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Okta Looking for an ABX Marketing Operations Manager
The Marketing Strategy & Operations Team The Marketing Strategy & Operations team sits at the core of Okta’s go-to-market strategy, enabling marketing performance through thoughtful systems, streamlined processes, and trusted data. As part of the broader Marketing Data Operations and Technology group, the team drives…
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Increase Ad Spend Efficiency with Audience Workflows
Are you finding it difficult to control ad spend on certain campaigns? Is it hard to visualize and explain your marketing strategy and/or buyer journey within your campaigns? Try this 6sense best practice in Audience Workflows! For the first time Audience Workflows, allows users to spend ad dollars efficiently by ensuring…
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Has your company launched a B2B podcast?
If so, we would love to talk to you! We've learned a ton from our own podcast, Revenue Makers, (which just celebrated its 75th episode) and we plan to write up our learnings. We'd like to include lessons learned, positive and negative, from other B2B Marketing practitioners that have launched podcasts for their companies.…
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Campaign Execution at Scale
Or as I like to call it “Mission: Possible” when MOps is on the job. Executing campaigns at scale isn’t just about speed it’s about building systems that scale with you. At 6sense, we run a high volume of campaigns across regions, personas, and channels. As a Senior Marketing Operations Specialist, my role is to ensure…
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LinkedIn Ad Creative Review
Hi there, I am looking for feedback on my LinkedIn ads for a consideration campaign. This is the second phase of our campaign, and we are retargeting now on LinkedIn. We are targeting C-Suite level employees in Canada, excluding Quebec. Please find below three ad creatives. Any feedback on messaging and design would be…
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🎥 Replay Ready! No Opportunity Left Behind: Building Your AI Email Agent Engine
The replay from today's No Opportunity Left Behind: Building Your AI Email Agent Engine webinar session is now available! Watch it here now. ICYMI: In this action-packed third session of 6sense’s BLUEPRINT series, we rolled out the blueprint for real-world AI email agent success — from implementation best practices to key…
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Wednesday Wisdom: Intent Data? Let's Call Them Signals.
Hey all, Our Head of Research, @Kerry, put together a great article on why we need to step away from the term "Intent Data". The words we use carry weight — and in B2B, “intent data” has often promised more than it delivers. Kerry makes the case for a smarter, more actionable way to think about buyer behavior, one that…
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Expand Advertising Reach & Flexibility with The Trade Desk (TTD) Integration
The 6sense segment sync integration with The Trade Desk allows mutual customers to push first- and third-party audience segments directly to one of the world’s largest demand-side platforms. You can activate dynamic, highly targeted 6sense audiences directly in The Trade Desk across programmatic display, video, native, and…
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What Marketing Ops Really Does (and Why It’s Underrated)
If you’ve ever wondered what Marketing Operations actually does—you’re not alone. We’re the team behind the curtain, making sure campaigns launch on time, leads flow smoothly, data tells the right story, and tech stacks don’t turn into tech wrecks. But MOps is more than just process and platforms. It’s about: 🎯 Driving…
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Metric Monday: The Only Door Problem in B2B Buying
I love this one! The Only Door Problem: Why B2B Keeps Mistaking the Channel for the Cause by our head of research, @Kerry . Kerry digs into why so many companies still believe MQLs (or other late-stage signals) create demand — when in reality, they’re just catching buyers at the tail end of a long, self-directed process.…
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Automate Sales Outreach on 6QAs with Audience Workflows
Are you finding it difficult to automate sales outreach on 6QAs? Are you having to rely on Ops to build an automation that adds people to SEP campaigns when an account 6QA's? Automate sales outreach on 6QAs by creating a streamlined audience workflow that automatically adds leads / contacts into an SEP campaign! 2 plays…
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What certifications does 6sense offer?
As of 2/26/24 we offer FOUR types of certifications: Fundamentals of Next-Gen Marketing This certification is focused on the strategies of Account Based Marketing (ABM) and is applicable to any marketer (or seller, for that matter!) It is based solely on the content of the book No Forms. No Spam. No Cold Calls. WHO can get…
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Real Time Slack Alerts for Accounts on your Website
Want to give your BDR’s/AE’s real time slack alerts when certain accounts are actively browsing your website? Perhaps it’s a 6QA + Top Tier target account and they just hit your pricing page. What if we could do them one better and give them the account plus the location of the individual doing the research? Would that be…
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August Ops Success Session Recording & Recap: Measuring ROI with CRM Reports
If you’ve ever been asked, “So… how’s that campaign really doing?”, this one’s for you. At the latest August Ops Success Session, @suchitadonti shared some very practical ways to pull real, measurable value out of your CRM, no complicated data gymnastics required. https://6senseinc.wistia.com/medias/fs2htauyua The…
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Exploring London-Based Opportunities: Global Marketing Leader | Revenue Growth, GTM Strategy & ABM
Hello RevCity, We have a London-based Global Marketing Leader currently searching for a new role. I wanted to share their experience, in case any of our customers have any open opportunities. Further details below and please email me/comment on thread if you have anything that might be of interest! Thanks, Alex Jaeggi,…
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How a Seller sets up the Buying Committee with 6sense
This article presumes you already know the following: Buying Committees are not new; selling enterprise solutions has involved multiple stakeholders for decades. Stories about deals closed based on a personal relationship with the Economic Buyer, dinner, or golf, were exceptions, not the rule. Buying Committees are not…
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Metric Monday: LLMs Join the Buyer Journey — They Don’t Replace It
Hi all, Our head of research @Kerry wrote a great LinkedIn article taking on the chatter about LLMs overtaking search traffic and intent data — or so 'they' say. It’s absolutely packed with stats that tell a very different story (some of which are net-new 🎉 from our 2025 Buyer Experience Study coming in November). I’ve…
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Personalization with 6sense
Free AI Prompt for Faster 6sense Personalization 🚀 Speed up your ABM programs by tagging content instantly by persona, segment, and buying stage. Perfect for 6sense-powered campaigns. Grab the free prompt here: Segment-Based Content Tagging Prompt
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Get Next-Gen Marketer Certified in 3 Easy Steps!
Sign up to begin your Next Gen Marketer certification journey! We will then send you your free copy of the book No Forms. No Spam. No Cold Calls. Read the book and access the digital workbook to study. Pass the certification test when you feel you’re ready. Please set up your Skilljar user profile before taking the test…
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Audience Workflows: Outreach Node Not Picking Up All Users
Has anybody had this happen? There's no discernable difference within Outreach itself in terms of user permissions between the two individuals, but for some reason I can't find 3/4 of the SDRs I'm working with when I'm trying to designate assignees using the Outreach node.