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What ABX Leaders Teach Us About Using 6sense Strategically
As someone who leads a Solutions Consulting team that speaks with 6sense prospects every day, I’ve had the privilege of hearing firsthand how ABX and Field Marketing leaders think about their challenges, their goals, and the tools they rely on. One of the most insightful conversations we’ve had recently was with…
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What Chris Dutton Taught Us About Making 6sense Work Harder
As a Solutions Consulting team, we talk to marketing ops and demand gen leaders every day. They’re juggling campaign execution, data strategy, and the never-ending pressure to prove ROI. That’s why our recent conversation with @Chris Dutton, VP of Demand Gen and Marketing Ops, stood out…he’s not just using 6sense, he’s…
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Hiring - 6sense Certified Expert
I am hiring a 6sense Certified Expert for a Sr Manager, Marketing Automation role. Please apply if you are in the Bellevue, Toronto, or Chicago areas. https://www.okta.com/company/careers/marketing/senior-manager-marketing-automation-7090737/
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Scalability of Dynamic HTML5 Ads Based on Unique Pain Points
I'm exploring the idea of creating dynamic HTML5 ads tailored to the pain points of our open opportunities. The challenge is that we don’t have standardized pain points – they’re recorded in SFDC by our SDR team and vary for each account. Given this, I'm wondering if this approach is scalable, or if there are limitations…
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Metric Monday: Buyers Say They’re Open to Switching—But Are They Really?
Hey all, In early readouts of data we’re collecting now, it appears buyers seem open to considering other vendors after group consensus has been established on a preferred winner. However, the data also tells us (and has for years) that, in actuality, most often (over 80%) they do not. It's fascinating, and it brings me…
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Why Every AE Should Login to 6sense SI Every Day
The best AEs know they need to prospect even if they have a BDR doing it full-time for their accounts. But let's say you're an AE that doesn't need to, or, more likely, doesn't want to prospect. Is 6sense of any value to them? Absolutely! An AE should login to Sales Intelligence (SI) every single day for the sole purpose…
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BDRs in 2025: How Strategy, AI, and Multi-Threading Are Shaping Success
New research from 6sense, led by @Kerry Cunningham and @saraboostani, confirms what high-performing sales teams already know: Even in the age of AI agents, BDRs still play a critical role in revenue growth. Their impact goes far beyond setting meetings — BDRs are shaping pipeline, driving strategic engagement, and adapting…
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Next-Gen Marketer Certification Resources Right at Your Fingertips!
Whether you're prepping for the Next-Gen Marketer certification exam or you're already certified and want to refresh your memory, all of the study resources you need are right here! Attached .pdfs include: Fundamentals of Next-Gen Marketing Workbook V2MOM Worksheet Revenue Model Worksheet Sample GTM Worksheet Message Map…
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Seth Godin on Strategy: 7 Lessons From Our Eye-Opening Conversation
By Saima Rashid When we invited Seth Godin to join the Revenue Makers podcast, I expected thought-provoking insights. What I didn’t expect was a complete reframe of how we as revenue leaders think about strategy, systems, and even AI. Seth didn’t speak in buzzwords or frameworks. He spoke in truth. And as I’ve reflected on…
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6 Plays That Should Be Way Easier: How to Simplify, Streamline, and Start Getting Results
I think all marketers can agree that campaign execution has gotten too complicated. Even the best GTM teams are juggling a dozen tools and dashboards just to launch a cross-channel play. Add in last-minute changes, shifting priorities, and multiple stakeholders, and it’s no wonder campaigns stall out or underperform. We…
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Wednesday Wisdom: The State of BDR Teams in 2025
Hi all, I wanted to reshare this great post from @Saima recapping our latest BDR research. There’s been plenty of debate about what AI might replace — but this year’s BDR data shows the function remains a vital driver of pipeline and revenue. AI isn’t replacing BDRs (at least not yet); instead, it seems the most effective…
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AI Search + Zero-Click Results
Summary AI search is reshaping how buyers discover solutions — most searches now end without a click. ABM teams are well-positioned to win in this new landscape. Here’s how to: Align content to buyer intent Boost AI visibility Track influence, not just clicks Why ABM Teams Are Built to Win AI Search The rise of AI-powered…
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Freelancer Needed: 6Sense & Qualified Strategy and Execution
We’re looking for a freelance expert with deep experience in 6Sense and Qualified to help us unlock the full potential of both platforms. This part-time role will partner closely with our campaign operations team to guide platform understanding, refine our strategic approach, and execute campaigns that drive real impact.…
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How Are You Activating 6QA Traffic on Your Website?
Hi all 👋 Even when 6QA accounts are showing high intent, I’ve found it challenging to get full buying teams to convert. I wanted to share a short helpful guide — it walks through 5 practical steps to activate always-on journeys and turn that 6QA traffic into qualified pipeline. You’ll get ideas to: ✅ Map your content to…
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Part-Time Marketing Campaign Specialist (Contract, Remote)
TimelyCare is seeking a Marketing Campaign Specialist (contractor, ~15 hours/week) to support the execution of integrated marketing campaigns that help colleges and universities support student wellbeing. You’ll collaborate with our campaign manager to manage the day-to-day logistics of email, display, LinkedIn, direct…
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Metric Monday: Buying AI or Just Buying with AI?
Hi all, We know that many buyers are using AI as a tool during their buying journey (more on that soon 😉), but what about the solutions they’re actually buying—how often do those come with AI embedded or carry an expectation of AI capabilities? In a study we conducted earlier this year, about half of organizations said…
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🏆 2025 Breakthrough Award Nominations Are Now OPEN! 🏆
New categories, fresh energy, and more ways to celebrate customer greatness! We’re thrilled to unveil our revamped Breakthrough Awards—spotlighting the boldest, smartest, and most impactful 6sense customers out there! 📣 Explore 8 exciting award categories that showcase everything from lightning-fast launches to AI-powered…
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One of the biggest mistakes I see sellers make
I wish I had noticed this trend sooner because I could have saved dozens of sellers from descending into madness. When they go from having virtually no behavioral intelligence about their accounts to having lots of behavioral intelligence about their accounts, some sellers can misunderstand the mission and take things too…
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Measuring ROI with CRM Reports
Our monthly Ops Success Session is BACK! Join us on August 6th at 12 PM CT as we explore how to effectively measure ROI of your display advertising programs using CRM reports. Marketing teams are repeatedly asked to show their pipeline and revenue impact. Sound familiar? In this session with @suchitadonti, you’ll learn how…
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Wednesday Wisdom: 2025 ABX Talent Report (New!)
Hi all, In partnership with Sloane Staffing, we produced a new report exploring the current state of ABX talent strategy. It takes a close look at how ABX teams are structured, what roles are in demand (and at what experience level), which skills are prioritized, where organizations are running into hiring and retention…