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Wednesday Wisdom: The State of BDR Teams in 2025
Hi all, I wanted to reshare this great post from @Saima recapping our latest BDR research. There’s been plenty of debate about what AI might replace — but this year’s BDR data shows the function remains a vital driver of pipeline and revenue. AI isn’t replacing BDRs (at least not yet); instead, it seems the most effective…
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AI Search + Zero-Click Results
Summary AI search is reshaping how buyers discover solutions — most searches now end without a click. ABM teams are well-positioned to win in this new landscape. Here’s how to: Align content to buyer intent Boost AI visibility Track influence, not just clicks Why ABM Teams Are Built to Win AI Search The rise of AI-powered…
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Freelancer Needed: 6Sense & Qualified Strategy and Execution
We’re looking for a freelance expert with deep experience in 6Sense and Qualified to help us unlock the full potential of both platforms. This part-time role will partner closely with our campaign operations team to guide platform understanding, refine our strategic approach, and execute campaigns that drive real impact.…
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How Are You Activating 6QA Traffic on Your Website?
Hi all 👋 Even when 6QA accounts are showing high intent, I’ve found it challenging to get full buying teams to convert. I wanted to share a short helpful guide — it walks through 5 practical steps to activate always-on journeys and turn that 6QA traffic into qualified pipeline. You’ll get ideas to: ✅ Map your content to…
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Part-Time Marketing Campaign Specialist (Contract, Remote)
TimelyCare is seeking a Marketing Campaign Specialist (contractor, ~15 hours/week) to support the execution of integrated marketing campaigns that help colleges and universities support student wellbeing. You’ll collaborate with our campaign manager to manage the day-to-day logistics of email, display, LinkedIn, direct…
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Metric Monday: Buying AI or Just Buying with AI?
Hi all, We know that many buyers are using AI as a tool during their buying journey (more on that soon 😉), but what about the solutions they’re actually buying—how often do those come with AI embedded or carry an expectation of AI capabilities? In a study we conducted earlier this year, about half of organizations said…
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🏆 2025 Breakthrough Award Nominations Are Now OPEN! 🏆
New categories, fresh energy, and more ways to celebrate customer greatness! We’re thrilled to unveil our revamped Breakthrough Awards—spotlighting the boldest, smartest, and most impactful 6sense customers out there! 📣 Explore 8 exciting award categories that showcase everything from lightning-fast launches to AI-powered…
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One of the biggest mistakes I see sellers make
I wish I had noticed this trend sooner because I could have saved dozens of sellers from descending into madness. When they go from having virtually no behavioral intelligence about their accounts to having lots of behavioral intelligence about their accounts, some sellers can misunderstand the mission and take things too…
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Measuring ROI with CRM Reports
Our monthly Ops Success Session is BACK! Join us on August 6th at 12 PM CT as we explore how to effectively measure ROI of your display advertising programs using CRM reports. Marketing teams are repeatedly asked to show their pipeline and revenue impact. Sound familiar? In this session with @suchitadonti, you’ll learn how…
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Wednesday Wisdom: 2025 ABX Talent Report (New!)
Hi all, In partnership with Sloane Staffing, we produced a new report exploring the current state of ABX talent strategy. It takes a close look at how ABX teams are structured, what roles are in demand (and at what experience level), which skills are prioritized, where organizations are running into hiring and retention…
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Custom Tie Breaker Rules | Contacts
Hi RevCity fam — My team is looking to build out Custom Tie Breaker Rules for Contact Acquisition plays we want to run to support sales via Data Workflows. I've looked at the Knowledge Base articles but they are very high level and we all know how complex (and messy) our CRMs can be, especially when we take into account…
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🎥 Replay Ready: BLUEPRINT Session 2 | Beat the Competition: Build Takeout Campaigns That Convert
The replay from today's Beat the Competition: Build Takeout Campaigns That Convert session is now available! Watch it here. ICYMI: In this power-packed second session of 6sense’s BLUEPRINT series, industry experts Morgan Cole (VP, Demand Generation, Red Canary), Bailey Booher (Principal Solutions Consultant, 6sense), Adam…
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The most valuable filter in Sales Intelligence (SI)
If you prefer to read, scroll past the video; the text below is NOT a transcript of the video. The video is primarily to share with sellers if you want to share the link: (https://6senseinc.wistia.com/medias/65rr9zzrob) By far, the most valuable filter in Sales Intelligence (SI), is one that is almost impossible for us to…
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Cielo Talent - Digital Marketing Manager, North America (remote)
We are seeking an individual to join our award-winning marketing team in the Digital Marketing Space. Experience in paid, SEO, email marketing, ABM platforms (6sense is preferable), and GA4 is a must, along with senior-level stakeholder management. Link below!
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HIRING: Global 6sense Specialist in Performance Marketing
Autostore is looking for a data-driven, tech-savvy 6sense Specialist to support our global team of B2B Campaign Managers with intent data insights and platform expertise. This role plays a key part in optimizing our demand generation efforts by unlocking the full potential of 6sense across regions, industries, and buyer…
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Wednesday Wisdom: Seeing What We Expect to See (short read)
Hi all, In the piece I’m recommending today, Kerry opens with a discussion of predictive processing - something I often think about while hiking. I go to the same place almost every day and wonder how much of what I see, especially out of the corner of my eye, is real and how much is just my brain filling it in. It’s…
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Registering for Fundamentals of Next-Gen Marketing Program
I've tried registering for the Fundamentals of Next-Gen Marketing certification program a few times but keep ending up on a blank screen after clicking the button to order course materials. Does anyone know how to get around that?
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Who can I talk to about B2G?
I've been invited to have discussions with other B2G companies about the pros and cons of 6sense. Mostly the experience is good, but there are some glaring issues unique to B2G that, if solved, could make 6sense the go-to platform for a new segment of companies actively using or exploring ABX technology.
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HIRING: ABM Analyst (India)
I’m hiring an ABM Analyst – based in India! 📍 Are you fluent in campaign logic, obsessed with clean data, and lowkey in love with 6sense audience segments? I’m looking for someone just like you to join our global team and help execute high-impact ABM campaigns that actually move the needle. What you’ll do: 🔧 Build, QA, and…
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Metric Monday: Hybrid ABM Measurement
Hey all, Here’s another one from our Marketing Measurement benchmark. In past Metric Mondays, we’ve discussed how around 80% of marketing organizations attempt to execute account-based practices but continue to rely heavily on legacy metrics (like leads) to measure success. Those metrics, however, don’t reflect ABM’s…