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Last Exit Node in Workflow - Need Help
Hi all, I am wondering how people are finishing the last exit node in their workflows. I am currently working on a workflow audiance: Potential Customer - Not in CRM I am trying to decide whether my last exit node for my Decision Purchase stage, but low intent, should be on the timer node with "do nothing" or an action…
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Why 6sense Campaign Reporting Doesn't Match Google Analytics or Adobe Analytics
It's common to see differences between campaign reporting in 6sense and website statistics in GA (or Adobe). While these platforms provide valuable insights, they measure different parts of the digital journey using different methodologies. In simple terms: 6sense measures advertising delivery and engagement and removes…
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[RevLabs Live Recap 🎥] How to Prep & Build an AI Email Campaign
Thanks to everyone who joined us in the Lab this month! We covered how AI Email Agents are a great way to bridge the gap between your MAP and SEP to turn real-time buyer signals into conversations—without overwhelming sales. Here's what @Hanna Martin covered about AI Email campaign foundations: The role of AI email as a…
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Wednesday Wisdom: Top of Funnel or, Ton of Hope
Hi all, More from Kerry on “funnel” thinking — how often do we hear, read, and use terms like TOFU, MOFU, and BOFU ourselves? They roll off the tongue… a little too well 😄 But how many of us can actually define them? And how often would those definitions be the same? It’s part of the problem. These terms are used to mean…
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Running ABM Advertising in Europe: What B2B Marketers Need to Know
Running account-based marketing (ABM) campaigns in Europe comes with unique challenges that differ significantly from a U.S. focused program. From privacy regulations to multi-country execution and platform specific nuances, marketers need a thoughtful approach to succeed. Below, I break down the key considerations across…
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2026 BDR Research Update
Hi all, We're about to close the books on this year's BDR survey. We had over 700 BDRs participate🤩 Thanks to all those who contributed. We're looking forward to writing up the results - we're already picking up on so many interesting stories in the data. So many new questions added this year, and so many oldies we've been…
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Now Available in Sales Intelligence: HQ Views 🌍
We're excited to announce HQ Views is now available in 6sense Sales Intelligence to all customers! HQ Views streamlines how global companies appear inside Sales Intelligence by consolidating multiple country‑level records into a single headquarters‑level record — while still preserving all the country‑specific intent,…
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The TOFU-Gumball Fallacy
Hi all, Sharing our head of research @Kerry's take on the TOFU-gumball fallacy 🍬 A useful reframing of funnel thinking: buyers aren’t sitting in TOFU waiting to be pushed forward. Buying processes emerge irregularly and often outside vendor visibility, which means funnels reflect measurement frameworks more than buyer…
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List of countries included in each region for SI filter "Global Region"?
Is there documentation with a list of countries that are included in each region of the SI filter "Global Region"? I've looked but am unable to find this. Any help understanding what countries are encompassed in each region would be greatly appreciated!
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Orchestrations Sunset: What’s Changing and How to Move to Intelligent Workflows
Orchestrations will officially be sunset in 2026. Starting this spring, we’ll begin asking customers to migrate all Orchestrations to Intelligent Workflows — the much more flexible, automated alternative you already have access to. Why are we making this change? Orchestrations handled basic automation, but customers…
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ABM Director for NinjaOne - US-based Remote or Hybrid
Full details here: https://www.linkedin.com/jobs/view/4372218097 Or here: https://jobs.jobvite.com/ninjaone/job/oDX6yfwY?__jvst=Job%20Board&__jvsd=LinkedIn Remote friendly but not available in every state. See posting for full listing.
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[RevLabs Live Recap 🎥] Audience Workflows: Your FAQ, Answered
Thanks to everyone who joined our very first RevLabs Live session! We kicked things off by discussing everyone’s favorite Olympic sports (who knew curling was so popular?! 🥌) and then jumped right into the most common Audience Workflows questions we hear from customers. Our AWF experts, Sean, Stephane and Bailey…
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Wednesday Wisdom: New Sci of B2B Reads
Hi all, We’ve added a bunch of new content to the Science of B2B homepage. Our Head of Research is a typing machine, and he always brings so much wisdom and thoughtful perspective! Head over to our page for a ton of new good reads. Here's one of my faves: The Only Door Problem: Why B2B Keeps Mistaking the Channel for the…
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Hiring Senior Manager, Paid Media & ABM Strategy - Hybrid in Austin, TX
Join us at Cotality as we are reshaping the property industry. This role is a part of the Digital Center of Excellence within the Marketing Operations and Digital team. In this role, you will act as the operational lead and subject matter expert for our paid media and ABM infrastructure. You will be responsible for…
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Tracking Pixels: How to Turn Multi-Channel Campaigns into Account Intelligence
Most B2B marketers run campaigns across multiple platforms, many of which live outside of 6sense. But here's the challenge: those platforms live outside your ABM infrastructure, which means you're flying blind on which target accounts are actually seeing your ads. Tracking Pixels solve this problem. They're the fastest way…
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Contact not relevant
Sales are finding people recommendations not-relevant for outreach. Is there a way for sales to mark them as not-relevant? I know 6sense learns from contacts tied to open opportunities. But it would be great for sales to work through the recommendations and mark that they've taken an action or not. Can you do this?
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Using the Usage Report
The Usage Report allows an administrator to visualize and analyze the company’s usage of 6sense. Refer to the Usage Metrics page for full details surrounding the report. Key Report Metrics Users per month Logins per month Sales Intelligence Adoption Segments created per month Segments in use per month 6sense Campaign Spend…
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Metric Monday: Are BDR Teams Still Growing?
Last year, nearly 80% of BDRs said their organizations were either hiring or maintaining headcount. I’m interested to see how that number has changed — if at all — over the past year, especially given Gallup’s latest global polling showing the economy remains the top concern worldwide. How many organizations have had to…
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Hiring: Sr. Demand Generation Manager (Remote)
Numbers are nice: conversion rates, MQLs, MQA’s, open rates and more. But you know that there are people behind each number. And you care about reaching them in the right way and at the right time. That's what gets results … and drives our pipeline growth, revenue, and new customer acquisition. At Expel, we’re looking for…
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Hiring Sr Director ABM
Sphera As Senior Director of ABM & Campaign Operations, you’ll set the strategy, lead execution, and be the driving force that aligns marketing and sales around a full-funnel engagement model. You’ll orchestrate how campaign project management, event operations, Pardot marketing automation, 6sense, paid media and sales…