Recent Discussions

Hi all, Last week we highlighted report #6 in the list below from our Buyer Experience Research series. What Research Says When B2B Buyers Reach Out to Sellers Why Some Buying Journeys Are Longer Than Others What Buyers Told Us About How They Make Decisions Before Contacting Vendors How the Contracting Process Influences…

Dead/lost opportunities are often times low hanging fruit in terms of quickly generating pipeline. The problem is Sales has too many competing priorities to make the time to properly nurture and engage contacts from these accounts. Conversational Email can help with that. In the words of Sarah Higgins, Global VP of Field…

In their first year as a customer, Vendavo generated 33% of Marketing closed/won pipeline with Converational Email. How'd they do it? They set up a CE campaign to engage contacts at unowned 6QAed accounts and follow-up with MQLs not yet contacted. If you have tons unworked 6QAs, untouched MQLs, or PQLs collecting dust,…

How do you know when accounts are looking at your competitors? Your accounts are likely doing competitor research during their buyers' journeys. How can you jump in and start influencing buying decisions in your accounts? Jump in with @Harry Monkhouse as he takes you through his process in 6sense discovery using G2 filters…

Hi RevHeads, Happy PG Tuesday! This week @Mac Conn is joined by @ElliotSmith - the head of Partnerships here at 6sense. Join us for a strategy discussion all about how partnerships show up to help sales and BDR teams drive pipeline. Pipeline-generating partnerships come in many forms, and Elliot and Mac dive into the…

Hello everyone, we are Gilroy, a Tier One 6sense Partner in EMEA, and we're thrilled to join this vibrant community of innovators. As a premier Account-Based Everything (ABX) agency, we specialise in crafting integrated B2B marketing campaigns that not only enhance deal velocity but also amplify our client’s growth across…

Has anyone experienced 1 single user not being able to see the 6sense Account Detail on their Account object? We have the visual force at the top of the object and I see other team members correctly see it, but 1 person does not. This user has the same role and permission sets as the other users.

If you or someone in your network is passionate about marketing operations please reach out to me (or apply!). Ideally, this candidate is located near NYC as it's a hybrid position. This is a critical role for our team at Optimove and you'll have the unique ability to bring your operational vision alive in this role! More…

How do I unpublish a segment in 6Sense?

About UsAt Virtuous, our mission is to build better solutions and create a culture of collaboration and growth. We aim to move the needle on global generosity by making a positive impact on the nonprofits we serve and intrinsically, the world. At our core, we aim to blend philanthropy and technology into one cohesive…

In our B2B Buyer Identification Benchmark, we explored how organizations budget for marketing. Across our sample of marketers from a wide array of industries, company sizes and funding sources, marketers reported that their organizations budgeted 13.4% of their companies’ annual revenues for marketing. All industries…

We are currently running 6Sense display ads and attempting to build out reporting within our Hubspot instance by using segment names to identify which ad an account has engaged with. To do so we have to take these three steps with our current set up. Build the Engaged segment for that particular ad campaign within Hubspot…

Our sales team is starting to get nervous around what the changes might look like, come July with the depreciation of third party cookies, for the quality and quantity of contacts we purchase from 6sense for outbounding within their 6QAs. And I find myself having long, sort of convoluted answers for the team, but I'd…

If web tags aren't configured correctly on some or all of your websites, you'll miss precious web activity data, which is not recoverable. Want to check the health of your WebTag? While your 6sense Tech Support Team is always there for you, our RevCity Knowledge Base has a self-serve Knowledge Article waiting just for you,…

It's the 3rd of the month. Model metrics refreshed for everyone today. In case you need a reminder why I believe every Predictive customer should share them with their entire sales team today or tomorrow, the article is below:

Display Campaign KPIs When it comes to benchmarking 6sense display advertising, it is recommended that you focus on building your own benchmarks based on your organization's unique market, spend strategy, brand power and content. Giving general benchmarks is difficult since strategic approaches vary and can be impacted by…

Hello Hello! 👋 Today marks the start of our new Fiscal Year, so I've got OKRs on my mind. When you shift your organization to an ABM motion it can be tough to know how to set up your OKRs/MBOs to properly measure yourself (or your team). Here are some recommendations to get you going in the right direction: Getting X% of…

Long gone are the days of volume-based outbound prospecting. What worked in the early days of SaaS to build "predictable revenue" is now counter-productive internally and externally. Sales reps hate it. Prospects hate it. The advent of sales engagement platforms such as Outreach and Salesloft were the beginning of the end,…

For a few months now, we've been having tons of conversations and publishing new topic-specific reports based on our B2B Buyer Experience Research. In past Wednesday Wisdom posts, we've highlighted the following topic-specific reports from the research: What Research Says When B2B Buyers Reach Out to Sellers Why Some…

Hey RevCity! We are Six & Flow, your strategic go-to-market agency, and we look forward to collaborating! We help businesses looking to scale revenue using 6sense and HubSpot. Our three pillar approach to growth focuses on strategy, data, and technology, placing your customer at the heart of operations, helping you…