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6sense MCP Server: Open Beta
The work has moved into AI agents and assistants, but the intelligence those agents need has not always moved with it. Today that gap closes. The 6sense MCP Server is now in Open Beta. It brings 6sense intelligence into any MCP-compatible AI agent, so the buying signals and account context your GTM runs on are callable…
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Icertis is hiring a Senior Director, Global Demand Generation
Icertis is hiring a Senior Director, Global Demand Generation. This is a great opportunity for an experienced Enterprise SaaS demand generation leader with deep ABM, 6sense, and full-funnel pipeline experience. View the role here: Senior Director, Global Demand Generation - Icertis Careers I’m happy to submit a…
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Marketing Operations Manager at Baxter Planning
Hi everyone! I’m hiring a Marketing Operations Manager at Baxter Planning and would love to tap into this community. We’re looking for someone hands-on who can help build and scale our marketing operations foundation across campaign operations, reporting, workflows, data quality, and revenue marketing processes. Our stack…
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Hiring - DailyPay - Senior Associate, Account-Based Marketing
If you are a data-driven marketer who loves turning real-time buyer intent signals into high-impact pipeline, this remote role (or hybrid in NYC) is for you. In this position, you will own the deployment of our scalable 1:many ABM campaigns, leverage intent data to capture in-market enterprise buyers, and collaborate…
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New Publication! The Lead-Based Approach Has Failed Us: It's Time to Move On
A form-fill used to mean "I need to talk to a human because there's no other way to learn about this." But that's not true anymore, and hasn't been for a long time! If you follow our Research Road, you've probably heard us repeat this many a time before: buyers spend 60% of the buying journey deciding who they want to buy…
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[RevLabs Live Recap 🎥] How to Unlock More Value with a 6sense Adoption Plan
This month, we took a step back from product features and tactical how-tos to focus on a bigger question: How do you get more value from 6sense over time? Joined by 6sense's @Rauli Garcia and @Debbie Bender, we walked through basics of the 6sense Maturity Model—a blueprint designed to help you understand where you are…
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Ever Evaluated a $25K+ Purchase — Whether It Went Through or Not? We Want to Hear From You!
Hi all, It's quite literally my favorite time of year at the Science of B2B! Over the next several weeks, we're asking B2B buyers about their recent purchases to inform our annual industry report on all things B2B buying. This year, we're also capturing the other side of the story — evaluations that don't result in a…
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2026 BDR Research Webinar Replay
Hi all, We've been chatting a lot about this year's BDR research — dare I say the most interesting year yet. It's wildly important that we take a step back and look at where we're going with AI: so much potential, but also plenty of potential to just pump out more of the same, faster. Our head of research @Kerry sat down…
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What is the real state of ABM in 2026?
ABM is changing fast…and Forrester wants to hear from the people shaping it. My colleague Nora Conklin, Principal Analyst at Forrester, is spearheading our 2026 State of ABM Survey to understand how B2B organizations are evolving their account-based strategies, programs, teams, technology, measurement, and priorities.…
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AI-powered, sales rep-approved. How Group-IB kept the human touch while scaling outreach with 6sense
Hey AI Email neighbors 👋 I just wrapped a story I have to share here, because it tackles a tension I know a lot of you live with: how do you scale outreach with AI Email without it feeling like a robot took over? Meet Group-IB. Global cybersecurity company, selling into CISOs and government buyers, where trust is…
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NEW Operationalize Signal-Led GTM Messaging
As organizations mature their go-to-market strategy, identifying target accounts and capturing buying signals are no longer enough. Most teams can answer who they should target and which accounts are showing buying activity. The challenge is translating that insight into coordinated action. The Operationalize Signal-Driven…
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Example Assessment Readout After Taking Maturity Model
An example of the results you will receive when you complete the maturity model assessment. Connect with your CSM to complete the assessment and schedule a review of the results.
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Track Signals and Trigger Workflows: Closed Beta, Phase 1
Know the moment. Act on it. Today, most go-to-market teams have more data and more signals than ever, but still struggle to know when to act on any of it. Firmographic and technographic data tell you who an account is. Buyer intent tells you what an account is researching. But buying signals tied to a time-sensitive moment…
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Senior Account Based Marketing Manager Role at Superhuman
We're looking for a Senior ABM Manager to build and scale the account-based programs that win and grow Superhuman's most strategic enterprise accounts. You'll own everything from hyper-personalized 1:1 plays for our top named accounts to scalable 1:few cluster programs across key verticals and segments, working…
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🎥 Replay Ready! BDR Report Webinar: BDRs Have Everything They Need. The Problem Is What Happens Nex
The replay from today's webinar session, BDRs Have Everything They Need. The Problem Is What Happens Next, is now available! Watch it here. ICYMI: Ninety percent of BDRs have access to tools that identify in-market accounts. But only 2% of organizations let those signals determine which accounts actually get worked. That…
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Another finding from our latest AI-Driven GTM research...
In a typical 10-to-12-month B2B buying journey, 6 to 8 months are spent in what we call the Selection Phase: a period of silent, anonymous deliberation in which buying teams shortlist and rank vendors before ever speaking to sellers. Almost all of that activity is invisible to teams that aren't tracking anonymous signals…
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Statistically Speaking Ep 4: Level of Significance & P-values (Sounds Boring But Stay With Us)
I've been posting a bit about our video series called Statistically Speaking — a labor of love from the research team at 6sense. Ever since day one of this job, we've been committed to producing objective, thorough research. It's kind of in our blood — or at least how we were taught. That means crossing t's and dotting i's…
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Important Update: 6sense Sales Intelligence Free Plan Discontinuation — August 12, 2026
We're letting you know that 6sense's Sales Intelligence Free Plan will be discontinued on August 12, 2026. After this date, free plan accounts will no longer be accessible. Please note that active 6sense Sales Intelligence subscriptions will not be affected by this change. We understand this is a significant change, and we…
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The Phase That Decides the Deals Is Invisible to 6 in 10 Teams
Our AI-Driven GTM research is out. While some of the findings aren't entirely surprising (when we ran this study in 2023, teams were already over-indexed on identified, individual signals of buying intent), what's changed is the urgency. Every organization we surveyed (literally 100%) is now using AI for GTM, and it's…
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What cut "wrong timing" rejections from 78% to 44% in our BDR data?
Happy Day 2 of BDR Appreciation Week! Continuing to share findings from year 5 of our BDR research — this one connects to what I shared yesterday about account prioritization tools and performance targets. "Wrong timing" is the #1 reason prospects tell BDRs no. But how often reps hear it depends a lot on how their…