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The AI Email Use Case I Keep Coming Back To: Reltio
I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is one I come back to constantly when someone asks: "Can AI Email actually scale ABX without adding headcount?" Yes. Here's the proof. The problem: Reltio needed to manage thousands of accounts with a BDR team…
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The AI Email Use Case I Keep Coming Back To: Vendavo
I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is one I come back to when someone asks: "What do you do when your SDR team is new and your TAM is huge?" Vendavo didn't wait for reps to ramp. They gave them a head start. The problem: Vendavo had a small SDR team —…
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6QAs only for country showing intent
Ever since 6s rolled all locations for an account into one record (which makes sense to do), we've been running into issues capturing 6QAs for non-headquarter locations. For example, if we have a CRM record for an account based in the US and is matched to a 6sense record in the US, but 6sense shows that the UK location…
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Web Visits Data Pack vs Company Identification API
6sense Web Visits Data Pack The 6sense Web Visits Data Pack provides historical, account‑level records of website engagement delivered as structured data files on a scheduled cadence (daily, weekly, or monthly). It captures matched website activity—such as page views, clicks, referrer domains, and UTM parameters—and ties…
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What Kodak's Digital Camera Can Teach B2B Teams About Their Own #FolkloreDebt
In 1975, a Kodak engineer built the first working digital camera. And yet what followed wasn't a transformation, rather, it was careful management. Digital was licensed, developed slowly, kept at a safe distance from what had made Kodak one of the most valuable companies in the world — film. Digital photography never quite…
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Name It to Tame It: Folklore Debt
There's a common arc in B2B. Early-days, an MQL-based demand system gets built. Growth explodes. A narrative about how MQLs drove company growth becomes cannon. New initiates into the company are steeped in the MQL narrative. Then, conditions change — the market matures, the brand grows, buyers get more sophisticated — but…
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Quick Hits: Events Planning with 6sense, Part 1
Hi Folks! I’ve been coaching a few clients on how to go about this, and it can be an expansive topic. So, I’m starting a “quick hit series” to make it digestible and shareable in the hopes it is helpful to you all. Introduction: Events are a significant investment for field marketing teams. Many organizations may plan…
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How to Use a Keyword Performance Report to Surface New Prospect Opportunities
Want to uncover new Prospect Accounts or Opportunities that may otherwise go unnoticed? The Keyword Performance Report can do more than measure keyword engagement. A novel approach is to review accounts that are not yet in your CRM, analyze their keyword behavior, and determine whether their activity signals reflect a…
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Senior Go to Market Systems Engineer (Remote US or Canada)
This role exists because our go-to-market motion has the same problem every fast-growing B2B team has: Business Development spending hours on prospect research, New Logo Sales Leaders prepping for calls from scratch, pipeline patterns that take a quarter to surface in a dashboard. We want to fix that with AI. The Senior…
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Healthcare-IDN Account Matching
How do people here have Salesforce company accounts with different locations and therefore different domains? As I understand 6sense matches based on location+domain+company name. Let's take Company X, which is in my SFDC with an HQ location in Sydney, Australia. Company X also has SFDC accounts in Melbourne, Brisbane,…
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Hiring: Senior Campaign Manager
Date: 16 May 2026 Location: Jacksonville, FL, US, 32256 Company: Paysafe About Paysafe Paysafe is a global payments platform powering the experience economy, with a strong focus on the iGaming, video gaming, e-commerce, retail, travel and hospitality sectors. With 30 years of expertise in payment technology, Paysafe helps…
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[RevLabs Live Recap 🎥] Smarter Selling with the 6sense Chrome Extension
In the Lab this month, we showcased how smart sellers are using 6sense’s Chrome Extension to access sharper insights and critical context that’ll level-up their outreach. (If we had you at sharper insights, you can download the extension here.) Whether you missed the live session or want to review the concepts covered,…
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Introducing RevLabs Live: Your Monthly Office Hours with 6sense
We’re excited to share a new webinar series that’s exclusive to 6sense customers: RevLabs Live is a monthly, hands‑on webinar series designed to help you get more out of 6sense, one practical session at a time. These 45‑minute sessions are your opportunity to learn directly from 6sense experts, see real examples, and ask…
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Quick Hits: Events Planning with 6sense, Pt 2
I'm back after a hiatus from the last article! In case you missed it, the last article introduced the concept of building ICPs for fields marketing based on Keywords. We also looked at location based on engagement, which can help us prioritize where we can get the biggest cohort of audiences based on topics of interest.…
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Hiring: ABM Performance Marketing Manager
Full details here We’re looking for a data-driven and execution-focused Performance Marketing Manager to help scale and optimize our account-based and digital marketing programs. This role is ideal for someone with strong experience managing performance-focused campaigns in a B2B SaaS or technology environment who…
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Prospecting with 6sense Starts Before Log In
One thing I have been calling out more in my recent Sales Intelligence trainings is the elephant in the room: 6sense can feel like information overload. If you log in, click around accounts, skim the data, and see what looks interesting, you are probably not getting much value. And it’s not because the data isn't good.…
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Submitting a Feature Request
How to Submit a Feature Request Have a product idea or something you'd love to see us build? Here's how to get it in front of our product team. Submit via RevCity The easiest way to submit a feature request is directly through RevCity, your customer portal. Go to the RevCity section Click Roadmap Select Request a New…
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New Framework coming tomorrow — Folklore Debt
Every B2B company has a story about how it first won. The scrappy outbound team that outsold everyone. The inbound engine that flooded the pipeline. The founder who cold-called their way to $10M. Those stories are real — and they were earned. The problem is what happens to them over time. They stop being context and start…
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Introducing the 6sense AI Trust Center
6sense is pleased to announce the launch of our new AI Trust Center, a dedicated page within the existing 6sense Trust Center, powered by SafeBase. The AI Trust Center gives customers self-service access to key AI-specific resources, including our ISO/IEC 42001 certification, AI governance documentation, product-specific…
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BDR outreach volume has nearly doubled but it's not predicting performance
Hi all! Back with more from year 5 of our BDR research. Outreach volume has nearly doubled. BDRs now average ~34 touches per contact, up from ~17 in 2024. Every channel is up — email, calls, social — and the pace is almost identical across all BDRs: roughly 4 to 5 touches per week. What differs is how long cadences run.…