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Introducing the 6sense AI Trust Center
6sense is pleased to announce the launch of our new AI Trust Center, a dedicated page within the existing 6sense Trust Center, powered by SafeBase. The AI Trust Center gives customers self-service access to key AI-specific resources, including our ISO/IEC 42001 certification, AI governance documentation, product-specific…
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BDR outreach volume has nearly doubled but it's not predicting performance
Hi all! Back with more from year 5 of our BDR research. Outreach volume has nearly doubled. BDRs now average ~34 touches per contact, up from ~17 in 2024. Every channel is up — email, calls, social — and the pace is almost identical across all BDRs: roughly 4 to 5 touches per week. What differs is how long cadences run.…
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Hiring: Senior Campaigns Manager - ScienceLogic
What we're looking for... The Senior Campaigns Manager is responsible for owning and executing ScienceLogic’s highest-impact global demand programs across Observability and Competitive Takeout campaigns. This role blends solution-based GTM (Observability) with competitive displacement strategies, ensuring full-funnel…
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Intelligent Workflows Resource Roundup
We’re thrilled to announce that Intelligent Workflows will soon be available in your 6sense Revenue Marketing platform! Intelligent Workflows (IWF) combines the powerful functionality of Audience Workflows (AWF) and Data Workflows (DWF) to revolutionize your go to market with integrated, automated campaigns. You'll receive…
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AWF for a Competitive Takeout Campaign
We were just trying out an AWF for a Competitive Takeout Campaign. Can someone please review and confirm whether any edits need to be made? Thank you!
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Account Level Engagement in SFDC
Hey RevHeads, How are you getting visibility into account-level engagement in SFDC when contacts aren’t tied to an open opportunity? For example, if someone attends an event or meets with sales at an account with an active opp (but isn’t tagged as a contact on that opp), how are you tracking and viewing that activity?
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Demand Generation Manager (ABM / ABX Focus) – Drive Pipeline in Cybersecurity
We’re looking for a modern demand generation marketer with strong ABM/ABX experience to help drive pipeline in a fast-growing cybersecurity company. This role is focused on building and executing targeted, multi-channel programs in close partnership with Sales and BDR, leveraging data, personalization, and platforms like…
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Important update on July 6: Sales Intelligence license enforcement in CRM iframes
Starting July 6, 2026, users must have an assigned SI license to access Sales Intelligence through SFDC and Salesloft iframes. This is an enforcement of an existing license requirements, not a new policy. This change will provide clearer alignment between licensed users and actual usage, and improve visibility into how SI…
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Job support is the most reliable predictor of BDR performance — for the 5th year.
Hi all! Happy Day 4 of BDR Appreciation Week! Coming from an org psych background, this is absolutely one of my favorite kinds of findings to see in data. BDRs who feel clearly supported in their role average 100% quota attainment. Those who don't: 77%. "Supported" in our data means having the tools, training, and…
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Senior Program Manager opening in Florida!
Hi Folks, I have a special contact looking to fill this role. In sum, the person MUST have Intermediate to advanced 6sense experience Experience working with marketing automation, CRM systems, and analytics tools, including HubSpot, Salesforce, and Google Analytics Demonstrated ability to launch ABX programs and report its…
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Celebrating BDRs + New Research
Each year, BDR Appreciation Week is our chance to celebrate the hard work, resilience, and pipeline-driving contributions of BDRs and SDRs — and to check in on how the role is evolving. We survey BDRs annually to understand what they're experiencing day to day, and this year we asked more questions than ever. We're excited…
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Scale ABM Advertising Across Regions Without Rebuilding Audience Segments
Generative AI is everywhere right now. From copilots to autonomous agents, the promise is clear: AI that can analyze more signals, control budgets more precisely, and optimize across far more variables than humans ever could. And over time, that promise seems likely to become reality. But for today’s ABM paid social…
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New BDR research is coming next week!
Hi all, Every year, we take BDR Appreciation Week as an opportunity to celebrate the hard work, resilience, and pipeline-driving contributions of BDRs and SDRs — and to check in on how the role is evolving. As part of that, we survey BDRs on their day-to-day experiences, and this year, we asked more questions than ever,…
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Always On Workflow
Hey, we’d like to run an Always-On Workflow in 6sense across different industries and buying stages. For syncing accounts to HubSpot, our plan is to use the “Add to HubSpot MAP” action so we can send them to a static list in HubSpot. However, in 6sense we’re unable to select the list, because it appears to be expecting…
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[RevLabs Live Recap 🎥] From Pixel to Pipeline: Building Account-Based Visibility Beyond 6sense
We had a great turnout for this month’s RevLabs Live, where we dug into Tracking Pixels and how they help you go beyond platform-level metrics to get true account-level visibility across your GTM campaigns. Our very own Housam Abdelrahman, Sr. Director of Product Management - Advertising, took us on a tour from pixel to…
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Maximizing Sales Efficiency Through CRM Process Automation and Workflow Optimization
Maximizing sales efficiency is crucial for any organization aiming to boost revenue and optimize operations. By leveraging CRM process automation and workflow optimization, sales teams can eliminate repetitive tasks, reduce manual errors, and ensure consistent, streamlined communication. Automating processes like lead…
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ABM Technical Specialist- Vonage - Mexico - Remote
We're hiring an ABM Technical Specialist for our Marketing Ops team based in Mexico. If you get excited about building and optimizing ABM infrastructure, this is for you. 👇 The Work: -You'll build routing logic in Salesforce, troubleshoot 6sense integrations, configure ABM segments, and document processes so the team can…
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Turning Buyer Intent Into Revenue — The Turtl + 6sense Way
If you’re feeling the impact of the “dark funnel,” you’re not alone. Most buyers stay anonymous for way longer than we’d like — which means blasting content at everyone just isn’t it anymore. That’s where Turtl + 6sense make the magic happen. Here’s the simple version: 6sense tells you who’s actually in‑market (and what…
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Keyword Refresh Tips?!
Hi everyone! I just started a brand new job and have taken over ownership of our 6sense instance. We're embarking on a keyword refresh (and need to get it done in the next two weeks). Does anyone have any tips on how to conduct a keyword audit and refresh? What steps do you take? Who do you involve? If anyone has a…
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The Dawn of Campaign Measurement
Raise your hand if you’re a marketer who struggles to clearly show performance—and justify digital advertising spend. Okay, hands down. We’ve all been there. 6sense can help you tell this story in a way you probably didn’t think was possible by using Audience Workflows (AWF). But let’s build a little…