🎥 Roadmap for Scaling Your ABM Strategy: Webinar Recap & Recording

Victoria Squire

This week @tucker.stoffers, Senior Director of Growth Marketing, and @Talmage Egan, Director of Demand Generation, from BILL discussed how they successfully built and scaled their Account-Based Marketing program. Listen in to hear them share their GTM playbooks, pro tips, and amazing results!

Here's the recording:

https://6senseinc.wistia.com/medias/9bma2meex9

Timestamps

3:50 - "how do I know if my company is a good fit for ABM?" Tucker and Talmage walk through their decision-making process when determining if an ABM strategy was the right fit for BILL

5:48 - Tucker discusses internal challenges and opportunities for scaling ABM

8:47 - introduction to the two go-to-market playbooks BILL uses for 6sense: 1. Automation at Scale and 2. Personalized High-Touch

14:32 - Automation at Scale playbook

19:49 - Automation at Scale playbook results

20:47 - Automation playbook tips

21:13 - Personalized High-Touch playbook

24:58 - Personalized High-Touch playbook results

25:34 - key takeaways and pro-tips

29:21: Q&A