-
How Marketing Teams Use Sales Intelligence to Identify and Activate MQLs
What is Sales Intelligence for Marketing? Sales Intelligence (SI) is a 6sense Revenue AI capability that helps Marketing teams identify which accounts are actively in‑market, understand buying intent, and prioritize where to run campaigns for maximum impact. For Marketing, think of Sales Intelligence as a targeting and…
-
LinkedIn campaign targeting in 6sense workflows — one workflow per country?
We have an Audience Workflow set up in 6sense that splits an audience into two campaigns using a trigger/node to determine which campaign each contact enters. The LinkedIn campaigns currently synced to those nodes are set to multi-country targeting. I've since seen that LinkedIn campaigns within 6sense workflows may need…
-
New Relic is hiring Director, Marketing Engineering & AI!
See the LinkedIn post here https://www.linkedin.com/posts/erica-browning_director-marketing-engineering-ai-activity-7445189842952675329-du3W/
-
Wednesday Wisdom: 4 Dimensions of Prior Experience Buyers Bring to Evaluations
Our buyer experience research has shed a lot of light on how much prior experience buyers bring with them into new evaluations — vendor relationships, past evaluations that ended in success, those that didn't result in a purchase, implementations, failed solutions, solutions that earned promotions, and much else. In our…
-
S.I. Attribution
Hey RevCity, I'm running a program with a group of regional sales leaders to introduce the concept of using Sales Intelligence/Predictive Model data to help accelerate open pipeline. We are starting quite 'simple' and utilizing a mix of Salesforce reports (intent scores, buying stage, etc..) and the S.I. iFrame on Account…
-
Winter 2026 Product Release
Transparent data you can trust, journeys that convert, all powered by AI. A little late, but better late than never! 6sense’s winter release equips your team to get things done hand and hand with AI-powered engagement, streamlined workflows, and expanded data intelligence. From Tracking Pixels and CTV enhancements to AI…
-
Activity Timeline - Question
I have a question regarding how Meetings show up on the timeline. Meetings show on the timeline at point of creation, per support, but that isn't always the truest data. We use SFDC - sometimes our teams will set a meeting and the meeting won't get "completed" until another date. Curious how other teams have addressed this…
-
Why Timing + Relevancy matters in GTM – is it a "Shoe In"?
I recently had an experience I thought might be great food for thought, for aligning intent + timing + relevancy. I’ve been interested in a competitive athletic event, and it requires “special skills” but more importantly, special shoes. Shoes that support speed, traction and stability. So, my research process went about…
-
How to Use Sales Intelligence Effectively (Quick Guide)
Sales Intelligence (SI) is a 6sense Revenue AI platform that helps sellers identify which accounts are in-market, understand buying intent, and connect with the right decision-makers at the right time. Think of Sales Intelligence as a compass for smarter prospecting—it guides where to focus your efforts, but it works best…
-
Last Exit Node in Workflow - Need Help
Hi all, I am wondering how people are finishing the last exit node in their workflows. I am currently working on a workflow audiance: Potential Customer - Not in CRM I am trying to decide whether my last exit node for my Decision Purchase stage, but low intent, should be on the timer node with "do nothing" or an action…
-
Why 6sense Campaign Reporting Doesn't Match Google Analytics or Adobe Analytics
It's common to see differences between campaign reporting in 6sense and website statistics in GA (or Adobe). While these platforms provide valuable insights, they measure different parts of the digital journey using different methodologies. In simple terms: 6sense measures advertising delivery and engagement and removes…
-
[RevLabs Live Recap 🎥] How to Prep & Build an AI Email Campaign
Thanks to everyone who joined us in the Lab this month! We covered how AI Email Agents are a great way to bridge the gap between your MAP and SEP to turn real-time buyer signals into conversations—without overwhelming sales. Here's what @Hanna Martin covered about AI Email campaign foundations: The role of AI email as a…
-
Wednesday Wisdom: Top of Funnel or, Ton of Hope
Hi all, More from Kerry on “funnel” thinking — how often do we hear, read, and use terms like TOFU, MOFU, and BOFU ourselves? They roll off the tongue… a little too well 😄 But how many of us can actually define them? And how often would those definitions be the same? It’s part of the problem. These terms are used to mean…
-
Running ABM Advertising in Europe: What B2B Marketers Need to Know
Running account-based marketing (ABM) campaigns in Europe comes with unique challenges that differ significantly from a U.S. focused program. From privacy regulations to multi-country execution and platform specific nuances, marketers need a thoughtful approach to succeed. Below, I break down the key considerations across…
-
2026 BDR Research Update
Hi all, We're about to close the books on this year's BDR survey. We had over 700 BDRs participate🤩 Thanks to all those who contributed. We're looking forward to writing up the results - we're already picking up on so many interesting stories in the data. So many new questions added this year, and so many oldies we've been…
-
Now Available in Sales Intelligence: HQ Views 🌍
We're excited to announce HQ Views is now available in 6sense Sales Intelligence to all customers! HQ Views streamlines how global companies appear inside Sales Intelligence by consolidating multiple country‑level records into a single headquarters‑level record — while still preserving all the country‑specific intent,…
-
The TOFU-Gumball Fallacy
Hi all, Sharing our head of research @Kerry's take on the TOFU-gumball fallacy 🍬 A useful reframing of funnel thinking: buyers aren’t sitting in TOFU waiting to be pushed forward. Buying processes emerge irregularly and often outside vendor visibility, which means funnels reflect measurement frameworks more than buyer…
-
List of countries included in each region for SI filter "Global Region"?
Is there documentation with a list of countries that are included in each region of the SI filter "Global Region"? I've looked but am unable to find this. Any help understanding what countries are encompassed in each region would be greatly appreciated!
-
Orchestrations Sunset: What’s Changing and How to Move to Intelligent Workflows
Orchestrations will officially be sunset in 2026. Starting this spring, we’ll begin asking customers to migrate all Orchestrations to Intelligent Workflows — the much more flexible, automated alternative you already have access to. Why are we making this change? Orchestrations handled basic automation, but customers…
-
ABM Director for NinjaOne - US-based Remote or Hybrid
Full details here: https://www.linkedin.com/jobs/view/4372218097 Or here: https://jobs.jobvite.com/ninjaone/job/oDX6yfwY?__jvst=Job%20Board&__jvsd=LinkedIn Remote friendly but not available in every state. See posting for full listing.