-
Announcing Our Breakthrough 2025 Keynote Speaker: Jon Dorenbos
We’re thrilled to share that Jon Dorenbos — former NFL Pro Bowler, America’s Got Talent finalist, best-selling author, and world-class magician — will be taking the stage as our keynote speaker at Breakthrough 2025, happening Nov 11-14 at the Fontainebleau Las Vegas. Jon’s story is remarkable. After a 14-season NFL career,…
-
Possibility to preview if unlockable contact details feature a phone number
I have been browsing around and it seems that I cannot see before unlocking a contact's contact details if there is a phone number included, is there a way to preview this before using a credit? Thanks
-
Metric Monday: How long should my subject line be? B2B Email Response Rates
Hey all—still digging into those ~625,000 emails from the first half of 2025 (see last week's post). Subject lines with fewer than 5 words got the highest response rates. Think about how you might be able to minimize :) less is more, they say! @Kerry
-
Salesforce Einstein Activity Capture(EAC) Update: Email Activity Sync Now Supported in 6sense
What changed? Previously, email activities from Einstein Activity Capture (EAC) were not syncing into 6sense, since Salesforce stored this data in a separate cloud inaccessible to third party applications like 6sense. Salesforce has now released an enhancement that makes this data available for sync through APIs. What you…
-
The Complete Guide to AI Email Personalization: Maximizing Your Campaign Impact
In August, we introduced AI Personalization for AI Email, giving you the power to create hyper-relevant messages that speak directly to each buyers' unique situation, challenges, and needs. But to fully unlock this potential, you need to understand the strategic difference between two key feature components: Introduction…
-
Wednesday Wisdom: Becoming Connoisseurs of the B2B Signal Gradient (an article)
Kerry never fails to give a good analogy! In his latest article, our head of research @Kerry compares B2B marketing to single-celled organisms. Amoebas sense and respond to their environment — moving toward nutrients, away from toxins, and adjusting constantly. Most marketing teams, by contrast, have operated in “transmit…
-
🎥 Replay Ready! Intelligent Workflows in Action: 6sense Customers Share Their Winning Playbooks
https://us.v-cdn.net/6036580/uploads/1A0TGY6Z1A04/intelligent-workflows-in-action-6sense-customers-share-their-winning-playbooks-webinar-289-23-29.pdf The replay from today's Intelligent Workflows in Action: 6sense Customers Share Their Winning Playbooks webinar session is now available! Watch it here now. ICYMI: In this…
-
Small Tweaks, Big Impact: Optimizing Your ABM Ads on 6sense
When clients ask us to review their account-based advertising campaigns in 6sense, the request is almost always an open-ended query: “Can you take a look and tell us how to make this perform better?” Over time, we’ve developed a consistent process for answering that question. In this post, we’re sharing the exact steps we…
-
Building Better B2B Campaigns: 7 Digital Advertising Goals That Matter
In B2B marketing, digital advertising isn’t just about generating clicks or impressions, it’s about driving measurable business outcomes. The most effective campaigns are built with a clear goal in mind, whether that’s strengthening brand perception, fueling pipeline, or winning business from competitors. Yet, too often,…
-
Metric Monday: Who Replies Most? Email Response Rates by Seniority
Hey all—we recently got our hands on data from ~625,000 emails sent in the first half of 2025. Lots of interesting findings we’re excited to share. If you want an answer, looks like managers are your best bet! @Kerry
-
🚀 Business Development Representative (BDR) – Rhapsody
Location: Boston, MA Hybrid – in office Tue/Thu. [For the right candidate we could make an exception to hire in LA.] We’re scaling fast at Rhapsody, where our interoperability platform powers the data of healthcare. Now we’re looking for a BDR with 1–2 years of B2B SaaS experience to fuel pipeline and accelerate growth.…
-
GitLab is Hiring! {Fully Remote} Senior Marketing Operations Manager ABM
Senior Marketing Operations Manager - ABM role with full 6sense administration - own account identification, intent monitoring, and MQA scoring for a company used by 100,000+ organizations. What makes this special:✅ Lead 6sense strategy (not just execution) ✅ Work with cutting-edge ABM tech stack ✅ Senior-level autonomy at…
-
Announcing the 2025 Breakthrough Award Finalists!
Announcing the 2025 Breakthrough Awards Finalists! The results are in—and these teams are redefining what it means to break through. From AI-powered innovation to lightning-fast execution, our finalists stood out for their bold strategies, measurable impact, and unstoppable momentum. Customer Award Finalists Through their…
-
Practical Guidance For Your AI Email Experience
As demand for AI Email grows and customers discover the most effective ways to use it, I’d like to share some key insights and learnings from our recent customer conversations. Before I get started, I want to reemphasize a point that often gets forgotten: AI Email is NOT email marketing. Traditional B2B email marketing…
-
Hiring for a senior 6sense strategist in India
We’re looking for a Senior 6sense Strategist (India-based) with 5–8 years in B2B marketing, ABM, and demand gen, and at least 2–3 years of direct 6sense strategy experience. The role involves hands-on work in platform setup, integrations, segmentation, and journey mapping—plus aligning 6sense data with SEO, paid media, and…
-
Wednesday Wisdom: Introducing the Statistically Speaking Video Series
Hey all, I’m excited to share the first episode of a new video series from the 6sense Research team: Statistically Speaking, co-hosted by myself and our Head of Research, @Kerry. Short, plain-English episodes about the benchmarks and headlines we all run into every day. We unpack common statistical misconceptions, look at…
-
Contact Recommendations: How We Determine Recommended Contacts in Sales Intelligence?
In Sales Intelligence, recommended contacts appear in two places within the web app: Highlights section on the Account Details page Persona Map 1. Highlights Section - Account Details Page This section shows two types of recommendations: a) Contacts to Reach These are contacts already in your MAP/CRM that 6sense recommends…
-
6sense BVA FAQ
6sense BVA FAQ This will have FAQs for common questions about the 6sense presales value estimates (BVAs). Work in progress
-
AMEX GBT looking for an ABM Ops Person! (MEXICO ONLY)
Please email me directly @ courtney.occhiogrosso@amexgbt.com if interested or Apply here: https://travelhrportal.wd1.myworkdayjobs.com/Jobs/job/Mexico/ABM-Analyst_J-74744
-
🎥 04/17 6th Street Live: How to Set Up an Intent-Based Nurture Campaign using 6sense
We shared some fun facts, like how @bailey.booher@6sense.com saw FIFTY live music acts last year and @Ethan Warlick has officiated 10 weddings (!!), but this webinar was really all about taking a deep dive into the what, why and how behind 6sense’s intent-based nurture strategy. We also walked through how to build a…