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Metric Monday: Little Impact on Initial Buyer-Seller Engagement, Except for This...
B2B buyers dedicate approximately 70% of their purchasing journey to researching solutions and vendors before engaging directly with sellers. This point of first contact is remarkably consistent across industries and departments, as well as solution and purchase types, and solution price points. Interestingly, we…
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Scheduling automated email reports?
Is there a way in 6Sense to schedule an automated campaign performance report to be sent to an email? Specifically, I'm just looking to regularly send a report from the "Distribution to Domain" section under the Performance Overview.
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Users getting an error "User Session Expired" when trying to load the 6sense Sales Dashboard in CRM
Sometimes we might see users get an error trying to load the 6sense Sales Dashboard in the Salesforce CRM Below is the error message This could be because of 2 reasons If there is an adblocker If the 3rd party cookies are blocked on the browser For #1 above the users can try the following steps In Chrome go to the…
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Website Match Rates
For website match rate's what are some good results or what would you say for this graph? I see there is a 73% match rate is there an industry standard to measure against? Also, so we identified 41k accounts but why is that relevant? Just wondering how to present this to an audience who does not understand any of it (may…
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Why did my LinkedIn campaign reach more accounts than I anticipated?
That's a question we hear often from 6sense customers. Asked differently: "Why am I seeing accounts being reached on LinkedIn that are NOT in the segment I synced?" By default, LinkedIn has a campaign setting called "Audience Expansion" which allows for more accounts than anticipated to be reached. The solution is to…
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2 Things to Try After Your 1st 30 days in CE
You’ve gone through onboarding, you’ve trained your sales team, you sent out a campaign and are maybe working on a 2nd or 3rd. The results are hopefully flowing in and you’re starting to get hand raisers who want to speak with your sellers! If you’re at this point in your Conversational Email journey, it’s time to start…
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Opening for Account Based Marketing Manager at Zone & Co
Hey all! Highlighting this opportunity at Zone & Co, who are looking for someone to "take charge of full-funnel ABM campaigns, ensuring a strategic and integrated approach across various channels in key accounts worldwide." I've included the relevant LinkedIn post below from Jessica Garrett, their CMO, and the job posting…
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Opening for Associate Director of Growth Marketing at Movable Ink
Hi everyone! Resharing this for Movable Ink, who are "looking for insatiable and brilliant ABM candidates that are excited to create phenomenal experiences for some of the coolest brands in the world." I've included the relevant LinkedIn post below from Justin, their VP of Growth Marketing, and the job posting too. Justin…
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Hey folks, I am looking for a new opportunity, if you've just got 6sense, I can help.
Hey there, my name is Marko, I currently work at Bynder as a Demand Generation Manager. I was a part of the team that implemented 6sense in 2021 among other demand generation programs and we had a massive success in our journey, read more about it here:…
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How to Update SFDC Campaign Member with Conversational Email Status using Marketo
Here internally at 6sense, we track the progression of contacts/leads from Conversational Email (CE) Campaigns within SFDC campaigns. Although CE pushes CE status to contacts and leads in SFDC, we have found it easier to use a trigger in Marketo (or your own MAP) to not only add contacts/leads to SFDC campaigns for CE, but…
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Is there a digital copy of the book, No Forms. No Spam. No Cold Calls.?
Unfortunately, there isn't a free, digital version of No Forms. No Spam. No Cold Calls., but there is a Kindle version available from Amazon that can be purchased. To get your own, free copy of the physical book, visit this page and fill out the form (yes, we realize it's weird to fill out a form to get a book that starts…
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Wednesday Wisdom: New Report Release from Our Buyer Experience Research - Exploring the Dark Funnel
Happy Wednesday Wisdom 🧠✨ A new report from our Buyer Experience Research series has just been released! From the previous reports in this series, we know very well that the buyer is in control. When evaluating B2B investments, they spend 70% of their time doing as much research as they can before having direct…
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Tracy Blake - MOPs Director - SF Bay Area (Splunk, Cisco, SunPower)
Greetings, 6sense Community, Allow me to extend a swift call to action to those seeking an exceptional Data Strategy leader! 6Sense partner & friend Tracy Blake is an accomplished professional seeking opportunities to further enhance her expertise in data strategy. With a rich background in marketing operations and data…
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Good news, the cookie-free future for advertising is already here
Over the past few weeks, my news and social feeds have been filled with speculations and various POVs about Google finally taking steps to phase out third-party cookies in Chrome, initially set to impact 1% of its browser's users with a full phaseout planned for the second half of 2024. Whether or not you believe Google…
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Uncover Customers similar to a Prospective Account with 6sense - PG Tuesdays
When researching a prospective account, are you finding similar companies that bought and are now your customers? You should be! Check out how 6sense's @Harry Monkhouse narrows down their search for similar accounts using 6sense SI Discovery. https://6senseinc.wistia.com/medias/4xhvxmcywp Every Tuesday we'll feature a…
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New Marketing Opportunity - Director of Marketing Analytics, Operations & Optimization
We’re seeking a Director of Analytics, Operations and Optimization, responsible for leading our data-driven understanding of our business, customers, segments, channels, and campaigns, and leading smooth-running marketing operations and continuous optimization! For more details and application, please visit the link…
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3 Things to Check out before Campaign Launch
There are a few key steps to take before you launch first campaign. Let’s discuss them below! Setup your Teams: This is where you need to define your CE team and your Sales Team. Sales Team are the users who will be looped into the qualified conversations with a lead/contact. CE Team (Under Manage Team) are going to be the…
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TLDR on CE for Sales Reps
Are you an AE or BDR that has been told your marketing team is going to be using AI to generate leads for you? If you've been sent a long email or slack message about 6sense Conversational Email and just thought.... “Too Long Didn’t Read” then this article is for you! What does having Conversational Email mean for ME?…
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Marketing Operations Manager
Hey all, Dynamic Lifecycle Innovations is seeking an on-site Marketing Operations Manager in Onalaka, WI. Please see description below and apply at this link. At Dynamic Lifecycle Innovations, our mission is to protect the planet with innovative sustainability efforts, and empower our team members to be the best they can…
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Metric Monday: Timing in B2B Buying – Winning vs. Losing Vendor Contact Points
If you've come across any part of 6sense Research's B2B Buying Journey Research, you've likely encountered the stats: B2B buyers are 70% through their buying process by the time they engage sellers directly, and, when they do engage, they do it at a time of their choosing, reaching out first to the vendor that…