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BDRs/SDRs share your experience + $10 UberEats on us!
Hey BDR Block! It’s that time of year again — our annual State of the BDR study is open. Each year, hundreds of BDRs take part to help build an industry benchmark on how the role is evolving, especially as things change with AI and market conditions. If you are actively prospecting and qualifying prospects, we’d love to…
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HIRING: Competitive ABM Program Manager/Senior Manager
"One, two, three - release em." Come work with me at Veriforce! We're looking for an experienced, well-rounded B2B SaaS marketing professional who... 👀 Enjoys keeping tabs on industry trends and our competitors 🦺 Digs into our product capabilities 🔆 Combines product + industry trends through creative, out-of-the-box…
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List Tagging from Sales Intelligence to Salesforce?
We're chatting with the support team on this, but I'm wondering if any of you here have a workaround. We use Groove. With ZoomInfo, we could tag our contacts/lists and then pick them up in Groove using that tag. Now we're trying to figure out how to pull something similar off in Groove. I already used my political capital…
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Wednesday Wisdom: Research on Top Drivers of Final Vendor Choice in B2B
Happy Wednesday, all! Brand familiarity seems to be the baseline requirement for most spots on B2B shortlists, but things like solution features, ease of implementation, and price also move the needle when it comes to the final pick. This deep dive report examines the drivers behind the final “yes” — how buying teams come…
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Major Decrease in Impressions Served Starting on Jan 6, 2026
Has anyone else noticed a big decrease in impressions served across multiple of their campaigns starting on Jan 6? We have several campaigns that are a mixture of reengagement as well as net new targeted, and nearly all of them are showing a 50%+ decrease in impressions that started on the 6th and has not reverted to…
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Tree fall list
Decisions Work tools power tools Safety equipment Calculate Cut tree Angel Down Treefall
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Looking for Best Practices: 6sense Team Structure & Ownership
I’m looking to understand how other organizations structure their teams around 6sense. How have you organized roles and responsibilities, what organizational or workflow changes did you make to support the platform, and do you have a dedicated 6sense team or function?
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Looking for Senior Enterprise ADR - Remote US
Apply here: Enterprise Senior Account Development Representative (ADR) - East Coast We help companies stay secure while moving fast. Built by engineers for engineers, The Teleport Access Platform delivers on-demand, least privileged access to infrastructure based on cryptographic identity and zero trust, with built-in…
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Removing renewal opportunites
Anyone know of a way to remove renewal opportunities from our reporting? We want the accounts to stay in 6 sense but I want to remove the any opportunities marked as renewal from our reporting in 6 sense. Is there a work around?
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[Data Packs] Snowflake to Hubspot DataStudio
Hello, Any Hubspot users set up an external connection to their Snowflake Data Share app to Hubspot's DataStudio? I'm looking at ways to ingest data packs into Hubspot as a way to leverage 6sense Data in workflows and automate data insights.
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6sense Compliance Highlights: 2025 Year in Review
As we reflect on 2025, we’re proud of the progress made in maintaining and advancing our security, privacy, and responsible AI programs. Below are the key certifications and validations achieved for 2025. (“New” indicates certifications added in 2025) ISO/IEC 27001:2022 Surveillance Audit: Successfully completed annual…
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Wednesday Wisdom: Never Say Never
Hi everyone, I'd love to share another deep-dive report we wrote based on our most recent Buyer Experience research. On Monday I posted about buyers extensive experience evaluating solutions/vendors. What this report explores is just how durable that experience is. Buying groups carry it forward into shortlists, early…
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Small Business Targeting Success and Tips?
Hi all, I have a new Business Unit that is looking for advertising support, but their targets are mostly very small businesses (Under 10 employees, under 1 million in revenue). Would love to hear if anyone has found success with this cohort, has any tips, or finds it tough to target such small organizations. Thank you!
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Metric Monday: How Many Formal Evaluations Has the Average Buyer Completed?
Happy 2026, y'all! I'm looking forward to the year ahead and all the research we will discuss here in Research Road 🙂 New year, new buying group? Not really. Our Buyer Experience research shows buyers bring extensive experience to the table. The average B2B buyer has been through eight to nine formal purchase journeys in…
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Happy New Year, Everyone!
Happy New Year! May your pipeline be full, your segments tight, your ads cheap, your calls and emails answered, and your CRM data clean and updated in a timely manner.
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When to Use: Smart Form Fill or Data Workflows?
Hi 6sense Community! One of the most common topics I discuss with customers is how to best leverage data enrichment - especially when it comes to capturing accurate information at the right time. When it comes to enrichment, two popular approaches often come up: API-based form enrichment and automated data workflows. Both…
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Country vs. HQ Account Creation
In my experience as a Solutions Consultant, I’ve seen many different ways organizations structure their accounts to support their GTM strategies. Some organizations prioritize country-level hierarchies, while others consolidate everything under a single global HQ. Understanding how 6sense approaches account identification…
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6sense Achieves GDPR and CCPA Validation
We are pleased to announce that 6sense has successfully renewed its annual third-party GDPR Validation and achieved new third-party CCPA Validation through TRUSTe LLC, a subsidiary of TrustArc, a recognized leader in privacy compliance solutions. These independent validation assessments confirm our compliance with: EU…
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Director Growth Marketing US Remote-PerfectServe
Apply here: Visit the posting to apply: https://job-boards.greenhouse.io/perfectserve/jobs/5695123004 We’re looking for a Director of Growth Marketing to own and scale demand for PerfectServe. This role is perfect for someone who loves testing, optimizing, and moving fast. You’ll operate at the heart of our high-volume,…
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How to use Intelligent Workflows (IWF) to inform your next GTM motion
Planning a buyer’s journey is often a challenging task with countless touchpoints and ever-evolving customer expectations. The task of mapping out each stage demands adaptability and precision, as even small missteps can lead to missed opportunities or disengaged prospects. This is where IWF can help kickstart things for…