-
Gigamon seeking VP Go-to-Market Operations (responsible for both Sales Ops & MarketingOps)
Hi Folks, Gigamon is hiring! We’re looking for VP Go-to-Market Operations (responsible for both Sales Ops & MarketingOps); base salary compensation range $206-268k, with an opportunity to earn an annual bonus or commission. based out of Gigamon’s Santa Clara, CA, Headquarters office. Hiring Manager is Tim Watson, WW…
-
How Long Should BDRs Pursue In-Market Accounts?
A common question I get asked from BDRs is how long they should be pursuing in-market accounts. We suggest working hot accounts for 30-45 days, but there will be times where you might not convert a hot account within that period. The reality is that sometimes people are doing research and running their own evaluation and…
-
BDR Best Practices: Leveraging Web Activity
When clicking into an Account’s Details Page, our goal is to understand what’s going on at the account, where that activity is coming from, and who to pursue based on that. To execute this - a great place to start is by looking at an account’s web activity. Looking at the different website URLs that an account is visiting…
-
Any advices on how to report to management
Hi RevCity members, We are currently working on how to report to our management on our Demand Gen Strategy. Which KPIs would you highlight (marketing impact on pipeline, accounts reached, accounts engagement and accounts moving down the funnel?) and how you would present the slides ? If some of you have any template or…
-
NEW BETA: Audience Workflows
Hello 6sense Community! We are thrilled to announce 6sense’s latest Closed Beta Program for Audience Workflows, with limited participation space available. Audience Workflows revolutionizes the way GTM teams create and manage omni-channel engagement, activating more targeted insights across GTM activities to drive more…
-
How to "Stamp" your 6QA value on your Deals! - HubSpot Edition
Hi all! If you have read this post and wanted to replicate the same for HubSpot CRM, then this guide is for you. This guide will help operationalize this flow in HubSpot and provides some reporting ideas. It contains a use case for predictive customers and non-predictive customers using the ABM platform. I hope this helps…
-
Linkedin navigator integration
Hi, has anyone been able to integrate Linkedin Navigator with 6sense ABM (via a CRM)? See the article below, it doesn't seem to work sofar or you need a different type of subscription…. https://revcity.6sense.com/home/discussion/1054/are-you-capturing-linkedin-sales-navigator-activities-in-6sense
-
Participate in This Year's 2024 Buyer Experience Research
Hi all, If you follow our Research Road you are most likely familiar with our 2023 Buyer Experience Report which found that buyers choose a winner before talking to sellers, among many other headlines! As mentioned in an earlier post, we are doing the research again this year. And, we would love for you to participate! Not…
-
Metric Monday: How Many Teams Are Using Waterfall Models and Which Types? 2024 Insights
Waterfall models are structured frameworks that track a company’s relationship status with prospects. These models provide organizations with a systematic approach to track and manage the progression of selling opportunities toward close. Waterfall models vary in the definition of stages and in where they initially begin…
-
BDR Appreciation Week 2024
It's our favorite week of the year — BDR Appreciation Week! For an entire week, we put BDRs front and center to celebrate their invaluable contributions to their revenue teams — and to help prep them for the next stage of their careers. Although our 2024 event has concluded, we have so many resources available for you and…
-
RevCity London User Group Event - 12 September 2024
Join us for the second 6sense RevCity London User Group event on Thursday, 12 September, 2024, at 4:30 pm! 📅 Hosted by Gilroy at The Hoxton Hotel, Holborn, 199-206 High Holborn, London WC1V 7BD, this 90-minute session promises valuable insights and networking opportunities. Event Highlights:🍹 Drinks Reception: 4:30 - 5:00…
-
LinkedIn's 'Fuzzy Matching'
Overview LinkedIn uses a technique called ‘Fuzzy Matching’ which is the ability to compare two pieces of data that are not identical but have some degree of similarity. That means when LinkedIn is best trying to match a company to a search query it sometimes is not completely accurate, and typically tends to favor larger…
-
July 2024 Product Updates!
Hi RevHeads! We’ve got some exciting new product updates from this month’s release. Please check out all the latest below: Revenue AI for Marketing Updates Platform Enhancements: NEW In-Product Help Experience (Also available in Sales Intelligence) This new feature provides an AI in-app help experience to navigate daily…
-
6 Steps to build your Predictive Model
If it's the first time you've heard about me or predictive models, risking ~650€ were already worth it. Let me tell you the tale of a simple RevOps champ with a simple desire, to find a better way to make pipe predictions. The Quest for the Perfect Prediction At the begining of Q2 I had a mission - prove that it was…
-
6sense Recent Activities: Staying on Top of your Territory
https://6senseinc.wistia.com/medias/xi3im86p4f In this video, I share how you can filter the Recent Activities tab to get a high-level overview of all the activities happening in your territory. This is an efficient way of actioning off of the various intent signals 6sense is picking up.
-
6sense People: Building Call Lists
https://6senseinc.wistia.com/medias/rzkpc48jcy In this video, I share how you can leverage the people tab to build strong call lists and prospect into those people that are performing high-intent activities.
-
6sense Discovery: Pinpointing Accounts Using your Competitor Technology
https://6senseinc.wistia.com/medias/3ycoo0rvzh In this video, I share how you can use the filters within the Discovery tab to find accounts that are currently using your competitors. This is helpful for running competitive takeout campaigns and being more strategic with your prospecting efforts.
-
Segment Sales Engagement Activity
How do you track and measure sales engagement activity in your segment reporting? We're looking to reduce waste in our system, and today, we're currently tracking 6QAs engaged with sales on a monthly basis. Basically, given the accounts that 6QA'd in the given month, what % were engaged with by sales? We're tracking up…
-
Metric Monday: Ten Insights from the 2024 Account-Based Marketing Benchmark
Hi all, Last week we announced the publication of our 2024 Account-Based Marketing Benchmark. This benchmark combines data from two of our recent studies to provide an overview of how 1,332 B2B marketers are approaching a number of critical activities — from identifying and targeting potential buyers to measuring and…
-
Take "No 6QA left behind" seriously, not literally
If you've been around these parts long enough, at some point you've probably heard some 6sensor use the phrase "No 6QA left behind." It originated several years ago when we realized even we weren't working all of our 6QAs. We dug into the reasons why and began an initiative inspired by the "No Child Left Behind" law that…