Recent Discussions

A crucial transformation is needed in the way B2B organizations target and engage potential buyers. This need stems from a fundamental disconnect between how buyers buy, and the strategies employed by B2B companies to attract buyers. Central to this transformation are three core principles that define modern revenue…

Hello Everyone, I have been using 6sense for a little over 5 years in multiple different roles within a software sales organization. I currently manage 8 AEs within a commercial mid-market business space and I'm curious to learn how other sales managers are guiding and coaching others adopting the practices of 6sense. So…

6sense is a powerful but complex tool - and our BDRs are here to help. We're happy to share our newest RevCity offering - Ask a 6sense BDR anything. Think of it as having your own personal hotline to our BDRs, who know what you're going through and have your back. 👊 Leave your questions and current roadblocks below, and…

Posting on behalf of a 6sense-savvy CRO! Please drop me an email on stefano.iacono@6sense.com if you would like an introduction. I am a CRO coming from the high tech B2B SaaS space and am looking for my next role. I have been a champion for 6sense as part of a robust revtech stack to deliver results such as converting 1 of…

We’re here to talk to you about reading results in AI Email and how to use them to optimize your strategy! First, let’s start with the basics. Under Insights, you’ll see a report that shows the full funnel of conversations started all the way to qualified (hand raiser). The chart below demonstrates which each stage of the…

Hi RevHeads, Happy PG Tuesday! @Mac Conn is joined by @Saima, SVP of Marketing & Revenue Analytics to talk Pipeline generation in partnership with Marketing. Join us for a strategy discussion all about how marketing can be working with sales to turn demand into predictable pipeline. Hear from the experts on how to build an…

Last fall, we asked nearly 1,000 B2B buyers how many interactions (reading content, watching videos, talking with vendor personnel, etc.) they had across their buying process with the winning vendor. We found that a typical 10-member B2B buying team had 160 digital and human-mediated (16 each, on average) over the course…

I'm curious about how other companies are handling the display of marketing activities in Salesforce for leads/contacts who haven't engaged yet, such as email sends. I've noticed some instances where these activities are logged under "Activity" or as Campaign members (not a response). Could you share how you're ensuring…

Our team is looking into doing some A/B testing with one of our segments to see how our marketing activities (emails and ads) move the needle on buying stages and/or meetings set. Our hypothesis is that those who are exposed to these marketing activities see higher velocity both through the buying stages and in holding…

CivicPlus is currently searching for a Demand Generation Manager to join our team. The Demand Generation Manager will work as part of the larger marketing team to help create interest in and excitement for the company’s solution suites in order to attract and retain customers, as well as drive revenue. This position will…

Hey, RevHeads! Our May Customer Story Hour featured @Kacee Court, head of marketing operations at Drata. Kacee dove deep into experience with the full 6sense platform throughout her career. The conversation covered: Implementing 6sense Rolling out Revenue AI for Sales Encouraging sales adoption How marketers use 6sense…

We're looking for someone who is passionate about driving product awareness and engagement at all stages of the customer journey. As our Product Marketing Director, you'll be responsible for positioning our products in a relatable and meaningful way to our target audience. Plus, you'll have the chance to work with analysts…

Across all of our surveys, we ask respondents how well (or not) they believe their company has performed financially over the past 12 twelve months. In early fall of last year, we compiled all of these answers and wrote a blog about what people were saying. The overall trend was really interesting next to the discussions…

Hi RevHeads, Happy PG Tuesday! @Mac Conn and @Latane are joined by Kyle Hollingsworth, VP of Enterprise Sales here at 6sense. Join us for a strategy discussion all about how competitive takeouts and how you can drive pipeline through plays. Get the scoop on building an effective competitive takeout play using a clear…

When we asked marketers last year, their average form-fill rate was 3.5%. When we asked them again this year in our B2B Buyer Identification Benchmark study, the answer was much the same, 3.7%. Our findings align closely with what others have seen as well- Unbounce reports 3%, Search Engine Land reports 3% to 5%, and…

I recently presented a segment report to our execs that showed the 6Sense Buying Stage of accounts in October 2023 that are in 6QA now. The October view showed 110 accounts in "Purchase" while the current view shows only 70. Is there a way I can tell my execs what caused 40 accounts to go backwards in buying stage? They…

I know. "Meta". I just can't bring myself to do it. On to the problem. I've gone through all of the setup steps. I have more permissions in Facebook than my manager who can sync segments to Facebook. But for some unknown reason, 6sense won't let me. I can sync to LinkedIn and Google - just not Facebook. What's happening is…

This week @tucker.stoffers, Senior Director of Growth Marketing, and @Talmage Egan, Director of Demand Generation, from BILL discussed how they successfully built and scaled their Account-Based Marketing program. Listen in to hear them share their GTM playbooks, pro tips, and amazing results! Here's the recording:…

Thanks to @Adam Kaiser and @Eric Wittlake for an awesome and interactive session! If you have any follow up questions, please leave them below. 🤩 Timestamps: 20:16 How did you come up with this 6s for 6s list - Accounts that visited these pages? 21:45: Is your master list the static CSV to run against your dynamic segment…

Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…