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🎥 Replay Ready! Intelligent Workflows in Action: 6sense Customers Share Their Winning Playbooks
https://us.v-cdn.net/6036580/uploads/1A0TGY6Z1A04/intelligent-workflows-in-action-6sense-customers-share-their-winning-playbooks-webinar-289-23-29.pdf The replay from today's Intelligent Workflows in Action: 6sense Customers Share Their Winning Playbooks webinar session is now available! Watch it here now. ICYMI: In this…
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Small Tweaks, Big Impact: Optimizing Your ABM Ads on 6sense
When clients ask us to review their account-based advertising campaigns in 6sense, the request is almost always an open-ended query: “Can you take a look and tell us how to make this perform better?” Over time, we’ve developed a consistent process for answering that question. In this post, we’re sharing the exact steps we…
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Building Better B2B Campaigns: 7 Digital Advertising Goals That Matter
In B2B marketing, digital advertising isn’t just about generating clicks or impressions, it’s about driving measurable business outcomes. The most effective campaigns are built with a clear goal in mind, whether that’s strengthening brand perception, fueling pipeline, or winning business from competitors. Yet, too often,…
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Metric Monday: Who Replies Most? Email Response Rates by Seniority
Hey all—we recently got our hands on data from ~625,000 emails sent in the first half of 2025. Lots of interesting findings we’re excited to share. If you want an answer, looks like managers are your best bet! @Kerry
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🚀 Business Development Representative (BDR) – Rhapsody
Location: Boston, MA Hybrid – in office Tue/Thu. [For the right candidate we could make an exception to hire in LA.] We’re scaling fast at Rhapsody, where our interoperability platform powers the data of healthcare. Now we’re looking for a BDR with 1–2 years of B2B SaaS experience to fuel pipeline and accelerate growth.…
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GitLab is Hiring! {Fully Remote} Senior Marketing Operations Manager ABM
Senior Marketing Operations Manager - ABM role with full 6sense administration - own account identification, intent monitoring, and MQA scoring for a company used by 100,000+ organizations. What makes this special:✅ Lead 6sense strategy (not just execution) ✅ Work with cutting-edge ABM tech stack ✅ Senior-level autonomy at…
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Announcing the 2025 Breakthrough Award Finalists!
Announcing the 2025 Breakthrough Awards Finalists! The results are in—and these teams are redefining what it means to break through. From AI-powered innovation to lightning-fast execution, our finalists stood out for their bold strategies, measurable impact, and unstoppable momentum. Customer Award Finalists Through their…
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Practical Guidance For Your AI Email Experience
As demand for AI Email grows and customers discover the most effective ways to use it, I’d like to share some key insights and learnings from our recent customer conversations. Before I get started, I want to reemphasize a point that often gets forgotten: AI Email is NOT email marketing. Traditional B2B email marketing…
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Hiring for a senior 6sense strategist in India
We’re looking for a Senior 6sense Strategist (India-based) with 5–8 years in B2B marketing, ABM, and demand gen, and at least 2–3 years of direct 6sense strategy experience. The role involves hands-on work in platform setup, integrations, segmentation, and journey mapping—plus aligning 6sense data with SEO, paid media, and…
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Wednesday Wisdom: Introducing the Statistically Speaking Video Series
Hey all, I’m excited to share the first episode of a new video series from the 6sense Research team: Statistically Speaking, co-hosted by myself and our Head of Research, @Kerry. Short, plain-English episodes about the benchmarks and headlines we all run into every day. We unpack common statistical misconceptions, look at…
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Contact Recommendations: How We Determine Recommended Contacts in Sales Intelligence?
In Sales Intelligence, recommended contacts appear in two places within the web app: Highlights section on the Account Details page Persona Map 1. Highlights Section - Account Details Page This section shows two types of recommendations: a) Contacts to Reach These are contacts already in your MAP/CRM that 6sense recommends…
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6sense BVA FAQ
6sense BVA FAQ This will have FAQs for common questions about the 6sense presales value estimates (BVAs). Work in progress
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AMEX GBT looking for an ABM Ops Person! (MEXICO ONLY)
Please email me directly @ courtney.occhiogrosso@amexgbt.com if interested or Apply here: https://travelhrportal.wd1.myworkdayjobs.com/Jobs/job/Mexico/ABM-Analyst_J-74744
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🎥 04/17 6th Street Live: How to Set Up an Intent-Based Nurture Campaign using 6sense
We shared some fun facts, like how @bailey.booher@6sense.com saw FIFTY live music acts last year and @Ethan Warlick has officiated 10 weddings (!!), but this webinar was really all about taking a deep dive into the what, why and how behind 6sense’s intent-based nurture strategy. We also walked through how to build a…
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Beyond A/B Testing: How 6sense users can personalize buyer journeys that actually convert.
If you think you’re personalizing for your buyers with A/B testing… think again. Today’s buyers expect experiences that adapt to their journey, not just button colors or headline swaps. In this post, we share how 6sense users can move from simple tests to journey-based personalization — aligning experiences to intent…
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Metric Monday: Today’s Buyers Have High Expectations for AI — Q: With or Without the Extra Cost?
Saw this meme👇️ earlier on LinkedIn and our latest research points in much the same direction 🤪 - I'd add one more panel that says “And we want it for free.” When we surveyed marketing leaders earlier this year, about half had a dedicated budget for AI. Yet in our most recent Buyer Experience study (details coming soon 😉),…
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Hiring in Cybersecurity: Sr. Marketing Operations Manager (Remote)
Apply here: https://job-boards.greenhouse.io/spycloud/jobs/6971388003 SpyCloud is on a mission to make the internet a safer place by disrupting the criminal underground. SpyCloud’s solutions thwart cyberattacks and protect more than 4 billion accounts worldwide. Cybersecurity is an exciting, evolving space, and being at…
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How to Set Up Intent-Based Nurture Campaigns with 6sense
Looking for a multi-channel demand gen play to progress accounts through the buyer stage? At 6sense, our “always-on” intent-based nurture campaign does just that. This approach tailors emails and ads to each account’s intent signals and buying stage, leveraging 6sense segments and our new Audience Workflows tool for…
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When using a Push Segment Name Orch/Workflow what happens if an account leaves the segment?
A common question from people setting up a Push Segment Name Orchestration or Workflow is whether or not a name is cleared out when an account leaves a segment. The exact behavior will depend on how your Orchestration/Workflow has been configured. In Workflows you have the option to either "Push Segment Names to All CRM…
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Wednesday Wisdom: Who doesn’t love a tidy story?
Who doesn't love a tidy story? In B2B, we love a tale about how a deal came together - the heroic sales call, the perfect piece of content, the one touchpoint that 'made it happen'. They’re comforting. They give us something to point to. We’ve all told them at one point or another. But more often than not, they are just…