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June 30th BDR Research Webinar with Kerry Cunningham and Mike Turcotte
Hi everyone! In one week, our head of research @Kerry and MarketOne International's VP, CRO Mike Turcotte are leading a webinar on this year's BDR research. It was a productive year of research into the BDR function. As the headline suggests, BDRs are well-equipped — 90% have access to signal tools — but those tools aren't…
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Most B2B Teams Are Optimizing for the Moment Influence Ends
Last week, we shared the release of our new research — AI-Driven Go-to-Market: How B2B Go-to-Market Teams Find, Prioritize, and Engage Buyers. Every organization we surveyed uses AI for GTM, but only 1 in 3 rely on predictive models to do it. The rest are running rules-based logic (or a combination of rules and models)…
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Statistically Speaking Ep 3: Descriptive vs. Inferential Statistics
A lot of benchmarks and "boom" stats that we come across report descriptive statistics — averages, usage rates, etc. They describe what was found in a sample, and they're genuinely useful for communicating what a data set shows (we use them all the time!). But descriptive stats summarize the data you collected, not whether…
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How to Map 6sense Keyword Research to Your Full Buyer Journey
Hi everyone, this is my first post on RevCity, so go easy on me. I lead marketing operations at Ataccama, and I wanted to share something my team has been experimenting with, purely from a knowledge-sharing perspective. I would love to hear how others in this community are approaching the same questions. You're already…
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AI Recommended Leads: Turning Ad Engagement into Sales-Ready Contacts
AI Recommended Leads starts from the account-level signal you already have (a click on your ad) and identifies the single best contact, or two, worth recommending — without waiting on inbound behavior. For new campaigns with persona targeting enabled, 6sense will surface the specific contacts at your engaged accounts who…
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How a Keynote Speaker Shapes Modern Conferences and Audience Engagement
A keynote speaker plays a central role in setting the tone and direction of any conference or corporate event. More than just delivering information, a skilled keynote speaker connects ideas with real-world insights, engages the audience emotionally, and brings clarity to complex topics. In today’s virtual and hybrid…
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Hiring - ScienceLogic - Americas Field and ABM Marketing Manager
We are looking for an Americas Field Marketer to work closely with our Americas Enterprise and MSP Sales teams. They will run multi-channel regional campaigns and all ABM efforts within the Americas region. Check the Job Posting Here!
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[RevLabs Live Recap 🎥] Orchestrations Sunset & How to Migrate to Intelligent Workflows
This month was all about out with the old—Orchestrations—and in with the new(er)—Intelligent Workflows. We covered why orchestrations is going away (because IWF is the more powerful successor), provided our recommended migration plan, and did a deep dive into exactly how to migrate two of the most used orchestrations:…
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Why One Quarter Looks Different Than the Next:Variability Explained in Ep2 of Statistically Speaking
Eeeeek! So happy to be sharing that @Kerry and I have a new video series, Statistically Speaking 🎉 How many benchmarks that you've cited this year were actually statistically validated? Probably fewer than you think! We're constantly surrounded by research, benchmarks, surveys, reports, and claims, both at work and in our…
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6sense Current & Future Betas
How do we think about a Beta at 6sense? A beta is early access to a feature that's built and functional, but still being refined based on real customer feedback. It's not just an idea — it's a working product that a limited group of customers get to shape before it reaches everyone. Betas are often limited in the number of…
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What are your favorite prompts for Revvy?
I recently started using Revvy AI in Sales Intelligence, and it has truly been a game changer for me. As a BDR, I’m constantly prospecting and finding new contacts in hopes of booking meetings. But let’s be honest - when was the last time you picked up a cold call or responded to a LinkedIn InMail or cold email? The…
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Amir Ravandoust - The 2026 Efficiency Mandate: State of the Market and the New Rules of B2B Growth
Amir Ravandoust, COO at 6sense, explores how B2B organisations can deliver capital-efficient, resilient revenue while navigating a rapidly changing buyer journey. Take a peek at the latest state-of-the-market research and examines what separates today’s high-performing organisations from the rest (hint: Contextual…
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Adam Kinsley - Above the MQL: Building a Full-Funnel Demand Capture Engine with 6sense and RevSure
Adam Kinsley, Senior Marketing Analyst at Bloomerang, shares how marketing teams can connect 6sense intent signals to RevSure attribution to identify accounts showing buying intent, run targeted campaigns and trace dark funnel activity through to qualified opportunities. The session explores why the MQL should no longer be…
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Paul Gilhooly - Your Buyers Are Using AI to Make Decisions. Here’s How to Make the Shortlist.
Paul Gilhooly, VP of International at G2, explores how AI-powered search, LLM-driven recommendations and third-party review platforms are reshaping the way software buyers discover, compare and shortlist vendors. The session shares practical steps to help brands show up where buyers are researching. Download the attached…
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Susanne Kerins - The Constant Evolution of Marketing: Winning Board Buy-In for the Next Era of Growt
Susanne Kerins, CMO at Cora Systems, shares how her team shifted the conversation from MQL volume to pipeline quality, winning buy-in from the board, CEO and sales leadership along the way. The session also explores how AI can help lean teams scale precision marketing and one-to-one engagement. Download the attached deck…
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Hemang Mistry - Marketing Was Working. Sales Wasn’t Buying It.
Hemang Mistry, Global Virtual Lead for Strategic Accounts Marketing at Autodesk, shares how a global organisation moved beyond the usual sales and marketing alignment conversation to address the real issue: trust. The session explores how teams can build confidence in the data, the process and a shared understanding of…
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Wiebke Macrae - Place Your Chips: How to Decide Where Marketing Actually Moves Revenue
Wiebke Macrae, Global Head of Demand Generation and ABM at Thales, shares how her team shifted from broad coverage to deliberate prioritisation. The session explores how marketers can focus time and budget on the accounts that matter most across revenue at risk, expansion opportunities and net-new growth. Download the…
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Will Swatman - Human Connection in the Age of Automation
Will Swatman, Head of Customer Experience International at Sendoso, explores what still feels human as AI scales outbound activity. The session covers trust, thoughtful engagement, buyer perception and why relevance matters more than volume. Download the attached deck to take a peek at what was presented during the…
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Gary Survis - Branding in the Age of AI: The Last Frontier for Authenticity
Gary Survis, Operating Partner at Insight Partners, explores why brand has become the last frontier for authenticity in an age of AI-generated content and interactions. Discover how a strong, authentic brand can cut through the noise, create meaningful connections and become a powerful differentiator in an era of AI…
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Hiring - ABM & Revenue Intelligence Manager
6sense is a huge part of our GTM motion here and it's time to grow, so we're coming here to find our next team member! Check out the job details here: LinkedIn Job Posting