Recent Discussions

Hi all — anyone willing to share insights related to organic traffic? We're seeing SGE starting to eat into organic traffic, while impressions and viewability are up, suggesting that Google SGEs are showing generative snippets of our content more, but at the cost of individuals clicking links and coming to our site. Anyone…

Hi all, In last week's Metric Monday post, we shared that buyers start their journey with 3.5 of the 4.5 vendors they’ll evaluate already on their shortlist. Buyers also report having previous experience with 3.2 of those vendors. Nearly 90% of buyers, across all roles on the buying team (see chart below), have prior…

Hi all, A few weeks ago we shared a quick summary of how key aspects of the buying journey differ based on the type of capability buyers are shopping for - new business capabilities, renewals, etc. We now have some reading material on it 🙂 Our new article explores each stat listed in the table below and is a great resource…

Hi all, At the end of our 2024 Buyer Experience Report (starting on page 56), we’ve included numerous breakdowns of the data, one of which focuses on key stats by business need (e.g., whether the buyer was acquiring new business capabilities, renewing an existing solution, replacing capabilities, etc.). While we’ll be…

Hello, I am using document ads on LinkedIn and have a relatively high number of engagements but no clicks to the landing page. Since it’s a document ad, the engagement likely comes from users clicking through the document on LinkedIn. On 6sense, I can’t see much engagement happening with this campaign. Does the engagement…

Hey BDRs/SDRs, We really want to hear from you 🙂 Our annual State of the BDR Survey is live, and we want ALL of you to be a part of it! Each year, hundreds of responses help us create an industry benchmark report that shares how your peers approach their roles and feel about their work. The survey takes 5–7 minutes, and as…

AMS is looking for an experienced Account-Based Marketing Manager to play a pivotal role driving our ABM efforts and to manage our newly implemented 6Sense platform. As part of the marketing operations team, this role will collaborate closely with the brand, regional marketing and sales teams to identify and nurture…

Hi all A few weeks ago, we discussed the Bain & Google stat in a Metric Monday post: 80% to 90% of B2B buyers already have a shortlist of vendors in mind on Day 1 of their buying journey, and 90% of those buyers ultimately choose a vendor from that original list. Recently, 6sense Research surveyed over 600 B2B buyers to…

This Customer Story Hour session features ScienceLogic’s @Arielle Recine, vice president of lifecycle marketing, and @connorwright7, senior ABM manager. Arielle and Connor dove deep on how they transformed their marketing strategy using 6sense’s AI-powered predictive modeling and seamless integrations. Key takeaways…

Tired of low email reply rates and struggling to book meetings? You’re not alone. Cold calling can feel like a grind, but it’s still one of the most effective ways to boost sales. In this webinar session, Nick Cegelski, Founder of 30 Minutes to President’s Club and @Ernest Owusu, 6sense’s Head of Sales Development…

As we approach 2025, integrating AI into your business strategy is no longer a luxury — it’s a necessity. In this webinar, @Adam Kaiser and @Mac Conn explore how AI can help grow your pipeline and boost efficiencies, providing you with a competitive edge in the market. During this session, you’ll: Dive into the…

Do you love building and optimizing ABM campaigns with tools like 6sense and Mutiny or running paid media on Google, Bing, and LinkedIn? Bonus points if you’re skilled with WordPress for landing pages, have an eye for SEO and CRO, and thrive on reporting your wins with data-driven insights. Join our small but mighty…

Hi everyone, We’ve previously shared key findings from our buyer experience research by industry in a Metric Monday post, but I wanted to let you know there’s also an article dedicated to this topic. If you’re looking for more details beyond the table below, it’s a great resource! In summary, the key stats are fairly…

Hey BDRs/SDRs, It’s that time of year again! As we close out 2024 and gear up for the new year, we’d love to hear from you. Our annual State of the BDR Survey is here, and we want ALL of you to be a part of it this time around! Each year, hundreds of responses help us create an industry benchmark report that shares how…

Throwing this out there for any RevHead who digs Kerry's research. Kerry and Harrison will discuss Kerry's newest research and what you can do to best position your brand in 2025.Z The webinar will be on December 17th at 9 AM Pacific / 12 PM Eastern, check out the deets and snag your seat!…

Calling all ABM pros! Come join our growth marketing team at Block (Cash App | Afterpay). I'm hiring an ABM Program Manager to scale our global campaigns. If you or someone you know is interested, please reach out. 6sense expertise is a must - obviously!

Swimlane is hiring a Sales Development Representative (SDR) to join our U.S.-based team! If you know someone with a knack for prospecting 💪 , building strong relationships 🤝 , and driving new business 📈 through proactive outreach, send them our way! Apply online at: https://www.linkedin.com/jobs/view/4088769065/

Is there a specific URL or somewhere in the settings I can go to check if the 6sense platform is experiencing issues? I have been getting errors all day and my account data won't load - where can I check to see if there are technical issues happening?

Hey, RevCity! We’re excited to share a new enhancement to our Ads reporting capabilities. Released this week, you can access the Performance Trend Report through the Advertising home page or Reports tab. Easy-to-use filters and data visualization now make it easy for you to slice campaign performance and reveal insights to…

Hi all, We’re currently writing a few new pieces based on data we collected shortly after wrapping up our 2024 Buyer Experience Research. In this follow-up round, we heard from over 600 B2B buyers in North America and included new questions about the timing of key activities during their buying journey. One question asked…