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Looking for Recommendations: 6sense-Savvy BDR Outbound Consultant
Hi everyone — looking for some recommendations! We're looking to bring in a consultant or expert who specializes in BDR cold outbound strategy to help us strengthen our outbound motion. It’s critical that this person has a deep understanding of 6sense — specifically how to operationalize intent data, use 6QAs effectively,…
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Metric Monday: A Look at B2B Buying by Region
Shall we call this one Metrics Monday? There are so many findings from this year’s research we could talk about endlessly, but a good place to start is another thank-you to the sponsors behind this year’s Buyer Experience Research. We thank our sponsors — 2X, MarketOne, LeadFabric, and Green Hat — for helping shape the…
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6sense named a Leader in ABM by Gartner for the 5th year in a row
With all the activity and announcements at Breakthrough last week you may have missed the news that Gartner just announced that 6sense is a Leader in ABM yet again! In this 5th iteration of the Magic Quadrant for Account-Based Marketing Platforms 6sense received the highest score amongst all vendors evaluated for Ability…
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The B2B Buyer Experience Report 2025: Links Inside!
Hey all, I’m thrilled to share that this year’s Buyer Experience Report is now live — free, ungated, and available to read online. This year’s research was a collaboration between us here at the Science of B2B and our partners at 2X, MarketOne, LeadFabric, and Green Hat. We’re grateful to our sponsors for broadening the…
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Meet the Breakthrough 2025 Award Winners!
We’re thrilled to announce the Breakthrough 2025 Award Winners who were recognized at today's Breakthrough conference at the Fontainebleau Las Vegas! These companies and teams are setting the standard for revenue growth, efficiency, and innovation. 🏆 CATEGORY 🏅 WINNER 🚀 IMPACT AI Game Changer of the Year Simpro AI Email…
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Inform Capacity Planning
This is a Data/Ops/IT use case in the Maximize pillar. Use this playbook to inform baseline 6QA generation and conversion rates to assess resource needs, support BDR capacity planning, and optimize team efficiency for scalable pipeline and revenue growth.…
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Build Dynamic Territories
This is a Data/Ops/IT use case in the Maximize pillar. Use this playbook to leverage 6sense intent data for dynamically assigning new accounts to sales territories, ensuring proper coverage of high-intent accounts and optimizing engagement opportunities.…
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Forecast Accuracy
This is a Sales use case in the Maximize pillar. Use this playbook to transform revenue forecasting from intuition-driven to data-driven precision, guiding teams through foundational discipline, signal-infused calibration, and predictive automation to consistently deliver highly accurate forecasts.…
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Optimize Sales Strategy
This is a Sales use case in the Maximize pillar. Use this playbook to align teams, monitor metrics, drive predictable pipeline by leveraging data-driven insights, improve forecast accuracy, and refine sales motions to elevate overall sales performance.…
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Activate Field Engagement
This is a Marketing use case in the Maximize pillar. Use this playbook to use 6sense insights to optimize audiences and engagement for events, gifting, and other field programs. https://us.v-cdn.net/6036580/uploads/V5O6CYFHGYRW/activate-field-engagement.pdf
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Personalized Digital Experiences
This is a Marketing use case in the Maximize pillar. Use this playbook to create personalized web experiences that increase engagement, brand preference, and conversion. https://us.v-cdn.net/6036580/uploads/8POH4198YO5H/personalized-digital-experiences.pdf
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Report & Analyze Performance
This is a Data/Ops/IT use case in the Transform pillar. Use this playbook to establish unified reporting and analytics to measure account-based metrics, engagement, pipeline progression, and performance, enabling data-driven decision-making and strategy optimization.…
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Acquire & Enrich ICP & Buying Committee
This is a Data/Ops/IT use case in the Transform pillar. Use this playbook to enhance data by acquiring and enriching account and/or contact information, ensuring accuracy, completeness, and improved segmentation for better engagement and decision-making.…
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Qualify & Manage Opportunities
This is a Sales use case in the Transform pillar. Use this playbook to focus on improving efficiency, fostering collaboration, and ensuring readiness to support growth and better planning by aligning their sales processes with real buyer journeys, moving from reactive selling to proactive, and data-driven execution.…
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Prospect Intelligently
This is a Sales use case in the Transform pillar. Use this playbook to empower sellers to engage the entire buying committee with predictive insights and customer aligned messaging, increasing meeting rates, and pipeline creation. https://us.v-cdn.net/6036580/uploads/OOLATAC4UNZB/prospect-intelligently-use-case-playbook.pdf
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Engage Through Digital Advertising
This is a Marketing use case in the Transform pillar. Use this playbook to drive awareness and engagement by delivering the right message at the right time across multiple digital advertising channels while reducing waste.…
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Automate Personalized Email
This is a Marketing use case in the Transform pillar. Use this playbook to boost your email programs by delivering AI-powered, high-value messaging and calls to target accounts. https://us.v-cdn.net/6036580/uploads/R1ZHPLQ3RQ9J/automate-personalized-email.pdf
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Optimize Inbound
This is a Marketing use case in the Transform pillar. Use this playbook to enhance the inbound conversion experience for visitors to your site. https://us.v-cdn.net/6036580/uploads/EALPJF2JJU1X/optimize-inbound-maturity-model.pdf
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Prioritize Accounts
This is a Sales use case in the Groundwork pillar. Use this playbook to accelerate pipeline by engaging the right accounts at the right time and drive alignment across GTM teams. https://us.v-cdn.net/6036580/uploads/M2K45CAB7BE1/prioritize-c2-a0accounts.pdf
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Optimize Buying Signals & Intent Strategy
This is a Marketing use case in the Groundwork pillar. Use this playbook to capture the entire set of signals that provide insights into active buying processes, topics of interest, competitive intelligence, and key events. https://us.v-cdn.net/6036580/uploads/CD7G5CEYQI19/optimize-buying-signals-26-intent-strategy.pdf