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Gated vs Ungated Content on Web in EMEA Countries
In North America region, we have all of our marketing content/assets ungated on our website & campaign LP experiences. As we are looking to expand our GTM motion with a concentrated focus in the European countries for 2026+, I'm reaching out to understand the philosophy of what other 6Sense customers are doing in EMEA when…
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Metric Monday: More on B2B Email Reply Rates - Is Friday the Sweet Spot?
Hey all, Over the past couple of weeks we’ve been digging into data from ~625,000 emails sent in the first half of 2025. In the Americas, reply rates dip slightly on Thursdays but then uptick on Fridays — looks like inboxes open up just as the weekend’s about to begin! @Kerry
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Wednesday Wisdom: The Imaginary Buyer at the Heart of Our Ineffective Marketing
Love this one from @Kerry! 👉 The Imaginary Buyer at the Heart of Our Ineffective Marketing Buying is so much more complex than we often portray it — and when you put yourself in those buying shoes, so many things become blindly obvious. Do you fill out forms? I avoid them whenever I can. Would you commit your company to a…
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Seeking: 1:1 ABM stories, the good, the bad, and the ugly
We get asked regularly about 1:1 marketing, and we want to put together a comprehensive take on it, the good and the bad. We would love for it to include examples beyond what we've done at 6sense. If you have any stories, examples, advice — we want to hear it. Happy to anonymize it if you don't want your name or your…
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Need to open a Support ticket?
If you're unable to locate a solution to your problem here in RevCity or in the Knowledge Base, we encourage you to open a Support ticket. Simply click the Support link in the top navigation bar and you'll be directed to our support case intake form. Be sure to log in as a Customer in order to access the Support cases area…
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Big news: 6sense has been named a Leader in Forrester’s Conversation Automation Wave!
When we first introduced AI Email at 6sense, our goal was simple: help revenue teams have more meaningful conversations at scale — without sacrificing personalization or precision. That vision just got a major endorsement. Forrester has named 6sense a Leader in The Forrester Wave™: Conversation Automation Solutions for…
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Contract Marketing Campaign Specialist – (Immediate Start)
About the Role We’re seeking a contract Marketing Campaign Specialist to jump in immediately and help us execute high-impact, AI-enabled campaigns across HubSpot, 6sense, and Qualified. This role is critical to driving engagement, conversion, and pipeline growth. The contract may lead to a full-time opportunity based on…
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TLS 1.3 Encryption Upgrade
As part of our ongoing commitment to security and industry best practices, we’ve upgraded the encryption protocols across the 6sense SaaS platform. What’s New: TLS 1.3 by Default – All production services now use TLS 1.3, the latest and most secure version of the Transport Layer Security protocol. Broad Compatibility – TLS…
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Optimizing Direct Mailing and Gifting Programs in Account-Based Marketing with 6sense (Part 1 of 2)
Leveraging AI-Driven Insights to Maximize Engagement and ROI Why Gifting in ABM?ABM strategies have evolved beyond digital engagement, with direct mailing and gifting programs becoming essential tools for creating memorable, personalized experiences for high-value accounts. However, marketers must ensure that their…
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Announcing Our Breakthrough 2025 Keynote Speaker: Jon Dorenbos
We’re thrilled to share that Jon Dorenbos — former NFL Pro Bowler, America’s Got Talent finalist, best-selling author, and world-class magician — will be taking the stage as our keynote speaker at Breakthrough 2025, happening Nov 11-14 at the Fontainebleau Las Vegas. Jon’s story is remarkable. After a 14-season NFL career,…
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Possibility to preview if unlockable contact details feature a phone number
I have been browsing around and it seems that I cannot see before unlocking a contact's contact details if there is a phone number included, is there a way to preview this before using a credit? Thanks
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Metric Monday: How long should my subject line be? B2B Email Response Rates
Hey all—still digging into those ~625,000 emails from the first half of 2025 (see last week's post). Subject lines with fewer than 5 words got the highest response rates. Think about how you might be able to minimize :) less is more, they say! @Kerry
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Salesforce Einstein Activity Capture(EAC) Update: Email Activity Sync Now Supported in 6sense
What changed? Previously, email activities from Einstein Activity Capture (EAC) were not syncing into 6sense, since Salesforce stored this data in a separate cloud inaccessible to third party applications like 6sense. Salesforce has now released an enhancement that makes this data available for sync through APIs. What you…
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The Complete Guide to AI Email Personalization: Maximizing Your Campaign Impact
In August, we introduced AI Personalization for AI Email, giving you the power to create hyper-relevant messages that speak directly to each buyers' unique situation, challenges, and needs. But to fully unlock this potential, you need to understand the strategic difference between two key feature components: Introduction…
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Wednesday Wisdom: Becoming Connoisseurs of the B2B Signal Gradient (an article)
Kerry never fails to give a good analogy! In his latest article, our head of research @Kerry compares B2B marketing to single-celled organisms. Amoebas sense and respond to their environment — moving toward nutrients, away from toxins, and adjusting constantly. Most marketing teams, by contrast, have operated in “transmit…
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🎥 Replay Ready! Intelligent Workflows in Action: 6sense Customers Share Their Winning Playbooks
https://us.v-cdn.net/6036580/uploads/1A0TGY6Z1A04/intelligent-workflows-in-action-6sense-customers-share-their-winning-playbooks-webinar-289-23-29.pdf The replay from today's Intelligent Workflows in Action: 6sense Customers Share Their Winning Playbooks webinar session is now available! Watch it here now. ICYMI: In this…
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Small Tweaks, Big Impact: Optimizing Your ABM Ads on 6sense
When clients ask us to review their account-based advertising campaigns in 6sense, the request is almost always an open-ended query: “Can you take a look and tell us how to make this perform better?” Over time, we’ve developed a consistent process for answering that question. In this post, we’re sharing the exact steps we…
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Building Better B2B Campaigns: 7 Digital Advertising Goals That Matter
In B2B marketing, digital advertising isn’t just about generating clicks or impressions, it’s about driving measurable business outcomes. The most effective campaigns are built with a clear goal in mind, whether that’s strengthening brand perception, fueling pipeline, or winning business from competitors. Yet, too often,…
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Metric Monday: Who Replies Most? Email Response Rates by Seniority
Hey all—we recently got our hands on data from ~625,000 emails sent in the first half of 2025. Lots of interesting findings we’re excited to share. If you want an answer, looks like managers are your best bet! @Kerry
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🚀 Business Development Representative (BDR) – Rhapsody
Location: Boston, MA Hybrid – in office Tue/Thu. [For the right candidate we could make an exception to hire in LA.] We’re scaling fast at Rhapsody, where our interoperability platform powers the data of healthcare. Now we’re looking for a BDR with 1–2 years of B2B SaaS experience to fuel pipeline and accelerate growth.…