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Introducing a new 1st party cookie for 6sense Campaign ID
6sense is introducing a new first-party cookie to enhance user tracking for 6sense Ad Campaigns. The Cookie name is _6si_cid which you will now see on your website, loaded as a part of WebTag JS. This cookie is a unique identifier for the visitor's session on the website and is used to track the account activity on your…
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Can Happy Model Metrics Refresh Day wait until after the holiday?
It's probably going to have to! Apologies for posting this in the late afternoon before a four-day weekend, but it is the 3rd of the month which means everyone's Model metrics refreshed. More than that, though, the visual of the Model metrics report has changed as well. The report essentially shares the same information,…
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🎥 July Customer Story Hour recap - Conversational Email with West Monroe
Our July Customer Story Hour recording is now available! This month featured Jojo Du, a marketing manager at West Monroe. Jojo dove deep into her team’s various Conversational Email use cases. The conversation covered: Challenges before 6sense Implementing 6sense Conversational Email and building AI personas Streamlining…
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Metric Monday: Ten Insights from our 2024 Marketing Attribution and Contribution Benchmark
Hi everyone, Last week, we announced the publication of our 2024 B2B Marketing Attribution and Contribution Benchmark. We surveyed over 700 B2B marketers to ask them how their organizations asses their contribution to revenue production. Here are ten takeaways from the report: Account-Based Marketing is still on the rise,…
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G2 tries out CE!
I wanted to share this thoughtful piece put together by Robin Izsak-Tseng, former VP of Revenue Marketing at G2, who tried out CE and saw great success. Hoping some of our new customers can take a few tips from this! The "TLDR" on the main reasons it worked: 1. Guardrails: They started with 3 clear (and very different) use…
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Hiring - Senior Marketing Manager (Outbound and ABM) - SmartBear
At SmartBear, we deliver the complete visibility developers need to make each release better than the last. Our award-winning and industry favorite tools TestComplete, Swagger, Cucumber, ReadyAPI, Zephyr are trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including…
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Wednesday Wisdom: The 2024 B2B Marketing Attribution and Contribution Benchmark (New!)
Hi all, We're really excited to announce that we've just released 6sense Research's 2024 B2B Marketing Attribution and Contribution Benchmark Report. It's our second year doing this research and there are both some important differences and similarities to last year. You can’t manage what you don’t measure. And,…
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ROI from Display Ads
Hi Everyone, I know this is a subject for debate, but I am curious on the successes that everyone has from Advertising in the platform. We have been running campaigns (banner ads) for a little over a year now, and have not been able to attribute any pipeline as a result of these campaigns. Initially, we started with the…
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Tips once Recommended Actions and Recent Activities have been exhausted
We're working through our sales workflow and have identified a few issues that I'm wondering if others have solved for. We purchase contacts via orchestration, which depending on the size of the account portfolio could equal to be 150-200 net new job titles per month per BDR spread across their prospect accounts. We've…
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Introducing 6QA Analytics for Predictive Customers!
6QAs are arguably your most valuable pipeline-generating asset. Make sure you’re capitalizing on your hard work getting accounts to 6QA status by measuring the attention they’re getting from your sales team. 6QA Analytics Key Features: See your total number of current 6QAs Evaluate 6QA volume across GTM segments and…
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Don't forget to manage your review sites!
This isn't directly 6sense related, except in the case of G2, but is important nonetheless. A few days ago we started working on revitalizing our own G2 and Capterra presences. We know that a lot of the B2B decision process is done before buyers ever make contact with sellers. And it's done through channels like marketing…
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Intent Doesn't Work
Intent data doesn't work. As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects leveraging 3rd, 2nd and 1st party intent technologies. However, there's a crucial insight I've gained that often goes unmentioned: Intent data, while incredibly powerful, is not…
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Wednesday Wisdom: Out of Sight, (Almost) Out of Time - The 6sense Buyer Experience Report
The B2B Buyer is a group of around 9 to 10 individuals working together to purchase a solution for their organization. These groups spend the majority (70%) of their nearly year-long purchase journey researching providers and the intended solution before making direct contact with sellers. The group is a united front, all…
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Top 25 Reasons to Migrate to the new Sales Intelligence UI
Most of you here already have your sellers using the newest Sales Intelligence (SI) app, the one that is full-color and released over a year ago in March 2023. Some of you may still be on the Legacy SI for any number of reasons. If a reason is that you are unclear on what improvements are in the new SI, I've tried to list…
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Tips for Vertical ABM
Hi friends! I'm looking for tips on how to drive engagement with a vertical ABM play! We recently launched our first vertical ABM play, which consists of: Vertical landing page w/ case studies & quotes specific to that vertical Vertical eBook Multi-channel promotion via 6sense display, LinkedIn, Google Marketing email to…
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Using Conversational Email? What are your thoughts? Good/Bad/Ugly
We're taking another look at conversational email for FY2025 and wanted to see who is using it and what the experience (as a marketing or sales enablement user) is like. If this is you, hoping to get your perspective on any of the following: 1. How the the implementation/onboarding experience? How long did it take you to…
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Join Zilliant as a Demand Gen Marketing Manager!
In this pivotal role, you will own and optimize our email marketing strategies, spearhead impactful demand campaigns, and partner with our Business Development Representative (BDR) sales teams to design and run outbound sales programs. If you're someone who thrives in a dynamic environment and has a knack for creating and…
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Confidence Scores within 6sense Sales Intelligence Discovery
Let's headhunt for contacts that 6sense has identified as having less than a 10% bounce rate! In this video, I describe how to filter down your account book within 6sense Discovery to find outside of CRM contacts with great titles and accurate contact information that you may be missing. Don't let these slip through the…
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🎥 Rethinking the Role of Sales in the Age of the Empowered Buyer: Webinar Recap & Recording
6sense latest research, Out of Sight, (Almost) Out of Time, shows that buyers educate themselves on B2B solutions — and make crucial vendor selections — long before they ever speak to a vendor sales rep. What does this mean for revenue teams? Listen to this webinar session to hear, 6sense Head of Research & Thought…
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Reminder: Universal Analytics Data deleted on July 1
Just a reminder that Google will stop allowing users to access Universal Analytics (GA3) data on July 1. This is pertinent to 6sense because many companies have years worth of site analytics data enriched with 6sense company details in UA. This is useful for many kinds of analyses, including long-term attribution projects.…