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Susanne Kerins - The Constant Evolution of Marketing: Winning Board Buy-In for the Next Era of Growt
Susanne Kerins, CMO at Cora Systems, shares how her team shifted the conversation from MQL volume to pipeline quality, winning buy-in from the board, CEO and sales leadership along the way. The session also explores how AI can help lean teams scale precision marketing and one-to-one engagement. Download the attached deck…
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Hemang Mistry - Marketing Was Working. Sales Wasn’t Buying It.
Hemang Mistry, Global Virtual Lead for Strategic Accounts Marketing at Autodesk, shares how a global organisation moved beyond the usual sales and marketing alignment conversation to address the real issue: trust. The session explores how teams can build confidence in the data, the process and a shared understanding of…
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Wiebke Macrae - Place Your Chips: How to Decide Where Marketing Actually Moves Revenue
Wiebke Macrae, Global Head of Demand Generation and ABM at Thales, shares how her team shifted from broad coverage to deliberate prioritisation. The session explores how marketers can focus time and budget on the accounts that matter most across revenue at risk, expansion opportunities and net-new growth. Download the…
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Will Swatman - Human Connection in the Age of Automation
Will Swatman, Head of Customer Experience International at Sendoso, explores what still feels human as AI scales outbound activity. The session covers trust, thoughtful engagement, buyer perception and why relevance matters more than volume. Download the attached deck to take a peek at what was presented during the…
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Gary Survis - Branding in the Age of AI: The Last Frontier for Authenticity
Gary Survis, Operating Partner at Insight Partners, explores why brand has become the last frontier for authenticity in an age of AI-generated content and interactions. Discover how a strong, authentic brand can cut through the noise, create meaningful connections and become a powerful differentiator in an era of AI…
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Hiring - ABM & Revenue Intelligence Manager
6sense is a huge part of our GTM motion here and it's time to grow, so we're coming here to find our next team member! Check out the job details here: LinkedIn Job Posting
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Sales Alerts
I've just set up sales alerts within 6Sense, where each seller will receive a weekly alert for their priority accounts. How have some of you engaged sellers to use the information in the alert and find value in these emails?
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The AI Email Use Case I Keep Coming Back To: Green Hat + Global Consulting Firm
I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is the one I come back to when someone asks: "Where's the most underappreciated place pipeline leaks?" Right after the form submission. Before sales ever touches it. The problem: A leading global consulting firm had…
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The AI Email Use Case I Keep Coming Back To: Hexagon Manufacturing Intelligence
I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is one I come back to when someone asks: "How do you build an ABM motion that actually adapts to where accounts are in the journey?" Hexagon didn't just improve their email. They rebuilt the whole operating model…
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The AI Email Use Case I Keep Coming Back To: Simpro
I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is one I come back to when someone asks: "How do you use AI Email without it feeling like a shortcut?" Simpro didn't treat it like a shortcut. They treated it like a team member. The problem: Simpro's BDRs were…
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The AI Email Use Case I Keep Coming Back To: Custom Truck One Source
I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is one I come back to when someone asks: "What does fast pipeline impact actually look like?" Five weeks. $6M. Here's how. The problem: Custom Truck One Source had between 45,000 and 60,000 unique website visitors…
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The AI Email Use Case I Keep Coming Back To: Mission Cloud, a CDW Company
I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is one I come back to when someone asks: "What about event follow-up? We always fall behind." Every team falls behind on event follow-up. Mission Cloud, a CDW Company, found a way not to. The problem: Mission Cloud…
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The AI Email Use Case I Keep Coming Back To: OneSource Virtual
I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is the one I come back to when someone says: "We have 6sense but I don't think we're really using it." Most of us have been there. OneSource Virtual figured out how to get out of it. The problem: When OneSource…
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The AI Email Use Case I Keep Coming Back To: Reachdesk
I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is one I come back to when someone asks: "How do you actually build intent data into the way your team works every day?" Reachdesk didn't just use 6sense for campaigns. They made it the first thing their sales team…
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The AI Email Use Case I Keep Coming Back To: Reltio
I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is one I come back to constantly when someone asks: "Can AI Email actually scale ABX without adding headcount?" Yes. Here's the proof. The problem: Reltio needed to manage thousands of accounts with a BDR team…
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The AI Email Use Case I Keep Coming Back To: Vendavo
I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is one I come back to when someone asks: "What do you do when your SDR team is new and your TAM is huge?" Vendavo didn't wait for reps to ramp. They gave them a head start. The problem: Vendavo had a small SDR team —…
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6QAs only for country showing intent
Ever since 6s rolled all locations for an account into one record (which makes sense to do), we've been running into issues capturing 6QAs for non-headquarter locations. For example, if we have a CRM record for an account based in the US and is matched to a 6sense record in the US, but 6sense shows that the UK location…
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Web Visits Data Pack vs Company Identification API
6sense Web Visits Data Pack The 6sense Web Visits Data Pack provides historical, account‑level records of website engagement delivered as structured data files on a scheduled cadence (daily, weekly, or monthly). It captures matched website activity—such as page views, clicks, referrer domains, and UTM parameters—and ties…
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What Kodak's Digital Camera Can Teach B2B Teams About Their Own #FolkloreDebt
In 1975, a Kodak engineer built the first working digital camera. And yet what followed wasn't a transformation, rather, it was careful management. Digital was licensed, developed slowly, kept at a safe distance from what had made Kodak one of the most valuable companies in the world — film. Digital photography never quite…
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Name It to Tame It: Folklore Debt
There's a common arc in B2B. Early-days, an MQL-based demand system gets built. Growth explodes. A narrative about how MQLs drove company growth becomes cannon. New initiates into the company are steeped in the MQL narrative. Then, conditions change — the market matures, the brand grows, buyers get more sophisticated — but…