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Help/Ideas Requested: Automated Account Orchestration - Avoiding Duplicates
Wondering if anyone is using Orchestration to add accounts to SFDC set to automatically add those accounts (not manually run). Right now I run an orchestration based on a segment (buying stage, not in CRM, etc) to add accounts manually. But then I have to review all the accounts added to ensure they are not…
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Wednesday Wisdom: Starbucks Efficiency Trap
Hi all, Hope you're all having a great Wednesday (Wisdom 😉💫). So many great reads out there, so little time - here’s a shorty but goodie! Our Head of Research, @Kerry, draws a sharp parallel between Starbucks’ shift to mobile ordering and how B2B marketing became overly industrialized. While Starbucks streamlined…
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LinkedIn Ad Creative Feedback
Hi there, I am looking for feedback on my LinkedIn ads for a consideration campaign. This is the second phase of our campaign, and we are retargeting now on LinkedIn. We are targeting C-Suite level employees in Canada, excluding Quebec. Please find below three ad creatives. Any feedback on messaging and design would be…
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HIRING: Senior Field Marketing Manager at Orum
Are you on the market and looking for your next role as a Field Marketing Manager? 👉Check out this role from our friends at Orum!
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Metric Monday: Attribution in 2025 — Still Missing the Mark
Hi all, Another metric from this year’s 2025 Marketing Measurement Benchmark: 87% of B2B marketing teams report using attribution models. That includes 92% of ABM teams and 68% of legacy teams. But most attribution practices fall short of capturing how buying decisions are actually made. Multi-touch is the most commonly…
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Coveo is Hiring a Director of Marketing Ops
Are you a Martech leader obsessed with outcomes, team empowerment, and creating measurable impact? This may be your opportunity to lead a high-performance Marketing Ops team that sits at the intersection of strategy, systems, and scale. We’re looking for a leader who’s as comfortable with the Marketing leadership team as…
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Wednesday Wisdom: The Emotions Behind B2B Buying (LinkedIn Article Rec)
Hi all, This new piece from LinkedIn puts language to something that doesn’t get talked about enough in B2B: the emotional stakes behind big buying decisions. Their concept of Buyability focuses on what gives buyers the confidence to move forward—not just that the solution will work, but that the decision can be defended…
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Metric Monday: Introducing the 2025 Marketing Measurement Benchmark — and a Familiar Problem
Hi all, This week’s #MetricMonday comes with a bit of a bonus — this year's Marketing Measurement Benchmark is officially live! And we didn’t stop there. We’ve also released three companion reports, each offering a different lens on how B2B marketers measure performance: by type of offering, by deal size, and more. All…
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Hiring Product-led Demand Generation Campaign Manager
We're growing the team! I'm on the lookout for a Demand Gen dynamo who knows how to turn strategy into pipeline—and have some fun while doing it. At ScienceLogic, we move fast, think big, and work hard together. Sound like your kind of ride? Check out the role:
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Aptean Software is looking for a Campaign Manager with heavy ABM experience!
Aptean’s North America Marketing Team is hiring a full time Campaign Manager in our Alpharetta, GA - Metro Atlanta - office. This role will be responsible for developing and executing full-funnel, integrated ABM marketing programs that drive awareness, engagement, and marketing-generated revenue within targeted markets.…
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Account Based Marketing Manager @ EcoOnline - SaaS company on the rise
Are you a strategic marketer with a passion for data-driven growth? EcoOnline is looking for an Account Based Marketing (ABM) Manager to help us scale our impact across key markets by leading targeted, insight-rich campaigns into high-value accounts. In this pivotal role, you’ll partner closely with our sales and GTM teams…
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Connecting Seismic & 6sense
Has anyone successfully integrated Seismic with 6sense? We're hoping to access account and individual-level Seismic activity data within 6sense and are trying to understand how to make this information connect and display correctly. Any insights would be greatly appreciated!
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How Do I Select The Right Persona For My AI Agent?
The most important thing to consider when thinking about who your AI Agents should be is to think about your use cases. Your primary use cases for Conversational Email should guide you in determining the personas you choose for your AI Agents. What do I mean by this? Let me provide a few examples: Scaling SDR/BDR Capacity…
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Creative Feedback
Hi 6sense community, I am in the early stages of designing some consideration stage messaging and would like to leverage your creative genius! The idea: when prospects are searching for direct competitors, they will be targeted with our POD messaging. For context - Journey summary: Shows intent for: direct competitors…
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Metric Monday: Previewing ABM Maturity from This Year’s Marketing Measurement Benchmark
Hi all, A few posts ago, we mentioned that our third annual Marketing Measurement Benchmark— how B2B marketers track and report performance—is nearly complete. We’re excited to share the full report with you very soon. In the lead-up, we'd like to share a finding from the benchmark that's been on our minds: we asked…
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Hiring ABM/6sense specialist to drive demand gen
Field Effect is adding a Demand Generation Specialist focused on Account-Based Marketing (ABM) strategy and tools. If you are data driven with a passion of finding eureka moments and get energized by seeing the success of your team, apply today. 6sense ABM and intent-based marketing have been a game-changer at our growing…
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ABM Manager @ Cribl (fully remote, SaaS, IT/Security Data Management)
Cribl is looking for an Account Based Marketing superhero to drive data-fueled, high impact campaigns into target accounts and enable our GTM teams on account based insights - generating high propensity pipeline that amplifies Cribl’s growth trajectory. The successful candidate will be a revenue- and data-centric marketer,…
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👀 Field Marketing ABMers, your dream job just dropped.
If you’re checking out the 6sense RevCity job board looking for your next move… consider this your sign. 🚦 Pure Storage is hiring a Strategic ABM Manager at Pure Storage — and yes, it’s as good as it sounds: ✅ Build 1:1 and 1:few programs for top accounts ✅ Partner closely with sales (the good ones who actually want…
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BDR Opportunity - Fully Remote!
Hello everyone! I am looking to bring on two dynamic BDRs to join our team at Mission. This is a fantastic opportunity to be part of an innovative company and make a significant impact. If you know someone who would be a great fit, please reach out! JD can be found here.
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Contractor Role: Demand Generation Support at Fairmarkit
Hi all! I'm looking to hire a demand generation contractor to support the Marketing team at Fairmarkit. This role reports up into me, Senior Lifecycle Marketing Manager. This is a fantastic opportunity for some part time work. Overview of the scope below! Feel free to reach out to tree.ferran@fairmarkit.com with questions…