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Metric Monday: Brand to Demand Spend
When budgets shrink, brand is the first to go. Among the ~400 B2B marketers we heard from, those with increased or unchanged marketing budgets in 2025 allocate ~30% of their brand + demand spend to brand. But when budgets decrease, that share drops to 20%. It’s a predictable move—but not a strategic one. Cutting brand may…
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Thriving in the Age of AI Agents: A Guide for BDRs
For insights from some of the brightest minds in the world of revenue, check out the Revenue Makers podcast and subscribe wherever you get your podcasts. ------------ BDRs, raise your hand if you’re following the conversations around AI agents and their impact on your role. Is that … all of you? Whether you’re already…
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Mastering Your 6sense Predictive Model: The Ultimate Resource Roundup
Understanding how your 6sense predictive model works (and how to keep it optimized) is one of the most important ways to boost performance across your GTM teams. When your model is fueled by clean, aligned inputs and governed by best practices, it delivers sharper insights, stronger predictions, and better revenue…
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Wednesday Wisdom: Revisiting the Three Principles of Modern Marketing
Hi all, We’ve just wrapped our third annual Marketing Measurement study—our ongoing look at how B2B marketers track and report performance. Writing is underway, and we’re looking forward to sharing this new benchmark with you soon. We’re still seeing many of the same tensions that led us to outline the Three Principles of…
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Can't segment name be used in an Orchestration mapping profile?
I'm acquiring contact from 6Sense to Pardot (SFSC) and I keep hitting thie message where 6Sense Segment Name is being ignored/skiped in during the orchestration. The Segment name is available in the mapping option for Pardot, but I wonfer if there's a specific limitation around using it?
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6sense & Glean Agents
Hi everyone, We're currently getting started with Glean Agents, and would love to find smart ways of connecting Glean Agents with 6sense. Some use cases I'm thinking about is an agent that shares automatic updates on engaged/hot accounts to our sales team, or an agent that provides optimizations for our ad campaigns based…
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Where can I find training materials for Sales?
The one-stop shop for Sales training materials is: https://6sense.com/learning/sales/enablement/ In addition to recordings for AEs and AE leaders, and BDRs and BDR leaders, there is also a quick link to live trainings that are hosted by 6sense's Learning team.
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Opportunity: ABM Manger at Reward Gateway | Edenred
🌟 Great opportunity for an ABM Manger to join a fantastic team at Reward Gateway | Edenred (if I do say so myself) 🌟 We're looking for someone who: ✅ Understands how to read and act on intent signals ✅ Builds thoughtful, highly personalised campaigns ✅ Knows their way around 6sense If you're strategic, data-driven, and…
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Making the move from MQLs to MQA's? We've got the toolkit to help make it happen!
The Revenue Blindspot: 81% of B2B buying committees select vendors while your teams are still debating what counts as a "qualified lead", or in other words, before they’ve ever talked to anyone in sales! 🤦♀️ This isn't just a measurement problem. It's an organizational disconnect costing you pipeline and revenue. We've…
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🎥 May Customer Story Hour ft. Palladin Technologies
We recently sat down with the team at Palladin Technologies for a global edition of Customer Story Hour — and they shared a refreshingly practical look at how AI and sales intelligence are shaping smarter engagement strategies. 🎯 Top takeaways: Palladin used 6sense + AI Email Agents to streamline international outreach and…
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6sense Strategy for Microsoft DSP Transition
Hi Rev Heads! Last week, Microsoft announced plans to shut down its Microsoft Invest DSP, which provides programmatic ad buying, audience targeting, and analytics services, by February 2026. 6sense has a proactive strategy in place, and there will be no disruption to your advertising campaigns or the value you receive from…
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HELP WANTED: G2 Reviews by Monday, May 26 = $25
We want to hear from you! Please complete a G2 Review by Monday, May 26 and earn a $25 gift card to a retailer of your choice PLUS 150 RevCity points if you send a screen shot of your review confirmation to renee.belina@6sense.com. (RevCity points help you earn cool 6sense swag!) Already completed a G2 Review and want to…
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Marketo / 6sense lead scoring
Trying to understand a little more on 6sense's ability to decrease scores within Marketo. How does a score degrade and if it does dynamically, how often is that score being reflected into marketo (for reference we trying to implement 6sense scoring into our existing model).
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6sense Events Playbook – Part 2
In Part 1 of the 6sense Events Playbook, I shared how the brilliant @EJ Oelling and her team plan events with customer experience — and ROI — at the forefront. We covered: Data-driven audience targeting Strategic personalization that truly resonates Leveraging AI-Powered 6sense Email Agents Executing Exceptional, Curated…
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PTC is Hiring: Marketing Technologist & AI Enablement Specialist
Join the team at PTC as a Marketing Enablement Specialist. We’re looking for someone who brings a strong interest in AI, a sharp eye for process improvements, and experience with marketing technology tools like 6sense. This is a high-impact role supporting enablement, innovation, and operational excellence across the…
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Lyra Health is looking for Marketing Technology Wizard (+6sense lead)
Lyra Health is looking for someone who can join us to manage our Marketing technology stack, which does include being the primary administrator for 6sense. If you have experience with Marketo, Salesforce, LeanData and 6sense then go ahead and apply here.
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6sense credit
I really do not know how this works but I'm hoping this platform helps resolves 6sense credit issues as I've not received my regular 50credits since April
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6sense’s Events Playbook - Part 1
At 6sense, our events are kind of B2B famous. Not only are they a blast to attend, they’re also meticulously crafted strategic opportunities for our prospects, customers, and our business. Whether it’s at one of our own events, like our customer conferences Breakthrough (US) and Inspire (UK), or our “Club6” at industry…
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Intelligent Workflows in Action
For the past decade, 6sense has helped revenue teams know everything — so they could do anything. We’ve invested in helping our customers see what others miss: early intent signals, buying behavior, market shifts. But if the last few years have taught us anything, it’s that insight alone isn’t enough. Getting the signal is…
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Let’s Connect at Inspire UK – Exclusive Personalization offer for 6sense Customers 🚀
Hi everyone, The Trendemon team will be at 6sense Inspire UK June 4, and we’d love to meet fellow community members in person! We’re excited to share our exclusive offer for 6sense customers to help you convert more of your engaged accounts into pipeline. 🎯 with automated personalized website journeys. If you’re attending…