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Accounts in Segments
After having created a segment via list upload, can you "deactivate" specific account(s) within that segment to stop receiving ads? The idea is to plug those specific "deactivated" accounts into a brand new (pipeline acceleration) display ad campaign.
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6sense + Mutiny
Curious to know how the internal 6sense marketing team uses Mutiny to boost conversions and delight our website visitors? Look no further than here! I have created a deck of our main use cases for leveraging firmographics, predictive data and keyword intent to uplevel your website. Looking for more? Dive into the following…
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6sense + Mutiny - FTW
With all the hype around Mutiny following their Surv-ai-or event I was curious how folks in the 6sense ecosystem were using the tool. From my perspective on the BD & GTM side I think the most powerful piece of the Mutiny - 6sense integration is that 6sense segments pop up right in the Mutiny UX and you can then create…
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6Sense for Post-Sale Teams
Anyone have experience leveraging 6Sense Intent Data to trigger risks/opportunities for CSM teams? I'd love to connect - we're smack dab in the middle of this work at Hireology. We're researching delivering Slack notifications vs. ingesting 6Sense data in our CS platform.
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Using Technographic data to uncover accounts with competitors - PG Tuesday Tactic
Hey Sales & BDR RevHeads, Happy PG Tuesday! Have you ever wondered which accounts in your book of business are using a direct competitor? 6sense SI makes it easy! Let's find and target accounts that are ready for a competitive takeout with @Harry Monkhouse. https://6senseinc.wistia.com/medias/aa0vt3obkb With a list of…
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Strategically Working a Qualified Account - PG Tuesday Tactic
Hi Revheads, happy PG Tuesday! Here at 6sense we preach the power of the 6QA. But what happens after a seller gets a 6sense qualified account? And how do they take those qualified accounts and strategically work through them to reach the right people? Let's dive into where to start with a 6QA, how to find the right people…
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Improve Outbound Emails as a Team - PG Tuesday Strategy
How many of us have received a sales email and immediately laughed or groaned because of how completely irrelevant it was? Tune in to @Latane and @Mac Conn on coaching and framing personalization so every seller can powerfully personalize their outbound messages. https://6senseinc.wistia.com/medias/ry3qpumbb5 Successful…
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🚀 2 New Opportunities @ Leading Ai Company 🚀 Enterprise ABM & Customer Marketing
The Dialpad Marketing team is looking to fill two roles that are critical to our continued growth and success. Dialpad is the leading Ai-Powered Customer Intelligence Platform with more than 30,000 customers driving impact across their organizations with real-time Ai insights. With initial funding and leadership from…
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New Opportunity -- Senior Campaign Manager
About the Company: Plus Company is a 21st-century alliance of best-in-class creative brands, representing a new model for interagency teamwork. With over 25 agencies that deliver creativity fueled by an innate understanding of culture, technology, and data. Plus Company's work adds tangible value to the human experience…
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6sense Certification for Marketing Analytics Professional
Hey there, I have a quick question. I am looking to gain a 6sense certification this year as part of one of my goals. That being said, I am wondering what is the best certification, that 6sense offers, for a Marketing Analytics professional. I saw the next gen marketer one but wasn't sure if that was the best one. On top…
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Cookie Deprecation
Hello 6Sense Community, How is everyone feeling about targeting with cookie depreciation getting closer and closer? What are some workarounds or strategies you're discussing? I'm still unclear on how this will impact intent or purchase stage when setting up audiences in 6Sense.
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GA4 Company Data Troubleshooting with Brandon
Hey everyone! A few of you have reached out with issues getting your 6Sense company details data into GA4 as user properties. I'm happy to help. I wanted to take this out of the official 6Sense post on the Google Analytics implementation to avoid crowding the thread. Please feel free to reach out here, post your…
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Executing Stage Based Campaigns
In the world of ABM, there are a variety of ways to ensure you engage accounts at the right time. What we'll discuss in this article is Stage Based Campaigns - this is one of my favorite topics to discuss with my customers as a CSM and is a strategy to ensure you maximize engagement in a repeatable way. Stage Based…
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(Job Filled) 🌟 Talent Search Alert!🌟 Sr. Marketing Operations Manager
I'm looking for a stellar Sr. Marketing Operations Manager to join my team at Reputation and take charge of optimizing our marketing efforts for maximum impact. We're seeking a strategic thinker with an expertise in marketing automation platforms (Hubspot) and a proven record in techstack management (including 6sense, of…
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The 5 Steps for Successful ABM Campaigns [downloadable!]
If you've read @Latane's book No Forms. No Spam. No Cold Calls. you're probably familiar with the concept of the five-step process for creating the most effective account-based marketing campaigns. Step 1: Select the best accounts Step 2: Know about them Step 3: Engage the right way Step 4: Collaborate with Sales Step 5:…
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BizOPs/Strategy Talent with 6sense experience
Hi RevCity- Customer of mine from a large Strat org is looking for a new role. Her specialty is Business Operations/strategy and open to Product Manager roles. She is very knowledgeable about 6sense full suite and how to implement in a very large CRM environment. Happy to share more detail if this is a role you are looking…
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Wednesday Wisdom: The Great Gate Debate - To Gate or Not to Gate
Happy Wednesday Wisdom 🧠 Last week, we released a new report based on our B2B Buyer Experience Research that details the activities buyers get up to during their purchase journey. An important finding from that report is that barely over 30% of active buying team members ever fill out forms - even on vendors' websites they…
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How Managers can help their teams drive more pipeline - PG Tuesday Strategy
Hi RevHeads, Happy PG Tuesday! This week @Latane & @Mac Conn are joining forces with our own West Commercial sales manager @Kristina DeFilippo for tips on helping sales teams drive pipeline throughout the week. Latane asks Kristina: "Is PG Tuesday just on Tuesdays?" And I'm sure you'll agree with the answer: "Never, never!…
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Live examples of display ads
Hi there, Is anyone able to please share some live examples of display ads on websites created through 6sense? I'm launching my first campaign soon and would like to see how much copy I should have within my graphics. Thanks!
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Majority of accounts in segment are not in market
Hey there RevCity! Piecing together a campaign and the Target Account List we manually-uploaded from our market intelligence platform seems to be mostly in the Target stage. I'm looking into creating an awareness, campaign to drive those accounts into market and wondering if there are any best practices you could share. As…