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Wednesday Wisdom: 6sense Revenue Technology Guide
Hi everyone, Happy Wednesday (Wisdom)! Today's recommended read is the 6sense Revenue Technology Guide. In a world of ever-expanding martech, navigating through complicated maps and endless categories is a big challenge. At 6sense, our focus is on simplifying the process rather than adding to the complexity. The Revenue…
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Ad Creative Review to Boost ROI (November 2023)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
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How to Measure Performance of 6sense Keywords
Hey, This is Nikesh Mehta from the Marketing Operations team at 6sense. In this article, I’m sharing "How to measure the performance of your keywords in the 6s instance" and why that’s important to know. — Once keywords are added into the 6sense platform, the next objective is to analyze their performance and take…
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People Clicked vs People Responded
What is the definition of 'responded' to an email and how does it differ from 'clicked'? In my engagement report it has people listed differently but when I look them up in my MAP they all just clicked on the email.
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Using 6sense stage for lead scoring
Hi all, Is anyone using 6sense stage to inform lead/MQL scoring? i.e. Only MQLing those who 6QA, attributing a point increase/score to each stage, etc. Would be great to hear about anyone else's experience. Thanks!
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Best Practices for Using the AI Writer
Add Training Content Our AI Writer is optimized for writing B2B marketing and sales emails at this point in time. To train the AI Writer on your company's factual information ("Inspire content"), we recommend uploading documents like case studies, product overviews, one-pagers, blog posts, and white papers. The AI Writer…
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Creative Services Ads Review to Boost ROI
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
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Segment Enrichment in SFDC question
Hi there, If an account is no longer in a published segment in 6sense (for example, it's a stage-based segment and the account changes stages), does that segment name get removed from the account record in SFDC?
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Ad Creative Review to Boost ROI (December 2023)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
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Wednesday Wisdom (Just In): What Research Says About When B2B Buyers Reach Out to Sellers
It's a very happy Wednesday (Wisdom✨) because we have a new read! As you might know from the 2023 Buyer Experience Report, B2B buyers dedicate a whopping 70% of their decision-making process to independent research before engaging with vendors. In our latest article Don't Call Us, We'll Call You: What Research Says About…
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Preventing Email Overlap
You're reaching out to your prospects through your SEP… and through MAP… and now we're introducing CE! Take a look at the attached guide for information about streamlining your email communication and preventing email overlap. This guide includes information about: Creating/leveraging fields in your systems to track email…
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Conversational Email Implementation Overview
Considering adding Conversational Email to your 6sense ecosystem, but wondering if now is the right time? Take a look at the attached overview for a sneak peek at the implementation process. This guide includes: Technical implementation requirements An average implementation timeline Overview of resources/stakeholders…
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Understanding Insights and Campaign Performance
After launching your first Conversational Email campaigns, you may wonder: What do the in-platform insights mean? What are benchmarks for a "good" campaign? How can I understand (and improve) my campaign performance? Check out the attached guide for a visual overview of insights, campaign result benchmarks, and what to…
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Conversational Email and the Email Outreach Ecosystem
SEPs and MAPs and Conversational Email - oh my! If you have questions about how Conversational Email compares to (and complements) the existing tech in your email outreach ecosystem, you're not alone. Check out the guide below for more information on: Differences between Conversational Email and your marketing automation…
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Research Account Thresholds for Keywords
Hello all, What "Research Accounts" thresholds do you recommend deactivating or modifying keywords in 6sense? For example, our CSM at 6sense said we should deactivate any keywords with 0 or low "Research Accounts." Also, our CSM said that we should modify any keywords with a high amount of "Research Accounts". What…
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Email Content and Campaign Best Practices
Curious about the best way to make your Conversational Email content stand out and convert conversations into opportunities? Check out this guide on best practices for email content and campaign optimization. In it you'll find: What makes an email convert (based on a year of data!) What makes an email stand out (spoiler…
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🎥 Customer Story Hour Recap ft. Blue Yonder - 'Always-On' Global Advertising Model
The January Customer Story Hour featured @PT Umphress and @Austin Hellman from Blue Yonder, who dove deep into their 'Always-On' Global Advertising Model with 6sense. This interactive session included discussions around: Setting up a 1: Many ABM program with 6sense How to set up 6sense segments and LinkedIn audiences…
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Integrating 6sense with HubSpot MAP/CRM
Please use the below article (attached) for step by step installation of HubSpot CRM or MAP in 6sense. If you have questions, please comment below or reach out to your CSM.
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Customer Expansion Campaign Advice
Hey RevHeads! In 2024 my team wants to leverage 6sense for customer expansion/upsell/cross-sell campaigns - We've previously only used 6sense for new business… Are there any tips and tricks or articles/documents you can point us to understand how to best leverage 6sense for upsells? One top of mind question is how do we…
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How Striim uses 6Sense and GA4 for insights on web traffic, content, and Google Ads.
Hi everyone! I wanted to share with you some ways you can use 6Sense and Google Analytics 4 together. The process for setting up GA4 and 6Sense can be found here and my offer for troubleshooting your implementation here always stands. The images in this writeup mostly come from Looker Studio. There are many ways in which…