It’s All Happening This Week at Breakthrough — Get Our 2025 Buyer Experience Research on the 12th

saraboostani

Being the first vendor a buyer talks to means you win the deal because you’re that persuasive, right? That’s not how it works.

You can’t race your way to the front — buyers decide who’s first in line and begin seller engagement with their favorite when they’re ready.

Three years of global Buyer Experience Research and this year's 4,000+ B2B buyers confirm that the first vendor call doesn’t create preference; it reflects it.

The full report releases this week at Breakthrough. 🎉 If you’re onsite, keep an eye out in RevCity for something special from the Science of B2B team. Can't make it to Vegas? The full collection of research (the main report and about 10 others!) will be live on our website starting the 12th. 🙂

@Kerry