Counting down to this year’s Buyer Experience Research - what do winning vendors have in common?
saraboostani
Posts: 346 
What do winning vendors almost always have? Prior experience with the buyer. And it goes deeper than brand familiarity.
Our third annual Global Buyer Experience Study, based on the experiences of 4,000+ B2B buyers, lays bare just how much past relationships shape vendor selection.
The full report comes out next week on November 12th at Breakthrough. Can’t wait to see everyone attending! Come find me to chat about the research :)
Tagged:
5
Comments
-
One of the most underrated insights from our research, I think. Our buyers really do rely on past experience, and they have a lot of it.
0
Categories
- All Categories
- 20 Maturity Model
- 5 Groundwork Use Case Playbooks
- 7 Transform Use Case Playbooks
- 6 Maximize Use Case Playbooks
- 1 Roadmap
- 1 Crossword
- 734 All Discussions
- 55 Product Updates
- 61 6th Street
- 12 Welcome
- 4 Administrator Certification
- 3 Sales Certification
- 10 Advertising Certification
- 10 Demand Gen Plays
- 21 Reporting HQ
- Business Value Assessment (BVA)
- 38 AI Email
- 3 What is CE
- 8 Getting Started with CE
- 16 Thriving with CE
- 6 Conversation Starters
- 203 Job Board
- 34 General
- 11 Partner Place
- 200 Research Road
- Compensation Calculator
- 79 Sales
- 14 Pipeline Generation Tuesdays
- 20 BDR Block
- 11 SKO Supplies
- 7 Advice
- 2 Assets
- 20 Verticals
- 10 Manufacturing, Logistics & Supply Chain
- 8 Financial Services
- search-results
- 291 Events
- 12 6sense Quarterly Product Update (Recordings)
- 26 Customer Story Hour (Recordings)