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Mapping Marketing Activities and Content to Buying Stages
Hello! I am working on a coordinated plan that outlines the buying stages and how we treat them differently. This is to be a shared document with Sales and Marketing so we are clear on who is responsible for each part of the buyer's journey. I'd love any input you have or suggestions for the bottom three sections - what…
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Metric Monday: Blended Go-to-Market Strategies Are Associated with More Buying Signal Usage
Hi all, A few weeks ago, we announced the publication of our 2024 B2B Buying Identification Benchmark all about how 500+ revenue teams identify potential buyers. We've discussed in other posts how overall buying signal utilization (3rd party intent data, email and ad clicks, etc) is low across B2B. The data show that most…
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6 Tips for Optimizing Your 6sense Display Advertising Campaigns
One of the questions that our 6sense CSMs often get asked by our customers is “can you take a look at this campaign and tell me if I set it up right?” There are a variety of ways to answer this question, but they all boil down to two things: The segment that campaign is built on and the campaign settings themselves. Here…
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Personalizing Your Website for Meeting-Goers
I wanted to share a project that many RevCity citizens have directly engaged with…personalizing your Zoom redirect page for various 6sense segments, driving engagement post-meeting. Here's the experiences I have running inside of Mutiny: These experiences are called "redirect experiences," which push specific visitors to…
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Marketo Static List - how do you use it?
Curious how other users are using the orchestration which sends a static list to Marketo Primarily, my curiosity is around the fact that 6sense simply pulls leads/contacts to a static list regardless of the status (disqualified, etc.)…I understand operationally that we would filter from within Marketo. If you use this…
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Best Practices: Custom Talking Points
Find Custom Talking Points in Sales Intelligence The Custom Talking Points feature enables marketers to provide sellers with guided conversation points and recommended content based on factors like a buyer’s behavior, role, and fit. Once configured within the 6sense platform, Custom Talking Points appear on the Actions tab…
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6 Ways to Get the Most Out of Your 6sense Partnership
Hey Team, It’s your friendly CSMs, Suchita Donti and Stephanie Davis here to provide some expertise on how you can get the most out of your 6sense subscription! We’ve both collectively worked with several customers ranging from different industries, GTM strategies and 6sense stages. There are many things that you can do to…
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🎥 Customer Story Hour recap ft. MentorcliQ - Maximizing Efficiency with 6sense
Hey, RevHeads! Our June Customer Story Hour was a lively session featuring MentorcliQ's @GraceyCantalupo (CMO), Mark Davinroy (VP of Client Development), and @Garett Mcdonald (Director of Demand Gen). Gracey, Mark, and Garett dove deep into many topics including: Launching ABM and outbound motions with 6sense Choosing…
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ABM/ABX Manager Role Five9
We are looking for an Account Based Marketing Manager to join our Digital Marketing team within the growing Marketing department. The role will be responsible for supporting the development, implementation, management, and measurement of ABM programs to generate and accelerate pipeline for global target accounts.…
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Wednesday Wisdom: The Significance of Variability Testing in B2B Marketing (An Article)
Happy Wednesday (Wisdom)! We have a new read for you today! The Significance of Variability Testing in B2B Marketing is all about our pursuit to understand what drives inconsistencies in outcomes - what we refer to as variability in the sciences. Variability is all around us in everyday life and in business. Businesses…
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Please make Conversational Email available for Hubspot
Smaller companies like ours rely on 6sense to accelerate our sales process. In start-up land, every minute counts! We work on Hubspot, and we actually spend more on 6sense than we do on our company's CRM (which we use for our website, client success, CRM, support, MAP, and hosting our product). Obvi Conversational email…
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How Blue Yonder Attracts and Engages More High-Value Visitors with 6sense and Drift
Hey, RevHeads! Are you making the most out of your tech stack integrations? In a recent case study with Blue Yonder, @PT Umphress explains how his team started leveraging 6sense-targeted Drift chatbots — which made daily workflows easier and increased opportunities and influenced pipeline. Learn how PT and his team…
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Performance Trend Report
Our Performance Trend Report was created to help marketers easily understand how certain campaigns or groups of campaigns are performing, which allows them to further optimize efficiency, gain new insights, and drive more high-quality pipeline. Within the report you can organize by time period, segment, campaign type,…
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Filtering Your RevAI for Sales Dashboard
Do you know all that you can do with RevAI for Sales dashboard filtering? Run messaging to accounts with high intent but low sales activity, understand which accounts can be added to competitive takeout campaigns, uncover which customers are turning cold on you and which open opportunities are showing red and green flags.…
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Metric Monday: Digital and Human Interactions Per Buyer Per Vendor by Level and Role in the Purchase
Happy (Metric) Monday! A couple weeks back, we discussed the number of interactions buyers are having throughout their purchase journeys. We saw that all buyers, from individual contributors to the c-suite, engage in double-digit interactions with each vendor on their short-list (buying is hard!). This week, let's add an…
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Open to Work - Sales | SaaS| Leadership Roles
Hi there, I was recently let go from my company due to downsizing efforts and after almost 6 years I am back on the marketing for looking for new job. I have 8 years of very strong sales experience, 6 of which have been working in the SaaS and HR technology space. I most recently have led a team of quota carrying sales…
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Persona Map Tips & Tricks
Hi everyone! Molly here on the Customer Enablement team at 6sense. I wanted to pass along a few tips & tricks on leveraging the Persona Map. The Persona Map was a feature that I utilized daily when I was a BDR to strategize my outreach, spot check engagement gaps, and uncover multithreading opportunities across my target…
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Wins with 6sense!
You've gotten the hang of identifying hot accounts with 6sense as a seller; now it's time to implement account-level data into your outreach. To capture your prospect's attention, personalize your message. There is no better way to personalize messaging than to use 6sense keyword intent and website activity to relate to…
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Hiring: ABM Expert, remote
Looking for an ABM superstar to expand on what we've built. Fast paced environment with lots of potential to expand our ABM program and manage tooling. Check out the JD: https://nowsecure.applytojob.com/apply/Dp869hoo2L/Account-Based-Marketing-Manager?source=Our%20Career%20Page%20Widget
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Pushing Segment Names - last 30 days
Hi everyone - I am attempting to use the orchestation "push segment names" to push a segment name from 6sense to salesforce (salesforce field and segment name are already set up correctly), which will identify accounts who have visited the website in the past 30 days… The issue I come across (found linked in another…