Content syndication leads mapping in Data Taxonomy

hasingh233

We run a lot of content syndication campaigns through our syndication vendors and it has been primarily a lead gen play. In transition to account based world which is focussed more on engagements, the question arises " Is content syndication still relevant?" and if so, how are other teams leveraging content syndication in their channel mix for driving account engagement.

Q2: What is the best practice of mapping content syndication activities within 6sense Data Taxonomy? Do you map content syndication activities to be included in the Intent model? What is the best practice?