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The Digital Advertising Metrics You SHOULD Care About
Before we begin, have you integrated 6sense and Google Analytics 4 yet? If not, do it NOW. You’ll thank me later. With that out of the way, far too often we hear concerns around advertising performance for reasons like; “We are not seeing form fills”, “clickthrough rates are low” or “it doesn’t work in EMEA”. The challenge…
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Traveling for Work - is it typical to expect to share a room with a coworker?
Work "retreat" next month & HR has told us we're sharing rooms (4 to a room in bunk beds). I've never had to share a hotel room or cabin with a colleague before and given the world we live in now a days, this just seems like an HR nightmare waiting to happen. Has anyone ever dealt with this? I'm bamboozled.
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Ideas for Sales Spiffs to Encourage 6sense Adoption?
At Breakthrough last week I sat at a lunch table one day where the topic of sales adoption of 6sense came up. To spiff or not to spiff, that is the question.... Several people said they do offer incentives for sales reps/BDRs that use 6sense data and signals, especially if there's a good story with it. For example, a deal…
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Operations Teams Orchestrating to Revenue!
One of the key tenets of a successful ABX program is building out the buying team on an account record – in fact one of the leading KPIs we track at 6sense is completeness and contact coverage of our buying team on accounts that we care about. By the time an account hits that magical stage we call 6QA – essentially a high…
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Resources to pitch account-based internally
Hey RevHeads! A customer of mine is looking for resources other 6sense customers have used to evangelize the 6sense account-based approach internally. Has anyone else been in their shoes and have a resource that really landed well with your internal colleagues that you'd be willing to please share? Thank you!
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6sense Media Kit
Hey, RevHeads! We're thrilled you're here checking out SKO Supplies 📝 Consistency is key, and that's why we've put together these resources to make it easier for you to represent 6sense with confidence and precision. Everything related to 6sense's media kit is linked here 😎 BRAND GUIDELINES FONTS Arial Nova Roboto .PNG…
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To pilot, or not to pilot, that is the question
You're onboarding 6sense and your models are close to being complete. Sales rollout is approaching quickly, and you haven't decided if you should start with a pilot to a small team of sellers? Or just roll the whole thing out to all of them at once? The good news is there is no right or wrong answer. This post seeks to lay…
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How Often Should You Review Your Marketing Content?
While I would love to provide some suggestions, this is an honest question for the entire group? Background: We have a marketing hub of content (blog posts, PDFs, on-demand webcasts, and videos) that has been growing steadily for several years. While we internally agree that blog posts are dated, point in time items that…
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Building a Segment by State (but not the "Domestic Main Office" state)
Howdy gang, I hope all is well. Today we are looking for a way to target based on state but not necessarily the state of the "Domestic Main Office" - does anyone have any advice on how to do this? For example: www.deltadental.com - this account has offices in California however the "Domestic Main Office" is not in…
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Wednesday Wisdom: Double Funnel Nonsense (An Article)
Happy (Wisdom) Wednesday, all! 😉 Today we have an oldie but goodie written by 6sense Research's very own @Kerry! In this blog, Kerry dives into the pitfalls of the "double funnel" strategy in B2B and challenges its apparent intuitiveness. He highlights critical issues with traditional lead-based processes, emphasizing…
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Looking for Sr. Account-Based Manager
We're (feathr.co) are a new 6sense customer (thanks Latane!) We're now looking to hire an ABM Manager that has 6sense experience to both own our ABM campaigns, but also be a key part of the adoption team for 6sense. Anyone know of any stellar mid-level marketing managers that have experience w/ both ABM + 6sense AND would…
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Thinking about 'Always On'
Hi all, Me again! Looking for some inspiration around 'always on'. We're very early in our journey and we're testing with 4 industry & 3 use cases. Marketing in this way is very new to our business - we didn't actually have any industry campaigns before this, so we're pretty short on content. Interested to know if anyone…
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Seeking advice on buying stage-based sequences/cadences!
Off the back of some great sessions at Breakthrough, I'm rolling out a new strategy for my BDR team that would better map sequences to an account's buying stage. Being an early stage startup, we have to work all of our Tier 1s - regardless of their buying stage - but that often leaves my reps spending too much time…
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Why do I see discrepancies between Google Analytics and 6sense Ad Campaign Analytics?
This week we introduced UTM SmartTracking, a solution to make it easier for you to see a clean view of your qualified 6sense campaign traffic within Google Analytics. Publishers and SSPs who run programmatic ads are often subject to bots or click validation software that create invalid “clicks.” 6sense invests…
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Insights and added value
Hi all, We've been live on 6Sense for just over 3 months now and we're in the process of identifying gaps, addressing issues (inc. rethinking our model), all with the help of our fab account team at 6Sense - and we're making good progress. Some of these challenges have delayed our potential to drive results from the…
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Metric Monday: Another Successful Outcome from Supported BDRs
Hey all! If you followed along with our posts last week, you’ll know that perceived job support has some truly remarkable implications on BDR performance. When BDRs are… Well-informed about their responsibilities, Provided with the necessary resources to do their job, Aware of the value that leadership places on their…
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🎥 Customer Story Hour recap ft. BILL - 6QAs, direct mail, selling to SMBs
Hey, RevHeads! Our November 2023 Customer Story Hour featured @Talmage Egan , Head of Demand Gen at BILL. Talmage shared his slides from Breakthrough and covered: Automating 6QAs and the Dark Funnel for scale Using the predictive model to target "strong fit" accounts with personalized, multi-channel campaigns Leveraging…
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Need a GTM Operations leader with a proven track record?
Hi 6sense Community, I want to post a quick call to action for anyone looking for an absolute top notch GTM Operations Leader! 6sense partner & friend @Chris Thompson is looking for his next opportunity to help optimize and grow a great Operations team. Chris was most recently with Conga, where is was the VP of Global GTM…
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6Sense Sales Intelligence Columns: What do your AEs/BDRs find most useful?
I'm working on a set of micro-learning videos for our sales team. In one of them, I'd like to cover column setup. Which columns do your sellers find most helpful, and it what order? I'm going to share my thoughts below on the non-required columns. I invite you to correct me if you disagree. I highly encourage it, because I…
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EMEA Based Digital Innovation Manager with a Global Remit
Hi - Thanks to the continued growth Expereo I am expanding my team and looking to hire a Digital Innovation Manager. https://expereo.recruitee.com/o/digital-marketing-manager The focus of this role is: • 25% of your time will be on managing the digital spend on campaigns with our agencies - optimising to get the best…