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Persona Mapping and Buying Committee Setup
https://us.v-cdn.net/6036580/uploads/7K8DU2AA0YA8/persona-mapping-playbook-best-practices-for-mops-v1-0-pdf.pdf Hey there! 👋 It’s Julz from the 6sense MOPs team here and today I wanted to pass along some information on how we do our persona mapping internally and also how we use personas. Understanding your personas and…
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🎥 Replay Ready! Blueprint for Digital Advertising: Smarter Strategy and Execution, Smarter Revenue
The replay from yesterday's webinar session, Blueprint for Digital Advertising: Smarter Strategy and Execution, Smarter Revenue, is now available! Watch it here. ICYMI: ROI·DNA’s Brian DeHaan and Liz McComas shared their tactical approach to building and optimizing digital advertising programs that cut through the noise…
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Why CTV Changes the Game for B2B Advertising: Better Performance, Smarter Targeting, Real Results
Video advertising continues to evolve in B2B marketing. As buying committees increasingly consume content on streaming platforms, marketers need new high-performing ways to reach them in these premium environments with brand-focused messaging. With CTV now available in 6sense, you can run full-screen, audio-on video…
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Wednesday Wisdom: MQLs - Like Printing Money
Love this piece from @Kerry! In MQLs: Like Printing Money Kerry discusses how one of B2B’s earliest breakthroughs — the form-fill — slowly lost its meaning. What started as a genuine signal of buying intent became something we learned to manufacture at scale, but can hardly be considered a true buying signal anymore. Why…
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Hiring Performance Marketing Manager @ Conga (Canada-based)
https://job-boards.greenhouse.io/conga/jobs/4960781007
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Get Next-Gen Marketer Certified in 3 Easy Steps!
Sign up to begin your Next Gen Marketer certification journey! We will then send you your free copy of the book No Forms. No Spam. No Cold Calls. Read the book and access the digital workbook to study. Pass the certification test when you feel you’re ready. Please set up your Skilljar user profile before taking the test…
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🚀 Web Visit Data Pack Just Got Smarter: UTM Campaign & Geo Location Now Included
We’re excited to announce a major upgrade to the Web Visit Data Pack schema—designed to give your team deeper visibility into how accounts engage with your website and campaigns. 🧠 What’s New? Two powerful new fields have been added to the schema: UTM Campaign Name Track which campaigns are driving traffic and…
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position canceled
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Counting down to this year’s Buyer Experience research - most wins trace back to Day 1
Yes, we're counting down! We’re just two and a bit weeks away from sharing our third year of Buyer Experience research — and this year’s findings add even more dimension to what happens before sellers get involved. In fact, most B2B wins trace back to Day 1 🙊 (let’s be real — even before Day 1). Much of the shortlist is…
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Display ad performance benchmarks for hospitals and health systems
Hello 6sense community, I’m hoping to compare our ad performance metrics against industry peers who are also targeting hospitals and health systems. We primarily run banner ads (static display) focused on C-suite leaders across the U.S. healthcare industry. Would anyone in the same boat be willing to share their current…
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Unofficial Phoenix-area User Group
Hey 6Senseis, Unfortunately, we don't have enough 6Sense users in the Phoenix area for an official user group, but does anyone throughout the valley want to meet up and bounce ideas around? I'm open to in-person, digital, or a combination. The whole goal is to bring more collective brain power together for quicker…
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Senior Growth Marketing Manager - Augment
Apply here: https://jobs.ashbyhq.com/go-augment/7061dbf5-9d86-4701-990a-8c5b8608d98c Or reach out to: Mike Pilarz, VP of Marketing - mike.pilarz@goaugment .com Logistics is broken. Let’s fix it. We are a team of engineers, product designers, and customer champions using AI-powered automation to transform the $9T global…
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FAQ: Contextual Campaigns
About Contextual Targeting Campaigns What are contextual targeting campaigns? Contextual targeting campaigns allow you to reach target accounts with ABX programs when they are on topically relevant sites. They enable you to run ads on web pages that are most relevant to your company's offering and to the customers you…
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Why CTV Changes the Game for B2B Advertising: Better Performance, Smarter Targeting, Real Results
Video advertising continues to evolve in B2B marketing. As buying committees increasingly consume content on streaming platforms, marketers need new high-performing ways to reach them in these premium environments with brand-focused messaging. With CTV now available in 6sense, you can run full-screen, audio-on video…
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The Countdown Is On: 2025 B2B Buyer Experience Report
It's our favorite time of year over here at the Science of B2B — our 3rd year of Buyer Experience research (from 4,000+ B2B buyers) is available in just a little over three weeks! New questions asked and answered in this year's research with tons of interesting findings — especially around AI! And it turned out to be…
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Metric Monday: B2B Email Response Rates - Rise and Reply ☀️
Hi everyone, Happy (Metric) Monday ☕️ Over the past few weeks, we’ve been looking at B2B email reply rates from ~ 625,000 emails sent in the first half of 2025. These messages span recipients across North America, APAC, and EMEA, with all times adjusted to each recipient’s local region. Replies follow the clock —…
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Wednesday Wisdom: Introducing...Lies My Marketing Experience Told Me (video series)
Hi everyone, @Kerry hasn’t just been turning out the 🔥 written content — he’s also been busy on the mic 🎤. Our Head of Research has a new video series: Lies My Marketing Experience Told Me. Each episode features B2B go-to-market leaders sharing “truths” they once believed—but don’t anymore—and the perspectives that changed…
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6sense Email Provider: Shared IPs?
As of today, October 2025, we use shared IPs for 6sense Email Provider. I've had a few customers ask if this will negatively impact their reputation if another customer abuses this. Here's the TLDR! White-labeled + authenticated: All mail is fully white-labeled with SPF, DKIM, DMARC — so it’s sent under their domain,…
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Benchmarks for Ads
We are trying to set benchmarks for ads within 6sense. It seems to be very different than benchmarks in other advertising platforms. Does anyone have benchmarks they would be willing to share? We are an EdTech company that sells software to Higher Education Institutions in the US.
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Decoding the Timeline View in 6sense Sales Intelligence
Understanding the icons in the timeline view is essential for interpreting buyer behavior and engagement. Each icon represents a specific type of interaction, helping sales teams quickly assess where an account is in its journey. 🔍 Icon meanings: 📣 = Added to a Marketing Automation Campaign 🟢✉️ = Email Send/Reach Activity…