🎥 Replay Ready! Blueprint for Digital Advertising: Smarter Strategy and Execution, Smarter Revenue

Victoria Squire

The replay from yesterday's webinar session, Blueprint for Digital Advertising: Smarter Strategy and Execution, Smarter Revenue, is now available! Watch it here.

ICYMI: ROI·DNA’s Brian DeHaan and Liz McComas shared their tactical approach to building and optimizing digital advertising programs that cut through the noise and drive measurable impact. They’ll walk through how to develop advertising strategies that are anchored in ABX, translate business objectives into the right channel mix, and apply continuous optimization to maximize return.

Expect a behind-the-scenes look at how to:

• Build a digital advertising strategy that connects to pipeline and revenue goals
• Weave ABX principles into media planning and targeting across paid and owned channels
• Determine the right channel mix and adapt it to the “zero-click” environment
• Optimize campaigns to improve efficiency and performance over time

Tap into the blueprint ROI·DNA uses with leading B2B brands to drive serious results and turn digital advertising into measurable pipeline and revenue.

Let us know your thoughts/questions about the session in the comments!