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Always On Workflow
Hey, we’d like to run an Always-On Workflow in 6sense across different industries and buying stages. For syncing accounts to HubSpot, our plan is to use the “Add to HubSpot MAP” action so we can send them to a static list in HubSpot. However, in 6sense we’re unable to select the list, because it appears to be expecting…
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[RevLabs Live Recap 🎥] From Pixel to Pipeline: Building Account-Based Visibility Beyond 6sense
We had a great turnout for this month’s RevLabs Live, where we dug into Tracking Pixels and how they help you go beyond platform-level metrics to get true account-level visibility across your GTM campaigns. Our very own Housam Abdelrahman, Sr. Director of Product Management - Advertising, took us on a tour from pixel to…
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Maximizing Sales Efficiency Through CRM Process Automation and Workflow Optimization
Maximizing sales efficiency is crucial for any organization aiming to boost revenue and optimize operations. By leveraging CRM process automation and workflow optimization, sales teams can eliminate repetitive tasks, reduce manual errors, and ensure consistent, streamlined communication. Automating processes like lead…
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ABM Technical Specialist- Vonage - Mexico - Remote
We're hiring an ABM Technical Specialist for our Marketing Ops team based in Mexico. If you get excited about building and optimizing ABM infrastructure, this is for you. 👇 The Work: -You'll build routing logic in Salesforce, troubleshoot 6sense integrations, configure ABM segments, and document processes so the team can…
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Turning Buyer Intent Into Revenue — The Turtl + 6sense Way
If you’re feeling the impact of the “dark funnel,” you’re not alone. Most buyers stay anonymous for way longer than we’d like — which means blasting content at everyone just isn’t it anymore. That’s where Turtl + 6sense make the magic happen. Here’s the simple version: 6sense tells you who’s actually in‑market (and what…
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Keyword Refresh Tips?!
Hi everyone! I just started a brand new job and have taken over ownership of our 6sense instance. We're embarking on a keyword refresh (and need to get it done in the next two weeks). Does anyone have any tips on how to conduct a keyword audit and refresh? What steps do you take? Who do you involve? If anyone has a…
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The Dawn of Campaign Measurement
Raise your hand if you’re a marketer who struggles to clearly show performance—and justify digital advertising spend. Okay, hands down. We’ve all been there. 6sense can help you tell this story in a way you probably didn’t think was possible by using Audience Workflows (AWF). But let’s build a little…
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How Marketing Teams Use Sales Intelligence to Identify and Activate MQLs
What is Sales Intelligence for Marketing? Sales Intelligence (SI) is a 6sense Revenue AI capability that helps Marketing teams identify which accounts are actively in‑market, understand buying intent, and prioritize where to run campaigns for maximum impact. For Marketing, think of Sales Intelligence as a targeting and…
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LinkedIn campaign targeting in 6sense workflows — one workflow per country?
We have an Audience Workflow set up in 6sense that splits an audience into two campaigns using a trigger/node to determine which campaign each contact enters. The LinkedIn campaigns currently synced to those nodes are set to multi-country targeting. I've since seen that LinkedIn campaigns within 6sense workflows may need…
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New Relic is hiring Director, Marketing Engineering & AI!
See the LinkedIn post here https://www.linkedin.com/posts/erica-browning_director-marketing-engineering-ai-activity-7445189842952675329-du3W/
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Wednesday Wisdom: 4 Dimensions of Prior Experience Buyers Bring to Evaluations
Our buyer experience research has shed a lot of light on how much prior experience buyers bring with them into new evaluations — vendor relationships, past evaluations that ended in success, those that didn't result in a purchase, implementations, failed solutions, solutions that earned promotions, and much else. In our…
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S.I. Attribution
Hey RevCity, I'm running a program with a group of regional sales leaders to introduce the concept of using Sales Intelligence/Predictive Model data to help accelerate open pipeline. We are starting quite 'simple' and utilizing a mix of Salesforce reports (intent scores, buying stage, etc..) and the S.I. iFrame on Account…
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Winter 2026 Product Release
Transparent data you can trust, journeys that convert, all powered by AI. A little late, but better late than never! 6sense’s winter release equips your team to get things done hand and hand with AI-powered engagement, streamlined workflows, and expanded data intelligence. From Tracking Pixels and CTV enhancements to AI…
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Activity Timeline - Question
I have a question regarding how Meetings show up on the timeline. Meetings show on the timeline at point of creation, per support, but that isn't always the truest data. We use SFDC - sometimes our teams will set a meeting and the meeting won't get "completed" until another date. Curious how other teams have addressed this…
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Why Timing + Relevancy matters in GTM – is it a "Shoe In"?
I recently had an experience I thought might be great food for thought, for aligning intent + timing + relevancy. I’ve been interested in a competitive athletic event, and it requires “special skills” but more importantly, special shoes. Shoes that support speed, traction and stability. So, my research process went about…
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How to Use Sales Intelligence Effectively (Quick Guide)
Sales Intelligence (SI) is a 6sense Revenue AI platform that helps sellers identify which accounts are in-market, understand buying intent, and connect with the right decision-makers at the right time. Think of Sales Intelligence as a compass for smarter prospecting—it guides where to focus your efforts, but it works best…
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Last Exit Node in Workflow - Need Help
Hi all, I am wondering how people are finishing the last exit node in their workflows. I am currently working on a workflow audiance: Potential Customer - Not in CRM I am trying to decide whether my last exit node for my Decision Purchase stage, but low intent, should be on the timer node with "do nothing" or an action…
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Why 6sense Campaign Reporting Doesn't Match Google Analytics or Adobe Analytics
It's common to see differences between campaign reporting in 6sense and website statistics in GA (or Adobe). While these platforms provide valuable insights, they measure different parts of the digital journey using different methodologies. In simple terms: 6sense measures advertising delivery and engagement and removes…
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[RevLabs Live Recap 🎥] How to Prep & Build an AI Email Campaign
Thanks to everyone who joined us in the Lab this month! We covered how AI Email Agents are a great way to bridge the gap between your MAP and SEP to turn real-time buyer signals into conversations—without overwhelming sales. Here's what @Hanna Martin covered about AI Email campaign foundations: The role of AI email as a…
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Wednesday Wisdom: Top of Funnel or, Ton of Hope
Hi all, More from Kerry on “funnel” thinking — how often do we hear, read, and use terms like TOFU, MOFU, and BOFU ourselves? They roll off the tongue… a little too well 😄 But how many of us can actually define them? And how often would those definitions be the same? It’s part of the problem. These terms are used to mean…