B2B-specific segment?

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Ashley Levesque
Ashley Levesque Posts: 1 ✭✭
edited April 2024 in All Discussions

Am I missing it? Is there a way to signify in my segment that I only want to highlight B2B companies?

Comments

  • Jana_Marketing_Maven
    Jana_Marketing_Maven Posts: 81 ✭✭✭✭✭✭

    I use industries a lot to narrow down our lists (we are also B2B). Sometimes the NAICs codes work better than others. But I would suggest starting there since most places are either B2B or B2C (though some are both). I don't think there's a specific indicator for this (though that would be cool, 6sense team!).

  • Rahul
    Rahul Posts: 10 6senser

    Hello @Ashley Levesque

    Happy Friday!!

    Great tip from @Jana_Marketing_Maven

    Building on @Jana_Marketing_Maven suggestion, you can also leverage our industry filters to narrow down your search. While we currently don't have a specific indicator for B2B companies, I completely understand the value this feature could bring. To make things easier for you, I've submitted a feature request to our team to evaluate adding a B2B identifier.

    In the meantime, stay tuned to our Product Release Notes page for exciting new features we're constantly adding to enhance your user experience!

    Best,

    Rahul Agarwal

  • kendallmason_smartly
    kendallmason_smartly Posts: 27 ✭✭✭✭

    +1 on the ability to filter based on B2B or B2C! We have the opposite problem, as we are trying to identify B2C accounts. @Rahul

  • Taylor Matysik
    Taylor Matysik Posts: 46 ✭✭✭✭✭✭

    +1, this would be a cool filter. In theory, identifying your ICP using other filters should get you to a point where you're within a reasonable margin of error (minimal B2C accounts if you're targeting B2B) but it would be a nice filter to make the margin of error effectively 0%.

  • charlotte.spangler
    charlotte.spangler Posts: 56 ✭✭✭✭✭

    +1! We would love this filter

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