Mark Your Calendar:
Breakthrough End-of-Summer Sale is August 25 – 29. Use code BT25SummerSale to save $750 on your ticket!
Breakthrough End-of-Summer Sale is August 25 – 29. Use code BT25SummerSale to save $750 on your ticket!
Content syndication leads mapping in Data Taxonomy

hasingh233
Posts: 10 ✭✭✭✭
We run a lot of content syndication campaigns through our syndication vendors and it has been primarily a lead gen play. In transition to account based world which is focussed more on engagements, the question arises " Is content syndication still relevant?" and if so, how are other teams leveraging content syndication in their channel mix for driving account engagement.
Q2: What is the best practice of mapping content syndication activities within 6sense Data Taxonomy? Do you map content syndication activities to be included in the Intent model? What is the best practice?
0
Categories
- All Categories
- 1 Roadmap
- 1 Crossword
- 701 All Discussions
- 52 Product Updates
- 60 6th Street
- 12 Welcome
- 4 Administrator Certification
- 3 Sales Certification
- 10 Advertising Certification
- 10 Demand Gen Plays
- 17 Reporting HQ
- 31 Conversational Email
- 3 What is CE
- 8 Getting Started with CE
- 14 Thriving with CE
- 2 Conversation Starters
- 188 Job Board
- 34 General
- 11 Partner Place
- 177 Research Road
- Compensation Calculator
- 77 Sales
- 14 Pipeline Generation Tuesdays
- 20 BDR Block
- 11 SKO Supplies
- 7 Advice
- 2 Assets
- 20 Verticals
- 10 Manufacturing, Logistics & Supply Chain
- 8 Financial Services
- search-results
- 237 Events
- 12 6sense Quarterly Product Update
- 26 Customer Story Hour