🎥 Roadmap for Scaling Your ABM Strategy: Webinar Recap & Recording
This week @tucker.stoffers, Senior Director of Growth Marketing, and @Talmage Egan, Director of Demand Generation, from BILL discussed how they successfully built and scaled their Account-Based Marketing program. Listen in to hear them share their GTM playbooks, pro tips, and amazing results!
Here's the recording:
Timestamps
3:50 - "how do I know if my company is a good fit for ABM?" Tucker and Talmage walk through their decision-making process when determining if an ABM strategy was the right fit for BILL
5:48 - Tucker discusses internal challenges and opportunities for scaling ABM
8:47 - introduction to the two go-to-market playbooks BILL uses for 6sense: 1. Automation at Scale and 2. Personalized High-Touch
14:32 - Automation at Scale playbook
19:49 - Automation at Scale playbook results
20:47 - Automation playbook tips
21:13 - Personalized High-Touch playbook
24:58 - Personalized High-Touch playbook results
25:34 - key takeaways and pro-tips
29:21: Q&A
Categories
- All Categories
- 1 Roadmap
- 1 Crossword
- 692 All Discussions
- 51 Product Updates
- 58 6th Street
- 12 Welcome
- 4 Administrator Certification
- 3 Sales Certification
- 10 Advertising Certification
- 10 Demand Gen Plays
- 17 Reporting HQ
- 31 Conversational Email
- 3 What is CE
- 8 Getting Started with CE
- 14 Thriving with CE
- 2 Conversation Starters
- 185 Job Board
- 34 General
- 11 Partner Place
- 173 Research Road
- Compensation Calculator
- 77 Sales
- 14 Pipeline Generation Tuesdays
- 20 BDR Block
- 11 SKO Supplies
- 7 Advice
- 2 Assets
- 20 Verticals
- 10 Manufacturing, Logistics & Supply Chain
- 8 Financial Services
- search-results
- 237 Events
- 12 6sense Quarterly Product Update
- 26 Customer Story Hour