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Hiring Demand Generation Manager @ Malbek (US-remote)
Apply Here: https://malbek.bamboohr.com/careers/68
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Black Duck Creative Review
Hello, please review the attached banners. These banners are for bottom-of-funnel audience promoting our software product. The goal is to drive users to request a demo or request pricing from https://www.blackduck.com/platform.html. Any recommendations on creatives on landing page would be great. Thanks!
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Metric Monday: Vendor Interactions Remain Steady Despite LLM Adoption
Happy Metric Monday! In our buyer research this year, nearly every buyer (94%) reported using an LLM at some point during their buying journey, with usage peaking in the middle. At the same time, the number of interactions buyers had with vendors—both human and digital—did not change compared to prior years. Statistically,…
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SI CSV Export Enhancement Notice
Hi all, Inside Sales Intelligence we have an enhacement going live 12/17/26 – to increase the limit for CSV Bulk Exports from Sales Intelligence from >10,000 to 25,000. The new state of SI CSV Exports: Users can export CSVs with up to 25,000 records via SI without performance degradation. Export time for 25K records should…
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ABM Technical Specialist- Vonage - Mexico - Remote
We're hiring an ABM Technical Specialist for our Marketing Ops team based in Mexico. If you get excited about building and optimizing ABM infrastructure, this is for you. 👇 The Work: -You'll build routing logic in Salesforce, troubleshoot 6sense integrations, configure ABM segments, and document processes so the team can…
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Metric Monday: 2025 Buyer Experience Metric Dashboard
Hi all, We’ve been getting a lot of requests for buyer-experience data broken out by solution type, purchase cost, and more — and I’m excited to share we have something for you 🙂. We’ve built a dashboard that lets you explore a selection of core metrics from this year’s main Buyer Experience Study. You can filter by…
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Visitor Retargeting Becomes Account-Based Retargeting
Over the past few years, changes to browser cookies and fingerprinting policies have dramatically reduced the size and reliability of third-party cookie pools. As a result, visitor-level retargeting has become less effective across the industry. To ensure customers get consistent performance and scale, we're transitioning…
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Wednesday Wisdom: B2B Buying Under Economic Pressure in 2025 (Deep Dive Report)
Persistent macroeconomic uncertainty has found many in a defensive crouch this year -- slowing hiring, tightening budgets, and raising the bar for new investments. The undercurrent was strong enough to merit inclusion in this year’s B2B Buyer Experience research -- and it's had a measurable impact. Contrary to what we…
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Sales Development Representative - US Remote
Apply here: https://job-boards.greenhouse.io/perfectserve/jobs/5670360004 Position Overview If you are looking for an entry-level sales opportunity in healthcare technology with one of the fastest-growing private SaaS companies in North America, PerfectServe is the place for you. This opportunity will provide you with a…
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Marketing Development Representative US Remote
Apply Here: https://job-boards.greenhouse.io/perfectserve/jobs/5720738004 Position Overview Our mission is to improve the patient experience and drive positive outcomes in care delivery settings using innovative technology solutions. The primary goal of this Marketing Development Representative (MDR) position reporting to…
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Product Marketing Manager US Remote PerfectServe
Apply here: https://job-boards.greenhouse.io/perfectserve/jobs/5720720004 Overview As a Product Marketing Manager, you’ll own the go-to-market strategy and messaging for our clinical communication and scheduling solutions. You’ll be the bridge between Product, Sales, and Marketing to translate technical capabilities into…
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ABM Campaigns Specialist, MSP @ NinjaOne — Florida or TX Preferred
💥 ABM opening at NinjaOne! Come join our team as an account-based marketing specialist focusing on supporting sellers and activating campaigns in the MSP segment. This is a fantastic opportunity to join the best darn ABM team in the business — and at a truly special place, NinjaOne! Apply if you love: • Crafting ambitious…
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Metric Monday: Longer Validation Phase, More Time to Influence??
Hey all, Happy Monday! Our head of research @Kerry wrote about a really important distinction re: one of the findings in this year's buyer experience research. This year, we found that the Selection Phase (the part of the buying journey where buyers form their shortlist, set their preferences, and identify the vendor…
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Wednesday Wisdom: “AI Inside” Is Catalyzing an Earlier Point of First Contact (POFC)
For years, buyers waited until 70% of the buying journey to engage sellers. It was so consistent that we dubbed this moment the Point of First Contact Constant. The name was justified; it held true across product categories, price points, and nearly everything in between. This year, however, to our surprise that point…
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Heinz Marketing's Predictable Pipeline approach for repeatable and scalable demand - Part 1
Here at Heinz Marketing we specialize in Predictable Pipeline. Our approach enables clients to build immersive customer experiences, accelerate revenue, and create a predictable, profitable pipeline to grow and scale their business. Here are some insights and tips on how you can start assessing your predictable pipeline to…
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How to Turn Marketing Qualified Accounts into Marketing Qualified Leads
So, you’ve got a marketing qualified account (6QA). That’s great, but now what? The real magic happens when you turn that interest into a lead that your business development reps can call or email. Here are three solid ways to make that leap. 1. Enrich Contacts Before Handing Them Off to BDRs Timing is everything. Once an…
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Fall 2025 6sense Product Launch
Activate Smarter Audiences. Align Every Touchpoint. The Fall Release helps revenue teams activate smarter audiences and boost performance across ads, email, and sales. Launch premium Connected TV campaigns with 90%+ completion rates, validate emails before sending to improve deliverability, and empower sellers with a…
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Metric Monday: Just How Experienced Are Your Buyers?
Hi all! Across our years of research on B2B buying, we’ve seen time and again that buyers move well into their journeys and, in 8 out of 10 cases, decide who they’ll buy from before ever speaking to sales. In our first year of studying this, we deduced that this independence is possible for two main reasons. First, much of…
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How to Set Up Intent-Based Nurture Campaigns with 6sense
Looking for a multi-channel demand gen play to progress accounts through the buyer stage? At 6sense, our “always-on” intent-based nurture campaign does just that. This approach tailors emails and ads to each account’s intent signals and buying stage, leveraging 6sense segments and our new Audience Workflows tool for…
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Wednesday Wisdom: B2B Buyers Are Even Less of a Blank Slate Than We Thought
Hi all, If you’ve been following along in #ResearchRoad, you’ll know we just released our third year of B2B Buyer Experience Research. We surveyed more recent B2B buyers than ever, asked more questions than ever, and uncovered more findings than we’ve even finished writing about. That said, there’s already a lot to dig…