Wednesday Wisdom:NEW Report Release from Our Buyer Experience Research-Unpacking Buying Cycle Length

saraboostani

It's a very happy Wednesday Wisdom because 6sense Research just released a new report informed from our Buyer Experience research!

In this report, we focus on all things related to buying cycle length. The saying "Time is money" holds its weight - longer buying cycles directly postpone revenue realization for provider organizations. Additionally, extended cycles carry an increased risk of termination without a purchase. So, how can we better understand what drives them to be longer or shorter? We did the research for you 🙂

Our new report, Why Some Buying Journeys Are Longer Than Others, dives into the key drivers of buying cycle length, identifying what causes them to be longer or shorter than the average B2B buying cycle of 11 months. We explore how actions like adding or removing a vendor from a buyer's shortlist contribute to the addition or subtraction of days/months in a buying cycle. Yes, you read that right - we literally tell you the number of days it adds or subtracts. And, much more! This report is packed with 🔥 intel and we had a lot of fun researching and writing about it. Get your eyes on the copy by clicking the link below!

https://6sense.com/blog/the-longer-and-shorter-of-it-why-some-buying-journeys-are-longer-than-others/

@Kerry

Kerry

We live for that moment of seeing something for the first time, and there's a bunch of that in here. We get into the nitty-gritty - direct causes, indirect causes. And, there are clear take-aways for revenue teams to help their buyers tighten up those cycles. Hope you find it as fascinating as we did doing the research!

Rachel Zerilla

Really helpful info especially for organizations that segment based on verticals/industry!