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Meet the Breakthrough 2025 Award Winners!
We’re thrilled to announce the Breakthrough 2025 Award Winners who were recognized at today's Breakthrough conference at the Fontainebleau Las Vegas! These companies and teams are setting the standard for revenue growth, efficiency, and innovation. 🏆 CATEGORY 🏅 WINNER 🚀 IMPACT AI Game Changer of the Year Simpro AI Email…
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Inform Capacity Planning
This is a Data/Ops/IT use case in the Maximize pillar. Use this playbook to inform baseline 6QA generation and conversion rates to assess resource needs, support BDR capacity planning, and optimize team efficiency for scalable pipeline and revenue growth.…
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Build Dynamic Territories
This is a Data/Ops/IT use case in the Maximize pillar. Use this playbook to leverage 6sense intent data for dynamically assigning new accounts to sales territories, ensuring proper coverage of high-intent accounts and optimizing engagement opportunities.…
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Forecast Accuracy
This is a Sales use case in the Maximize pillar. Use this playbook to transform revenue forecasting from intuition-driven to data-driven precision, guiding teams through foundational discipline, signal-infused calibration, and predictive automation to consistently deliver highly accurate forecasts.…
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Optimize Sales Strategy
This is a Sales use case in the Maximize pillar. Use this playbook to align teams, monitor metrics, drive predictable pipeline by leveraging data-driven insights, improve forecast accuracy, and refine sales motions to elevate overall sales performance.…
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Activate Field Engagement
This is a Marketing use case in the Maximize pillar. Use this playbook to use 6sense insights to optimize audiences and engagement for events, gifting, and other field programs. https://us.v-cdn.net/6036580/uploads/V5O6CYFHGYRW/activate-field-engagement.pdf
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Personalized Digital Experiences
This is a Marketing use case in the Maximize pillar. Use this playbook to create personalized web experiences that increase engagement, brand preference, and conversion. https://us.v-cdn.net/6036580/uploads/8POH4198YO5H/personalized-digital-experiences.pdf
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Report & Analyze Performance
This is a Data/Ops/IT use case in the Transform pillar. Use this playbook to establish unified reporting and analytics to measure account-based metrics, engagement, pipeline progression, and performance, enabling data-driven decision-making and strategy optimization.…
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Acquire & Enrich ICP & Buying Committee
This is a Data/Ops/IT use case in the Transform pillar. Use this playbook to enhance data by acquiring and enriching account and/or contact information, ensuring accuracy, completeness, and improved segmentation for better engagement and decision-making.…
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Qualify & Manage Opportunities
This is a Sales use case in the Transform pillar. Use this playbook to focus on improving efficiency, fostering collaboration, and ensuring readiness to support growth and better planning by aligning their sales processes with real buyer journeys, moving from reactive selling to proactive, and data-driven execution.…
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Prospect Intelligently
This is a Sales use case in the Transform pillar. Use this playbook to empower sellers to engage the entire buying committee with predictive insights and customer aligned messaging, increasing meeting rates, and pipeline creation. https://us.v-cdn.net/6036580/uploads/OOLATAC4UNZB/prospect-intelligently-use-case-playbook.pdf
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Engage Through Digital Advertising
This is a Marketing use case in the Transform pillar. Use this playbook to drive awareness and engagement by delivering the right message at the right time across multiple digital advertising channels while reducing waste.…
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Automate Personalized Email
This is a Marketing use case in the Transform pillar. Use this playbook to boost your email programs by delivering AI-powered, high-value messaging and calls to target accounts. https://us.v-cdn.net/6036580/uploads/R1ZHPLQ3RQ9J/automate-personalized-email.pdf
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Optimize Inbound
This is a Marketing use case in the Transform pillar. Use this playbook to enhance the inbound conversion experience for visitors to your site. https://us.v-cdn.net/6036580/uploads/EALPJF2JJU1X/optimize-inbound-maturity-model.pdf
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Prioritize Accounts
This is a Sales use case in the Groundwork pillar. Use this playbook to accelerate pipeline by engaging the right accounts at the right time and drive alignment across GTM teams. https://us.v-cdn.net/6036580/uploads/M2K45CAB7BE1/prioritize-c2-a0accounts.pdf
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Optimize Buying Signals & Intent Strategy
This is a Marketing use case in the Groundwork pillar. Use this playbook to capture the entire set of signals that provide insights into active buying processes, topics of interest, competitive intelligence, and key events. https://us.v-cdn.net/6036580/uploads/CD7G5CEYQI19/optimize-buying-signals-26-intent-strategy.pdf
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Ensure CRM Account Coverage
This is a Data/Ops/IT use case in the Groundwork pillar. Use this playbook to ensure proper alignment between 6sense accounts and CRM accounts by validating data sync, filling gaps, and maintaining accurate account mapping for complete coverage and tracking.…
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Align Technology & Data
This is a data/ops/IT use case in the groundwork pillar. Use this playbook to implement foundational integrations and data connections across CRM, MAP, and SEP systems, and apply the 6sense web tag. This creates the technical groundwork for a scalable ABM strategy powered by accurate and timely data.…
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It’s All Happening This Week at Breakthrough — Get Our 2025 Buyer Experience Research on the 12th
Being the first vendor a buyer talks to means you win the deal because you’re that persuasive, right? That’s not how it works. You can’t race your way to the front — buyers decide who’s first in line and begin seller engagement with their favorite when they’re ready. Three years of global Buyer Experience Research and this…
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6sense GTM Maturity Model Overview
GTM Maturity Model is the framework you will use to benchmark a clear, staged path to achieving more predictable pipeline and revenue. What is the Maturity Model? At a glance, the model is a three‑stage, phased framework—Groundwork → Transform → Maximize—that aligns Marketing, Sales, and RevOps around how you adopt and…