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HIRING: Digital & ABM role Nomentia
Looking for a digital marketing role that includes ABM? Nomentia is a fintech / SaaS company looking for a digital marketing manager. https://www.linkedin.com/jobs/view/4257697315/?capColoOverride=true
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Sourceforge Setup?
Hi y'all! @AJ (because he always has the answers) We have the SourceForge integration set up, but we're not seeing anything when using the SourceForge filters while building segments. We know the accounts have been there from the SourceForge intent data on their side, but we're at a loss as to why we're not seeing anything…
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6sense Keywords upper vs. lower case?
When using keywords in 6sense, is there a difference if you use upper or lower case?
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HIRING: Sr. Specialist, Field and Partner Marketing
We are looking for a Sr. Specialist, Field Marketing to join Element Fleet Management. As the largest pure-play fleet manager in the world, we provide unmatched products and services and solutions to our clients. At Element, employees play a critical role in delivering value to customers and ensuring an exceptional client…
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Hiring: BDR - Minneapolis | St. Paul
Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team. Business Development…
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Wednesday Wisdom: How Measurement Priorities Shift with Solution Price
How does marketing measurement shift as solution prices go up? Attribution models, reporting priorities, and what gets tied to compensation evolves with deal size. In our latest benchmark, we report on what teams track (and what they don’t) across different price tiers—where measurement practices change, where they stay…
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6sense Contact Emails: Validation, Best Practices, and Expectations
6sense Email Validation- All individual, contact level 6sense email addresses go through an email validation process and get sorted into Valid emails, Catch-all, and Invalid emails. Invalids are removed and catch all emails go through additional validation steps to determine deliverability. Catch-all email addresses—also…
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Best Practices for the Knowledge Base?
The key is to shift the mindset around how the AI Email knowledge base (KB) should be used. It’s not meant to house every product detail, but rather to support the core messaging pillars — like value props, key differentiators, or compelling customer stories — that can apply across multiple products or personas. Here’s how…
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Metric Monday: You Can’t Scale What You Don’t Report
Hi all, Here's another one from this year's Marketing Measurement Benchmark: Fewer than half of ABM teams report ABM performance indicators to the board. That’s a big red flag 🚩 If ABM is going to scale and become a core part of the revenue engine, it needs to make its way to the top. It’s yet another sign that while 80%…
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Curious about Intelligent Workflows?
This event has passed. Check out the recording & deck here! Join us tomorrow at 12 PM CT for our Ops Success Session focusing on Intelligent Workflows. What You’ll Learn Real-world use cases tailored to common operational challenges Best practices for setting up workflows for long-term success How to automate, scale, and…
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🎥 Ops Success Session: Intelligent Workflows (Recording & Deck)
Our first Ops Success Session is in the books! Big shoutout to @bailey.booher@6sense.com @Johnny Rabe and @Rachel Zerilla for being on the panel and walking through two use cases & answering audience questions. If you weren't able to attend, you can check out the deck and recording below.
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Account Matching
Does anyone here DO NOT created duplicate company accounts with different locations? As I understand 6sense matches based on location+domain+company name. Lets take Company X which is in my SFDC with HQ location US. 6sense has Company X as account in the US, but also in Germany and Israel. They will be able to match only…
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Help/Ideas Requested: Automated Account Orchestration - Avoiding Duplicates
Wondering if anyone is using Orchestration to add accounts to SFDC set to automatically add those accounts (not manually run). Right now I run an orchestration based on a segment (buying stage, not in CRM, etc) to add accounts manually. But then I have to review all the accounts added to ensure they are not…
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LinkedIn Ad Creative Review
Hi there, I am looking for feedback on my LinkedIn ads for a consideration campaign. This is the second phase of our campaign, and we are retargeting now on LinkedIn. We are targeting C-Suite level employees in Canada, excluding Quebec. Please find below three ad creatives. Any feedback on messaging and design would be…
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Wednesday Wisdom: Starbucks Efficiency Trap
Hi all, Hope you're all having a great Wednesday (Wisdom 😉💫). So many great reads out there, so little time - here’s a shorty but goodie! Our Head of Research, @Kerry, draws a sharp parallel between Starbucks’ shift to mobile ordering and how B2B marketing became overly industrialized. While Starbucks streamlined…
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LinkedIn Ad Creative Feedback
Hi there, I am looking for feedback on my LinkedIn ads for a consideration campaign. This is the second phase of our campaign, and we are retargeting now on LinkedIn. We are targeting C-Suite level employees in Canada, excluding Quebec. Please find below three ad creatives. Any feedback on messaging and design would be…
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HIRING: Senior Field Marketing Manager at Orum
Are you on the market and looking for your next role as a Field Marketing Manager? 👉Check out this role from our friends at Orum!
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Metric Monday: Attribution in 2025 — Still Missing the Mark
Hi all, Another metric from this year’s 2025 Marketing Measurement Benchmark: 87% of B2B marketing teams report using attribution models. That includes 92% of ABM teams and 68% of legacy teams. But most attribution practices fall short of capturing how buying decisions are actually made. Multi-touch is the most commonly…
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Coveo is Hiring a Director of Marketing Ops
Are you a Martech leader obsessed with outcomes, team empowerment, and creating measurable impact? This may be your opportunity to lead a high-performance Marketing Ops team that sits at the intersection of strategy, systems, and scale. We’re looking for a leader who’s as comfortable with the Marketing leadership team as…
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Wednesday Wisdom: The Emotions Behind B2B Buying (LinkedIn Article Rec)
Hi all, This new piece from LinkedIn puts language to something that doesn’t get talked about enough in B2B: the emotional stakes behind big buying decisions. Their concept of Buyability focuses on what gives buyers the confidence to move forward—not just that the solution will work, but that the decision can be defended…