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Who should own the creation and maintenance of Talking Points?
Product Marketing, that's who! Here's why: Product Marketing is the tip of the spear when it comes to messaging, positioning, differentiation, understanding personas, and vertical marketing. Who better to condense all that knowledge into brief talking points that can be quickly referenced by sellers when looking at an…
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How to Use New G2 Data in 6sense Sales Intelligence
Hey Sales focused Revheads! We’re excited to announce that joint G2 & 6sense Sales Intelligence customers can now see G2 data inside and throughout Sales Intelligence! We love consolidating insights and info for your sales teams, and now G2 data is readily available for sellers to peruse and use within SI. We make it…
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New Conversational Email feature for Google Workspace (Gmail) customers - safeguard your inbox
With Google's latest policy, any behavior resembling spam can lead to inbox disconnections, which makes it challenging to manage your email outreach. We're excited to introduce the Email Health Score, now available to Google Workspace customers using Conversational Email. The Email Health Score serves as a buffer against…
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Worldwide Data Expansion [September 2023]
Hello RevHeads, Worldwide Data Expansion aims to break down the barriers our sellers face in international markets and expand our customer's access to the best deanonymization, firmographic, and intent data in the world by expanding our industry leading coverage. Through applying and enhancing many of the techniques we…
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Metric Monday: Double Clicking Into "Fewer than 50% of ABM Orgs Measure Account-Centric Metrics"
Hey all, A few weeks back, we talked about how organizations that 1) practice ABM, 2) measure ABM-related metrics and 3) integrate them into their incentive programs perform better financially. However, we've also touched on the fact that such measurement practices lag behind ABM adoption. In our 2022 survey sample, 78% of…
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Four Essentials for a Successful Sales Kickoff Rollout
These tips are true for any rollout to Sales, but especially so if being done that one time a year that you bring everyone together for a Big Bang in-person offsite of training, content, and motivation. The stakes are high, after all. You should be able to execute all four of these principles within 2 hours allotted to…
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Wednesday Wisdom: 2022 State of the BDR Report
Hey all! Last week, we highlighted our 2023 State of the BDR Report, exploring how BDRs were faring in the early months of this year when economic conditions began to trend downward. While BDRs maintained their performance, they reported feeling less supported and faced greater challenges in their roles. In 2022, our…
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New Segment ID Only Option for APIs
To give you greater control of the data returned by 6sense APIs, we’ve released a new feature that allows you to choose segment information returned in API responses: Segment ID Only or Segment ID + Name. This is applicable to the following APIs: Company Identification, Company Firmographics, and Lead Scoring &…
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New Self-Serve WebTag 2.0 Experience!
Hi 6sense Community! As of April 18, 2023, users get a new self-serve experience when configuring and managing WebTags in the 6sense ABM platform. What is WebTag 2.0? WebTag 2.0 is a single line of code users need to deploy only once and can control its configurations directly from 6sense. Users can create and manage…
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Enterprise Account Executives Wanted
If you like to apply, please email me: anna.bousouris@yellow.ai Enterprise Account Executive (Remote - NYC, NY, Boston, Washington, Chicago, Bay Area) About the job Yellow.ai is growing! We are looking for a high-energy, execution-oriented Enterprise Account Executive to drive revenue who will focus on growing our North…
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Looking for Senior Marketing Operations Analyst
OneSource Virtual is a premier partner of Workday providing service to over 50% of Workday's customer base. We are fast fast-growing financial services company looking to add to our revenue operations team. I am looking for an analyst with experience in 6Sense and HubSpot. It would be great if someone had experience with…
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How to avoid overlapping messaging from multiple email tools
Hey everyone! I'm Julz and I work on the MOPs team here at 6sense. One of the roles that I have is to implement processes across our whole Marketing tech stack. When we first started used Conversational Email one thing became very apparent - how to make sure that we are not sending messages to the same contact across…
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Enterprise ABM Specialist in Atlanta (Hybrid) - Join our team!
Apply here: https://globalus232.dayforcehcm.com/CandidatePortal/en-US/eptura/JobApplication?postingid=1774 Job description here: https://globalus232.dayforcehcm.com/CandidatePortal/en-US/eptura/Posting/View/1774 Do you have the curiosity of a detective and the tenacity of a lawyer? Do you enjoy building impactful marketing…
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How to choose which events you sponsor
Hi everyone, as part of mine and @EJ Oelling's presentation on event strategy at Inspire UK (slideware is here!) we covered a lot of great points, but a quick tip for you all on sponsored event selection: Ask the sponsors for the previous year's attendee list! Take that list and compare it to your Ideal Customer Profile…
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Wednesday Wisdom: CMO Compensation $$ (A Report)
Hi all, Last year, 6sense Research surveyed nearly 400 CMOs and other senior-level B2B marketing leaders about their pay and compensation packages. We expanded the same study this year to include all levels in marketing and we can't wait to share that report with you all very soon! In the meantime, the CMO report is super…
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How to upload extensive lists to the platform without the 3 required columns?
Has someone faced; having to upload extensive lists to create a segment but in some cases, without the URL and/or the country? Only by having the account name. How to populate these 2 additional columns in lists of 1000+ where is not possible to do it manually, nor Chat GPT-3. Do you know any free platform that has the…
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Question...How Many RevHeads enrich directly to MAP vs through CRM
Asking out of sheer curiosity…and bonus points if you let me know a quick reason why you do it one way vs the other :)
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🎥 Ivanti Drives Engagement and Increases Win Rates by 154% with 6sense
With nearly 40,000 customers and 80 products in their portfolio, Ivanti has established itself as an IT software leader since 1995. Some of Ivanti’s most impactful growth has come from acquisitions, which have resulted in growing pains around merging customer data. Learn how Ivanti uses 6sense intent data and account…
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SFDC 6Sense Dashboards
Hi Everyone, During Breakthrough a few of their sessions highlighted some of the reports they have in their SFDC dashboards pulling info from 6Sense. ex. Open opps w/ competitive intent, and high intent page visits (pricing, demo, trial, contact us). I wanted to see if anyone else could share what reports they have that…
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6sense + Salesforce Users Question
We are having an issue - when using the lead creation orchestration to create new leads in salesforce, our salesforce lead assignment isn't triggering for some reason. We believe its a salesforce issue but our salesforce admin is struggling identifying why all other new leads coming into the platform trigger the assignment…