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Learn More About 6sense Data Offerings!
Check out our new API and Data Pack webpages and learn more about how you can harness our data for even more insights!
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Wednesday Wisdom: Tracking Intent Signals (An Article)
In our study last year, we surveyed B2B organizations to understand their buyer identification processes. In our paper, Tracking Intent Signals: How Are Marketers Really Identifying Their In-Market Buyers?, we examine the most favored buying signals. The marketers we heard from displayed a clear inclination towards the old…
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Metric Monday: Form-fill rates across industries, regions, and company sizes...
A few weeks ago, we shared that only 3% of website visitors complete onsite forms, leaving 97% of valuable web traffic unidentified. Today, let’s double-click into this metric. Are form-fill rates different across industries? Does it vary by geography? What about company sizes? Our study of nearly 200 B2B professionals…
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Wednesday Wisdom: Aligning Metrics with Account-Centric Strategies (An Article)
Are you Doing One Thing and Measuring Another? Last year we surveyed nearly 400 B2B practitioners about their organizations’ go-to-market practices and their methods for understanding how those practices contribute to pipeline and revenue production. One of the eye-opening findings was that 78% of respondents employed an…
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Metric Monday: How many late stage opportunities are in your CRM without 6sense?
Earlier this year, we asked nearly 400 B2B marketers and sellers what percentage of their TAM is in-market for their solution in any given quarter. The answer: 9% to 11%. That’s to say, if you had 1,000 accounts in your TAM, only about 100 of them are actively looking for a solution. We then looked across 448 of our…
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🔥 Searching for a 6Sense savvy Global ABM Director to head up a new function! 🔥
I'm looking for a 6Sense savvy Global ABM Director to help me build the strategy and new ABM function in my global Demand Gen team. We're a B2B SaaS company, growing at ~20% yoY and I'm looking to level-up my team to continue our strong growth trajectory. Our MarTech stack is next level - you'll get to play with 6Sense,…
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Who should own the creation and maintenance of Talking Points?
Product Marketing, that's who! Here's why: Product Marketing is the tip of the spear when it comes to messaging, positioning, differentiation, understanding personas, and vertical marketing. Who better to condense all that knowledge into brief talking points that can be quickly referenced by sellers when looking at an…
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How to Use New G2 Data in 6sense Sales Intelligence
Hey Sales focused Revheads! We’re excited to announce that joint G2 & 6sense Sales Intelligence customers can now see G2 data inside and throughout Sales Intelligence! We love consolidating insights and info for your sales teams, and now G2 data is readily available for sellers to peruse and use within SI. We make it…
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New Conversational Email feature for Google Workspace (Gmail) customers - safeguard your inbox
With Google's latest policy, any behavior resembling spam can lead to inbox disconnections, which makes it challenging to manage your email outreach. We're excited to introduce the Email Health Score, now available to Google Workspace customers using Conversational Email. The Email Health Score serves as a buffer against…
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Worldwide Data Expansion [September 2023]
Hello RevHeads, Worldwide Data Expansion aims to break down the barriers our sellers face in international markets and expand our customer's access to the best deanonymization, firmographic, and intent data in the world by expanding our industry leading coverage. Through applying and enhancing many of the techniques we…
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Metric Monday: Double Clicking Into "Fewer than 50% of ABM Orgs Measure Account-Centric Metrics"
Hey all, A few weeks back, we talked about how organizations that 1) practice ABM, 2) measure ABM-related metrics and 3) integrate them into their incentive programs perform better financially. However, we've also touched on the fact that such measurement practices lag behind ABM adoption. In our 2022 survey sample, 78% of…
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Four Essentials for a Successful Sales Kickoff Rollout
These tips are true for any rollout to Sales, but especially so if being done that one time a year that you bring everyone together for a Big Bang in-person offsite of training, content, and motivation. The stakes are high, after all. You should be able to execute all four of these principles within 2 hours allotted to…
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Wednesday Wisdom: 2022 State of the BDR Report
Hey all! Last week, we highlighted our 2023 State of the BDR Report, exploring how BDRs were faring in the early months of this year when economic conditions began to trend downward. While BDRs maintained their performance, they reported feeling less supported and faced greater challenges in their roles. In 2022, our…
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New Segment ID Only Option for APIs
To give you greater control of the data returned by 6sense APIs, we’ve released a new feature that allows you to choose segment information returned in API responses: Segment ID Only or Segment ID + Name. This is applicable to the following APIs: Company Identification, Company Firmographics, and Lead Scoring &…
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New Self-Serve WebTag 2.0 Experience!
Hi 6sense Community! As of April 18, 2023, users get a new self-serve experience when configuring and managing WebTags in the 6sense ABM platform. What is WebTag 2.0? WebTag 2.0 is a single line of code users need to deploy only once and can control its configurations directly from 6sense. Users can create and manage…
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Enterprise Account Executives Wanted
If you like to apply, please email me: anna.bousouris@yellow.ai Enterprise Account Executive (Remote - NYC, NY, Boston, Washington, Chicago, Bay Area) About the job Yellow.ai is growing! We are looking for a high-energy, execution-oriented Enterprise Account Executive to drive revenue who will focus on growing our North…
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Looking for Senior Marketing Operations Analyst
OneSource Virtual is a premier partner of Workday providing service to over 50% of Workday's customer base. We are fast fast-growing financial services company looking to add to our revenue operations team. I am looking for an analyst with experience in 6Sense and HubSpot. It would be great if someone had experience with…
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How to avoid overlapping messaging from multiple email tools
Hey everyone! I'm Julz and I work on the MOPs team here at 6sense. One of the roles that I have is to implement processes across our whole Marketing tech stack. When we first started used Conversational Email one thing became very apparent - how to make sure that we are not sending messages to the same contact across…
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Enterprise ABM Specialist in Atlanta (Hybrid) - Join our team!
Apply here: Job description here: Do you have the curiosity of a detective and the tenacity of a lawyer? Do you enjoy building impactful marketing campaigns from the ground up? Are you a scientist at heart, performing experiments and measuring results until you get it right? Most importantly, are you ready to grow into the…
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How to choose which events you sponsor
Hi everyone, as part of mine and @EJ Oelling's presentation on event strategy at Inspire UK (slideware is here!) we covered a lot of great points, but a quick tip for you all on sponsored event selection: Ask the sponsors for the previous year's attendee list! Take that list and compare it to your Ideal Customer Profile…