Recent Discussions

Hi everyone, this is my first post on RevCity, so go easy on me. I lead marketing operations at Ataccama, and I wanted to share something my team has been experimenting with, purely from a knowledge-sharing perspective. I would love to hear how others in this community are approaching the same questions. You're already…

From pioneering AI-powered GTM strategies to driving transformational business outcomes, 6sense customers continue to raise the bar. The 2026 Breakthrough Awards celebrate the innovators, visionaries, and revenue teams turning bold ideas into measurable impact, and we want to recognize your success. 2026 Award Categories…

Now that we've looked at planning, how can we use 6sense to fortify our events on site? Part 3: Create Relevant and Meaningful Conversations at your Event Create a contextual starting point for your reps versus a generic pitch! Preparation steps for the onsite team: Based on prepared account Tier Model we used in Part 2 of…

Hi all! I have a new article to share today — by yours truly! I doubt anyone reading this is unaware of confirmation bias, but I do think it has more of a role in the buyer evaluation and purchase process than we've given it credit for. There's often a perception that buying is an objective, fact-driven process, but the…

🏩 Concentra is Hiring: Director of Growth Marketing (Addison, TX) 🏩 Are you a strategic B2B marketing leader passionate about driving pipeline growth, customer engagement, and revenue impact? We're looking for a Director of Growth Marketing to lead our end-to-end customer journey strategy, including Account-Based Marketing…

Icertis is hiring a Senior Director, Global Demand Generation. This is a great opportunity for an experienced Enterprise SaaS demand generation leader with deep ABM, 6sense, and full-funnel pipeline experience. View the role here: Senior Director, Global Demand Generation - Icertis Careers I’m happy to submit a…

Hi everyone! I’m hiring a Marketing Operations Manager at Baxter Planning and would love to tap into this community. We’re looking for someone hands-on who can help build and scale our marketing operations foundation across campaign operations, reporting, workflows, data quality, and revenue marketing processes. Our stack…

If you are a data-driven marketer who loves turning real-time buyer intent signals into high-impact pipeline, this remote role (or hybrid in NYC) is for you. In this position, you will own the deployment of our scalable 1:many ABM campaigns, leverage intent data to capture in-market enterprise buyers, and collaborate…

A form-fill used to mean "I need to talk to a human because there's no other way to learn about this." But that's not true anymore, and hasn't been for a long time! If you follow our Research Road, you've probably heard us repeat this many a time before: buyers spend 60% of the buying journey deciding who they want to buy…

This month, we took a step back from product features and tactical how-tos to focus on a bigger question: How do you get more value from 6sense over time? Joined by 6sense's @Rauli Garcia and @Debbie Bender, we walked through basics of the 6sense Maturity Model—a blueprint designed to help you understand where you are…

Hi all, It's quite literally my favorite time of year at the Science of B2B! Over the next several weeks, we're asking B2B buyers about their recent purchases to inform our annual industry report on all things B2B buying. This year, we're also capturing the other side of the story — evaluations that don't result in a…

Hi all, We've been chatting a lot about this year's BDR research — dare I say the most interesting year yet. It's wildly important that we take a step back and look at where we're going with AI: so much potential, but also plenty of potential to just pump out more of the same, faster. Our head of research @Kerry sat down…

ABM is changing fast…and Forrester wants to hear from the people shaping it. My colleague Nora Conklin, Principal Analyst at Forrester, is spearheading our 2026 State of ABM Survey to understand how B2B organizations are evolving their account-based strategies, programs, teams, technology, measurement, and priorities.…

Hey AI Email neighbors 👋 I just wrapped a story I have to share here, because it tackles a tension I know a lot of you live with: how do you scale outreach with AI Email without it feeling like a robot took over? Meet Group-IB. Global cybersecurity company, selling into CISOs and government buyers, where trust is…

As organizations mature their go-to-market strategy, identifying target accounts and capturing buying signals are no longer enough. Most teams can answer who they should target and which accounts are showing buying activity. The challenge is translating that insight into coordinated action. The Operationalize Signal-Driven…

An example of the results you will receive when you complete the maturity model assessment. Connect with your CSM to complete the assessment and schedule a review of the results.

Know the moment. Act on it. Today, most go-to-market teams have more data and more signals than ever, but still struggle to know when to act on any of it. Firmographic and technographic data tell you who an account is. Buyer intent tells you what an account is researching. But buying signals tied to a time-sensitive moment…

We're looking for a Senior ABM Manager to build and scale the account-based programs that win and grow Superhuman's most strategic enterprise accounts. You'll own everything from hyper-personalized 1:1 plays for our top named accounts to scalable 1:few cluster programs across key verticals and segments, working…

The replay from today's webinar session, BDRs Have Everything They Need. The Problem Is What Happens Next, is now available! Watch it here. ICYMI: Ninety percent of BDRs have access to tools that identify in-market accounts. But only 2% of organizations let those signals determine which accounts actually get worked. That…

In a typical 10-to-12-month B2B buying journey, 6 to 8 months are spent in what we call the Selection Phase: a period of silent, anonymous deliberation in which buying teams shortlist and rank vendors before ever speaking to sellers. Almost all of that activity is invisible to teams that aren't tracking anonymous signals…