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Metric Monday: How many competitors are you up against?
Sellers, do you know how many competitors you're up against? Detailed in our 2023 Buyer Experience Report, we surveyed nearly 1,000 B2B buyers and found that they typically shortlist an average of 4 providers during their decision-making process (*but, if you caught our post last week you'll know they largely make their…
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Segment Naming Convention Recommendations
Hey! It’s Lauren Skinner-Johnson from 6sense. Are you stuck trying to start your segment naming convention strategy? I’ve been there!! I’m here to share some ideas to get you going… Why have a naming convention in the first place? A naming convention strategy will help you manage, maintain and organize segments in your…
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Panel discussion on segment based web personalization, featuring Latané
Howdy RevHeads, Wanted to share this in here for anyone who is thinking about, or already is personalizing their site's content based on 6sense segments. Latané will be joined by Jennifer Griffin Smith, the CMO at Acquia, and Jeff Calderone, the CEO of Elevated Third to dig into what role personalization should be playing…
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Looking for a VP of Demand Gen who's ready to next-level our GTM strategy!
Our team is looking for our next Marketing Leadership All Star who can take a great group of talented marketers and bring some next-level demand gen ideas and strategy to the table. Why should YOU care? <-- It's what you should be asking :) Consider it your chance to work with amazing ppl (if you dont work w/amazing ppl…
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📚Deepwatch's Success with 6sense in Partnering with AWS
Leading cybersecurity company, Deepwatch, built a partner strategy with Amazon Web Services (AWS) from the ground up. With the help of 6sense, Deepwatch's AWS alliance has resulted in: From 0 to $8 million in AWS-originated pipeline in one quarter 300% increase in account mapping sessions Partner of the Year nomination…
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BDR Appreciation Week 2024 Registration is LIVE!
Big news — BDR Appreciation Week registration is now live! What is BDR Appreciation Week, you might ask? It’s a week to do just that – show love and appreciation to BDRs (and their amazing leaders) who otherwise may not get a lot of credit. To all BDRs and BDR Leaders: we’re excited for YOU and your team to participate!…
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VP Marketing - Burlington MA
Killer opportunity to work for an incredible CMO and longtime 6sense customer Veracode. They are looking for an inspiring and hands on leader who’s got chops in building successful account based integrated programs, driving change by working across revenue teams, and with a deep appreciation for growing people, improving…
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BDRs, Join Our Survey for BDR Appreciation Week 2024! $10 Uber Eats Credit Included
Hey BDRs, As we ramp up toward 2024’s BDR Appreciation Week, we'd love to hear from you about how being a BDR/SDR is going. We've collected a ton of data from you all over the past two years, allowing us to write the 2022 and 2023 State of the BDR Report with insights into how we can make the role better for you all. We'll…
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Metric Monday: How much influence do sellers have on the purchase requirements of B2B buyers?
Hey all, Its been a couple weeks since we've had a Metric Monday due to the holidays. But we're back and today's metric is 🔥 As sellers, how much influence do we have on the purchase requirements of B2B buyers? Discussed in our 2023 Buyer Experience Report, a striking 78% of buyers revealed they've completely or largely…
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Wednesday Wisdom: What Dogs Can Teach Us About Buying Group Data (An Article)
Happy Wednesday (Wisdom 😉)! Today we are highlighting a blog written by 6sense Research's very own @Kerry. What Dogs Can Teach Us About Buying Group Data provides an excellent analogy and explanation of the limitations that result when we rely on form-fill leads. Just as dogs might sense things we as humans cannot, modern…
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Wednesday Wisdom: 6sense Revenue Technology Guide
Hi everyone, Happy Wednesday (Wisdom)! Today's recommended read is the 6sense Revenue Technology Guide. In a world of ever-expanding martech, navigating through complicated maps and endless categories is a big challenge. At 6sense, our focus is on simplifying the process rather than adding to the complexity. The Revenue…
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Ad Creative Review to Boost ROI (November 2023)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
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How to Measure Performance of 6sense Keywords
Hey, This is Nikesh Mehta from the Marketing Operations team at 6sense. In this article, I’m sharing "How to measure the performance of your keywords in the 6s instance" and why that’s important to know. — Once keywords are added into the 6sense platform, the next objective is to analyze their performance and take…
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People Clicked vs People Responded
What is the definition of 'responded' to an email and how does it differ from 'clicked'? In my engagement report it has people listed differently but when I look them up in my MAP they all just clicked on the email.
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Using 6sense stage for lead scoring
Hi all, Is anyone using 6sense stage to inform lead/MQL scoring? i.e. Only MQLing those who 6QA, attributing a point increase/score to each stage, etc. Would be great to hear about anyone else's experience. Thanks!
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Best Practices for Using the AI Writer
Add Training Content Our AI Writer is optimized for writing B2B marketing and sales emails at this point in time. To train the AI Writer on your company's factual information ("Inspire content"), we recommend uploading documents like case studies, product overviews, one-pagers, blog posts, and white papers. The AI Writer…
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Creative Services Ads Review to Boost ROI
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
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Segment Enrichment in SFDC question
Hi there, If an account is no longer in a published segment in 6sense (for example, it's a stage-based segment and the account changes stages), does that segment name get removed from the account record in SFDC?
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Ad Creative Review to Boost ROI (December 2023)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
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Wednesday Wisdom (Just In): What Research Says About When B2B Buyers Reach Out to Sellers
It's a very happy Wednesday (Wisdom✨) because we have a new read! As you might know from the 2023 Buyer Experience Report, B2B buyers dedicate a whopping 70% of their decision-making process to independent research before engaging with vendors. In our latest article Don't Call Us, We'll Call You: What Research Says About…