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Announcing the 2025 Breakthrough Award Finalists!
Announcing the 2025 Breakthrough Awards Finalists! The results are in—and these teams are redefining what it means to break through. From AI-powered innovation to lightning-fast execution, our finalists stood out for their bold strategies, measurable impact, and unstoppable momentum. Customer Award Finalists Through their…
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Practical Guidance For Your AI Email Experience
As demand for AI Email grows and customers discover the most effective ways to use it, I’d like to share some key insights and learnings from our recent customer conversations. Before I get started, I want to reemphasize a point that often gets forgotten: AI Email is NOT email marketing. Traditional B2B email marketing…
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Hiring for a senior 6sense strategist in India
We’re looking for a Senior 6sense Strategist (India-based) with 5–8 years in B2B marketing, ABM, and demand gen, and at least 2–3 years of direct 6sense strategy experience. The role involves hands-on work in platform setup, integrations, segmentation, and journey mapping—plus aligning 6sense data with SEO, paid media, and…
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Wednesday Wisdom: Introducing the Statistically Speaking Video Series
Hey all, I’m excited to share the first episode of a new video series from the 6sense Research team: Statistically Speaking, co-hosted by myself and our Head of Research, @Kerry. Short, plain-English episodes about the benchmarks and headlines we all run into every day. We unpack common statistical misconceptions, look at…
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Contact Recommendations: How We Determine Recommended Contacts in Sales Intelligence?
In Sales Intelligence, recommended contacts appear in two places within the web app: Highlights section on the Account Details page Persona Map 1. Highlights Section - Account Details Page This section shows two types of recommendations: a) Contacts to Reach These are contacts already in your MAP/CRM that 6sense recommends…
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6sense BVA FAQ
6sense BVA FAQ This will have FAQs for common questions about the 6sense presales value estimates (BVAs). Work in progress
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AMEX GBT looking for an ABM Ops Person! (MEXICO ONLY)
Please email me directly @ courtney.occhiogrosso@amexgbt.com if interested or Apply here: https://travelhrportal.wd1.myworkdayjobs.com/Jobs/job/Mexico/ABM-Analyst_J-74744
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🎥 04/17 6th Street Live: How to Set Up an Intent-Based Nurture Campaign using 6sense
We shared some fun facts, like how @bailey.booher@6sense.com saw FIFTY live music acts last year and @Ethan Warlick has officiated 10 weddings (!!), but this webinar was really all about taking a deep dive into the what, why and how behind 6sense’s intent-based nurture strategy. We also walked through how to build a…
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Beyond A/B Testing: How 6sense users can personalize buyer journeys that actually convert.
If you think you’re personalizing for your buyers with A/B testing… think again. Today’s buyers expect experiences that adapt to their journey, not just button colors or headline swaps. In this post, we share how 6sense users can move from simple tests to journey-based personalization — aligning experiences to intent…
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Metric Monday: Today’s Buyers Have High Expectations for AI — Q: With or Without the Extra Cost?
Saw this meme👇️ earlier on LinkedIn and our latest research points in much the same direction 🤪 - I'd add one more panel that says “And we want it for free.” When we surveyed marketing leaders earlier this year, about half had a dedicated budget for AI. Yet in our most recent Buyer Experience study (details coming soon 😉),…
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Hiring in Cybersecurity: Sr. Marketing Operations Manager (Remote)
Apply here: https://job-boards.greenhouse.io/spycloud/jobs/6971388003 SpyCloud is on a mission to make the internet a safer place by disrupting the criminal underground. SpyCloud’s solutions thwart cyberattacks and protect more than 4 billion accounts worldwide. Cybersecurity is an exciting, evolving space, and being at…
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How to Set Up Intent-Based Nurture Campaigns with 6sense
Looking for a multi-channel demand gen play to progress accounts through the buyer stage? At 6sense, our “always-on” intent-based nurture campaign does just that. This approach tailors emails and ads to each account’s intent signals and buying stage, leveraging 6sense segments and our new Audience Workflows tool for…
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When using a Push Segment Name Orch/Workflow what happens if an account leaves the segment?
A common question from people setting up a Push Segment Name Orchestration or Workflow is whether or not a name is cleared out when an account leaves a segment. The exact behavior will depend on how your Orchestration/Workflow has been configured. In Workflows you have the option to either "Push Segment Names to All CRM…
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Wednesday Wisdom: Who doesn’t love a tidy story?
Who doesn't love a tidy story? In B2B, we love a tale about how a deal came together - the heroic sales call, the perfect piece of content, the one touchpoint that 'made it happen'. They’re comforting. They give us something to point to. We’ve all told them at one point or another. But more often than not, they are just…
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No engagement in cohort performance report
Does anyone know why I can see zero engagement in the cohort performance report for August, while 57 accounts engaged with my 6s display campaign? If they engaged with the campaign, it means they came to the website. See the screenshot:
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Is it possible for sellers to see Keyword Groups in Sales Intelligence (SI)?
Unfortunately, not yet. Currently, Sales Intelligence (SI) uses individual keywords in the Keywords Researched filter. This is a known feature request; if your sellers have asked for this capability, please vote for the feature here:…
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Check Out the 6sense AI Email Learning Path
Hey Rev Heads! 👋 Exciting news! We have an updated learning path for 6sense AI Email. This course provides you with complete guidance on how to get up and running with 6sense AI Email (formerly Conversational Email). You will find a combination of guides and videos that cover everything from admin setup to analyzing…
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Advertising spend breakdown by Buying Stage
Is there a way we can see how much we've spent on advertising towards accounts in specific Buying Stages during a specific timeframe? For example, we're trying to see how much we've spent on Awareness stage advertising vs. other stages. The only way I can think of doing something like that is if we had segments for each…
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How can I remove contacts from an AI Email campaign if a sales rep reaches out?
You can remove all contacts from an account when a criteria is met in Audience Workflows using a Remove Audience node. See screenshot below which outlines one example. Create 3 branches for intent If sales has not reached out to high intent accounts, push to AI Email campaign (you will select campaign within the Action…
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First Touch Attribution: Reporting and Best Practices
Hi RevCity community! I have a customer facing a critical attribution challenge and would love your input. The Issue: Customer is running 6sense display advertising campaigns Lead source reporting shows "Website" getting most first-touch credit instead of 6sense ads Impacting ability to demonstrate 6sense ROI for budget…