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Qualify & Manage Opportunities
This is a Sales use case in the Transform pillar. Use this playbook to focus on improving efficiency, fostering collaboration, and ensuring readiness to support growth and better planning by aligning their sales processes with real buyer journeys, moving from reactive selling to proactive, and data-driven execution.…
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Prospect Intelligently
This is a Sales use case in the Transform pillar. Use this playbook to empower sellers to engage the entire buying committee with predictive insights and customer aligned messaging, increasing meeting rates, and pipeline creation. https://us.v-cdn.net/6036580/uploads/OOLATAC4UNZB/prospect-intelligently-use-case-playbook.pdf
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Engage Through Digital Advertising
This is a Marketing use case in the Transform pillar. Use this playbook to drive awareness and engagement by delivering the right message at the right time across multiple digital advertising channels while reducing waste.…
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Automate Personalized Email
This is a Marketing use case in the Transform pillar. Use this playbook to boost your email programs by delivering AI-powered, high-value messaging and calls to target accounts. https://us.v-cdn.net/6036580/uploads/R1ZHPLQ3RQ9J/automate-personalized-email.pdf
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Optimize Inbound
This is a Marketing use case in the Transform pillar. Use this playbook to enhance the inbound conversion experience for visitors to your site. https://us.v-cdn.net/6036580/uploads/EALPJF2JJU1X/optimize-inbound-maturity-model.pdf
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Prioritize Accounts
This is a Sales use case in the Groundwork pillar. Use this playbook to accelerate pipeline by engaging the right accounts at the right time and drive alignment across GTM teams. https://us.v-cdn.net/6036580/uploads/M2K45CAB7BE1/prioritize-c2-a0accounts.pdf
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Optimize Buying Signals & Intent Strategy
This is a Marketing use case in the Groundwork pillar. Use this playbook to capture the entire set of signals that provide insights into active buying processes, topics of interest, competitive intelligence, and key events. https://us.v-cdn.net/6036580/uploads/CD7G5CEYQI19/optimize-buying-signals-26-intent-strategy.pdf
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Ensure CRM Account Coverage
This is a Data/Ops/IT use case in the Groundwork pillar. Use this playbook to ensure proper alignment between 6sense accounts and CRM accounts by validating data sync, filling gaps, and maintaining accurate account mapping for complete coverage and tracking.…
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Align Technology & Data
This is a data/ops/IT use case in the groundwork pillar. Use this playbook to implement foundational integrations and data connections across CRM, MAP, and SEP systems, and apply the 6sense web tag. This creates the technical groundwork for a scalable ABM strategy powered by accurate and timely data.…
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It’s All Happening This Week at Breakthrough — Get Our 2025 Buyer Experience Research on the 12th
Being the first vendor a buyer talks to means you win the deal because you’re that persuasive, right? That’s not how it works. You can’t race your way to the front — buyers decide who’s first in line and begin seller engagement with their favorite when they’re ready. Three years of global Buyer Experience Research and this…
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6sense GTM Maturity Model Overview
GTM Maturity Model is the framework you will use to benchmark a clear, staged path to achieving more predictable pipeline and revenue. What is the Maturity Model? At a glance, the model is a three‑stage, phased framework—Groundwork → Transform → Maximize—that aligns Marketing, Sales, and RevOps around how you adopt and…
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6sense GTM Maturity Model FAQ
Want to get started with the 6sense GTM Maturity Model, but have questions? Check out our FAQ below for commonly asked questions! Can we skip stages? We don’t recommend it. The strongest outcomes come from building the foundation first, then scaling orchestration and finally personalization/optimization. Will we get value…
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Identify Target Accounts
This is a Marketing use case in the Groundwork pillar. Use this playbook to define and operationalize your ideal customer profile (ICP) in 6sense, including buying-stage segmentation and sub-segments aligning to your GTM team structure. https://us.v-cdn.net/6036580/uploads/AF7ZS8NSAORU/identify-target-accounts.pdf
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Counting down to this year’s Buyer Experience Research - what do winning vendors have in common?
What do winning vendors almost always have? Prior experience with the buyer. And it goes deeper than brand familiarity. Our third annual Global Buyer Experience Study, based on the experiences of 4,000+ B2B buyers, lays bare just how much past relationships shape vendor selection. The full report comes out next week on…
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6sense Achieves ISO/IEC 42001 Certification – A Milestone in Responsible AI
We’re proud to announce that 6sense has achieved ISO/IEC 42001:2023 certification for our Artificial Intelligence Management System (AIMS) supporting 6sense’s SaaS platform AI-powered features, including AI Email, Predictive Modeling, Workflows, Revenue Marketing, and Sales Intelligence. This globally recognized standard…
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Demand Gen Manager - Hybrid Charlotte or Denver
https://www.itradenetwork.com/jobs/4951726008?gh_jid=4951726008
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Persona Mapping and Buying Committee Setup
https://us.v-cdn.net/6036580/uploads/7K8DU2AA0YA8/persona-mapping-playbook-best-practices-for-mops-v1-0-pdf.pdf Hey there! 👋 It’s Julz from the 6sense MOPs team here and today I wanted to pass along some information on how we do our persona mapping internally and also how we use personas. Understanding your personas and…
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🎥 Replay Ready! Blueprint for Digital Advertising: Smarter Strategy and Execution, Smarter Revenue
The replay from yesterday's webinar session, Blueprint for Digital Advertising: Smarter Strategy and Execution, Smarter Revenue, is now available! Watch it here. ICYMI: ROI·DNA’s Brian DeHaan and Liz McComas shared their tactical approach to building and optimizing digital advertising programs that cut through the noise…
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Why CTV Changes the Game for B2B Advertising: Better Performance, Smarter Targeting, Real Results
Video advertising continues to evolve in B2B marketing. As buying committees increasingly consume content on streaming platforms, marketers need new high-performing ways to reach them in these premium environments with brand-focused messaging. With CTV now available in 6sense, you can run full-screen, audio-on video…
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Wednesday Wisdom: MQLs - Like Printing Money
Love this piece from @Kerry! In MQLs: Like Printing Money Kerry discusses how one of B2B’s earliest breakthroughs — the form-fill — slowly lost its meaning. What started as a genuine signal of buying intent became something we learned to manufacture at scale, but can hardly be considered a true buying signal anymore. Why…