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Breakthrough Main Stage Sessions Now Available
Hey, RevHeads! Did you miss Breakthrough or want to relive the magic? All main stage recordings are now available to access at your convience. As a reminder, you can find all breakout decks here. Quick links: The Antidote To More Product Keynote: Embracing the New Era of AI Lessons Learned from the First 18 Months of…
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Looking for a Sr.Paid Media Manager
🚀 We're looking for a rockstar paid media guru to join my team at Couchbase. Deep background in ppc/paid search is a must, experience leveraging ABM tech (6sense prefered), PLG experience is super advantageous. Couchbase is a NoSQL database in a hot space doing big things. Job posting is here: or email me at…
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Conversational email - domain considerations
Howdy Rev Heads, Curious if anyone has conversational email running and can weigh in on how you set up your domain structure? Is it all flowing from your main domain, or have you broken it out into a sub-domain/separate domain? Would love to hear your thoughts on deliverability and how it's going so far!
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Just In:Does your experience match the gloomy news we have been hearing about the economy?
Across several 6sense surveys over the past year, we have been asking marketers and sellers how their companies are doing financially. We’ve been surprised to find that what you all are telling us doesn’t seem to match what we hear in the news everyday. And, we’ve uncovered a number of factors that seem to influence how…
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Wednesday Wisdom: The Power Of Intrinsic Motivation on BDR Success (An Article)
I learned a lot about intrinsic motivation during my graduate studies, so it was fascinating to see its impact in our own research. Intrinsic motivation, or our internal drive that comes from our personal interests and values, rather than external reward, is a powerful thing. When we find this in our work, there are many…
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Learn More About 6sense Data Offerings!
Check out our new API and Data Pack webpages and learn more about how you can harness our data for even more insights!
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Wednesday Wisdom: Tracking Intent Signals (An Article)
In our study last year, we surveyed B2B organizations to understand their buyer identification processes. In our paper, Tracking Intent Signals: How Are Marketers Really Identifying Their In-Market Buyers?, we examine the most favored buying signals. The marketers we heard from displayed a clear inclination towards the old…
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Metric Monday: Form-fill rates across industries, regions, and company sizes...
A few weeks ago, we shared that only 3% of website visitors complete onsite forms, leaving 97% of valuable web traffic unidentified. Today, let’s double-click into this metric. Are form-fill rates different across industries? Does it vary by geography? What about company sizes? Our study of nearly 200 B2B professionals…
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Wednesday Wisdom: Aligning Metrics with Account-Centric Strategies (An Article)
Are you Doing One Thing and Measuring Another? Last year we surveyed nearly 400 B2B practitioners about their organizations’ go-to-market practices and their methods for understanding how those practices contribute to pipeline and revenue production. One of the eye-opening findings was that 78% of respondents employed an…
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Metric Monday: How many late stage opportunities are in your CRM without 6sense?
Earlier this year, we asked nearly 400 B2B marketers and sellers what percentage of their TAM is in-market for their solution in any given quarter. The answer: 9% to 11%. That’s to say, if you had 1,000 accounts in your TAM, only about 100 of them are actively looking for a solution. We then looked across 448 of our…
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🔥 Searching for a 6Sense savvy Global ABM Director to head up a new function! 🔥
I'm looking for a 6Sense savvy Global ABM Director to help me build the strategy and new ABM function in my global Demand Gen team. We're a B2B SaaS company, growing at ~20% yoY and I'm looking to level-up my team to continue our strong growth trajectory. Our MarTech stack is next level - you'll get to play with 6Sense,…
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Who should own the creation and maintenance of Talking Points?
Product Marketing, that's who! Here's why: Product Marketing is the tip of the spear when it comes to messaging, positioning, differentiation, understanding personas, and vertical marketing. Who better to condense all that knowledge into brief talking points that can be quickly referenced by sellers when looking at an…
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How to Use New G2 Data in 6sense Sales Intelligence
Hey Sales focused Revheads! We’re excited to announce that joint G2 & 6sense Sales Intelligence customers can now see G2 data inside and throughout Sales Intelligence! We love consolidating insights and info for your sales teams, and now G2 data is readily available for sellers to peruse and use within SI. We make it…
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New Conversational Email feature for Google Workspace (Gmail) customers - safeguard your inbox
With Google's latest policy, any behavior resembling spam can lead to inbox disconnections, which makes it challenging to manage your email outreach. We're excited to introduce the Email Health Score, now available to Google Workspace customers using Conversational Email. The Email Health Score serves as a buffer against…
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Worldwide Data Expansion [September 2023]
Hello RevHeads, Worldwide Data Expansion aims to break down the barriers our sellers face in international markets and expand our customer's access to the best deanonymization, firmographic, and intent data in the world by expanding our industry leading coverage. Through applying and enhancing many of the techniques we…
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Metric Monday: Double Clicking Into "Fewer than 50% of ABM Orgs Measure Account-Centric Metrics"
Hey all, A few weeks back, we talked about how organizations that 1) practice ABM, 2) measure ABM-related metrics and 3) integrate them into their incentive programs perform better financially. However, we've also touched on the fact that such measurement practices lag behind ABM adoption. In our 2022 survey sample, 78% of…
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Four Essentials for a Successful Sales Kickoff Rollout
These tips are true for any rollout to Sales, but especially so if being done that one time a year that you bring everyone together for a Big Bang in-person offsite of training, content, and motivation. The stakes are high, after all. You should be able to execute all four of these principles within 2 hours allotted to…
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Wednesday Wisdom: 2022 State of the BDR Report
Hey all! Last week, we highlighted our 2023 State of the BDR Report, exploring how BDRs were faring in the early months of this year when economic conditions began to trend downward. While BDRs maintained their performance, they reported feeling less supported and faced greater challenges in their roles. In 2022, our…
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New Segment ID Only Option for APIs
To give you greater control of the data returned by 6sense APIs, we’ve released a new feature that allows you to choose segment information returned in API responses: Segment ID Only or Segment ID + Name. This is applicable to the following APIs: Company Identification, Company Firmographics, and Lead Scoring &…
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New Self-Serve WebTag 2.0 Experience!
Hi 6sense Community! As of April 18, 2023, users get a new self-serve experience when configuring and managing WebTags in the 6sense ABM platform. What is WebTag 2.0? WebTag 2.0 is a single line of code users need to deploy only once and can control its configurations directly from 6sense. Users can create and manage…