new business opportunities created since Aug 1. To indicate that an opportunity is new…
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What does good 6QA follow-up look like?
Hi all, I'm Carla from Blackhawk - I had the pleasure of meeting some great people at Breakthrough last week. You may remember me as the person who bombarded you with questions! I'm looking for some advice on sales follow-up of 6QAs. We've been live about 10 weeks now, so very early days, and we have a number of challenges…
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Custom bobblehead, anyone?
If you stopped by our RevCity booth at Breakthrough, you've seen these amazing bobbleheads. 👇️ How does one getting a personalized bobblehead, you may ask? Register here to become a 6sense Luminary and begin your advocacy journey. Questions? @Sarah Wylie is here to answer them. 🤘
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6sense Product Roadmap is Now Live!
We are pleased to announce that all 6sense license holders can now access a centralized platform where you can view all our planned, in-progress, and complete product roadmap features. All product ideas will be available for voting and review in the same roadmap portal under the Ideas tab. To access the roadmap, click on…
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Metric(s) Monday: Connecting the Dots on How Measurement Pays
In recent weeks, we’ve learned that organizations that adopt an account-centric approach tend to exhibit stronger financial performance. Moreover, metrics centered around Account-Based Marketing (ABM) have a stronger association with better financial performance compared to traditional metrics like MQLs and leads (See this…
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Look-back analysis to understand ACTIVITIES and # of CONTACTS associated with CW Opps
I am trying to set up a Segment of CW accounts, to help us understand the activities and # of contacts that were involved with these accounts, for a 3-month "look-back" time horizon. I am using SFDC REPORTS to create the segment, but I have some questions: 1. I cannot quite figure out where I would find this…
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Top 5 Case Studies on How to Leverage 6sense in B2B Marketing
Have you ever been curious on how other B2B companies use 6sense? Sometimes the best way to discover untapped potential is by learning what other companies are doing! We compiled our top five case studies that dive deep into how B2B marketers use 6sense: A question for our fellow marketers — what's a feature in 6sense you…
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Advertising to in-opp accounts
Some companies, especially where marketing and sales teams don't vibe, have this notion: marketing stops once sales starts its magic. This essentially means they only use their marketing bucks to generate MQAs. And once a sales rep jumps into the conversation with a potential customer, marketing pulls back on the ads.…