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ABM for SMBs? You better believe it (BILL at Breakthrough)
I'm excited to be speaking at Breakthrough this year! @tucker.stoffers and I have a lot of cool examples of the ABM programs we've been running targeting SMB accounts. See you in Texas! 11/3/23 Follow up: The presentation can be found here.
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Cloud Academy at Breakthrough: Why 100 6QAs are better than 20,000
I can't wait to see you at Breakthrough on October 18th! Here's a little teaser about my session, where I'll talk about how we totally revamped our use of 6sense and won the hearts of our sales team. 11/3/23 Update: The presentation can be found here!
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Ceros Sees a 72% Increase in Meeting to SQL Rates with 6sense
Before implementing 6sense, Ceros’ sales development representatives (SDRs) didn’t have a consistent, reliable way to prioritize prospects within their target audience, which consisted of 300–400 target accounts per SDR. This made it difficult for sales and marketing to allocate their time and resources effectively. Using…
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6sense Intent Data Supercharges LaunchDarkly’s Go-to-Market Strategy
LaunchDarkly, a leading feature management platform founded in 2014, leverages 6sense to unify GTM efforts with actionable insights and intent data. Tammie Larson, the company's Director of ABM and Integrated Campaigns, shares powerful advice for sellers: "Before engaging in any conversation, conducting a presentation, or…
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Breakthrough '23 - What are you hoping to learn or see or do this year?
The 6sense team would love to hear from you about what you're hoping to learn, see or do at Breakthrough 23 so we can make sure we're building an awesome event for YOU! What would make this super memorable for you? What are you hoping to learn how to do? Have you seen anything at other events that worked great that you'd…
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How do I get marketing emails from 6sense?
Easy — all you need to do is visit our customer subscription center and update your preferences. Here, you can select what you want to know about: Product Updates: Bi-monthly release notes, new product announcements and the occasional ad hoc product bulletin. Virtual & Live Events: Exclusive invites to our bi-monthly…
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Elisity Increases Open Opportunities by 30% with 6sense🔥
Elisity, a cloud-native security platform, came out of stealth in 2020. With 1,000% year-over-year growth, they're fast approaching Series B status. What's behind Elisity's supercharged growth trajectory? Market demand, strong product-market fit, and 6sense. Charlie Treadwell, CMO, says: We would have to buy a bunch of…
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How Tipalti Takes Sales Prospecting to the Next Level with 6sense📈💥
Five years ago, Peter Tarrant joined the Tipalti team as the first ABM hire. At the time, Tipalti's go-to-market strategy had three major blockers: Lack of information on target accounts A large target audience with unique needs Lean revenue team headcount So, they brought on 6sense to fill in headcount gaps and leverage…
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Web Analytics Integrations + New Segment ID Only Option
You may have recently heard about the new update to the 6sense APIs here, but are you wondering how this will impact your Web Analytics Integrations to Google Analytics & Adobe Analytics? Below, I'll explain the impact and how you can update your integration to only use Segment ID! Pre-requisites First off, if this is the…
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Breakthrough ’23 — FAQs
Breakthrough ’23 Registration is Now Open! 📣 Early bird pricing is $1,250 through September 1 Buy 3 or more tickets in a bundle and get a 10% discount Full details are on the Breakthrough website - including agenda, speakers, hotel room blocks, sponsors and more! This discussion post will be an ongoing FAQ that we add to…
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Executive Experience at Breakthrough '23
This year we're uniting sales and marketing teams to supercharge working together in perfect lockstep because we all know… The Executive Experience is an exciting opportunity for CROs and CMOs to experience Breakthrough while also participating in an exclusive half-day of content, golfing with a pro, Club6, and plenty of…
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2023 Breakthrough Award Nominations due July 28! ⏰ 🏆️
Top 3 Submission Tips! 1. CHECK OUT THE EIGHT AWARD CATEGORIES and determine which one (or more!) best represents your accomplishments. ABM Program of the Year Ad Campaign of the Year One Revenue Team - NEW! Ecosystem Fusion Efficiency Experts Fastest Time to Value Nimble Marketing – open to companies with one marketing…
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Want to get an email when new posts appear in RevCity?
If you'd like to receive an email when a new post appears in RevCity, here's how!** Discussions in RevCity are all attached to a "category" which we like to call Neighborhoods. Notifications are tied to these Neighborhoods, so start by going to a Neighborhood such as All Discussions or Product Updates or Breakthrough, etc.…
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Twin Cities' First User Group A Success!
From the beautiful Calabrio venue and extraordinary host, @Heidi Lear, to the great networking and learning opportunities shared by all, our very first Twin Cities User Group was a roaring success! Special thanks to Heidi and the Calabrio team for initiating such a fun and inspirational…
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Using Demand Generation Orchestration to Power Your Pipeline [6sense]
Hey, @Chris Dutton here from the 6sense Marketing Operations team! Here’s a quick summary of my talk from Inspire UK on how using demand generation orchestration, powered by AI and automation, will help you generate healthy pipeline. Use AI to Define ICP & TAM and Get Aligned Great ABM starts with the entire revenue team…
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Ditch the Guesswork and Proceed with Confidence [Latane]
6sense Chief Market Officer @Latane Conant shared her rallying cry for revenue leaders to ditch traditional strategies and embrace the Age of Intelligence and proceed with confidence.
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Beyond Boundaries: Growth Strategies for Conquering New Segments and Markets [6sense]
In this session at Inspire UK, 6sense's Paul Gilhooly shared strategies for successfully scaling success in sales teams. **** To view all Inspire UK sessions, click here. NOTE: To access all RevCity content and to comment on this post, please log in. If you have a 6sense license, use the "Sign in with 6sense" option when…
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Pipeline from Target Accounts: The Sales and Marketing Tango [6sense]
In my session at Inspire UK I shared 6sense EMEA's playbook for pipeline creation from target accounts, from account selection through to execution and measurement. Learn my five-step process for collaborating with sales to create high-converting targeted campaigns. **** To view all Inspire UK sessions, click here. NOTE:…
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Crafting a Winning Event Strategy with the Art of Event Orchestration [6sense]
In this session at Inspire UK, @EJ Oelling and @Stefano Iacono shared tips for planning and executing successful events. **** To view all Inspire UK sessions, click here. NOTE: To access all RevCity content and to comment on this post, please log in. If you have a 6sense license, use the "Sign in with 6sense" option when…
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Solving the Attribution Riddle: Applying Lead-Based Attribution to ABM [Trend Micro]
Hey, I’m @Gary Verster, Marketing Operations Lead for Trend Micro in Europe – here’s a recap of my session on attribution at Inspire UK. Transitioning from lead-based to account-based marketing is a no-brainer. But people have always been at the heart of marketing automation and lead management. So, for us, the challenge…