Recent Discussions

A keynote speaker plays a central role in setting the tone and direction of any conference or corporate event. More than just delivering information, a skilled keynote speaker connects ideas with real-world insights, engages the audience emotionally, and brings clarity to complex topics. In today’s virtual and hybrid…

We are looking for an Americas Field Marketer to work closely with our Americas Enterprise and MSP Sales teams. They will run multi-channel regional campaigns and all ABM efforts within the Americas region. Check the Job Posting Here!

This month was all about out with the old—Orchestrations—and in with the new(er)—Intelligent Workflows. We covered why orchestrations is going away (because IWF is the more powerful successor), provided our recommended migration plan, and did a deep dive into exactly how to migrate two of the most used orchestrations:…

Eeeeek! So happy to be sharing that @Kerry and I have a new video series, Statistically Speaking 🎉 How many benchmarks that you've cited this year were actually statistically validated? Probably fewer than you think! We're constantly surrounded by research, benchmarks, surveys, reports, and claims, both at work and in our…

How do we think about a Beta at 6sense? A beta is early access to a feature that's built and functional, but still being refined based on real customer feedback. It's not just an idea — it's a working product that a limited group of customers get to shape before it reaches everyone. Betas are often limited in the number of…

I recently started using Revvy AI in Sales Intelligence, and it has truly been a game changer for me. As a BDR, I’m constantly prospecting and finding new contacts in hopes of booking meetings. But let’s be honest - when was the last time you picked up a cold call or responded to a LinkedIn InMail or cold email? The…

Amir Ravandoust, COO at 6sense, explores how B2B organisations can deliver capital-efficient, resilient revenue while navigating a rapidly changing buyer journey. Take a peek at the latest state-of-the-market research and examines what separates today’s high-performing organisations from the rest (hint: Contextual…

Adam Kinsley, Senior Marketing Analyst at Bloomerang, shares how marketing teams can connect 6sense intent signals to RevSure attribution to identify accounts showing buying intent, run targeted campaigns and trace dark funnel activity through to qualified opportunities. The session explores why the MQL should no longer be…

Paul Gilhooly, VP of International at G2, explores how AI-powered search, LLM-driven recommendations and third-party review platforms are reshaping the way software buyers discover, compare and shortlist vendors. The session shares practical steps to help brands show up where buyers are researching. Download the attached…

Susanne Kerins, CMO at Cora Systems, shares how her team shifted the conversation from MQL volume to pipeline quality, winning buy-in from the board, CEO and sales leadership along the way. The session also explores how AI can help lean teams scale precision marketing and one-to-one engagement. Download the attached deck…

Hemang Mistry, Global Virtual Lead for Strategic Accounts Marketing at Autodesk, shares how a global organisation moved beyond the usual sales and marketing alignment conversation to address the real issue: trust. The session explores how teams can build confidence in the data, the process and a shared understanding of…

Wiebke Macrae, Global Head of Demand Generation and ABM at Thales, shares how her team shifted from broad coverage to deliberate prioritisation. The session explores how marketers can focus time and budget on the accounts that matter most across revenue at risk, expansion opportunities and net-new growth. Download the…

Will Swatman, Head of Customer Experience International at Sendoso, explores what still feels human as AI scales outbound activity. The session covers trust, thoughtful engagement, buyer perception and why relevance matters more than volume. Download the attached deck to take a peek at what was presented during the…

Gary Survis, Operating Partner at Insight Partners, explores why brand has become the last frontier for authenticity in an age of AI-generated content and interactions. Discover how a strong, authentic brand can cut through the noise, create meaningful connections and become a powerful differentiator in an era of AI…

6sense is a huge part of our GTM motion here and it's time to grow, so we're coming here to find our next team member! Check out the job details here: LinkedIn Job Posting

I've just set up sales alerts within 6Sense, where each seller will receive a weekly alert for their priority accounts. How have some of you engaged sellers to use the information in the alert and find value in these emails?

I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is the one I come back to when someone asks: "Where's the most underappreciated place pipeline leaks?" Right after the form submission. Before sales ever touches it. The problem: A leading global consulting firm had…

I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is one I come back to when someone asks: "How do you build an ABM motion that actually adapts to where accounts are in the journey?" Hexagon didn't just improve their email. They rebuilt the whole operating model…

I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is one I come back to when someone asks: "How do you use AI Email without it feeling like a shortcut?" Simpro didn't treat it like a shortcut. They treated it like a team member. The problem: Simpro's BDRs were…

I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is one I come back to when someone asks: "What does fast pipeline impact actually look like?" Five weeks. $6M. Here's how. The problem: Custom Truck One Source had between 45,000 and 60,000 unique website visitors…