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HIRING: Director - Marketing Planning & Operations
Are you on the market and looking for your next role as a Director of Marketing Ops? 👉Check out this role from our friends at i2c!
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Wednesday Wisdom: Software, Services, or Physical Goods - Do You Measure Marketing Like Your Peers?
Hey all, Last week I shared our Marketing Measurement Benchmark based on the cost of the solution you’re selling. We also have that benchmark by the type of solution you sell - software, services (business, financial, etc.), or physical goods. Across all groups, what reaches the boardroom skews heavily toward MQAs and…
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Payments / Fintech, Series D funding > Senior Digital Marketing Manager in Paris
I'm hiring for a Senior Digital Marketing Manager in Paris, France @ Thunes. Obviously we are a 6sense customer and a big part of this role is get more out of the platform. 🚀 Genuinely exciting high growth payments business, just closed a $150M Series D round and well past unicorn status. 🆙 Huge amount of opportunity…
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Persona Map - Disqualified persons still showing in SI
Hi Revheads! Working through some concerns with our persona map, and wondering if we missed something at implementation. We use Salesforce as our CRM. In Sales Intelligence, we are seeing two things: 1) suggested actions on persons who are disqualified in salesforce 2) persona map mess - disqualified persons still showing…
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AI Writer in Sales Intelligence is in Open Beta Starting 7/8/25
The AI Writer Beta is now open to any Sales Intelligence Customer who wants access! AI Writer is a new Sales Copilot feature inside 6sense Sales Intelligence that uses intent and buyer activity data to help sellers generate effective first-touch emails for contacts within seconds. AI Writer Open Beta – Key Details for…
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[6sense for 6sense] Why we use the Custom 6QA at 6sense.
Hello, @Chris Dutton here from the 6sense Marketing team! What if I told you the 6QA in 6sense is great, BUT the custom 6QA is even better! We have all come to love and benefit from 6sense alerting us when an account is "in market" and we should work that account. (That's your classic 6QA a Decision/Purchase account "in…
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Metric Monday: Day 1 Shortlists & Participating in 2025's Buyer Experience Research
Hi all, We’re excited to be underway with our third year of buyer experience research! Over the past two years, this study has taught us so much about the buyer’s journey — and this year is no exception. We’re already noticing patterns in the data that are shifting in unexpected ways and some that are entirely new thanks…
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Expanding Keyword Strategy in 6sense for European Markets
To better capture intent signals from European target accounts in 6sense, I’m considering adding keywords in local languages. Has anyone tried this approach? Which European languages would you recommend including to maximize coverage and relevance across the region? Looking forward to your insights!
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HIRING: Digital & ABM role Nomentia
Looking for a digital marketing role that includes ABM? Nomentia is a fintech / SaaS company looking for a digital marketing manager. https://www.linkedin.com/jobs/view/4257697315/?capColoOverride=true
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Sourceforge Setup?
Hi y'all! @AJ (because he always has the answers) We have the SourceForge integration set up, but we're not seeing anything when using the SourceForge filters while building segments. We know the accounts have been there from the SourceForge intent data on their side, but we're at a loss as to why we're not seeing anything…
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6sense Keywords upper vs. lower case?
When using keywords in 6sense, is there a difference if you use upper or lower case?
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HIRING: Sr. Specialist, Field and Partner Marketing
We are looking for a Sr. Specialist, Field Marketing to join Element Fleet Management. As the largest pure-play fleet manager in the world, we provide unmatched products and services and solutions to our clients. At Element, employees play a critical role in delivering value to customers and ensuring an exceptional client…
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Hiring: BDR - Minneapolis | St. Paul
Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team. Business Development…
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Wednesday Wisdom: How Measurement Priorities Shift with Solution Price
How does marketing measurement shift as solution prices go up? Attribution models, reporting priorities, and what gets tied to compensation evolves with deal size. In our latest benchmark, we report on what teams track (and what they don’t) across different price tiers—where measurement practices change, where they stay…
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6sense Contact Emails: Validation, Best Practices, and Expectations
6sense Email Validation- All individual, contact level 6sense email addresses go through an email validation process and get sorted into Valid emails, Catch-all, and Invalid emails. Invalids are removed and catch all emails go through additional validation steps to determine deliverability. Catch-all email addresses—also…
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Best Practices for the Knowledge Base?
The key is to shift the mindset around how the AI Email knowledge base (KB) should be used. It’s not meant to house every product detail, but rather to support the core messaging pillars — like value props, key differentiators, or compelling customer stories — that can apply across multiple products or personas. Here’s how…
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Metric Monday: You Can’t Scale What You Don’t Report
Hi all, Here's another one from this year's Marketing Measurement Benchmark: Fewer than half of ABM teams report ABM performance indicators to the board. That’s a big red flag 🚩 If ABM is going to scale and become a core part of the revenue engine, it needs to make its way to the top. It’s yet another sign that while 80%…
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Curious about Intelligent Workflows?
This event has passed. Check out the recording & deck here! Join us tomorrow at 12 PM CT for our Ops Success Session focusing on Intelligent Workflows. What You’ll Learn Real-world use cases tailored to common operational challenges Best practices for setting up workflows for long-term success How to automate, scale, and…
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🎥 Ops Success Session: Intelligent Workflows (Recording & Deck)
Our first Ops Success Session is in the books! Big shoutout to @bailey.booher@6sense.com @Johnny Rabe and @Rachel Zerilla for being on the panel and walking through two use cases & answering audience questions. If you weren't able to attend, you can check out the deck and recording below.
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Account Matching
Does anyone here DO NOT created duplicate company accounts with different locations? As I understand 6sense matches based on location+domain+company name. Lets take Company X which is in my SFDC with HQ location US. 6sense has Company X as account in the US, but also in Germany and Israel. They will be able to match only…