Recent Discussions

👋 Calling all RevHeads. We’re publishing a blog on predictions for what’s to come in 2025 in the world of B2B GTM, and we want your input. What do you think is on the horizon that will make waves in B2B next year? Will we start to see experience with AI be listed as a requirements on marketing job descriptions? Will we…

Hey Revheads, We had a jolly time at our very last Quarterly Product Update of 2024! 6sense Product Marketers walked through all of the need-to-know updates to our platform since the last webinar in September (catch up on that recording here). Here's what we covered with linked recommended resources: Breakthrough Presale…

6sense is a powerful but complex tool - and our BDRs are here to help. We're happy to share our newest RevCity offering - Ask a 6sense BDR anything. Think of it as having your own personal hotline to our BDRs, who know what you're going through and have your back. 👊 Leave your questions and current roadblocks below, and…

Hi everyone! I’m thrilled to be speaking at the upcoming 6sense Quarterly Product Update this Thursday, December 19th. In just 10 minutes (madness), I’ll share some actionable insights and tips that can help you unlock growth, leverage your brand, and make the most out of 6sense. Here's a sneak peek: The Power of Brand to…

For those who use orchestrations to create new contacts or new accounts, how have you managed the assignment of those new records? Do new contacts inherit the account owner from the account they're added to? When you create net new accounts, do those assign to the integration user and need to be reassigned, or is there a…

In the "Account Journey" section of the new Dashboard, the amount of "Targeted Accounts" for a filtered campaign doesn't always match the amount of accounts in the actual segment the said campaign is using. Does this mean that the Account Journey is also accounting (pardon the pun) for accounts that have passed through the…

Big news — our 5th annual BDR Appreciation Week registration is now live! What is BDR Appreciation Week, you might ask? It’s a week to do just that — show love and appreciation to BDRs (and their amazing leaders) who otherwise may not get a lot of credit. And we’re excited for YOU and your team to participate! Here's a…

If you’re opted into our weekly digest, you might have noticed an influx of “Hot Topics in RevCity” emails over the weekend. We’ve identified and resolved the issue—thank you to everyone who flagged it for us! Your patience and understanding mean a lot. Wishing you all a wonderful holiday season!

6sense is thrilled to share the launch of our public status page! Our status page provides important information regarding service status, platform-wide incidents, and planned maintenance. We encourage all 6sense users to “subscribe for updates” to the status page for real-time alerts. To access the status page, visit:…

Shoutout to @Damon Mclean for joining our EMEA October User Group (from a team offsite in Mexico!) and giving us a walkthrough on how his BDR team is uses 6sense to reach their goals. 🙌

If you’re not yet automating your outbound efforts, you’re missing a huge opportunity to take some burden off your team while also boosting pipeline. In this webinar session, our 6sense AI experts, Adam Kaiser, Mac Conn and Chris Dutton, reveal six winning plays for automating outbound. In this session, you’ll learn: How…

Hi all, Over the past two years, we’ve talked a lot about what we call the 'Point of First Contact Constant,' where buyers spend over two-thirds of their buying journey—about 70%—coming to consensus on a preferred vendor before engaging sellers. Not much changes this—regardless of buyers' industry, the type of solution…

I'm seeking your expertise... My name is Tiphaine Jeannot, and I am a Master's student in Marketing in France. For my Master's thesis, I've decided to explore how AI-powered personalization solutions are transforming conversion and retention strategies in the B2B SaaS sector. 👉 That's where you come in! Are you involved in…

We recently started seeing keyword intent data with "0 anonymous users". Never saw that before! It was always 1 anonymous user. Now, all intent users I see are "0". I have not exhaustively gone through every segment, but every one I've checked shows "0 anonymous users". We don't have predictive, but plan to move to…

What an awesome session, @Adam Kaiser. I wonder how many times we said the word "keywords"? 🧐 Thank you to everyone who joined and asked a question. If you have a follow up question, please comment below. We're taking December off for the holidays, but we'll see you back on 6th Street in 2024! Timestamp recap: 18:18- What…

Big thank you to @Latane and @Saima for speaking on November's 6th Street Live session. Inspired by 6sense’s own journey, Latane & Saima shared their framework which focuses on: Smart data management Optimized campaign execution Aligning revenue teams for maximum impact If you have any questions, please leave them below…

Hi everyone, I recently posted about keyword auditing as my team is in the process of cleaning some keywords up. Along with that, we are translating our keywords as well. Do any of you have experience with translating keywords and have any best practices when it comes to that AND/OR any best practices regarding how you…

Most B2B marketing podcasts are notoriously thought leadership-y…people talking strategy, with big ideas, but lacking the substance on how to achieve the vision. It's great for inspiration, but lacking the "how to's". That's why we've created a different kind of podcast, The RevRoom, one with real marketers in the day to…

Hi, Adam Kaiser, from the Growth Marketing team at 6sense. Like most organizations, we track any number of top-of-funnel metrics, including website metrics like new and existing visitors, unique sessions, time on site, and more. Watching these metrics increase monthly is exciting and indicates that we are growing our…

Hi everyone, As you may be aware, there is limited inventory for campaigns targeting EU countries due to GDPR enforcement. A recommended best practice to address this issue is to remove the persona attribute from the campaign, which I had implemented. However, one of my campaigns has been flagged with this issue and is…