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Customer Renewal Play: At Risk/Churn Intent Signals
Scenario: Targeting customers who have a renewal coming in the next few months but are showing churn intent or at risk for non-renewal. See PPT for more details! Team: @Chuck Butler, Ben Lillie, Jim Bell, and Lindsey Escher
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Competitive Takeout Play
"Switch" Campaign Step 1: build segment Step 2: send direct mail gift of Nintendo Power tins of mints with insert card Step 3: Book a meeting (discovery call or demo) Step 4: Completion of meeting, send them a Nintendo Switch! Omin-channel approach 6sense segment Use filters for “technology used” Filter their buying stages…
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RAIM (ABM Only) Customer Meet Up at Breakthrough
Hey RAIM Customers! If you are an ABM platform-only customer (no Predictive model, no Sales Intelligence) and are attending Breakthrough and are looking to connect with customers on the same package, feel free to use this thread to get connected and find time to sync up at the conference. Would love to connect as many of…
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Breakthrough 5K Run
Anyone heading to Breakthrough and want to head out for a run on Wednesday morning? 3 miles, easy pace, 7am or so. find me on the Breakthrough app. or connect with me here —> www.linkedin.com/in/ctfield
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Next-Gen certified prior to RevCity opening -- can I still get a badge?
Hi there- I passed the Next-Gen Marketing certification test prior to the creation of RevCity. How can I retroactively receive my badge in RevCity for already passing this test? Thanks! Rach
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8 Tips for Attending Breakthrough from a Frequent Flyer
Hey everyone! Breakthrough 2024 is coming fast. Two weeks from yesterday, you’ll be on a plane (most likely) to Las Vegas. I don’t know about you, but I’m pumped! This will be my third Breakthrough, so I wanted to share a few tips to make the most of your time at the conference. If you have multiple people from your…
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Breakthrough Session Multiple Attendee Planner
Hey everyone! I decided this year to share the spreadsheet I use for planning coverage at Breakthrough with multiple attendees. Don't forget, you can use the 6sense mobile app or the Breakthrough Agenda page to officially plan your calendar. My spreadsheet is more about taking 10-15 minutes to sit with the other attendees…
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Installation of 6sense SI for HubSpot
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A special shoutout to all of our Marketing Ops friends
HAPPY NATIONAL MARKETING OPERATIONS APPRECIATION DAY! 🥳️ All of you play such a vital part in making our day-to-day possible, and for that, we are so grateful 💙 Sending you all the praise and thanks on your special day!! To all of our other sales and marketing friends, we'd love to hear how these unsung heroes help make…
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Moved: August Customer Story Hour - partner integrations with Folloze
This discussion has been moved.
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10 Best Practices For Engaging ABM Ads [6sense]
Hey, @Nikki Gloudeman from the 6sense Ad Ops team at 6sense here. Here’s a rundown of my talk from Inspire UK on 10 creative best practices to unlock engaging ABM ads (plus a bonus tip). 1. Choose the Right Ad Sizes Choose the right ad sizes to achieve both sizable reach and strong engagement. For example, the popular long…
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Call All Customer Success Leaders
I know there are some of you out there. We want to hear from you about your teams. In return, you'll get great insights from across the Customer Success world. With partners ChurnZero, Gong, SaaSTR and others, we are participating in the 5th annual customer success leadership study. It only takes a few minutes, and you get…
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LAST DAY to Submit for a Breakthrough Award!
That's right, tomorrow, July 26th is the last day to submit for your chance at RevCity glory by winning an award at Breakthrough 24! We have so many amazing customers who are truly at the forefront of modern GTM, and now’s the time to show off. All you have to do is answer a few questions about the programs you're most…
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G2 tries out CE!
I wanted to share this thoughtful piece put together by Robin Izsak-Tseng, former VP of Revenue Marketing at G2, who tried out CE and saw great success. Hoping some of our new customers can take a few tips from this! The "TLDR" on the main reasons it worked: 1. Guardrails: They started with 3 clear (and very different) use…
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Using Conversational Email? What are your thoughts? Good/Bad/Ugly
We're taking another look at conversational email for FY2025 and wanted to see who is using it and what the experience (as a marketing or sales enablement user) is like. If this is you, hoping to get your perspective on any of the following: 1. How the the implementation/onboarding experience? How long did it take you to…
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6sense API Portal is Live!
Integrations Team is pleased to announce the release of 6sense API Portal during Breakthrough 2022! The portal currently list all our Public APIs and can be accessed globally by anyone using api.6sense.com/docs. The portal includes documentation on all of 6sense API offering for both customers and partners! During the…
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Heinz Marketing's Predictable Pipeline approach to repeatable, scalable demand - Part 2
To continue on the joureny to Predictable Pipeline, read on. Sales Cycle Buying decisions have become more and more complex. And the need for you to enable your buyers has never been greater. Empower your buyers, affirm decisions, and create frictionless experiences at every stage of the buyer’s journey with a tightly…
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ABX Partnership Support in EMEA
Hello everyone, we are Gilroy, a Tier One 6sense Partner in EMEA, and we're thrilled to join this vibrant community of innovators. As a premier Account-Based Everything (ABX) agency, we specialise in crafting integrated B2B marketing campaigns that not only enhance deal velocity but also amplify our client’s growth across…
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Heinz Marketing's Predictable Pipeline approach for repeatable and scalable demand - Part 1
Here at Heinz Marketing we specialize in Predictable Pipeline. Our approach enables clients to build immersive customer experiences, accelerate revenue, and create a predictable, profitable pipeline to grow and scale their business. Here are some insights and tips on how you can start assessing your predictable pipeline to…
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OKRs for ABM
Hello Hello! 👋 Today marks the start of our new Fiscal Year, so I've got OKRs on my mind. When you shift your organization to an ABM motion it can be tough to know how to set up your OKRs/MBOs to properly measure yourself (or your team). Here are some recommendations to get you going in the right direction: Getting X% of…