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7 minutes of your time? We need YOU for our next Research project
Hey all, If you enjoyed @Kerry's session Its (Nearly) Over Before You Know It at Breakthrough, you're really going to love 6sense Research's next study. We’re currently working on a new report about how marketers identify and engage with potential buyers and would love to hear from you. If you can give us 7-minutes of your…
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How Hyland Leverages 6sense and 2X to Maximize ROI
Before implementing 6sense, Hyland lacked the intent data needed to create a highly-personalized account-based strategy. With the help of 2X, a Tier 1 6sense services partner, Hyland now uses 6sense to run a hyperpersonalized, omnichannel digital marketing engine that produces impressive results, such as a: 60% increase in…
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Segment Permission
Hello, is there a way we can limit the segment edit permission to some users but allowing them to create new segments? basically, we want to only allow a set of users to update segments to avoid confusion after creation. Thank you!
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Wednesday Wisdom: The Three Alignments in B2B (Part 2)
Happy Wednesday (Wisdom) ✨ Following last week’s Wednesday Wisdom read, we have the second installment in @Kerry's three-report series, the “Three Alignments.” The series dives into prevalent misalignments that hamper the productivity of B2B revenue teams and, most importantly, offers solutions. Today, we shine the…
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Remove 6si_filtered From GA4 Reports
Hello! We've noticed that 6si_filtered appears as a session source in our GA4 Looker reports. Besides manually filtering it out of all of our reports, is anyone aware of another simpler way to do this on the 6sense side? Thanks!
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Reporting & Dashboards
Hi, it's Saima again 👋 Reporting & Dashboards are most definitely the #1 topic I get asked about by customers and prospects. When it comes to Reporting and Dashboards, you’ve got to remember 2 key guiding principles: 1. Data culture is decision culture. The fundamental objective in collecting, analyzing and deploying data…
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6sense Customer Marketing Feedback Request: 4 minutes of your time
Hi RevHeads! Heather here from the 6sense Customer Marketing team! 👋 We're hard at work planning our 2024 programs and campaigns and we'd love YOUR input on what's working and what's not. We created this little survey to gather your feedback and comments. We've timed it and it should take less than 4 minutes! Thanks in…
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Reporting questions
HI all! My team is trying to get data from 6sense segment reports into Domo so that we can look at the difference. in % accounts reached/engaged/stage progression over time. This is also how we would surface our insights to our c-level and board since they will not have 6sense licenses to give reports to. We would prefer…
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🎥 Converting Buyer Signals into Revenue - Webinar with LeanData, Outreach and 6sense
An oldie but a goodie webinar with @Saima and our friends at LeanData & Outreach! 👯♀️ You will find out how: 6sense intent data makes account signals actionable and how enrichment makes it useable Orchestrating your data drives faster matching, better routing, and quicker account connections You can use these data points…
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Email best practices to avoid being marked as spam
If you're like me, you probably have a copy of Latane's book, No Forms. No Spam. No Cold Calls, sitting on your desk (or somewhere easily referenceable). For the purposes of this post, I highly suggest dusting it off. 6sense has long proclaimed that traditional marketing tactics - forms, spam, and cold calls - create a bad…
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SDR/BDR knowledge check quizzes?
Hi 6sense/RevCity community, We are in the process of rolling out 6sense at Sift, and a great recommendation from our CSM is that we create knowledge check quizzes for some of the self-guided trainings. I'm wondering if anybody has an example that they would be willing to share with us, specifically for the 6sense for BDRs…
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Form Submission Conversion Rates Struggling?
One of the biggest challenges that I hear from my clients is attributing success of their various initiatives around whether or not form submissions are captured. But measuring performance strictly on form fills doesn’t take into account how not all forms are created equally. Oftentimes, the barrier to entry with forms is…
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Something new for your Spotify Wrapped...
🚨If you haven't heard the news, @Saima and @Adam Kaiser launched a new podcast: Revenue Makers. 🤯 Bottom line, there’s so much noise when it comes to marketing and sales strategies, and it can be hard to differentiate between the junk and what will actually drive impact. Saima and Adam are here to help make sense of the…
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Wednesday Wisdom: The Three Alignments in B2B (Part 1)
Happy Wednesday (Wisdom) ✨ As we await the release of the B2B Buyer Experience Report, we have another good read in the meantime. Written by our very own @Kerry, Head of 6sense Research, we have a three-report series, the “Three Alignments”, which examines three common misalignments that erode the productivity of B2B…
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GA4 Reporting Quirks Explained!
You may have noticed that after you set up the new GA4 integration, reporting doesn't quite look the same as in Universal Analytics... What's going on!?! In Universal Analytics, you were able to drag the 6sense Custom Dimensions into reports to see the individual counts by Company Name, for example. Now, in GA4, you might…
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How to view matched impressions per account in aggregate or in Salesforce
We are working on a lead-scoring project and want to incorporate 6Sense's matched impressions per account. Does anyone know if there is a way that we can load this into Salesforce via record, field, etc? We want to see the number of matched impressions per account. If not, is there a way to generate the report in 6sense…
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Metric Monday: Marketing-Sourced and Influenced Metrics
For quite some time, organizations have wrestled with the challenge of quantifying marketing’s impact on revenue generation. Traditionally, two distinct strategies have been employed: 1. Marketing-Sourced Metrics: Attempt to identify which deals and their associated revenue were first identified or engaged through a…
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AI Best Practices using 6Sense
Looking for ways to use 6Sense and identify companies searching for IT solutions to support GenAI. What best practices can be shared? Popular keywords that can be added to the platform? Etc …
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Exciting News: 6sense meet Acquia Personalize
Earlier this week Elevated Third was excited to announce the new 6sense + Acquia Personalize connector that we built in partnership with 6sense and Acquia. Now any 6sense user can connect their data to Acquia Personalize - 6sense intent signals, campaign engagement, and AI decision making will be informing what is the…
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Wednesday Wisdom: Anonymous Website Traffic (A quick read before the long weekend)
Hey all! If you enjoyed our chat about form-fill rates on Monday, you’ll love the blog post that discusses that research. It’s a quick (5 minute) but impactful read before kicking off the long holiday weekend. In it, we discuss: The challenge of low form-fill conversion rates in B2B marketing The significance of anonymous…