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Digital Advertising Manager - Ads Wizard? Join our team!
Hi RevCity folks, Insperity is looking for some talented people to join our digital team. We're seeking a dedicated digital advertising manager to help strategize and create efficiencies in our ad buying. Take a look at the job listing below and please share it if you know anyone who fits the profile.…
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Join our Twin Cities User Group on Sept. 27! 🤩
Local to the Twin Cities? If so, we'd love to have you join us at our 6sense User Group on September 27th 🤠 This customer-led group meets regularly to collaborate with fellow 6sense users, sharing best practices and product use cases to help Sales, Marketing, and Operations folks. Expect a mix of education and networking,…
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🎥 [6sense for 6sense] Account-Based Experience Plays
Hi 6sense Family! 👋 Courtney Smith here from the 6sense marketing team. Check-out this 19-minute video to see how we use 6sense segments to plan and execute our GTM strategy. I've also covered some great account-based experience plays we run internally at 6sense and how we measure success. Looking forward to connecting…
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Help Measuring Pipeline Impact for both Known and Unknown Contacts Engagement
B2B small SaaS software company here. We have the most basic version of 6sense (not Predictive). In order to justify the cost of 6sense to the C-Suite, I need to show the impact of our campaigns on the pipeline - not only at the account level but also down to the exact Contact. This is because we're still trying to gain…
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Akamai is hiring a Senior ABM Specialist - Fully Remote!
Do you know someone passionate about ABM strategy? Akamai is hiring! We are now proud winners of an award-winning platform. This role is fully remote. If you're interested, or know someone who is, please take a look and apply here: Senior Account Based Marketing Specialist - Remote.
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How to use 6sense to guide direct mail programs
Hey Revheads - I'm Paul on the ABX team and wanted to share a brief overview of how we use 6sense to structure our direct mail program to generate pipeline and influence sales cycles at 6sense. Building the right audience for your direct-mail program is a critical first step. At 6sense, we target "in-market" accounts who…
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Wednesday Wisdom: Missed Signals Are Holding Back B2B Sellers (An Article)
There’s a crucial connection between the size of B2B buying teams and the scale of their purchases. Higher value deals are evaluated and purchased by bigger teams. In a study we did last year, we explored whether B2B organizations with premium offerings were tapping into a broader spectrum of buying signals to detect…
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Best practices: CRM Opportunity filter segmentation
Hi all! Curious if anyone has tips on building segmentation with CRM Opportunity filters. I've noticed that filters have not behaved as expected on multiple occasions. The latest example is below. Use case: building a segment of new business opportunities created since Aug 1. To indicate that an opportunity is new…
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What does good 6QA follow-up look like?
Hi all, I'm Carla from Blackhawk - I had the pleasure of meeting some great people at Breakthrough last week. You may remember me as the person who bombarded you with questions! I'm looking for some advice on sales follow-up of 6QAs. We've been live about 10 weeks now, so very early days, and we have a number of challenges…
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Custom bobblehead, anyone?
If you stopped by our RevCity booth at Breakthrough, you've seen these amazing bobbleheads. 👇️ How does one getting a personalized bobblehead, you may ask? Register here to become a 6sense Luminary and begin your advocacy journey. Questions? @Sarah Wylie is here to answer them. 🤘
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6sense Product Roadmap is Now Live!
We are pleased to announce that all 6sense license holders can now access a centralized platform where you can view all our planned, in-progress, and complete product roadmap features. All product ideas will be available for voting and review in the same roadmap portal under the Ideas tab. To access the roadmap, click on…
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Metric(s) Monday: Connecting the Dots on How Measurement Pays
In recent weeks, we’ve learned that organizations that adopt an account-centric approach tend to exhibit stronger financial performance. Moreover, metrics centered around Account-Based Marketing (ABM) have a stronger association with better financial performance compared to traditional metrics like MQLs and leads (See this…
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Look-back analysis to understand ACTIVITIES and # of CONTACTS associated with CW Opps
I am trying to set up a Segment of CW accounts, to help us understand the activities and # of contacts that were involved with these accounts, for a 3-month "look-back" time horizon. I am using SFDC REPORTS to create the segment, but I have some questions: 1. I cannot quite figure out where I would find this…
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Top 5 Case Studies on How to Leverage 6sense in B2B Marketing
Have you ever been curious on how other B2B companies use 6sense? Sometimes the best way to discover untapped potential is by learning what other companies are doing! We compiled our top five case studies that dive deep into how B2B marketers use 6sense: A question for our fellow marketers — what's a feature in 6sense you…
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Advertising to in-opp accounts
Some companies, especially where marketing and sales teams don't vibe, have this notion: marketing stops once sales starts its magic. This essentially means they only use their marketing bucks to generate MQAs. And once a sales rep jumps into the conversation with a potential customer, marketing pulls back on the ads.…
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Newer 6Sense Customer Struggling with Intent
Hi Everyone, I am Ryan- I work with our sales and marketing teams here at VAI (I am a BDR by title but I have been working more on the marketing side recently looking to adopt an ABM approach). We are a relatively new 6Sense customer; onboarded earlier this year. We are really new to the concept of ABM and Intent Data, so…
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Digital experience platform (DXP) question-has anyone implemented Optimizely or Acquia?
We are looking to implement a DXP and are down to 2 vendors. I am wondering if anyone has anything good or bad to say about implementing a DXP using Optimizely or Acquia. Any feedback would be greatly appreciated. We use 6Sense, ZoomInfo, Eloqua, and Salesforce.
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Ads for university professors in the US
We're considering putting these ads together in the same campaign to increase awareness in the US and Canada. Any suggestions to improve them? Thanks!
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Chatbot integration with 6S
Hi Team, Does 6S have the capability of having 6sense intent data connect to chatbot and identify if a ICP account is hitting our website? Curious how we can display personalized chat experiences based on 6s VTR (view-through rate). Which chatbot tool is native integrated with 6s? or this has to be built up through API?
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how to build an Intent data report?
What is the best way to build an intent data report that shows all the account names, the number of keywords researched & the actual keywords that account is triggering on? At the moment when I'm looking at a segment performance report, I see the number of keywords but not what they are. When I click on the download…