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Alerts Showing the Same Accounts
We have weekly alerts set up for many of our sales reps (internal and external). I have heard from several sales reps that the accounts showing in their weekly alert are the same week to week. Has anyone experienced this and have any tips or considerations for having new accounts show up in the alerts to make them more…
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BDR Research Content from 6sense Research!
Hey all, Each year, 6sense Research surveys BDRs like yourselves about your jobs and to understand how things are going. We've accumulated a ton of insights from you all over the past two years and have been sharing them in our Research Road neighborhood. In these posts, you'll find our written BDR reports for 2022 and…
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Wednesday Wisdom: The Three Alignments in B2B (Part 3)
Happy Wednesday (Wisdom)! We're taking a ✨brief✨ pause from the latest insights of The 2023 Buyer Experience Report, to share the third installment of the 3-part series, "The Three Misalignments." Aptly titled, Misaligned Marketing KPIs are Hurting B2B Teams, dives straight into the impact of outdated metrics on ABM…
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Wednesday Wisdom: Boost Financial Performance with ABM (An Article)
In our report Doing One Thing and Measuring Another, we found that organizations that adopt an account-centric approach tend to perform better financially. In this paper, The Impact of ABM and Measurement on Companies' Financial Performance, we examine additional factors specific to how and what an organization measures…
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📚JLL's Global Expansion Strategy Reaches a 70% Account Engagement Rate with 6sense 📰
Jones Lang LaSalle (JLL), a global real estate services company, saw a unique opportunity to support enterprises looking to establish or expand Global Capability Centers (GCC) in APAC. So, they leveraged 6sense to discover intent from buying centers in India. In just 45 days of using 6sense, JLL saw impressive results:…
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Metric Monday: How far along in the buyers journey are B2B buyers when they finally engage sellers?
As you might have read in this post, we recently wrapped up a survey asking 900+ B2B buyers about their experience. What did we find? B2B buyers are 70% of their way through their buying process by the time they engage sellers directly. In a typical deal cycle, that’s eight months in. This means buyers have started their…
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Lead to Account Matching - old data/accounts
Hey everyone, We are just starting to use the lead to account matching orchestration. Could anyone share with me how they validate the orchestration data changes? I'd like to hear about your experience with the orchestration, how confident you are with the matches, etc? I am trying to get a handle on this orchestration and…
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🎥 6th Street Live - Website Personalization Recap [9/21/23]
Another 6th Street Live is in the books! Thank you @Adam Kaiser for jumping into website personalization AND throwing in some Taylor Swift puns. The 6sense team is headed to Breakthrough in October and will host our next 6th Street Live session on November 16th. PS: We're doing a 6th Street Live session on mainstage at…
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Only 4 more sleeps until the 2023 Buyer Experience Report and Webinar...
The video says it all! Over 900 B2B buyers across organizational levels, purchase roles, industries, company sizes, deal sizes, and more. Find out what they had to say about their recent B2B purchases. Don't miss the report's release on Monday December 11th and join us that same day at 10 AM PT / 1 PM ET for a webinar…
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Welcome to SKO Supplies
Welcome to our newest neighborhood (or road, or side street, or underground speakeasy, or whatever they decide to call this). The goal here is simple: put any advice or assets we think you might want prior to rolling 6sense out to your sales team. Therefore, we split the contents into two categories: Advice and Assets.…
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Wednesday Wisdom: 2023 State of the BDR Report
Hey all! On Monday, we started the conversation about our research on the BDR role. Today, we're excited to highlight our 2023 State of the BDR Report. Both this year and last, 6sense Research surveyed BDRs about their jobs and how supported they feel in their roles. In 2022, BDRs' answers to our survey quickly had us…
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🎥 Customer Story Hour recap ft. Laura Bowers - Sales Enablement, Pilot Programs and more
Howdy, RevHeads! 🤠 Our December 2023 Customer Story Hour featured @Laura Bowers, a sales enablement professional and speaker at this year's Breakthrough. Laura dove into her playbook for a successful sales rollout of 6sense, covering: Launching a field pilot program with 6sense Full team rollout of 6sense Building 6sense…
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Overheard at B2B Marketing Expo: Demand Gen Workshop
Early on day one of the B2B Marketing Expo at ExCel London, we hosted knowledge-hungry demand gen practitioners gathered in 6sense’s VIP Lounge, Club6, for a peer-led roundtable. The topics on the agenda centred on: mastering campaigns, measuring data and ROI, plus scaling your demand gen efforts. Don't have time to read…
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Are Look-alike Segments Dynamic?
Hello! When you create a look-alike segment from a CRM account list, is that segment dynamic? I know segments created using 6sense's filters are dynamic, so wondering if that's the case with look-alike segments as well. Thank you!
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7 minutes of your time? We need YOU for our next Research project
Hey all, If you enjoyed @Kerry's session Its (Nearly) Over Before You Know It at Breakthrough, you're really going to love 6sense Research's next study. We’re currently working on a new report about how marketers identify and engage with potential buyers and would love to hear from you. If you can give us 7-minutes of your…
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How Hyland Leverages 6sense and 2X to Maximize ROI
Before implementing 6sense, Hyland lacked the intent data needed to create a highly-personalized account-based strategy. With the help of 2X, a Tier 1 6sense services partner, Hyland now uses 6sense to run a hyperpersonalized, omnichannel digital marketing engine that produces impressive results, such as a: 60% increase in…
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Segment Permission
Hello, is there a way we can limit the segment edit permission to some users but allowing them to create new segments? basically, we want to only allow a set of users to update segments to avoid confusion after creation. Thank you!
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Wednesday Wisdom: The Three Alignments in B2B (Part 2)
Happy Wednesday (Wisdom) ✨ Following last week’s Wednesday Wisdom read, we have the second installment in @Kerry's three-report series, the “Three Alignments.” The series dives into prevalent misalignments that hamper the productivity of B2B revenue teams and, most importantly, offers solutions. Today, we shine the…
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Remove 6si_filtered From GA4 Reports
Hello! We've noticed that 6si_filtered appears as a session source in our GA4 Looker reports. Besides manually filtering it out of all of our reports, is anyone aware of another simpler way to do this on the 6sense side? Thanks!
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Reporting & Dashboards
Hi, it's Saima again 👋 Reporting & Dashboards are most definitely the #1 topic I get asked about by customers and prospects. When it comes to Reporting and Dashboards, you’ve got to remember 2 key guiding principles: 1. Data culture is decision culture. The fundamental objective in collecting, analyzing and deploying data…