Wednesday Wisdom: MQLs - Like Printing Money

saraboostani

Love this piece from @Kerry! In MQLs: Like Printing Money Kerry discusses how one of B2B’s earliest breakthroughs — the form-fill — slowly lost its meaning. What started as a genuine signal of buying intent became something we learned to manufacture at scale, but can hardly be considered a true buying signal anymore. Why are we still dancing to a song that stopped playing long ago?

It's a great read!

Makes me think about Continued Influence Effect - when information we once believed to be true keeps shaping how we think, even after we’ve learned otherwise.

Kerry

The Continued Influence Effect. I just looked that up. Great call out! I'm already thinking of other places where that holds!