🎥 [6sense for 6sense] How we run digital campaigns

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Kyle Dugan
Kyle Dugan Posts: 23 6senser
edited December 2022 in 6th Street
https://6senseinc.wistia.com/medias/cb42retkfm

Hi, Kyle Dugan here from the 6sense marketing team. In this video I walk you through how I use 6sense to drive our own advertising campaigns on 6sense and LinkedIn. I also discuss how to view segment traffic in Google Analytics and some of the ways we measure success.

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Comments

  • Kyle Dugan
    Kyle Dugan Posts: 23 6senser

    Here is a template of our campaign strategy that I go over in the video. Feel free to make a copy for your own campaign planning.

    https://docs.google.com/spreadsheets/d/1LlAJDayYgd1AOG2nkUBQlKslOTLeTYo0zkYd4bW1Irs/edit?usp=sharing

  • Alex Pinto
    Alex Pinto Posts: 9 ✭✭✭

    Hey @Kyle Dugan

    Thanks for sharing this. You have six keyword campaigns in your spreadsheet. Can an account qualify for all six campaigns? Or do you apply exclusions? For example, accounts in the ICP keyword campaign will only see that campaign or could see all of them?

    Thanks

  • Eric Wittlake
    Eric Wittlake Posts: 9 6senser

    @Alex Pinto Today we include accounts in multiple campaigns, so they may see ads for all of the topics they have shown interest in.

    I'd suggest two steps if you are looking at a similar configuration:
    1. Monitor how much overlap you actually have. If it is low, then it may not be worth the additional configuration and management.
    2. Consider your creative and messaging. In our case, we are mostly promoting different needs all addressed in the same offering, rather than promoting separate offerings.

  • Alex Pinto
    Alex Pinto Posts: 9 ✭✭✭

    Makes sense, @Eric Wittlake! Thank you

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