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🎥 04/17 6th Street Live: How to Set Up an Intent-Based Nurture Campaign using 6sense
We shared some fun facts, like how @bailey.booher@6sense.com saw FIFTY live music acts last year and @Ethan Warlick has officiated 10 weddings (!!), but this webinar was really all about taking a deep dive into the what, why and how behind 6sense’s intent-based nurture strategy. We also walked through how to build a…
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Wednesday Wisdom: 2025 ABX Talent Report (New!)
Hi all, In partnership with Sloane Staffing, we produced a new report exploring the current state of ABX talent strategy. It takes a close look at how ABX teams are structured, what roles are in demand (and at what experience level), which skills are prioritized, where organizations are running into hiring and retention…
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Custom Tie Breaker Rules | Contacts
Hi RevCity fam — My team is looking to build out Custom Tie Breaker Rules for Contact Acquisition plays we want to run to support sales via Data Workflows. I've looked at the Knowledge Base articles but they are very high level and we all know how complex (and messy) our CRMs can be, especially when we take into account…
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🎥 Replay Ready: BLUEPRINT Session 2 | Beat the Competition: Build Takeout Campaigns That Convert
The replay from today's Beat the Competition: Build Takeout Campaigns That Convert session is now available! Watch it here. ICYMI: In this power-packed second session of 6sense’s BLUEPRINT series, industry experts Morgan Cole (VP, Demand Generation, Red Canary), Bailey Booher (Principal Solutions Consultant, 6sense), Adam…
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The most valuable filter in Sales Intelligence (SI)
If you prefer to read, scroll past the video; the text below is NOT a transcript of the video. The video is primarily to share with sellers if you want to share the link: (https://6senseinc.wistia.com/medias/65rr9zzrob) By far, the most valuable filter in Sales Intelligence (SI), is one that is almost impossible for us to…
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Cielo Talent - Digital Marketing Manager, North America (remote)
We are seeking an individual to join our award-winning marketing team in the Digital Marketing Space. Experience in paid, SEO, email marketing, ABM platforms (6sense is preferable), and GA4 is a must, along with senior-level stakeholder management. Link below!
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HIRING: Global 6sense Specialist in Performance Marketing
Autostore is looking for a data-driven, tech-savvy 6sense Specialist to support our global team of B2B Campaign Managers with intent data insights and platform expertise. This role plays a key part in optimizing our demand generation efforts by unlocking the full potential of 6sense across regions, industries, and buyer…
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Wednesday Wisdom: Seeing What We Expect to See (short read)
Hi all, In the piece I’m recommending today, Kerry opens with a discussion of predictive processing - something I often think about while hiking. I go to the same place almost every day and wonder how much of what I see, especially out of the corner of my eye, is real and how much is just my brain filling it in. It’s…
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Registering for Fundamentals of Next-Gen Marketing Program
I've tried registering for the Fundamentals of Next-Gen Marketing certification program a few times but keep ending up on a blank screen after clicking the button to order course materials. Does anyone know how to get around that?
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Who can I talk to about B2G?
I've been invited to have discussions with other B2G companies about the pros and cons of 6sense. Mostly the experience is good, but there are some glaring issues unique to B2G that, if solved, could make 6sense the go-to platform for a new segment of companies actively using or exploring ABX technology.
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HIRING: ABM Analyst (India)
I’m hiring an ABM Analyst – based in India! 📍 Are you fluent in campaign logic, obsessed with clean data, and lowkey in love with 6sense audience segments? I’m looking for someone just like you to join our global team and help execute high-impact ABM campaigns that actually move the needle. What you’ll do: 🔧 Build, QA, and…
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Metric Monday: Hybrid ABM Measurement
Hey all, Here’s another one from our Marketing Measurement benchmark. In past Metric Mondays, we’ve discussed how around 80% of marketing organizations attempt to execute account-based practices but continue to rely heavily on legacy metrics (like leads) to measure success. Those metrics, however, don’t reflect ABM’s…
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HIRING: Director - Marketing Planning & Operations
Are you on the market and looking for your next role as a Director of Marketing Ops? 👉Check out this role from our friends at i2c!
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Wednesday Wisdom: Software, Services, or Physical Goods - Do You Measure Marketing Like Your Peers?
Hey all, Last week I shared our Marketing Measurement Benchmark based on the cost of the solution you’re selling. We also have that benchmark by the type of solution you sell - software, services (business, financial, etc.), or physical goods. Across all groups, what reaches the boardroom skews heavily toward MQAs and…
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Payments / Fintech, Series D funding > Senior Digital Marketing Manager in Paris
I'm hiring for a Senior Digital Marketing Manager in Paris, France @ Thunes. Obviously we are a 6sense customer and a big part of this role is get more out of the platform. 🚀 Genuinely exciting high growth payments business, just closed a $150M Series D round and well past unicorn status. 🆙 Huge amount of opportunity…
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Persona Map - Disqualified persons still showing in SI
Hi Revheads! Working through some concerns with our persona map, and wondering if we missed something at implementation. We use Salesforce as our CRM. In Sales Intelligence, we are seeing two things: 1) suggested actions on persons who are disqualified in salesforce 2) persona map mess - disqualified persons still showing…
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AI Writer in Sales Intelligence is in Open Beta Starting 7/8/25
The AI Writer Beta is now open to any Sales Intelligence Customer who wants access! AI Writer is a new Sales Copilot feature inside 6sense Sales Intelligence that uses intent and buyer activity data to help sellers generate effective first-touch emails for contacts within seconds. AI Writer Open Beta – Key Details for…
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[6sense for 6sense] Why we use the Custom 6QA at 6sense.
Hello, @Chris Dutton here from the 6sense Marketing team! What if I told you the 6QA in 6sense is great, BUT the custom 6QA is even better! We have all come to love and benefit from 6sense alerting us when an account is "in market" and we should work that account. (That's your classic 6QA a Decision/Purchase account "in…
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Metric Monday: Day 1 Shortlists & Participating in 2025's Buyer Experience Research
Hi all, We’re excited to be underway with our third year of buyer experience research! Over the past two years, this study has taught us so much about the buyer’s journey — and this year is no exception. We’re already noticing patterns in the data that are shifting in unexpected ways and some that are entirely new thanks…
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Expanding Keyword Strategy in 6sense for European Markets
To better capture intent signals from European target accounts in 6sense, I’m considering adding keywords in local languages. Has anyone tried this approach? Which European languages would you recommend including to maximize coverage and relevance across the region? Looking forward to your insights!