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Preventing Email Overlap
You're reaching out to your prospects through your SEP… and through MAP… and now we're introducing CE! Take a look at the attached guide for information about streamlining your email communication and preventing email overlap. This guide includes information about: Creating/leveraging fields in your systems to track email…
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Conversational Email Implementation Overview
Considering adding Conversational Email to your 6sense ecosystem, but wondering if now is the right time? Take a look at the attached overview for a sneak peek at the implementation process. This guide includes: Technical implementation requirements An average implementation timeline Overview of resources/stakeholders…
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Understanding Insights and Campaign Performance
After launching your first Conversational Email campaigns, you may wonder: What do the in-platform insights mean? What are benchmarks for a "good" campaign? How can I understand (and improve) my campaign performance? Check out the attached guide for a visual overview of insights, campaign result benchmarks, and what to…
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Conversational Email and the Email Outreach Ecosystem
SEPs and MAPs and Conversational Email - oh my! If you have questions about how Conversational Email compares to (and complements) the existing tech in your email outreach ecosystem, you're not alone. Check out the guide below for more information on: Differences between Conversational Email and your marketing automation…
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Research Account Thresholds for Keywords
Hello all, What "Research Accounts" thresholds do you recommend deactivating or modifying keywords in 6sense? For example, our CSM at 6sense said we should deactivate any keywords with 0 or low "Research Accounts." Also, our CSM said that we should modify any keywords with a high amount of "Research Accounts". What…
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Email Content and Campaign Best Practices
Curious about the best way to make your Conversational Email content stand out and convert conversations into opportunities? Check out this guide on best practices for email content and campaign optimization. In it you'll find: What makes an email convert (based on a year of data!) What makes an email stand out (spoiler…
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🎥 Customer Story Hour Recap ft. Blue Yonder - 'Always-On' Global Advertising Model
The January Customer Story Hour featured @PT Umphress and @Austin Hellman from Blue Yonder, who dove deep into their 'Always-On' Global Advertising Model with 6sense. This interactive session included discussions around: Setting up a 1: Many ABM program with 6sense How to set up 6sense segments and LinkedIn audiences…
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Integrating 6sense with HubSpot MAP/CRM
Please use the below article (attached) for step by step installation of HubSpot CRM or MAP in 6sense. If you have questions, please comment below or reach out to your CSM. https://us.v-cdn.net/6036580/uploads/KJZD02DRD9LW/integrating-6sense-with-hubspot-map-crm-e2-80-94-revcity-by-6sense.pdf
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Customer Expansion Campaign Advice
Hey RevHeads! In 2024 my team wants to leverage 6sense for customer expansion/upsell/cross-sell campaigns - We've previously only used 6sense for new business… Are there any tips and tricks or articles/documents you can point us to understand how to best leverage 6sense for upsells? One top of mind question is how do we…
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How Striim uses 6Sense and GA4 for insights on web traffic, content, and Google Ads.
Hi everyone! I wanted to share with you some ways you can use 6Sense and Google Analytics 4 together. The process for setting up GA4 and 6Sense can be found here and my offer for troubleshooting your implementation here always stands. The images in this writeup mostly come from Looker Studio. There are many ways in which…
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Breakthrough Main Stage Sessions Now Available
Hey, RevHeads! Did you miss Breakthrough or want to relive the magic? All main stage recordings are now available to access at your convience. As a reminder, you can find all breakout decks here. Quick links: The Antidote To More Product Keynote: Embracing the New Era of AI Lessons Learned from the First 18 Months of…
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Looking for a Sr.Paid Media Manager
🚀 We're looking for a rockstar paid media guru to join my team at Couchbase. Deep background in ppc/paid search is a must, experience leveraging ABM tech (6sense prefered), PLG experience is super advantageous. Couchbase is a NoSQL database in a hot space doing big things. Job posting is here: https://bit.ly/3TtwO6Z or…
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Conversational email - domain considerations
Howdy Rev Heads, Curious if anyone has conversational email running and can weigh in on how you set up your domain structure? Is it all flowing from your main domain, or have you broken it out into a sub-domain/separate domain? Would love to hear your thoughts on deliverability and how it's going so far!
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Just In:Does your experience match the gloomy news we have been hearing about the economy?
Across several 6sense surveys over the past year, we have been asking marketers and sellers how their companies are doing financially. We’ve been surprised to find that what you all are telling us doesn’t seem to match what we hear in the news everyday. And, we’ve uncovered a number of factors that seem to influence how…
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Wednesday Wisdom: The Power Of Intrinsic Motivation on BDR Success (An Article)
I learned a lot about intrinsic motivation during my graduate studies, so it was fascinating to see its impact in our own research. Intrinsic motivation, or our internal drive that comes from our personal interests and values, rather than external reward, is a powerful thing. When we find this in our work, there are many…
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Learn More About 6sense Data Offerings!
Check out our new API and Data Pack webpages and learn more about how you can harness our data for even more insights!
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Wednesday Wisdom: Tracking Intent Signals (An Article)
In our study last year, we surveyed B2B organizations to understand their buyer identification processes. In our paper, Tracking Intent Signals: How Are Marketers Really Identifying Their In-Market Buyers?, we examine the most favored buying signals. The marketers we heard from displayed a clear inclination towards the old…
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Metric Monday: Form-fill rates across industries, regions, and company sizes...
A few weeks ago, we shared that only 3% of website visitors complete onsite forms, leaving 97% of valuable web traffic unidentified. Today, let’s double-click into this metric. Are form-fill rates different across industries? Does it vary by geography? What about company sizes? Our study of nearly 200 B2B professionals…
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Wednesday Wisdom: Aligning Metrics with Account-Centric Strategies (An Article)
Are you Doing One Thing and Measuring Another? Last year we surveyed nearly 400 B2B practitioners about their organizations’ go-to-market practices and their methods for understanding how those practices contribute to pipeline and revenue production. One of the eye-opening findings was that 78% of respondents employed an…
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Metric Monday: How many late stage opportunities are in your CRM without 6sense?
Earlier this year, we asked nearly 400 B2B marketers and sellers what percentage of their TAM is in-market for their solution in any given quarter. The answer: 9% to 11%. That’s to say, if you had 1,000 accounts in your TAM, only about 100 of them are actively looking for a solution. We then looked across 448 of our…