How Marketing Ops at 6sense supports our Revenue Operating Model

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Lauren Skinner-Johnson, 6sense
Lauren Skinner-Johnson, 6sense Posts: 15 6senser
edited November 2024 in 6th Street

Hi 👋 fellow Rev Heads!! At 6sense, our revenue operating model is the foundation for how we leverage our data, tech and process. We follow a 5-step approach to fully align our revenue team. It starts with (1) selecting the best accounts, and then (2) knowing about them. Next, it's important to (3) engage the right way with those accounts and then (4) collaborate with sales. Finally, you need to (5) track real stuff to see what's working and what's not.

Here's an overview of our revenue operating model, and here's a link to a recording (it's the final video linked on the page, so make sure you scroll all the way there!) where I cover the PDF of slides I've attached below. The recording goes into more detail around how our Marketing Operations team leverages the 5-step approach to support our overall revenue operating model.

Also, I'd recommend checking out the following RevCity posts, as they all relate to a successful operating model:

Marketing Operations at 6sense.pdf
Marketing Operations at 6sense (dragged) copy.png
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